Vodafone bids to become major online destination
Vodafone is preparing to extend its multi-million-pound mobile portal online to position itself as a leading destination site.Speaking about its plans for the first time since the formation of its online business unit in January, consumer business director Ian Shepherd outlined Vodafone's desire to improve website stickiness.The operator plans to integrate its website more closely with its mobile portal Vodafone Live!, which features content and services from partners including ...
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