Yahoo! signals recovery plan with relaunch of publishing ad network
Yahoo! has made further steps towards rebuilding its brand with the relaunch of the Yahoo! Network, as agencies call on the internet giant to get its act together.The network - which includes search partners Five, FT.com and Loot, display inventory with Bebo, BT and Eurosport, and the T-Mobile, 3 and Vodafone mobile portals - aims to give advertisers access to 80% of the UK's online population, according to ComScore figures.The unified network announcement comes a week ...
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