NMA Live - The changing face of the Digital & Creative Services Sector

12 March 2010

How have changing consumer behaviour and the economic downturn affected the way marketers work with their digital agencies? Every year NMA produces its Top 100 agency guide, ranking the UK’s interactive agencies by fee income. The results give an unprecedented insight into the trends shaping the digital and creative services sector. Key among these this year have been the increasing profile of above-the-line advertising agencies in the interactive space; the desire of marketers for a single point of contact with their agencies; the increased presence of digital agencies at the top table; and the rise of collaborative approaches both within and outside the interactive sector. This event will look at these and other trends from a variety of perspectives and discuss the opportunities and challenges for the North West’s agencies both big and small, in networks and independent.

Web: http://www.nmalive.co.uk/

Price: £110.00 or £85.00 for New media Age subscribers