New Media Age
16-22 January 2011
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Opinion: Tablet ads are falling short of the platform's potential
Wed, 18 Jan 2012
Nick Ellsom, head of digital, PHD
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ABC introduces reporting standards for digital-only publications
Wed, 18 Jan 2012
ABC has laid out a set of reporting standards for digital publications in response to the increasing number of media owners creating titles without an equivalent print edition.
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ABC standards and continued acquisitions show invigorated digital focus from publishers
Wed, 18 Jan 2012
This week auditor ABC introduced reporting standards for digital-only publications in response to an increasing number of media owners launching titles that aren’t tied to a print edition.
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Adobe completes Efficient Frontier acquisition
Mon, 16 Jan 2012
Adobe Systems has completed its acquisition of privately-held ad buying and optimisation company Efficient Frontier.
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Amazon led brown good searches in November 2011
Fri, 20 Jan 2012
The research, published by search marketing agency Greenlight, revealed that Amazon achieved a 45% share of voice in natural search listings and secured a 53% share of visibility in paid media.
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Analysts predict Megaupload victory will be short-lived
Fri, 20 Jan 2012
Media analysts have renewed calls for the removal of complex legislation and restrictions surrounding legal streaming and file-transfer sites after describing the forced closure of megaupload.com as nothing more than the latest step in the “game of digital whack-a-mole”.
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Apple pushes education on iBooks 2
Fri, 20 Jan 2012
Apple has launched iBooks 2 for iPad in a bid to “reinvent” the textbook following the news that more than 1.5m of the tablet devices are being used in educational institutions.
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BBC iPlayer connected TV viewing soars
Mon, 16 Jan 2012
The BBC iPlayer has seen a “record” year of growth of viewing across connected TVs, mobile and tablet devices, according to the broadcaster.
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BBC TV programming wins in festive Twitter war
Thu, 19 Jan 2012
The BBC has beaten ITV in the Christmas social media battle, with the broadcaster airing eight out of the ten most tweeted about programmes, of the ten most wtached shows, over the festive season.
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British Airways joins Google+
Mon, 23 Jan 2012
British Airways has become the latest brand to launch a profile on social network Google+.
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Cancer Research campaign achieves 50% mobile sharing rate
Fri, 20 Jan 2012
Cancer Research UK’s R UV UGLY? campaign has generated mobile sharing rates of up to 50% since its launch last month.
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Channel 4 commissions second series of The Bank Job
Fri, 20 Jan 2012
Channel 4 has commissioned a second series of producer Endemol’s multiplatform gameshow The Bank Job following the success of the first series.
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Channel 4 launches latest Skins series with social media push
Mon, 16 Jan 2012
Channel 4 has launched a social media campaign ahead of the sixth series of Skins to drive interest in the show’s characters and plots.
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Credit Suisse strikes Bloomberg iPad ad deal
Tue, 17 Jan 2012
Credit Suisse is to become the headline sponsor of Bloomberg’s iPad app as it looks to build up awareness of its brand.
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December brings rise in public Wi-Fi use via tablets
Wed, 18 Jan 2012
Research has revealed that the take up in the use of tablet devices over public Wi-Fi in the UK increased 4.7% last month, taking market share from laptops for the first time.
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Deloitte: Tablet ownership set to grow throughout 2012
Tue, 17 Jan 2012
Ownership of tablet devices will continue to proliferate in 2012 with 5m being sold to consumers who already own one, according to predictions from Deloitte.
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Emergence of tablets sparks rethink of debate over media consumption
Tue, 24 Jan 2012
Agencies and media owners are preparing for the expected rise in tablet ownership in 2012 and beyond by restructuring teams, developing for new ad formats and debating how to keep pace with changing digital media consumption.
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Facebook is the new Google when it comes to ad scams
Tue, 17 Jan 2012
Facebook is also being targeted for scams, as discovered by new media age last week on Google, that fraudently use well-known publisher brands to sell dubious products and services.
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Facebook offers huge incentives to bolster dwell time and revenue
Mon, 16 Jan 2012
Facebook is offering advertisers CPC rates discounted by as much as 45% to book campaigns that encourage users to remain within the social network, according to research from TBG Digital.
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Facebook recruits Channel 4’s Ed Couchman
Tue, 17 Jan 2012
Facebook has recruited Channel 4’s commercial controller Ed Couchman as UK sales manager.
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Facebook to float in May
Tue, 17 Jan 2012
Facebook is expected to launch its much-anticipated initial public offering in the third week of May, according to reports from the US.
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Facebook unveils 60 Timeline apps
Thu, 19 Jan 2012
Facebook has unveiled over 60 apps using its new Timeline feature with media owners including AutoTrader, Soundcloud, and Ticketmaster taking part in the launch.
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Fulfilment: eBay iOS mobile app
Thu, 19 Jan 2012
Available from iTunes
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Fulfilment: The Hip Store
Thu, 8 Mar 2012
thehipstore.co.uk
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Google cracks down on scammed ads
Mon, 16 Jan 2012
Google has cracked down on a paid-search ad scam linking premium publishers to a fraudulent face cream website.
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Google results fall short as advertising rates drop
Fri, 20 Jan 2012
Google’s financial results fell short of Wall Street expectations in the fourth quarter of 2011 as declining search advertising rates hit revenue growth.
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Google tops 2011 respected brand poll
Wed, 18 Jan 2012
Google, Amazon and Marks & Spencer were among the most highly rated brands in the UK last year, according to the 2011 YouGov BrandIndex league table.
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High-end retailers turn to affiliates to shore up demand
Mon, 16 Jan 2012
High-end retail brands are turning to affiliate networks, including mobile, in a bid to spur in-store footfall and weather the economic downturn, according to new studies.
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In-app ads spur 250% increase in mobile advertising
Tue, 17 Jan 2012
Growth of in-app advertising both on smartphones and tablet devices helped the number of mobile ads on InMobi’s network increase 251% to over 230bn impressions during the last quarter of 2011.
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ITN Production launches single buying point for brands
Thu, 19 Jan 2012
ITN Productions has launched a platform giving brands the opportunity to advertise on all of the company’s news and entertainment content through a single buying point.
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LoveFilm partners with LG in smart TV deal
Thu, 19 Jan 2012
LoveFilm has strengthened its expansion into direct-to-TV offering after striking a deal with LG that will make the company’s video streaming service LoveFilm Instant available through LG’s Smart TV platform.
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LoveFilm strikes Disney VOD deal for US shows
Mon, 16 Jan 2012
LoveFilm has struck a TV streaming deal with Disney as it faces new competition from UK entrant Netflix for market share.
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Marketers shift spend to digital and direct activity as confidence falls
Thu, 19 Jan 2012
Marketing spend remained flat in the final quarter of 2011 as marketers worried about the state of the economy kept an eye on managing costs by shifting budgets to cheaper online and direct channels, according to a study.
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M-commerce to top £24bn by 2016, with in-app purchases to dominate
Wed, 18 Jan 2012
M-commerce transactions will be worth $37bn (£24bn) in 2016 with in-app purchases accounting for the majority of the revenue, according to separate reports.
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Mobile advertising continues growth but more education is needed
Tue, 17 Jan 2012
The number of mobile ads served in 2011 more than doubled from 2010 to hit 126bn, with the UK topping the European market for impressions, although more education is needed when it comes to services such as m-commerce, according to mobile media firm BuzzCity.
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Mobile search surges and retailers back affiliates
Fri, 20 Jan 2012
It’s been a big week in search with mobile stealing the march on desktop search causing Google’s own cost-per-click ads to fall 8% in the fourth quarter of 2011.
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More education is needed to boost uptake of private ad exchanges
Thu, 19 Jan 2012
The industry has called for more education about private ad exchanges to increase uptake, following news that Collective has launched the first real-time private ad exchange for premium video programming in the UK.
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Moves – 18.01.12: Yahoo, AKQA, Microsoft
Wed, 18 Jan 2012
Key people moves across the industry.
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Moves: 20.01.12 – Guardian, MPG Media Contacts, IAB
Fri, 20 Jan 2012
Key people moves across the industry.
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Multichannel retailers prioritise mobile over social commerce
Thu, 19 Jan 2012
Leading UK retailers have indicated that selling items via social networks, such as a Facebook Store, is not on their 2012 agenda, favouring to hone their m-commerce strategies instead.
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My Current Favourites: Ann Wixley
Thu, 8 Mar 2012
Creative director, MEC UK
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Nike ramps up Olympic digital push with activity app
Fri, 20 Jan 2012
Nike has unveiled a wristband and related app that allow users to record their fitness activities and share the information with friends, part of a wider campaign aimed at building a community around sport ahead of the 2012 Olympic Games.
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Opinion: No one can afford to rest on their laurels when it comes to mobile in 2012
Thu, 19 Jan 2012
Alex Hoye, CEO, Latitude Digital Marketing
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Opinion: The Consumer Electronics Show promises big things for the Kindle Fire and Windows Phones
Fri, 20 Jan 2012
Will Harris, co-founder, Channelflip
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Opinion: Tips to prepare for EU privacy directive enforcement
Tue, 17 Jan 2012
Nick Stringer, head of regulatory affairs, IAB
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Publishers increasingly abandon paywalls
Thu, 19 Jan 2012
As regional newspaper Express & Star ends its online payment strategy, it joins the trend of publishers looking at alternative methods to generate revenue via digital channels.
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Q&A: Mark Maddock, MD, lastminute.com
Mon, 16 Jan 2012
Lastminute.com is kicking off a major push of its Top Secret Collection luxury deals service. MD Mark Maddock spoke to new media age about how its focus on luxury and brand heritage will cut through the raft of deals websites.
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Q&A: Paul LaFontaine, CEO, Sulake/Habbo Hotel
Thu, 19 Jan 2012
Social gaming and online community Habbo Hotel has launched Niko, a mobile gaming app for iOS devices. Paul LaFontaine, CEO of Habbo Hotel’s parent company Sulake, spoke to new media age about how the company will monetise the apps while keeping advertisers happy.
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Regulators ready ParentPort push after complaints drop
Wed, 18 Jan 2012
UK media regulators are partnering with Mumsnet and Netmums to boost awareness of ParentPort – the website where parents can post complaints about inappropriate programmes, ads, products and services – after a drop in the number of comments and complaints.
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Reuters launches YouTube channel
Wed, 18 Jan 2012
A YouTube channel featuring ten news, commentary and analysis programmes has been launched by press agency Reuters.
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Site inspection: Big Brother Facebook page
Tue, 17 Jan 2012
Owner: Channel 5 Agency: iPlatform
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Site inspection: Skins Facebook page
Thu, 19 Jan 2012
Owner: Channel 4 Agency: Somethin’ Else
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Site inspection: Tesco Groceries app for Windows
Wed, 18 Jan 2012
Owner: Tesco Agency: In-house
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Site of the week: Channel 4's The Bank Job
Fri, 27 Jan 2012
Owner: Channel 4 and Endemol Agency: Chunk Games
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Surge in mobile paid searches lends urgency to fragmentation issues, say agencies
Wed, 18 Jan 2012
Rising mobile paid-search volumes accelerate the need to address fragmentation issues, according to agencies.
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The new media age Awards 2012 open for entries
Tue, 17 Jan 2012
The new media age Awards, now in its 16th year, celebrates the best use of interactive media across all platforms, from online to mobile to connected TV.
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The rise of the social-commerce curator
Wed, 18 Jan 2012
I believe product curation will influence trends in online purchases. In fact, I’d put all my money on it
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Top 100 run up: Fortune Cookie's Justin Cooke speaks about seizing global opportunities
Thu, 19 Jan 2012
In the advance of the Top 100 Interactive Agencies 2012, coming in May, new media age talks to previous year’s entries in the Most Influential table about their predictions for the year ahead. Here, Fortune Cookie CEO Justin Cooke looks at the opportunities of the “connected world”.
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Top 100 run up: Reading Room’s David Burgess on the importance of augmented reality
Wed, 18 Jan 2012
In the advance of the Top 100 Interactive Agencies 2012, coming in May, new media age talks to previous year’s entries in the Most Respected table about their predictions for the year ahead. Continuing with David Burgess, London MD of Reading Room.
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Twitter confirms start-up acquisition
Fri, 20 Jan 2012
Twitter has confirmed the acquisition of news aggregation service Summify, although it has yet to disclose how it will play a role in its wider strategy.
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Twitter continues acquisition spree
Tue, 24 Jan 2012
Twitter has made its second acquisition in under a week with the purchase of anti-malware firm Dasient.
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Virgin Media Magazine uses AR and mobile
Thu, 19 Jan 2012
Virgin Media’s forthcoming customer magazine, Virgin Media Magazine, is to feature an augmented-reality app, providing users with exclusive video, gaming, film and TV content via their mobile phones.
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When search hits the TV screen, you better be ready
Thu, 19 Jan 2012
There will be no room for glaring search errors when Google TV hits the market
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Why can’t operators seize the reins for NFC to take off?
Mon, 16 Jan 2012
The time for hype is over, showing people how to make mobile payments is what’s needed if it’s ever going to take off.
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Yoda to help Vodafone push smartphone services
Wed, 18 Jan 2012
Vodafone is to use Star Wars character Yoda in a multi-million pound campaign to push mobile internet and smartphone usage.