Monday, 13 February 2012
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Virgin Mobile aims to woo customers on rival networks

Brand drops subscriber-only content policy by making Virgin Media mobile content available across rival mobile networks.Virgin Mobile is to target millions of subscribers from rival networks with Virgin Media mobile content following a portal rebrand.It's the first time an operator has aggressively marketed its own portal to subscribers on other networks.Virgin Mobile plans to promote the fact that all consumers — regardless of their network provider — can access ...

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