ABCE moves with, not overtaken by, changes
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Richard Foan, MD, ABCE
Suzanne Bearne’s column on the rise of paywalls (nma.co.uk 5 January 2010) confirmed the importance of measurement to digital media. ABCE continues to deliver trusted metrics such as unique browsers as well as duration or engagement. This data is now more granular than ever before, a manifestation of this being daily figures which are clearly displayed on ABCE certificates alongside the monthly data.
Representatives of the Joint Industry Committee for Web Standards (Jicwebs), including industry buyers, sellers and trade bodies, meet regularly to ensure that these metrics evolve. ABCE then validates claims to these industry-agreed standards.
Our industry must and will continue to evolve these standards in order to supply independent, reliable and trusted data via ABCE.
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