New Media Age
Nic Howell Editorial

Nic joined new media age as a reporter in October 2005. He became the magazine’s features editor six months later and deputy editor in January 2007. He has been a business journalist specialising in new media since 2002, following a successful career in marketing within organisations such as Reed-Elsevier and Pearson.

To request a list of upcoming features, email forward.features@nma.co.uk

  • Carol Kruse, Coca-Cola

    26 August 2010

    Coca-Cola sees a combination of social media and data as the way forward for consumer contact. VP of global interactive marketing Carol Kruse is happy to let its fans lead the way

  • Online TV viewing data

    26 August 2010

    Exclusive research for new media age finds more people watching TV online, especially among younger age groups

  • Leader: Even after eight years brands are still struggling to talk

    19 August 2010

    Williams’ point about brands connecting with people is even more relevant in the age of Facebook

  • Viral charts

    19 August 2010

    Since the nma Viral Charts launched on nma.co.uk in March – measuring viral success as number of views, shares on Facebook and tweets - it’s possible to see what kind of video gets people’s attention and has the most potential to go viral

  • Viral agency views

    19 August 2010

    Viral marketing is by definition about getting audiences to pass on your message, but the rise of social media has seen the amount of content being shared rocket. Viral agencies discuss the impact of this

  • Miele Inspiration

    19 August 2010

    Client: Miele Agency: Fuse8 Group

  • Leader: Tesco endorsement could be turning point for Nokia Ovi

    5 August 2010

    Tesco must feel that any quibbles about Ovi are outweighed by being on so many phones

  • Ad research data

    5 August 2010

    Research by the IAB into users’ online journeys from awareness to purchase finds display ads can have a much longer-term impact than brands often realise

  • Researchers' views

    5 August 2010

    Digital media may offer companies a faster and cheaper way of conducting market research, but there are shortcomings to be mindful of, advise leading research firm directors

  • Leader: VOD players need content and convenience to succeed

    29 July 2010

    Virgin Media’s challenge is to combine nice-to-have features with must-have content

  • The Fine Wine Collection

    29 July 2010

    Owner: Concha y Toro UK Agency: Obergine

  • Campaign data

    22 July 2010

    Results from real campaigns show the positive effects behavioural targeting can have on ad effectiveness, especially when combined with broader exposure

  • IAB Good Practice

    22 July 2010

    The IAB aimed to bolster the reputation of, and educate users about, behavioural targeting online with its Good Practice Principles and consumer-facing site. We invited industry views on progress so far

  • Ukai

    22 July 2010

    ukai.co.uk

  • Course data

    15 July 2010

    Surveys by new media age and the IPA show what areas clients and agencies are most interested in learning more about, and where they’re putting their training budget

  • Sector views

    15 July 2010

    We asked leading players in key digital sectors what they see as the main skills gaps where there’s a need for training

  • Ronseal

    8 July 2010

    Owner: Ronseal Agency: MadeByPi, Principles Agency

  • Interview: Mark Beeching

    17 June 2010

    Digitas global creative director Mark Beeching believes branded content can engage modern consumers, as long as they’re let into the dialogue and can see their views are being taken on board

  • Creatives roundtable

    17 June 2010

    As the rise of social media increases the scope for brand activity, as well as client expectations, we asked senior figures at creative agencies how their roles are adapting

  • Greening the Blue

    17 June 2010

    Owner: United Nations Agency: Enable Interactive

  • New Media Age issue 1

    15 June 1995

    Click here to view the very first issue of new media age, published on 15 June 1995.

  • Arnaud Maillard, Eurosport

    10 June 2010

    Eurosport’s Arnaud Maillard is leading the sport broadcaster’s new media team through a busy time as social media shapes World Cup content and Apple changes the game once more

  • Mobile data: Social networking

    10 June 2010

    Social networking has exploded to become one of the most popular online activities. The rapid take-up of smartphones has helped extend this behaviour to mobile, with the latest ComScore MobiLens report showing mobile social networking booming.

  • Leader: Promoted Tweets will test brands' speed and stamina

    3 June 2010

    If you want to play in the Promoted Tweets stream, you’ll have to be prepared to think and act fast

  • Etail research

    3 June 2010

    Online sales may be increasing but customers aren’t totally satisfied with the experience and service they get online. So which brands are getting it right and which are falling short?

  • Eurosport tests updated video player with added functions

    3 June 2010

    Eurosport has launched a public beta test of new features for its Eurosport Player VOD service.

  • Eurosport unveils new features for VOD player

    Fri, 28 May 2010

    Eurosport will launch a public beta of new features for its Eurosport Player VOD service next week.

  • Mypure

    27 May 2010

    Owner: Australis Distribution Agency: Magnetik

  • Viewing data

    20 May 2010

    People’s appetite for online video, heightened by broadcasters’ catch-up services, continues as sites hope to gain more viewers during the World Cup

  • Video ad budgets

    20 May 2010

    Leading players in online video advertising discuss what’s needed to persuade clients to allocate budget to the medium and which campaigns are demonstrating its effectiveness

  • Email marketing data

    13 May 2010

    A survey by the Direct Marketing Association, presented exclusively in new media age, reveals consumers’ views on marketing emails and gives pointers to where brands can improve their messages’ relevance

  • Paul Say, First Direct

    6 May 2010

    With First Direct Live customers can speak about the virtual bank live and unedited. Head of marketing Paul Say sees it as another step in the brand’s open and authentic approach

  • Brands on social media

    29 April 2010

    Research by new media age shows that while the leading consumer brands recognise the need for their presence on social media, they’re still expecting people to come to them

  • Leader: Online chatter can hook TV viewers - and advertisers

    22 April 2010

    Comment may be free but if you get it right it can be valuable online

  • Grow Your Own Potatoes

    22 April 2010

    Owner: Potato Council Agency: Creative Jar

  • ISBA president says digital shows the way for ad agency models

    Wed, 21 Apr 2010

    Digital specialists are leading thinking about new ways to cost and produce advertising, Mark Hunter, CEO of Molson Coors and president of ISBA, told IPA members today.

  • Video tagging

    15 April 2010

    Research by Foviance for new media age reveals the world’s top brands are using web analytics to optimise their on-site video, but are they positioning it correctly for users?

  • Mobile data: Retail

    8 April 2010

    Consumers are increasingly shopping via their mobiles as using the internet becomes easier. However, this means retailers must adapt their sites for mobile shoppers and, crucially, incorporate payment methods for purchases made via mobile internet sites.

  • Anglepoise

    8 April 2010

    anglepoise.com

  • Tesco Real Food

    1 April 2010

    Owner: Tesco Agency: Reactive

  • TV ad shows Bing is still searching for the right message

    Tue, 23 Mar 2010

    In last week’s new media age, I-Spy Marketing’s Nick Jones said people don’t give a monkey’s about how powerful Google has become, they just want a search engine that works well.

  • AOP Census

    18 March 2010

    Data from the annual AOP Census, published first in new media age, reveals the areas UK publishers are looking to build up their digital expertise in and which they see as the biggest challenges for the year ahead

  • Search: Agency views

    18 March 2010

    Search agency heads discuss what they think are the big issues in paid search for the year ahead and what the potential threats to Google’sdominance might be

  • Four Course Classic

    11 March 2010

    Owner: Muscular Dystrophy Campaign Agency: Tictoc

  • Rob Horler, Carat

    4 March 2010

    With the traditional agency business model starting to collapse, Carat UK MD Rob Horler is drawing on his digital advertising past to transform the modern media agency

  • Digital thinkers: Jeff Benjamin

    4 March 2010

    This year’s Cyber Lions jury president Jeff Benjamin from Crispin Porter + Bogusky talks to new media age about what he’ll be looking out for in the interactive categories

  • Aegis readies ad buying tool to challenge Vivaki and B3

    4 March 2010

    Aegis Media is planning to launch its own demand-side platform (DSP) for ad buying to compete with the likes of Publicis’s Vivaki and WPP’s B3.

  • Cyber Lions jury president CP+B's Benjamin drops interactive title

    4 March 2010

    Crispin Porter + Bogusky’s creative director Jeff Benjamin has dropped ’interactive’ from his job title to reflect the fact that the specialism is increasingly embedded into the agency’s work.

  • Cutty Sark

    25 February 2010

    Owner: BB&R Spirits Agency: Devilfish, Rehabstudio, Form

  • SeeSaw hopes for more ITV content under new chief

    25 February 2010

    SeeSaw, the online TV service from Arqiva, is hoping a change in senior management at ITV will enable it to include more of the broadcaster’s content on the site.

  • Blackwell turns to social media to build a community around books

    18 February 2010

    Blackwell, the academic bookshop chain, is launching targeted social media activity in university towns and communities.

  • Poke co-founder Tait to become new media age columnist

    18 February 2010

    Iain Tait, the co-founder of digital agency Poke who’s relocating to US-based agency Wieden+Kennedy to be global interactive executive creative director, will start writing a column for new media age next month.

  • SeeSaw hopeful for more ITV content

    Wed, 17 Feb 2010

    SeeSaw, the online TV service from Arqiva, is hoping a change in senior management at ITV will enable it to include more of the broadcaster’s content on the site.

  • Hyper Island opens first UK office for digital ad training

    4 February 2010

    ?Swedish digital media school Hyper Island has opened its first UK office and is seeking a UK MD to lead an ambitious expansion of its educational programme.

  • CRM: Consumer preferences

    4 February 2010

    Consumers’ control over their digital lives means they’re more hostile to contact from companies via digital channels than traditional forms of direct marketing

  • CRM: Industry views

    4 February 2010

    Understanding your community and tailoring conversations with them is central to CRM. So how does this fit with social media? Industry experts discuss the considerations

  • Dogside

    4 February 2010

    Owner: Zag Agency: Naked Penguin Boy

  • Sporting Triangle

    4 February 2010

    sportingtriangle.co.uk

  • Hosting: IT management data

    21 January 2010

    Research by Rackspace among IT managers shows that they’re more than willing to give up supporting physical servers but still need convincing the cloud is the answer

  • Hosting: Providers' views

    21 January 2010

    While hosting services undoubtedly thrived last year on the back of strong growth in online video and audio, for that to continue providers must ensure their quality of service can cope with the rise in demand

  • Kids' online viewing

    14 January 2010

    Children are increasingly viewing TV and movies online as it gives them the choice of when and what to watch, and the prospect of getting directly involved

  • Innes

    7 January 2010

    ivor-innes.co.uk

  • Oneplace

    17 December 2009

    Owner: The Audit Commission Agencies: FHD, S8080

  • Review 2009: Regulation

    17 December 2009

    The industry entered the year expecting big things from the Government. After all, ministers had spent 2008 reinforcing the idea that the internet was ripe for state intervention.

  • Camilla Wright, Popbitch

    10 December 2009

    Camilla Wright co-founded Popbitch ten years ago essentially for a bit of fun. But as the site’s first reader survey reveals, her loyal audience is worth taking seriously

  • Facebook's future

    10 December 2009

    Facebook is seeing huge continued growth, reaching 350m users and planning to triple that. Commercial director for EMEA Blake Chandlee and UK commercial director Stephen Haines discuss how the platform is responding to market trends and how it sees itself fitting into the UK online ad market

  • Thames Clippers

    3 December 2009

    thamesclippers.com

  • Multi-channel marketing: Trends

    26 November 2009

    In 2010 customers will want to move seamlessly between channels, enjoy a satisfying brand experience on mobile and receive consistent brand performance across channels

  • Multi-channel marketing: Communication data

    26 November 2009

    Operating across multiple channels needs careful attention to how information is given out. Exclusive research finds consumers are faced with conflicting advice

  • 3 Mills Studio

    26 November 2009

    Owner: 3 Mills Studios Agency: Beattie McGuinness Bungay

  • Broadcasters have to start thinking like supermarkets

    Thu, 19 Nov 2009

    ITV stands to benefit from much-needed business acumen by bringing in Archie Norman, the man credited with turning around Asda, as its new chairman.

  • Email marketing

    19 November 2009

    Email marketing may now be de rigueur but there are still lessons to learn about measurement and effectiveness, finds the latest DMA survey

  • Online video: Viewing figures

    19 November 2009

    While YouTube still leads the online video sector by far on every metric, broadcasters’ sites are seeing the greatest growth, reveals exclusive research by Nielsen Online

  • Jacqueline Wilson

    12 November 2009

    Owner: Random House Agency: Big Picture Interactive

  • Social media trends

    5 November 2009

    Social media is taking over people’s lives, and leading the charge is Facebook, increasing its share of the sector, its audience and the amount of time members spend there

  • Holden Vintage & Classic

    5 November 2009

    holden.co.uk

  • Content owners bring piracy on themselves

    Tue, 3 Nov 2009

    Recently it was reported that a DVD-quality copy of Sony Pictures’ recent sci-fi thriller District 9 was downloaded more than a million times in 24 hours from file-sharing sites during Labor Day in the US.

  • Bambino Direct

    29 October 2009

    bambinodirect.co.uk

  • Leader: Stephen Fry shows what it means to be a brand online

    22 October 2009

    Fry can parlay his celebrity into a completely direct relationship with his audience online

  • UKOM reveals details of online planning system

    Thu, 15 Oct 2009

    UKOM, the company set up by the IAB and AOP, last night revealed details of its new panel-based planning system.

  • Joichi Ito, Creative Commons

    15 October 2009

    Creative Commons CEO Joichi Ito rejects accusations that his organisation is disruptive to copyright holders and insists all will benefit from sharing intellectual property responsibly

  • Leader: Video ads are latest step in YouTube's path to profit

    15 October 2009

    Since being bought by Google, YouTube hasn’t quite delivered riches beyond the dreams of avarice

  • Harewood

    15 October 2009

    Owner: Harewood Agency: BrandNew

  • Currys Digital

    15 October 2009

    currys.co.uk

  • Affiliate Marketing: Ebay payments

    8 October 2009

    In August Ebay switched from a cost-per-action to a quality-based cost-per-click payment model for affiliates. Agencies, networks and merchants assess the move

  • Affiliate Marketing: Sales attribution

    8 October 2009

    While affiliate payment methods are becoming more sophisticated, merchants are some way from being able to be sure how much each link in the chain contributed to a sale

  • Sapient and Isobar take top spots in nma Top 100 agency rankings

    1 October 2009

    Sapient has topped the new media age Top 100 Interactive Agencies 2009 guide as the directory of digital agencies enters its tenth year.

  • Publishing: AOP data

    1 October 2009

    In an exclusive preview of the AOP’s annual Census, we examine publishers’ use of and attitudes to social media

  • A World Stage

    1 October 2009

    Owner: Royal Opera House Agency: Imagination

  • Luminox

    17 September 2009

    Owner: Luminox Agency: Media Mole

  • Rebecca Miskin, iVillage

    10 September 2009

    iVillage’s Rebecca Miskin sees the economic recession as a chance to get everything in place for the upturn, by investing $10m in relaunching its network of sites

  • ILoveDesign

    10 September 2009

    Owner: Quark Agency: Live Union and Neoco

  • Leader: OFT check-up is a chance for online to show it's healthy

    27 August 2009

    Our industry must actively engage with government to demonstrate that self-regulation can work

  • Leader: If click-through isn't a measure, what's engagement?

    20 August 2009

    It’s hard for advertisers to benchmark what constitutes good and bad engagement

  • Ad networks: Automotive data

    20 August 2009

    As car manufacturers see their market shrink in the recession, making sure they reach those customers who are looking to buy becomes more crucial. Ad networks allow brands to identify these users and reach them wherever they are online

  • Hed Kandi

    20 August 2009

    Owner: Hed Kandi Agency: Code Computerlove

  • A little scepticism can go a long way

    Tue, 11 Aug 2009

    A triple coincidence greeted my return to the office after a soggy 14-day staycation in the UK.

  • CRM: Site data

    6 August 2009

    Are retail sites doing all they can to capture their customers’ details and use them to engender loyalty? Research suggests they have a long way to go

  • CRM: Expert views

    6 August 2009

    While CRM still has segmentation and triggers at its heart, the boom in social media is forcing marketers to think beyond simple journeys or sales funnels. Industry experts discuss the innovations shaping CRM 

  • Content management: Publisher views

    23 July 2009

    This summer fans will be going online in ever greater numbers to keep up with their favourite sports. How do sites make sure their content is effectively organised, and what innovations are affecting the sector?

  • Content management: User activity data

    23 July 2009

    Despite the explosion in user-generated content, there are plenty of people who still have never contributed to a site, reveals research commissioned by new media age

  • Musto

    16 July 2009

    Owner: Musto Agency: BT Fresca

  • Behavioural targeting: Consumer survey

    16 July 2009

    Over the past year people have become more open to the idea of targeted advertising but many remain cautious over privacy issues, confirming the need for greater reassurance

  • BBC Vision plans wider rollout of buzz tool Shownar

    Wed, 15 Jul 2009

    BBC Vision plans to roll out Shownar, its prototype buzz monitoring site, across the BBC and the wider web.  

  • What happened to outdoor display's digital revolution?

    Thu, 9 Jul 2009

    At 9.13 this morning, my interest in digital outdoor advertising was revived. 

  • ESPN seeks ways to benefit online from Premiership rights

    9 July 2009

    ESPN is investigating how to leverage its newly acquired broadcast rights to Premier League matches on the ESPNsoccernet site.

  • Is real-time search the death of online answer services?

    Wed, 24 Jun 2009

    As Hitwise’s latest figures show today, when you’re growing as fast as Twitter you’re attracting a lot of traffic and naturally sending a lot of traffic on.

  • Jordans Cereals

    25 June 2009

    Owner: The Jordans & Ryvita Company Agency: Soup

  • Display advertising

    25 June 2009

    While the lion’s share of online ad spend goes on search, advertisers still need display to get their brand in front of consumers. Video and behavioural targeting are huge opportunities, but how is display competing for budget?

  • Cloud computing: Market data

    18 June 2009

    While current IT managers may be wary of cloud computing, upcoming generations more used to the idea mean cloud services will quickly become the norm for many applications

  • John Smedley

    18 June 2009

    johnsmedley.com

  • UberGear

    11 June 2009

    ubergear.co.uk

  • Etail: Retailer views

    4 June 2009

    Retailers have discovered a whole new set of challenges when dealing with customers online, and new opportunities such as data gathering and personalisation. We asked top retail brands from different sectors about their experiences

  • Lacoste

    4 June 2009

    Owner: Lacoste Agency: Megalos

  • Leader: Gaining ability to reuse ideas isn’t just about the money

    28 May 2009

    The whole ad industry is wrestling with how to charge for intellectual property

  • Aviva makes final rebranding push for the UK market

    28 May 2009

    Insurance giant Aviva is rebranding its UK online presence this weekend in one of the biggest exercises for the insurance and pensions group since it announced its new name in 2002.

  • Search: Searching data

    28 May 2009

    It’s well known that search engines play a crucial role in most people’s online journeys. But new data from Hitwise shows how that role is shifting

  • Call for entries to 2009 Top 100 Interactive Agencies guide

    28 May 2009

    new media age has opened the invitation list for entries to the tenth edition of its Top 100 Interactive Agencies annual guide.

  • Edinburgh Bicycle

    28 May 2009

    edinburghbicycle.com

  • Mini

    21 May 2009

    Owner: BMW Agency: Lida

  • Online Video: Viewing data

    21 May 2009

    Thanks to YouTube, audiences have grown comfortable with streaming video and such sites are now booming. But what impact will more video sites have on viewing measures?

  • What's happening with Facebook's advertising team?

    Thu, 14 May 2009

    Back in October 2006, I interviewed Blake Chandlee, now commercial director EMEA for Facebook, while he was still at Yahoo. Knowledgeable, relaxed and affable, he was big, living proof that human life could be still found in the relentlessly on-message, paranoid world of American digital media.

  • Sport Spex

    14 May 2009

    sport-spex.co.uk

  • Bikes You Like

    7 May 2009

    bikesyoulike.co.uk

  • ASpace

    30 April 2009

    aspace.co.uk

  • Bigmouthmedia heads search rankings in 2009 Marketing Services Guide

    30 April 2009

    Bigmouthmedia has come top of the new media ageMarketing Services Guide search rankings for the first time this year

  • Leader: Fee income offers a truer picture of agencies’ expertise

    30 April 2009

    We’ve made an important change to the Marketing Services Guide this year

  • Yourfamily

    9 April 2009

    Owner: NSPCC Agency: Redwood

  • Louise Mullock, BSkyB

    2 April 2009

    Filling the head of online marketing role at BSkyB is a big challenge, one Louise Mullock is already proving herself more than capable of

  • Rapha

    2 April 2009

    rapha.cc

  • Ultimate Rugby Sevens

    26 March 2009

    Owner: Ultimate Rugby 7s Agency: Codegent

  • Panters

    19 March 2009

    panters.uk.com

  • Hunter Wellington Boots

    12 March 2009

    wellie-boots.com

  • Affiliate Marketing: Affiliate data

    5 March 2009

    A survey of 105 affiliate marketers by Affiliate Future reveals positive attitudes to affiliates and the leads they generate

  • Affiliate Marketing: Industry views

    5 March 2009

    What are the prospects for affiliate marketing in 2009? Agencies, affiliates, merchants and networks reveal their hopes and fears for the year ahead

  • Circle Anglia

    5 March 2009

    Owner: Circle Anglia Agency: New Media Maze

  • Social Media Special: Social data

    26 February 2009

    During 2008, Facebook gained a powerful lead among social networks, as research by Nielsen Online exclusive to nma shows.

  • Building for Life

    12 February 2009

    In a country where sustainable and thoughtful house building is often pushed aside by philistinism and profiteering, it may surprise you to know that someone's trying to promote a standard for well-designed homes and neighbourhoods.

  • David Mellor

    12 February 2009

    A classy and efficient retail experience

  • Marko Ahtisaari, Dopplr

    12 February 2009

    Marko Ahtisaari, UK CEO of travel social network Dopplr, discusses the benefits of using a joined-up service and aggregating worldwide knowledge

  • Letterbox

    5 February 2009

    This is certainly an efficient service: the order turned up sooner than expected

  • Booths

    29 January 2009

    Visiting this site was a humbling experience as I confess I wasn't familiar with the Booths brand, even if it appears to be something of a retail institution in the North West.

  • Leader: Content needs to be everywhere to reach its audience

    29 January 2009

    Content is leaving home and settling on any platform where it commands attention

  • Hosting data

    22 January 2009

    Latest data on the size and importance of the managed data hosting industry

  • Juxtaplus

    15 January 2009

    juxtaplus.com

  • Leader: Consolidation is inevitable for advertising in a recession

    15 January 2009

    For news gatherers, recessions are the gift that keeps on giving. The more gloom you report, the more you get

  • Horse Hero

    8 January 2009

    Owner: Horse Hero Agency: Sequence

  • Review 2008: Regulation

    18 December 2008

    As new media age predicted, regulation was never far from the agenda in 2008.

  • Research Special: Single currency

    11 December 2008

    Following last week’s collapse of JICMS, new media age spoke to industry experts to get their view of what should happen next.

  • Children's Workforce Development Charity

    4 December 2008

    Whether it's Baby P or lumpen NEETs, there seems to be no end to stories, usually negative, about children and young people in our society.

  • Audi to sell merchandise online as it expands site

    27 November 2008

    Audi is to start selling merchandise on its site as part of a plan to make it a single destination for everything to do with owning an Audi.The store is one of a several changes to the site, including an updated car configurator and self-service tools, as Audi makes it more transactional over the next 12 to 18 months.Peter Duffy, head of marketing for Audi UK, said, "It's quite amazing that we sell all this fantastic merchandise but you have to go to a car centre to ...

  • Peter Duffy, Audi

    27 November 2008

    Peter Duffy, Audi’s head of marketing, discusses his plans to grow the use of digital media in marketing and opening up his business

  • Rise of technology

    Wed, 26 Nov 2008

    The latest issue of the BARB Bulletin arrived in the post today. In measured tones, it notes that new technology is having an effect on TV viewing habits

  • PPL

    20 November 2008

    Music 'makes the world a better place', says music licensing agency the PPL, and who would disagree?

  • Ticket Centre

    20 November 2008

    A prosaic shopping experience with rather inflexible returns policy.

  • Leader: Freedom from operators lets location services run free

    13 November 2008

    As the mobile internet becomes a reality, Google and Apple are shaking things up

  • Leader: Consumer opinion can do more harm than good at times

    6 November 2008

    Just because social media elements work for one audience doesn’t mean they’ll work for another

  • IPA judge calls for commercial evidence to back interactive channels

    Wed, 5 Nov 2008

    The convenor of judges for this year's IPA Effectiveness Awards has called for better evidence on how interactive channels contribute to commercial success

  • Francis Bacon at Tate

    30 October 2008

    This site has been put together to coincide with the big event at Tate Britain this autumn, the first major retrospective of the British artist Francis Bacon in 26 years.

  • Sounds of the Universe

    30 October 2008

    This is a convenient and efficient way to shop at Sounds of the Universe when you can't get to the store

  • David Kelly, Mydeco

    23 October 2008

    With his experience from Ebay and Lastminute, David Kelly of interiors start-up Mydeco hopes to feed the UK passion for online design

  • Lasting Tribute

    9 October 2008

    Lasting Tribute brings together death notices, one of the longest-running elements of newspaper advertising, with the modern phenomenon of tribute pages on social networks.

  • Industry views on file-sharing sought

    Fri, 3 Oct 2008

    New Media Age is inviting readers to take part in a survey on file-sharing, organised in conjunction with law firm Berwin Leighton Paisner

  • Swedish agency B-Reel to open in the UK

    Thu, 25 Sep 2008

    Swedish interactive production agency B-Reel has opened its first UK office

  • The Conran Shop

    25 September 2008

    The Conran Shop has been furnishing aspirational homes for 21 years.

  • The Sun works with DoubleClick on live-update tool for online advertising

    25 September 2008

    Google-owned DoubleClick is working with Sky on the beta test of live-update ad-serving.The service, which is yet to be named, is in the final stages of testing prior to rolling out next month. It enables rich-media advertising to be updated dynamically by any RSS feed, XML feed or a number of other live-update technologies.It has been born out of a number of initiatives including the creation of an advertising update service for The Sun. Glue-owned technical agency Anorak, ...

  • abebooks.co.uk

    21 August 2008

    AbeBooks sells new, rare and out-of-print books. It claims to be the world's largest online marketplace for books, supplying over 110m from a network of 13,500 sellers

  • Polydor

    14 August 2008

    Despite hearing Brian Eno on the radio last week talking about how the music industry had messed up with digital, I had high hopes for this site.

  • The Sharpie

    31 July 2008

    The Sharpie claims to be the first permanent marker pen able to write on glass, stone and, of course, paper. Now the pens beloved by art directors, graffiti artists and George W Bush have David Beckham as their brand ambassador.

  • bbqworld.co.uk

    17 July 2008

    A specialist site devoted largely to the American Weber brand of barbecues and accessories. Other brands listed include Electrolux, Buschbeck, Dancook and Napoleon. It's run by Dawson's Department Store, a homewares retailer based in Clitheroe, Lancashire

  • Targeting derailed by those it seeks to help

    17 July 2008

    Earlier this year Sir Tim Berners-Lee stated publicly he would leave his ISP if it started to use behavioural targeting techniques. Worryingly, two-thirds of the 1,000 respondents to a new iCD consumer survey for NMA agree with him

  • Privacy Special: User Research

    17 July 2008

    Research commissioned by NMA shows consumers have a confused mix of desire and fear regarding targeted advertising. It's up to industry to educate them, says Nic Howell

  • HomeServe

    10 July 2008

    By definition, you can rarely find tradespeople who are not only reliable and affordable but also available. So I had high hopes for this site, which provides emergency call-out services, home cover and 'insured repair solutions'.

  • Digital leads cross-media campaign for Volvo C30

    3 July 2008

    Volvo has placed digital at the centre of a major multi-platform initiative as it seeks to target a younger audience for its C30 coupé.The automotive brand aims to target an audience of 10m people when it launches Creative 30, an ambitious campaign harnessing online video and user-generated content to find the UK's creative stars of tomorrow.Creative 30, which rolls out this month, will be a multi-platform push for the C30, and will see print and online budgets more than ...

  • Anita Fox, Volvo

    3 July 2008

    In her desire to make Volvo the leading car brand in digital, Anita Fox has drawn on her direct marketing expertise to give it a social voice

  • Hyper Island plans digital courses to beat skills shortage

    26 June 2008

    Swedish digital media school Hyper Island has kicked off a drive to stem the UK digital skills shortage.The school will partner with the Creative Social network to launch a series of bootcamp courses in September. These will enable agencies to send two juniors to a one-week bootcamp at the legendary Karlskrona campus in Sweden.Students will have further one-week bootcamps in 2009 and 2010 and will work together on virtual assignments over the web between courses.Hyper ...

  • News Corp COO gives thanks to Facebook

    Fri, 20 Jun 2008

  • wrappers.typepad.com

    19 June 2008

    Sleeves for Apple MacBooks, other laptops, iPods and even Moleskin notebooks. The slip-covers are made in Oxford using cordura, linen, denim and other fabrics.

  • Creativity - Ysabel Vazquez, Mini

    12 June 2008

    Mini sees itself as an innovative brand and, if that means being daring with its online campaigns, that’s fine by communications manager Ysabel Vazquez, learns Nic HowellAs national communications manager for Mini, Ysabel Vazquez is responsible for planning all broadcast messages for the iconic car brand that BMW relaunched in 2001. She has commissioned some of the UK's most highly regarded digital advertising, from the ''Ave a word' video viral created ...

  • JICIMS inches towards online media planning currency

    Thu, 15 May 2008

  • Mr Fothergill's

    10 April 2008

    Apparently Britons are growing more of their own vegetables than at any time since they dug for victory in the Second World War.

  • Frances Dovey, Cadbury Schweppes

    10 April 2008

    Having woken up to the opportunities of digital, Cadbury’s Frances Dovey talks to Nic Howell about finding appropriate ways to use online for real brand benefit

  • everymancinema.com

    20 March 2008

    One of the leading repertory cinemas in London, the Everyman, opened in 1933, is a Hampstead institution.

  • Volkswagen UK

    20 March 2008

    Car sites are often bloated and confusing, so Volkswagen's valiant stab at streamlining the experience is to be applauded.

  • Can digital revive all offline brands?

    13 March 2008

    Until 1994, many people would stop everything on a Saturday afternoon to listen to the voice of one man: Len Martin. He was the announcer of the football results and the scores he read out were crucial for anyone doing the Pools, at that time the only mainstream way to win big money in the UK.Then came the National Lottery and the Pools have been in decline ever since. After a decade of the Lottery, an Ernest & Young Report for umbrella organisation Business in Sport and Leisure ...

  • Shockwaves

    6 March 2008

    The problem faced by FMCG brands online is that they're marketing low-engagement products. How much interest can you sustain in hair gel?

  • Can Tesco bring new life to m-commerce?

    6 March 2008

    As the UK's biggest retailer, Tesco changes every market it touches. For this it attracts awe and opprobrium in equal measure. But one thing is certain: it's only interested in doing something if it can do it big.By enabling it to track millions of transactions, its Rewards card gives it unrivalled insight into customer buying habits and it has successfully translated this understanding online. Tesco.com is a £1.2bn powerhouse selling everything from food to clothes and music ...

  • Adpepper wins award for web innovation

    21 February 2008

    Ad network Adpepper has won the first IAB/Sky Digital Innovators Award, backed by NMA, for its iSense site-vetting advertising system and may now make the technology available to third parties.Adpepper currently offers iSense on its own network campaigns. But MD Brian O'Sullivan said he's looking at options to make the tool available to agencies, publishers and ad servers, even other networks.Agency WWAV RAPP Collins is preparing to test a version of iSense ...

  • Find it Fairy

    14 February 2008

    It sounds too good to be true. This shopping site splits the sales commission it receives from partner retailers with you so it can be added to a fund for the deserving cause of your choice (which can be yourself if you wish).

  • User Vision tool gauges emotional reaction to media

    14 February 2008

  • Mojo

    7 February 2008

    mojolondon.co.uk

  • Volvo considers paying by performance

    24 January 2008

    Car manufacturer Volvo is discussing how to pay agencies based on campaign performance as part of its plans for this year, its UK head of marketing has revealed.Anita Fox, who became head of communications for Volvo in the UK last March, said introducing a performance-based model was "certainly something we're looking at. We're in discussion with our agencies about it." For example, creative agencies could be paid according to the quality of leads they generate.Fox has ...

  • Seabrook Crisps

    10 January 2008

    Seabrook is a 60-year-old crisp brand that's making a bid to break out of its Northern heartland. It claims to outsell all other brands except Pepsico's Walkers in Yorkshire, Lancashire and the North East.

  • Venture Capital

    10 January 2008

    Tom Perkins is one of the most successful technology venture capitalists, having helped launch the likes of AOL and Google. Nic Howell asks him what his secret is

  • Hand Picked Hotels

    13 December 2007

    Short breaks are big business in the UK, so this site for a luxury hotel chain is joining a competitive market where it can be hard to stand out from the crowd.

  • Auto Trader Young Drivers

    22 November 2007

    Road crashes are the leading cause of death for people aged 15-24, and this site attempts to address this depressing statistic.

  • Delé Atanda, Diageo

    25 October 2007

    Drinks giant Diageo has accepted that digital is a medium it can’t ignore, and has appointed Delé Atanda as the man to serve up new offerings

  • Sheffield Wednesday fans have web identity revealed

    Tue, 23 Oct 2007

    A site for supporters of Sheffield Wednesday FC has been forced to reveal the identity of fans who posted comments that were severely critical of the club's senior executives

  • Richard John

    18 October 2007

    This hair salon in Worthing wants to establish itself as an online retailer of haircare products. Seeing as its site is designed by an agency with a reputation for SEO, it naturally came high in search results, and the look and feel is inviting.

  • Ad spend boom isn't hitting full potential

    11 October 2007

    Watching Control, Anton Corbijn's beautifully shot story of the band Joy Division and its troubled singer Ian Curtis, I was struck by how difficult communication was in the 1970s. The most instant way to reach someone was with a phone call from your parents' living room. This past really does seem like another country, light years from the convenience of communication we enjoy today.The release last week of the latest set of ad spend figures from the IAB is another sign of how ...

  • Akamai boosts ad tracking for publishers

    4 October 2007

  • Foxy Bingo

    27 September 2007

    Over 50% of bingo players smoke - twice the national average - so this industry was predicted to take a hit when the smoking ban in England and Wales came into force. This site has no halls to promote, so tries to bring the social aspects of bingo online,

  • Top media shops bill over £600m

    27 September 2007

  • Trinity collects first million in billings

    27 September 2007

  • Pru Health

    6 September 2007

  • Alistair Shrimpton, Dating Direct

    30 August 2007

    Nearly six months into his role as MD of Dating Direct, Alistair Shrimpton is ready to take on US rival Match.com as they battle for the UK market

  • Oka

    23 August 2007

    Oka is a catalogue furniture and soft furnishings business founded in 1999 and, by the looks of its new site, it seems to be at home with etail.

  • NMA Interview - Jane Lighting

    23 August 2007

    Five CEO Jane Lighting talks to Nic Howell about the channel’s hopes and plans for the digital space

  • Stevie Spring, Future Publishing

    16 August 2007

    Since becoming head of Future Publishing a year ago, Stevie Spring has turned its fortunes around so it’s ready once again to invest in online

  • Five sets up digital team to explore new opportunities

    2 August 2007

  • NMA Futures - William Gibson

    2 August 2007

    Having coined the term ‘cyberspace’ at the start of the 1980s, novelist William Gibson has built his reputation on projecting today’s technological advances into tomorrow. But the increasing pace of real developments makes foresight ever harder, he tells

  • Cannes Cyber Lions

    26 July 2007

    Is the UK's diminishing performance at the Cannes advertising festival indicative of inherent problems or just a sign that others are doing better work, asks Nic Howell

  • Time to overcome the junk food habit

    19 July 2007

  • Uniqlo

    5 July 2007

    Much like the pared-down casual fashion brand that it represents, this site takes a no-nonsense approach to retail. The clothes are logically merchandised - you can search by gender and then type of garment. You can zoom, but not flip or rotate images - s

  • Self-regulation huge challenge for digital warns ASA chairman

    5 July 2007

  • Publicis Modem CEO to appoint new UK head

    Wed, 27 Jun 2007

    The new CEO of Publicis Modem, the global digital arm of Publicis Worldwide, has admitted he has to urgently stabilise the UK office of the agency and will be appointing a new UK head in the next few weeks

  • AKQA shortlisted for Titanium Lion award

    Fri, 22 Jun 2007

    AKQA will be the only UK digital agency to be shortlisted for a Titanium and Integrated Lion at this year's Cannes advertising festival, for its work for Nike's Air Max 360 last year, reports Nic Howell from Cannes

  • Profero wins gold at Cannes Lions Cyber Awards

    Thu, 21 Jun 2007

    Profero was the only UK digital agency to walk away from this year's Cannes Lions Cyber Awards last night with a Gold for its widely admired 'Follow the White Rabbit' campaign for Mini Cooper

  • Creativity - Interview: Simon Thompson

    14 June 2007

    The client is the driving force behind any creative campaign, pushing for that great idea that connects the brand with its audience. Lastminute's Simon Thompson, formerly at Honda, gives his perspective on digital creativity and reveals why it's good to b

  • Creativity - Roundtable

    14 June 2007

    Do digital creatives need to think differently to their above-the-line counterparts, or is interactivity just another way of getting the same messages across? Creative heads from international agencies discuss the state of the industry. Moderated by Nic Howell

  • Seven Ages of Rock

    31 May 2007

    According to Shakespeare, the last age of man is one of "second childishness and mere oblivion". So what about rock?

  • Maturing industry creates new role for iab

    24 May 2007

    Having proved its worth over the past ten years in helping grow the online ad market, the IAB now faces a new challenge: representing the sector in regulatory discussions

  • Mark Read, WPP

    17 May 2007

    With the aim of revolutionising WPP’s digital strategy, Mark Read is positive that for all-round success digital must come out of its specialist niche

  • NMA Interview - Vint Cerf

    22 March 2007

    Vint Cerf is commonly referred to as one of the founding fathers of the internet. At UCLA in the late 1960s he began work on Arpanet, a forerunner of the internet. In the early 1970s he worked with Bob Kahn to create the TCP/IP protocols, which are intrinsic to the internet as we know it.He was also a co-founder of the Internet Society in 1992, which both promotes the views of ordinary users of the internet and provides an umbrella body for technical groups ...

  • NMA Interview: Alex Bogusky

    22 February 2007

    In 1987 Alex Bogusky started at what was then Crispin and Porter Advertising as an art director, becoming creative director five years later and a partner in 1997. Under his direction, the Miami-based agency has become one of the most awarded in the world. Its ‘media agnostic’ approach has also seen it score notable successes in digital, such as its Subservient Chicken viral for Burger King and last year’s Cyber Lion for its work for the Volkswagen GTi. Bogusky will be president of ...

  • Café Rouge

    16 November 2006

    Café Rouge has, in its own words, "embodied the style and je ne sais quoi of French dining since it opened way back in 1989".

  • Sky's Murdoch lays out ad strategy

    16 November 2006

  • John Hegarty claims clients are holding back digital ads

    16 November 2006

  • Yahoo! puts mobile at centre of strategy

    Tue, 14 Nov 2006

    Yahoo! is putting mobile at the heart of its strategy as it seeks to capitalise on the explosion in mobile internet use, according to chairman and chief executive Terry Semel

  • Gerald Online

    2 November 2006

    Typing 'Gerald Ratner prawn sandwich' into Google brings this site up first in the paid listings, although it has no references to that unfortunate moment in 1991 when Gerald's comparison of his own company's jewellery to take-away food sent the Ratner ch

  • Fulfilment - jessops.com

    2 November 2006

    Founded 1999 Selection Jessops bills itself as the UK's largest camera retailer, stocking over 16,000 photographic, video and digital products. The site also offers digital photo printing services.

  • Internet Watch Foundation CEO warns of dangers of UGC sites

    26 October 2006

  • The Kennel Club

    12 October 2006

    One of the 20 tips the Kennel Club gives kids is, 'Never run from a dog, screaming and waving your arms around'. Sound advice, particularly during the current media frenzy about dogs and children.

  • Blake Chandlee, Yahoo! UK & Ireland

    12 October 2006

    Blake Chandlee, commercial director Yahoo! UK & Ireland, believes FMCGs are starting to see the benefit of digital marketing

  • MapSurface package to track content popularity in real time

    5 October 2006

  • Top 100 agencies' turnover rises 16%

    28 September 2006

  • Fulfilment - wiggle.co.uk

    21 September 2006

    Selection Bikes and cycling components plus accessories and clothing for cycling, running, snow and water sports. From April to June 2006, Wiggle was ranked number one by Hitwise for visits to 'sports - cycling' sites.

  • Christy

    7 September 2006

    Christy calls itself the UK's leading brand for bath towels, with a heritage stretching back to the Great Exhibition of 1851 when Richard Christy unveiled a way to manufacture the loop pile his brother had brought back from Constantinople, as it was then.

  • Fulfilment - unsaleable.com

    7 September 2006

    Founded June 2005 Selection An eclectic mix of vintage Polaroid instant cameras, film and accessories, Vienna shoulderbags from Austria and belts with LED buckles.

  • Digital Thinkers: Douglas Rushkoff

    7 September 2006

    Douglas Rushkoff is an author and teacher who has written ten bestselling books on media, technology and culture, including Cyberia, Media Virus, Exit Strategy, ScreenAgers and Coercion. In this extract from his latest book, Get Back in the Box: Innovation from the Inside Out, he argues that the end of mass media could create a renaissance in business culture.Thanks to the emergence of the internet and its ...

  • Flash skills crisis drives agencies abroad

    31 August 2006

  • Fulfilment - anglepoise.com

    31 August 2006

    Founded 2002 Selection The entire range of Anglepoise desk, floor and task lights from a firm directly descended from Herbert Terry & Sons, which first manufactured George Carwardine's groundbreaking sprung lamp based on the mechanics of the huma

  • Bristol Balloons

    17 August 2006

    When not up in the air, Phillip Clark, boss of Bristol Balloons, likes to keep his feet on the dancefloor - apparently salsa enthusiasts in the South and West may have come across his cha cha cha and his 'reputation for a tantalising tango'.

  • Lack of ROI still holding back paid search

    10 August 2006

  • Round Table: Paid Search

    10 August 2006

    Experts from major search engines and agencies discuss the current state of the paid search sector; where it should be looking to go next and what challenges lie ahead

  • Pearson's digital advisor rues lack of data

    3 August 2006

  • Extremepie

    27 July 2006

    This is much more than somewhere to stock up on Mrs Palmer's surfboard wax for chilly British waters. It's a place to buy into the whole skate, surf and snow sports lifestyle, from clothes to DVDs and even a credit card.

  • John Clare, DSG

    27 July 2006

    John Clare CBE, the man behind Dixons and Currys, accepts that retailers have to be online these days, but is more sceptical about digital marketing

  • Nick Hynes, Interactive Marketing Works

    20 July 2006

    Nick Hynes is discussing the future of search from a police cell. Nothing’s wrong, he’s just in a hotel that used to be a magistrates court. He chose the venue because the Interactive Marketing Works (IMW) office has no air conditioning and outside it’s sweltering.When IMW moved into its Soho offices, staff were given the choice between installing a/c or taking a bonus. They took the money. IMW maintains a firm grip on costs, despite its SEM agency The Search Works posting ...

  • Technology Works links sales to originating keyword searches

    20 July 2006

  • Royal Navy

    6 July 2006

    Two hundred years ago the Royal Navy was a projection of Great Britain's imperial strength and one of the most feared fighting machines on the planet.

  • Digital seeks a place at cannes ad festival

    6 July 2006

  • Hamish Pringle, IPA

    6 July 2006

    Behind the imposing stucco of the Institute of Practitioners in Advertising’s Belgravia headquarters, an industry model is crumbling. Media commission, central to the ad industry ever since the days of salesmen selling space from above Fleet Street coffee houses, is going the way of hot metal.Earlier this month the IPA’s client-side counterpart ISBA published a report into ad spend which revealed that the decline in commission payments is speeding up, while fee payments ...

  • IPA's director general warns of skills deficit in digital sector

    6 July 2006

  • Search Works tops SEM agencies in new ranking

    29 June 2006

    The Search Works has emerged as the UK's top search marketing agency, according to NMA's inaugural Marketing Services Guide.The Soho-based agency quadrupled its turnover this year to earn £20.74m in the 12 months to December 2005, compared to £5.3m for the previous year. This takes The Search Works to the top of NMA's ranking of agencies in this sector, nearly £2m ahead of its closest rival, Latitude."The reasons we've had such a successful year are that we have ...

  • Lawton and The Viral Factory win gold at Cyber Lions

    Thu, 22 Jun 2006

    Lawton eMarketing and The Viral Factory shared a Gold Cyber Lion at the Cannes advertising festival last night, in an evening that demonstrated continued US dominance of the category

  • Fulfilment - revealcable.co.uk

    22 June 2006

    Stocks over 1,000 different cables, leads and adapters for all electronic goods such as PCs, laptops and telephones. Claims to offer savings of up to 75% off retail prices. Technical problems None on an Apple Mac.

  • R/GA trebles UK staff after winning global L'Oréal work

    22 June 2006

  • Glue London dominates shortlist at Cyber Lions

    Tue, 20 Jun 2006

    Glue London has dominated the shortlist of 19 UK agencies nominated for Cyber Lions awards at this years' Cannes Advertising Festival

  • Royal Institution of Chartered Surveyors

    15 June 2006

    With many of the NMA team currently expanding their property portfolios, this site ought to be useful. It's basically a search directory across 12,000 member firms of the Royal Institution of Chartered Surveyors (RICS), the professional association for t

  • Justin Moodie, Sega Europe

    8 June 2006

    Justin Moodie of Sega Europe talks to Nic Howell about the effect the rise of user-generated content will have on the development of the gaming market

  • Google calls for clearer mobile data pricing

    1 June 2006

    Google has voiced concern that a lack of transparency around mobile data charges is holding back the market for search on handheld devices.

  • Search far and wide

    25 May 2006

  • Fulfilment - manufactum.co.uk

    18 May 2006

    Founded 2002 Selection Over 1,500 household goods, including kitchenware, clothing, toys and tools, that have been selected for their quality and design appeal. Products are often made using traditional methods.

  • David Eastman, Agency.com

    18 May 2006

    Following his recent ascendancy to CEO of Agency.com, David Eastman is keen to loosen up its reputation, even as it tightens its ties to TBWA

  • Pearl & Dean

    11 May 2006

    Pearl & Dean is synonymous with ads at the movies, even if it now has less than a quarter of the UK cinema advertising market, being overshadowed by the mighty Carlton Screen Advertising.

  • Search Marketing

    27 April 2006

    Search has proved itself as a valuable form of marketing. Now agencies need to look forwards to what else the medium, and they, can offer brands. Nic Howell reports

  • Entertainment drives new media growth

    27 April 2006

    Social networking and in-game advertising are two of the hottest areas in the digital sector, according to technology investment bank GP Bullhound.

  • Maxsi wins Web analytics deal with US estate agents

    27 April 2006

    UK analytics provider Maxsi has won a contract with one of the largest real estate corporations in the US to provide a Web analytics service for its offices across three states.

  • Foviance staffs up to meet growing demand

    Thu, 20 Apr 2006

    Usability and analytics consultancy Foviance will almost double its headcount this year as demand for its customer experience management programme gathers pace

  • The Institute of Cancer Research

    20 April 2006

    The Institute of Cancer Research claims to be Europe's leading research centre in its field. In January it co-published findings that mobile phones don't increase the chance of brain tumours, which is a relief.

  • IPA warns online ad industry to stay simple

    20 April 2006

    Online advertising could be held back from competing with traditional media because of fragmenting approaches to agency remuneration, the director general of the Institute of Practitioners in Advertising (IPA) has warned.

  • Agencies look to msn for search answers

    20 April 2006

    With trust in media owners across the whole search industry somewhat fragile, will MSN's AdCenter really prove to be any different from Yahoo! and Google?

  • Center Parcs doubles online ad budget

    20 April 2006

    Short break holiday operator Center Parcs is doubling its online budget in a major drive to increase Internet bookings and reposition its brand.

  • Google denies lack of support and research for ad agencies

    20 April 2006

    Search giant Google has hit back at agency critics over allegations that it has yet to supply the support expected as part of its Third-Party Programme.

  • Google rushes out demographic targeting to beat MSN AdCenter

    20 April 2006

    Google is market-testing demographic targeting for its AdWords paid search service to counter the threat from MSN Search's AdCenter product.

  • Google fails to provide promised support

    13 April 2006

  • Fulfilment - toysrus.co.uk

    13 April 2006

    Founded 1996 Selection The 'UK's largest toy store', plus babycare, PCs, video games, bikes, and outdoor products. Technical problems None. Navigation Top-level tab-style navigation or a left-hand menu of product categories. Both are

  • Caffe Nero and Virgin Records in joint digital music offering

    13 April 2006

  • Google changes to CPM pricing for access to AdWords server

    13 April 2006

    Google is to start universal charging for access to its AdWords application program interface (API). The move brings it closer in line with rival Yahoo! and looks likely to consolidate the burgeoning market in search management tools.

  • Israeli ad network Oridian opens for business in UK with competitive rates

    13 April 2006

  • Yahoo! criticised for slashing search agency's commissions

    13 April 2006

    Some of the industry's biggest media buyers and the Institute of Practitioners in Advertising (IPA) have criticised Yahoo! Search Marketing's decision to alter its commission rates.

  • Google to provide Wi-Fi service to San Francisco

    Fri, 7 Apr 2006

    Google has beaten five other bidders to provide a free Wi-Fi service for the entire city of San Francisco

  • Agency.com promotes Alex Wright to MD

    Thu, 6 Apr 2006

    Agency.com has appointed group account director Alex Wright as its new UK MD, replacing David Eastman who was promoted to CEO last month

  • Omlet

    6 April 2006

    If you think a Ginger Nut Ranger is something to do with biscuits rather than a breed of chicken, this site could be for you.

  • EMI pushes latest 'Now' album in 36-hour takeover of MSN UK

    6 April 2006

    EMI Music UK brand Now That's What I Call Music is making its biggest foray into online advertising to support the release of the 63rd album in the series, in a 36-hour takeover of MSN UK's home page.

  • IAB considers extending remit to mobile

    6 April 2006

    The Internet Advertising Bureau (IAB) could extend its remit into mobile as the wireless Internet achieves critical mass, chairman Richard Eyre revealed last week.

  • ISBA issues guidance on late-copy fees

    6 April 2006

  • Lynx uses online to create buzz around clicker campaign

    6 April 2006

    Unilever's male grooming brand Axe/Lynx will next week launch an online campaign designed to create further buzz around the handheld 'clicker' counters at the heart of its current 'Click more' campaign.

  • Publishers are facing online skills crisis

    6 April 2006

    The skills gap in online industry is likely to intensify in the next year, according to research published in the latest membership survey from the UK Association of Online Publishers (AOP).

  • Yahoo! to slash agency commission rates

    6 April 2006

    Yahoo! Search Marketing, formerly Overture, is to slash its agency commission in a move that could have similar ramifications to Google's announcement last October that it was dropping agency commission.

  • Pipex moves into Wi-Fi via Intel joint venture

    Tue, 4 Apr 2006

    UK ISP Pipex Communications is taking a step closer to competing with mobile phone operators for wireless Internet access in a new joint venture with Intel, the world's biggest silicon chip maker

  • Google plans to raise £1.1bn via share sale

    Thu, 30 Mar 2006

    Google is planning to sell 5.3m shares, a move that could raise $2bn (£1.1bn) and make its war chest of cash and marketable securities worth more than $10bn (£5.7bn)

  • Sue Thexton, ITN Archive

    30 March 2006

    Sue Thexton, MD of ITN's fastest growing business ITN Archive, talks to Nic Howell about the future of video archiving and how the business is adapting to the digital age

  • Cadbury runs podcast talent contest

    30 March 2006

    Confectionery giant Cadbury Trebor Bassett has become one of the first confectionery brands to adopt podcasting, signing up The X Factor host Kate Thornton to front a talent contest in a new take on its seasonal Creme Egg campaign.

  • UK online ad spend rises 66% to £1.4bn

    30 March 2006

    Online advertising is now a £1.4bn medium, with paid search accounting for the lion's share of spend, according to the latest bi-annual survey by the Internet Advertising Bureau.

  • Agency.com begins European expansion

    30 March 2006

    Omnicom-owned Agency.com has kicked off its European expansion by buying Belgian interactive agency Hypervision for an undisclosed sum, picking up Masterfoods, Mitsubishi Motors and Samsonite as new clients.

  • Are clicks for real?

    30 March 2006

  • Cheeze launches listing of blogs that take advertising

    30 March 2006

    An online directory launched this week to help advertisers tap into the embryonic market for advertising on podcasts and blogs.

  • TradeDoubler buys Advertigo for £0.73m

    Wed, 29 Mar 2006

    Affiliate network TradeDoubler is looking to enhance its targeting and segmentation offering for clients after buying pay-per-call and contextual advertising technology start-up Advertigo for SEK 10m (£0.73m)

  • IAB study finds UK online ad sector is worth £1.4bn

    Wed, 29 Mar 2006

    Online advertising in the UK is now a £1.4bn medium worth 7.8% of all ad spend, according to the latest bi-annual study from the Internet Advertising Bureau

  • Living It

    23 March 2006

    Describing itself somewhat bravely as 'the ultimate online lifestyle destination site' for the over-45s, this portal has 18 sections including Money, Motoring and Travel.

  • Shock Absorber

    16 March 2006

    Not being in the target market for this product, I approached this site with some trepidation, not least because the bounce-o-meter feature - which shows what happens when you go horseriding without a bra - seems to skirt the NMA policy on Internet usage

  • Yahoo! refuses to change trademark policy

    16 March 2006

    Yahoo! Search Marketing is refusing to change its policy on trademark bidding, despite amending its rules in the US earlier this month.

  • COI swamped by agency applications

    16 March 2006

    The Central Office of Information (COI) has admitted it has been overwhelmed with applications to join its revised digital roster, and has asked for agencies to remain patient as it narrows down its shortlist.

  • Eyeblaster brings Eyenet to Europe with Channel 4 deal

    16 March 2006

    Channel 4 is among the first publishers to sign up to Eyeblaster's Eyenet online ad network in Europe.

  • Media owners to impose late copy charges in three weeks

    16 March 2006

    Media owners look set to impose the Internet Advertising Bureau and Association of Online Publisher's late ad copy policy in three weeks' time, despite public concerns voiced by advertisers and agencies.

  • IASH members agree on auditing code for June

    Wed, 15 Mar 2006

    IASH, the Internet Advertising Sales House committee, has agreed a formal code of conduct against which its founder members will be independently audited by the end of June

  • IPA will not endorse IAB/AOP's late ad copy charges

    Mon, 13 Mar 2006

    A new row over the IAB and AOP's late ad copy policy erupted today as the IPA digital group publicly stated that it cannot endorse the policies proposed

  • Chief marketing officers fail to shift budgets online

    Mon, 13 Mar 2006

    Chief marketing officers at European finance companies are failing to shift their budgets online despite knowing just how important the Internet is to consumers

  • Google prepares to settle click fraud lawsuit for up to $90m

    Thu, 9 Mar 2006

    Google looks likely to settle a class-action click fraud lawsuit in the US that will see it pay up to $90m (£52 million) worth of credit to domestic marketers

  • Lack of reliable data on online ad spend is crippling growth

    9 March 2006

  • Comfort and Nissan first to advertise on AdLink portfolios

    9 March 2006

    Brands including Comfort and Nissan are the first to run campaigns across two product portfolios launched by ad sales network AdLink.

  • Search marketing enters mass-media era

    9 March 2006

    Last week all the major names involved in search came together in New York to discuss the sector's rise into the mainstream and what developments are in store

  • Yahoo! helps InFocus reach movie fans

    9 March 2006

    Projector manufacturer InFocus is collaborating with Yahoo! on a major tenancy campaign targeting movie buffs, as part of a strategy to shift all its marketing budget online.

  • FTSE 100 firms lose sales due to poor search marketing

    Wed, 8 Mar 2006

    Over half of the UK's biggest companies are losing sales because of poor search marketing

  • UK Net Guide aims to make reviewed sites searchable

    2 March 2006

    Online consumer guide UK Net Guide has begun indexing its database to build a walled garden of family-friendly, human-reviewed Web sites.

  • Media agencies question ABCE audit value

    23 February 2006

    Auditing body ABC Electronic (ABCE) is being forced to defend its role as major online media agencies claim site certification is still not central to online advertising planning and buying, ten years after its launch.

  • Industry body to fund UK online user survey to aid ad planning

    23 February 2006

    The launch of an online ad planning currency took a step forward this week as a joint industry body agreed to fund a UK online population survey.

  • BT uses security-focused ads to target dial-up Internet users

    23 February 2006

    BT launched a rich-media offensive this week, focusing on online security to persuade dial-up Internet users to switch to its broadband services.

  • Does abc electronic auditing count online?

    23 February 2006

    ABCE's auditing of Web audiences doesn't carry as much weight with advertisers and agencies as its offline parent's work. But there's still a place for a respected certifier

  • Sunsilk uses viral to target young women

    23 February 2006

  • Umbro targets grassroots fans in battle with Nike and Adidas

    16 February 2006

    Football brand Umbro has launched its biggest ever roster of online activities to promote its new England away strip and engage fans at the grassroots level in its wider 'One love' World Cup campaign.

  • Jamjar

    16 February 2006

    Would you buy a new car if you didn't experience that showroom smell and the salesman's patter?

  • Fulfilment - lxdirect.com

    16 February 2006

    Founded July 2000 Selection The online heir to the Littlewoods home shopping catalogue, with 35,000 product lines spanning clothing, footwear, home and garden and electrical appliances.

  • Agency.com aims to get closer to TBWA

    16 February 2006

  • Ronald McDonald gets own activity site

    16 February 2006

  • W3C's plans for metatags could let browsers filter out content

    16 February 2006

  • Digital Spy appoints 24/7 Real Media to manage ad inventory

    Wed, 15 Feb 2006

    Digital TV and entertainment Web site Digital Spy is embarking on a major drive to boost ad revenues

  • Users to choose how Ask's Jeeves is put out to grass

    Mon, 13 Feb 2006

  • Google extends AdWords service

    Fri, 10 Feb 2006

  • WPP and Summit Partners in discussion to buy Latitude

    Fri, 10 Feb 2006

  • BMW enlists modern writers for short story podcast campaign

    9 February 2006

  • Agencies trade up for more buying power

    9 February 2006

    As online media owners look set to follow their offline peers with higher prices and greater competition, agencies are improving their trading skills to get the best deal

  • BIMA looks to hold its ground as rivals enter digital sector

    9 February 2006

    The British Interactive Media Association (BIMA) is to reposition itself as more relevant to the digital industry.

  • Home Office runs child safety campaign on MSN Messenger

    9 February 2006

    The Home Office is using a 'smiling predator' creative in MSN Messenger sessions for the next stage of its online child safety campaign. It follows last year's pitch through COI to develop a fresh approach to child protection.

  • Miva moves marketing head to New York

    9 February 2006

  • Ribena turns to online in bid for 18-30-year-old audience

    9 February 2006

  • ITN launches ad-funded clips service with Blinkx

    Wed, 8 Feb 2006

    News organisation ITN is taking further steps to drive revenues from its content by launching an ad-funded clips service with search engine Blinkx

  • Google to add instant messaging to Gmail service

    Wed, 8 Feb 2006

    Google is launching an assault on AOL, Yahoo! and MSN’s instant messaging services by incorporating chat into its Gmail service.

  • Google punishes BMW for breaking SEO guidelines

    Tue, 7 Feb 2006

    Google has punished German car manufacturer BMW for using search engine optimisation techniques that break its guidelines. The software firm has issued what’s known as the Google Death Penalty, severely reducing BMW’s Internet profile.

  • US travel search engine launches in the UK

    Fri, 3 Feb 2006

    US travel search engine SideStep yesterday launched in the UK and Ireland, upping the ante in an increasingly competitive sector.

  • AOL relaunches online photo service

    Thu, 2 Feb 2006

    AOL is making another run at the burgeoning market for online photo services by relaunching its You've Got Pictures service as AOL Pictures

  • IPA calls on digital agencies to choose it as their industry body

    2 February 2006

  • Omega

    2 February 2006

    Omega has been the official timekeeper at 22 Olympic Games, so with the Winter Games about to kick off in Turin next month, now is a good time to look at the Swiss watch manufacturer's site

  • Agencies create trading roles to increase their buying power

    2 February 2006

  • COI admits to lack of dialogue with public in Web campaigns

    2 February 2006

  • New media agencies join old boys' club

    2 February 2006

    As digital agencies sign up to traditional agency body the Institute of Practitioners in Advertising, will this be to the detriment of its new media equivalent the IAB?

  • Unilever runs new Lynx 'Click More' ads across 23 countries

    2 February 2006

  • W00t!media to manage ad sales for Kontraband

    2 February 2006

  • Google’s results fail to meet analysts’ expectations

    Wed, 1 Feb 2006

    Google suffered a 19% drop in its share price yesterday when it announced fourth quarter results that disappointed Wall Street

  • Google competes with Microsoft for desktop ownership

    Mon, 30 Jan 2006

    Google has added new personalisation features to its Google Toolbar and launched a new Google Toolbar for Enterprise

  • Ask Jeeves launches German service

    Fri, 27 Jan 2006

    Search engine Ask Jeeves has finally launched a German service, in a bid to break into Europe’s largest online market

  • Adviva adds customisable user profiles to its ad targeting tool

    26 January 2006

  • Asa challenges new media to self-regulate

    26 January 2006

    The Advertising Standards Authority says the online industry needs to work out its own regulation now or face outside control later. But some see it as a fuss over nothing

  • Bigmouthmedia breaks into US market

    26 January 2006

  • Digital agencies still behind in staff levels

    26 January 2006

  • Kellogg's uses online chat site to support cereal dieters

    26 January 2006

  • O2 launches mobile search service for i-mode customers

    26 January 2006

  • Digital agencies remain behind in staff levels

    Wed, 25 Jan 2006

    Digital agencies are growing fast but are still smaller than and more male oriented than their traditional counterparts

  • Yahoo! boosts shopping channel with new appointment

    Wed, 25 Jan 2006

    Yahoo! is further pushing shopping channel Kelkoo by bringing in Bill Rowley as general manager for Yahoo! Shopping in Europe

  • Chocolate delight

    12 January 2006

    Cadbury’s promotion for the centenary of its Dairy Milk bar drove home the potency of online for branding. Nic Howell travels to Bournville to unwrap the inside story

  • Birds Eye spends £1.5m on first Web site for SteamFresh range

    13 October 2005

    Unilever is spending £1.5m to support the first standalone online presence for its Birds Eye SteamFresh brand of microwaveable meals.

  • Entertainment focus for itv mobile portal

    15 September 2005

    In a bid to win over a youth market that’s shifting away from watching the TV, ITV is initially concentrating on entertainment shows in the launch of its mobile TV portal

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