Talking to voters on their own terms
Falling numbers at the polling stations, a growing disaffection with politics, a generation that sees more point voting in Big Brother than in a general election. Most politicians recognise these as problems; a few believe interactive media may be able to help address them.Until now it has mainly been the Labour Party that has looked to new technology. But with a new leader and a new sense that they need to engage a disaffected and suspicious electorate, it's the Conservatives ...
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