Industry Opinion
Opinion: Facebook could help ease fragmentation worries over mobile advertising
Oli Newton, head of emerging platforms, Starcom Mediavest
Opinion: Apprenticeships will help close the digital skills gap
Mark Gurney, head of apprenticeships, Livity
Industry opinion: The decline of Apple's UDID is not such a loss
David Fieldhouse, chief marketing officer, Mobile Future Group
Opinion: The Digital Standards Trading Group will be welcomed
Bob Wootton, director of advertising & media, ISBA
Analyst speak: Usage spikes can help you reach consumers on the right platform at the right time
Jeremy Copp, VP mobile, ComScore Europe
Opinion: F-commerce is more about PR than sales
Amy Kean, head of consumer innovation, MPG Media Contacts
Opinion: The digital world remains governed by human nature
Mark Earls, author of Herd and I’ll Have What She’s Having; former Olgivy London and European executive planning director
Opinion: The Consumer Electronics Show promises big things for the Kindle Fire and Windows Phones
Will Harris, co-founder, Channelflip
Opinion: No one can afford to rest on their laurels when it comes to mobile in 2012
Alex Hoye, CEO, Latitude Digital Marketing
Opinion: Tips to prepare for EU privacy directive enforcement
Nick Stringer, head of regulatory affairs, IAB
Opinion: Is Netflix good or bad news for the UK?
Claire Tavernier, senior executive VP, FMX and worldwide drama, FremantleMedia
Opinion: Have the SEO goalposts moved?
Matt Owen, planning and strategy director, Jellyfish
Opinion: Adobe sees a social 2012
Simon Morris, marketing director, Digital Marketing business unit, Adobe Systems
Apple set to cause publishing waves
The year has kicked off relatively quietly in the media sector, although Apple’s rumoured event later this month on its publishing ambitions is sure to cause waves.
nma advent calendar: Alex Tait, chair, ISBA Digital Action Group, and director, international digital acquisition, American Express
For the last day of new media age’s advent calendar of predictions for 2012, Alex Tait, ISBA Digital Action Group chairman, looks ahead at a year that will see big changes for measurement, social media and privacy issues.
nma advent calendar: Clive Dickens, chief operating officer, Absolute Radio
On day 16 of new media age’s advent calendar of predictions for 2012, Clive Dickens, chief operating officer at Absolute Radio, looks forward to more creativity in digital marketing activity and a boost for digital radio.
nma advent calendar: Neil Roberts, senior ecommerce manager, Eurostar
For the 15th day of new media age’s advent calendar of predictions for 2012, Eurostar ecommerce head Neil Roberts emphasises the importance of giving consumers value for their money and time.
nma advent calendar: Nick Bampton, commercial sales director, Channel 5
On day 14 of new media age’s advent calendar of predictions for 2012, Channel 5’s commercial sales director Nick Bampton looks at what the year might bring for broadcasters and advertisers.
nma advent calendar: Bertrand Bodson, senior VP global digital marketing, EMI Music
On day 13 of new media age’s advent calendar of predictions for 2012, EMI’s Bertrand Bodson looks at the prospects apps may hold for the music industry.
nma advent calendar: Robert Price, UK MD, Twentieth Century Fox Home Entertainment
For the 12th day of new media age’s advent calendar of predictions for 2012, Twentieth Century Fox’s Robert Price looks at how digital will imact on home entertaiment.
nma advent calendar: Ben Green, head of RBS and NatWest Mobile
On day 11 of new media age’s advent calendar of predictions for 2012, Ben Green, head of RBS and NatWest Mobile, muses the future of mobile payments.
nma advent calendar: Chris Clarke, chief creative officer, LBi
For the tenth day of new media age’s advent calendar of predictions for 2012, LBi’s Chris Clarke looks forward to a year that will see several changes to the digital world, some happening naturally, and others requiring help.
Opinion: The right measurement is vital for video advertising
Daniel Ruch, co-chair, IAB Video Council and VP for Europe, Tremor Video
nma advent calendar: Gary Cole, commercial director, O2 Media
On day nine of new media age’s advent calendar of predictions for 2012, Gary Cole, commercial director, O2 Media, gives his top five forecasts for the year, including deeper smartphone penetration and the rise of the mobile wallet.
nma advent calendar: Robin Pembrooke, MD, ITV online
For day eight of new media age’s advent calendar of predictions for 2012, ITV Online director Robin Pembrooke looks forward to connected TVs hitting the mainstream and mass-participation marketing activity.
nma advent calendar: Siobhan Freegard, founder, Netmums
In the seventh of new media age’s advent calendar series of forecasts for 2012, Netmums founder Siobhan Freegard predicts that companies will have to throw themselves into conversations with customers.
nma advent calendar: Matthew Curry, head of ecommerce, Lovehoney
For day six of new media age’s advent calendar of predictions for 2012, Matthew Curry, head of ecommerce at sex toy and lingerie business Lovehoney, gives his outlook for online retail.
nma advent calendar: Robin Grant, MD, We Are Social
For day five of new media age’s advent calendar of predictions for 2012, We Are Social’s Robin Grant explains how social media will make a big impact on business following this year’s experimentation with the platform.
nma advent calendar: Helen Southgate, senior online marketing manager, Sky
In the fourth of new media age’s advent calendar series of predictions for 2012, Sky’s Helen Southgate looks forward to a big year for mobile, data and integration, but warns of potential trouble around privacy.
nma advent calendar: Miles Lewis, senior VP of CBS Interactive Music Group/Last.fm
In the third of new media age’s advent calendar series of predictions for 2012, CBS Interactive/Last.fm’s Miles Lewis highlights five areas and players that will hit the ground running next year.
nma advent calendar: Paul Hood, digital director, Archant Media
In the second of new media age’s advent calendar series of predictions for 2012, Paul Hood, digital director at Archant Media, gives three predictions for changes to the online advertising world.
nma advent calendar: Guy Phillipson, IAB
IAB UK CEO Guy Phillipson is the first in new media age’s advent calendar series of predictions for 2012, forecasting that the accountability of online and mobile will enable it to remain in growth.
Analyst speak: Toys take a digital shift this Christmas
Frédérique Tutt, EuroToys analyst, The NPD Group
Opinion: Car brands are failing to make the most of video content
Chris Green, co-founder and sales director, motoring.co.uk
Opinion: Netflix won’t meet the same problems as SeeSaw, but still faces hurdles
Ashley MacKenzie, CEO, Base79 (formerly MyVideoRights)
Analyst speak: In-app advertising is of principal importance for monetisation
Jeremy Copp, VP mobile, ComScore
Opinion: Gamers are an incredibly misunderstood audience
Jack Wallington, head of industry programmes, Internet Advertising Bureau (IAB)
Analyst speak: Facebook grows as consumers' news source
Ralph Risk, marketing director, Lightspeed Research Europe
Analyst speak: An m-commerce Christmas is still a way off, despite the sector's health
Matt Haydock, consultant, Discovery
Analyst speak: Consoles and mobile will speed VOD's move across multiple access points
James Myring, director, media team, BDRC Continental
Opinion: Defining 'value' is vital for social media activity
Joseph Evea, head of creative, digital, Bauer Media
Analyst speak: Home insurers fail to meet customers' demands online
Rebecca Jennings, senior client advisor, Global Reviews
Opinion: iPhone 4S demonstrates that mobile is no longer the fourth screen
Following the unveiling of Apple’s iPhone 4S yesterday, new media age’s mobile reporter Ronan Shields dissects the launch and what it means for advertisers and brands.
Analyst speak: Making the case for validated GRPs
Mike Shaw, director, marketing solutions, Comscore
Opinion: Future of home film viewing is in physical discs, says 20th Century Fox chief
Robert Price, UK MD, Twentieth Century Fox Home Entertainment
Opinion: Today's Facebook status could come back to haunt you
Tim Whitlock, chief technology officer and co-founder, Brandfeed
Opinion: The expansion of domain names opens a minefield for brands
Andrew Girdwood, head of strategy, Bigmouthmedia
Analyst speak: Convenience and innovation give online brands most promise
Lilli Allihn, consultant, Promise Index
Analyst speak: media consumption remains a top priority for tablet users
Russell Feldman, associate director, YouGov
Opinion: People who interact with brands on social media are more likely to purchase from them
Jim Kite, strategic development director, Starcom MediaVest Group (SMG)
Analyst Speak: How to balance length and frequency of online video ads
Mark Husak, director of media development, Europe, MIllward Brown
Analyst Speak: Don't Just Target Your Facebook Fans, Target their Friends
Mike Shaw, director of marketing solutions, ComScore Europe
Opinion: Social media agencies' sales window is closing
Keith Hunt, managing partner, Results International
Analyst Speak: Finance brands fail on customer service
Rebecca Jennings, senior client advisor, Global Reviews
Opinion: Behavioural targeting in AdWords is Facebook threat
Berian Reed, senior search manager, Trader Media Group
Analyst Speak: Social networks vary widely on influence
Trevor Vagg, director, Kantar Media
Opinion: Where are Boris's bikes when you need them?
Dan Douglas, director, The Cloud & Compass
Innovation is key to regional media success
Chris Bunyan, MD, Localstars
Analyst Speak: Beyond PC traffic – mobiles, tablets and other devices
Jeremy Copp, European VP of mobile, ComScore
Analyst Speak: Online display ad market begins to bounce back in Europe
Catherine Borrel, research manager, IAB Europe
Analyst Speak: Social activity has direct impact on a brand's Google search ranking
Matt Stannard, head of R&D, 4Ps Marketing
Debenhams runs own social media presence to get closer to shoppers
Ruth Leach, PR manager of social media, Debenhams
Analyst Speak: How to persuade customers to consider more than just price
Harvind Bhatti, general manager, Global Reviews
Journalists have the skills to help brands engage their customers
Jon Davie, MD, Zone
Analyst Speak: More men watch video online but women watch more long-form
Ben Mein, commercial director of online and media, Nielsen
Enthused users will accept brand content if it offers something unique
James Tipple, VP of marketing EMEA, Yahoo
Analyst Speak: Multiple ways of listening helps radio survive in the digital age
Greg Ward, director, Fly Research
Display is just as important as it always was, if not more so
Guy O’Brien, head of paid search, I Spy
Analyst Speak: Early audience to London Olympics site shows signs of high value
Mike Shaw, director of marketing solutions, ComScore Europe
Facebook should do more to keep young children off the network
Matt Dalton, senior account manager, Dubit
Analyst Speak: Financial service providers failing to serve a keen social audience
Adele Gritten, head of media consulting, YouGov
Motor industry needs to catch up with others' use of e-marketing
Chris Green, co-founder and sales director, Motoring.co.uk
Analyst Speak: There's still plenty of scope to get smartphone users doing more
James Smythe, MD, Culture of Insight
Time to celebrate media owners that deliver the best service
Matt Simpson, head of OMD Group Digital; chairman of the Digital Media Group
Analyst Speak: Consumers are increasingly turning to the web for bargains
Ralph Risk, marketing director, Lightspeed Research Europe
The data search brought us has been superseded by other channels
Shaun Gregory, MD, O2 Media
Analyst Speak: Only the most dedicated movie buyers are yet downloading
Karen Wise, MD, Brand Driver
Nokia tie-up with Microsoft could change the whole mobile industry
Christian Lindholm, managing partner and director, Fjord
Analyst speak: Europe starts to catch up with UK's lead in mobile ad spend
Catherine Borrel, research manager, IAB Europe
Social media campaigns can be fun, but are they worth anything?
Paul Kitcatt, chief creative officer, Kitcatt Nohr Digitas
Analyst speak: Shopping with your smartphone is becoming a common practice
Alan Ellerton, account director, Simpson Carpenter
Good content will only help firms if it has the right back-end support
Gordon Rawling, director of EMEA marketing, Oracle Communications
Analyst speak: Choosing the right call to action to get your desired response
Christina Goodman, director of digital solutions Europe, Dynamic Logic
Taking bingo TV channel solely online proved a winner for Gala
Adilla Immambocus, head of Gala TV
Analyst speak: Mobiles provide holidaymakers with all the extra help they desire
Colin Shaddick, director, BDRC Continental
Flotation finally spurs LinkedIn into doing more for its members
Monty Munford, writer and mobile social media consultant; montysoutlook.com; @montymunford
Analyst Speak: Online reviews hold real sway over our internet shopping habits
Ralph Risk, marketing director, Lightspeed Research Europe
FMCG brands should find a way to sell directly to customers online
Carsten Kraus, founder and CEO, FACT-Finder
Analyst Speak: Still plenty of scope to boost people's use of social networks
Adele Gritten, head of media consulting, YouGov
Europe is close on the US's heels with adoption of real-time bidding
Tom Jenen, commercial director EMEA, Admeld
Analyst Speak: Car brands are getting closer to meeting online buyers' needs
Harvind Bhatti, general manager, Global Reviews