Wagamama runs geo-targeted campaign through Multimap
Restaurant chain Wagamama has rolled out its first geo-targeted ad campaign across Microsoft-owned mapping platform Multimap.Leaderboard and MPU ads will be served when Multimap users search near a restaurant location, prompting the call to action 'Click for noodles in this area'.When clicked, Wagamama's logo will appear at restaurant locations on the map linking to wagamama.com.The deal follows a similar geo-targeted ad campaign by National Car Rental on Multimap ...
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
