Use interactive for customer retention and stay in business
In these nervous times there has been plenty of speculation about how interactive media is likely to fare in any downturn. This has ranged from the simplistic 'digital will be okay because it's accountable' to the more nuanced, such as Isobar MD Nigel Morris's prediction of a "bifurcated" downturn, in which some sectors of the industry do better than others.In fact, it seems Morris's view is already being vindicated. In recent weeks, NMA has reported spend on online ...
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