Walkers chooses social sites over its own for consumer engagement
Walkers is the latest brand to move away from using campaign sites as the sole hub of online marketing activity, preferring to promote consumer engagement within existing social networks.
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
