Simon Rutherford

5 August 2010

1. mumsnet.com
   Running an agency is tough at the best of times, but it’s really tough when you have a tenweek- old daughter. This site has the right breadth and depth of information for new parents and is a welcome resource at 3am.
2. longlivealex.com
   Innocent has created a campaign site that’s worth exploring any time of day. It’s genuinely giving away £1m, as long as you live to 150 and can walk to its office to collect the prize.
3. worlds-highest-website.com
   Some slightly nerdier light relief, this is a 12-mile-high experiment in CSS. This won’t take you long to explore but may make you smile.
4. historypin.com
   This site has the potential to develop into a fascinating and valuable social asset, allowing us all to better understand the evolution of our environment and society. The earlier pictures offer some perspective on our modernday austerity.
5. thewhuffiebank.org
   How many Whuffies are you worth? Launched at last year’s TechCrunch, this site aims to help us all become good digital citizens by measuring our behaviour online and rewarding us in Whuffies. I love the idea of making our relative contributions to society more transparent.

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