Seeing the brand value of Facebook groups
Last month, over 1,900 retailers received traffic from Facebook. Our data shows the site is an increasingly important source of traffic for online retailers like Amazon, ASOS, Ebay and Play.Facebook attracts an older (a third of its users are aged over 35) and more affluent audience than the other major social networks. Wherever consumers congregate they inevitably talk about brands, and Facebook is no exception. Companies can't have their own page on Facebook, but communities ...
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