Sensible confrontation at the IAB conference
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From Phil Teer, planning partner, St Luke’s
This year’s IAB conference was my first so I thought I’d share some ‘visitor from another planet’ impressions.
The whole thing was gloriously young, and confrontational: the writer Matt Mason talked about learning from copyright pirates and the excellent Justin Billingsly from Orange boldly declared that he was going “100% digital”. There was also a refreshing lack of big egos and stuffed suits on show.
The theme was ‘who is in control?’. I’m still none the wiser as to that question, but I came away feeling a line had been drawn between mainstream marketing and the internet, and clearly all the energy is on this side of the digital divide.
