Wagamama runs geo-targeted campaign through Multimap

14 August 2008 | By Will Cooper

Restaurant chain Wagamama has rolled out its first geo-targeted ad campaign across Microsoft-owned mapping platform Multimap.Leaderboard and MPU ads will be served when Multimap users search near a restaurant location, prompting the call to action 'Click for noodles in this area'.When clicked, Wagamama's logo will appear at restaurant locations on the map linking to wagamama.com.The deal follows a similar geo-targeted ad campaign by National Car Rental on Multimap ...

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