Virgin Mobile aims to woo customers on rival networks
Brand drops subscriber-only content policy by making Virgin Media mobile content available across rival mobile networks.Virgin Mobile is to target millions of subscribers from rival networks with Virgin Media mobile content following a portal rebrand.It's the first time an operator has aggressively marketed its own portal to subscribers on other networks.Virgin Mobile plans to promote the fact that all consumers — regardless of their network provider — can access ...
new media age content is reserved for paid subscribers and is the only place to get practical, expert knowledge on how to demystify the latest digital trends and make them work for your business. Sign in below if you are already a full subscriber or click here to subscribe now and get unrestricted access to nma.co.uk.
Sign In
Thirsty for the latest digital tools, technologies and techniques?
new media age, providing the sharpest knowledge to inform your digital strategy:- News – Hand-picked news covering what is really critical in the digital industry right now
- Insight – Expertise & opinion from the nma team and industry experts
- Reviews – Practical analysis of how these strategies work in the real world
A new media age subscription will provide you with:
- Full access to nma.co.uk – allowing you to digest all the daily news, insights and reviews as well as unrestricted access to an unequalled 15 year archive.
- Subscriber-only email alerts - keeping you abreast of the most critical trends and techniques across every interactive sector, direct to your inbox.
- Top 100 2012 – The definite guide to the interactive agencies marketplace, delivered direct to your door. The only place to track the UK’s top digital marketing, design and build, technical and media agencies.

