Yahoo ad deal at risk as Vodafone rethinks strategy
Industry sources claim Vodafone may not renew Yahoo's ad sales contract and the operator is looking for a new partner.Yahoo's flagship mobile ad sales deal with Vodafone is under threat as industry speculation suggests the operator may sever ties when its contract expires next month.Industry sources told new media age contract renewal talks were under threat as Vodafone rethinks its mobile ad strategy.The loss of the account would be a blow to Yahoo which ...
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