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Zeebox's transactional TV ad service marks future of cross-media advertising

Thu, 9 Feb 2012 | By Jessica Davies

The burst in dual-screen TV propositions is opening up a host of transactional TV opportunities for advertisers and Zeebox’s latest move is no exception.

Twitter will be a better channel for social commerce than Facebook

Tue, 7 Feb 2012 | By Charlotte McEleny

While brands are still struggling to make Facebook work for them on a transactional level, Twitter might be a more natural environment for commerce.

App security and discovery come to the fore

Fri, 3 Feb 2012

This week, the key themes in search have been mobile and security.

Publishers turn to data to increase revenues

Wed, 1 Feb 2012 | By Lucy Tesseras

Publishers today are struggling financially – that much is taken as read – so creating new revenue streams is about as high on the agenda as it can get.

Just great content is no longer enough

Wed, 8 Feb 2012 | By Lucy Tesseras

Having great content is essential for any publisher but with such a wealth of news available online, that alone won’t cut it anymore – the right people need to see it.

Will Facebook mobile ads really provide any value?

Mon, 6 Feb 2012 | By Ronan Shields

Study after study shows that Facebook dominates mobile web usage sessions, but will Sponsored Stories prove to be a compelling feature?

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Sky's non-subscriber VOD service could flatten the market

Thu, 2 Feb 2012 | By Jessica Davies

Sky’s cross-platform service for non subscribers, with its connections and existing deals with the major studios, will change the video-on-demand landscape forever.

The ePrivacy Directive presents an opportunity, not a threat

Wed, 1 Feb 2012 | By Justin Pearse

There are just weeks to go until the long-feared ePrivacy Directive comes into force, bringing with it the threat of £500,000 fines for any company that doesn’t gain informed consent from its customers for dropping a cookie. However, this doesn’t have to be a threat, canny marketers should see it as an opportunity.

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