Woolworths in web push for catalogue
Woolworths has launched a digital campaign to promote the launch of its latest catalogue.The campaign, which will capture prospect data for Woolworths' eCRM programme, includes online ads, email marketing, a viral game, Facebook application and campaign site.It kicks off with emails to Woolworths' opt-in database featuring links to the Facebook application. This will be supported by online ads driving users to the viral game.The campaign was created by Inbox with ...
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