Networks at forefront of affiliate relationships

11 March 2010

I note there’s another affiliate solution that allows publishers and affiliates to connect without the need for open networks, as Impact Radius launches in the UK (nma 14 January 2010).

It’s the selection of effective tools behind any solution which should dictate the choice of technology for a merchant. Affiliates are developing at a significant rate and offering new ways to deliver qualified traffic for merchants, and the demand is very real. API integration tools, RSS feeds and dynamic creative all form part of the serious network contenders’ make-up and are important for the new breed of affiliates.

These types of tools aren’t yet available on all open networks. However, the Ebay Partner Network offers them to its affiliates on an inhouse programme or closed basis. It tends to be these networks that offer a range of affiliate genres without the risk of being too heavy on any one. The entrepreneurial ethos that defines affiliate marketing is at risk if tools and technological advances aren’t adopted by merchants. Bridging this with offline tracking is a potentially interesting option.

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