New Media Age
23-29 January 2012
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Storytelling, it’s in the data
Tue, 6 Mar 2012
Chris Clarke, chief creative office, LBi
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Apple posts record quarter, outstrips Android in US
Wed, 25 Jan 2012
Apple recorded record quarterly revenues and profits during the final 14 weeks of 2011, while separate research indicates that US sales of iOS devices outstripped Android.
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BBC cross-platform head departs
Thu, 26 Jan 2012
The BBC’s head of cross-platform productions Martin Trickey is to leave the broadcaster. He is joining production house TwoFour as digital creative director.
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Brands and agencies greet Google personalised search service with caution
Tue, 24 Jan 2012
Brands and agencies have reacted with caution to Google’s clash today with Twitter and Facebook over ownership of personalised search.
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Channel 4 appoints MEC’s Carl Read as head of digital
Mon, 23 Jan 2012
Channel 4 has appointed MEC’s head of digital strategy Carl Read to the role of digital lead, replacing Ed Couchman following his move to Facebook.
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Channel 4 to 'pioneer' the use of data
Thu, 26 Jan 2012
Channel 4 is looking to “pioneer” the use of data in its advertising model as it looks to invest in more direct connections with its audience.
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Condé Nast extends digital portfolio with Vogue and Brides mobile apps
Wed, 25 Jan 2012
Condé Nast has launched two free mobile apps for Vogue and Brides magazines, with plans to launch a monthly Vogue iPad app (pictured) in September, as it looks to extend its digital portfolio.
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European publisher Mecom introduces paywall
Tue, 24 Jan 2012
Pan-European publishing firm Mecom Group is to introduce a pay model for digital content as part of a strategic review implemented by CEO Tom Toumazis following his appointment last August.
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Facebook and Twitter square up to Google over personalised search
Fri, 27 Jan 2012
This week saw social networks Twitter and Facebook hit out at Google, accusing it of manipulating its natural search listings to favour Google+.
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Facebook urges clearer understanding of social commerce
Thu, 26 Jan 2012
Facebook is investing further in its outreach programme to retailers to bring clarity to the term “social commerce” and promote social integration on their websites.
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First impression: Reddiscover
Thu, 26 Jan 2012
Red Bee Media launched a multiplatform, social network-integrated TV guide, with Time Out as its UK launch partner yesterday. new media age was given a preview of the web and tablet-enabled service ahead of its full rollout later this month.
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Fulfilment: Print It On Canvas
Thu, 26 Jan 2012
printitoncanvas.co.uk
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Gadfly – 27.01.12
Fri, 27 Jan 2012
So, another January draws to a close. Good. That means people might start doing stuff in the evenings again. Gadders certainly hopes so.
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Google to consolidate privacy data to bolster ad targeting
Wed, 25 Jan 2012
Google is adopting a unified privacy policy across its accounts, including Google+ and YouTube, in a bid to boost ad targeting and further personalise search results.
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Google’s single privacy policy could simplify consumer consent and reduce cross-device attribution issues
Fri, 27 Jan 2012
By unifying all the privacy policies of its products into one plan, Google could help tackle the issue of cross-device, cross-channel attribution, as well as simplify the consumer consent process, according to agencies.
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iBooks 2 won’t be a game changer for UK schools, says Publishers Association
Fri, 20 Jan 2012
Apple’s push to offer educational books on iBooks 2, launched today (nma.co.uk 20 January 2012), has been welcomed by Graham Taylor of the Publishers Association (PA), but he does not believe it will be a game changer in UK schools due to lack of funding.
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Influx of data could be overwhelming for marketers
Fri, 27 Jan 2012
Online advertising provider Tribal Fusion has given media agencies direct access to its Deep Dive audience analytics tool, but as the number of data sources grows, marketers face an increasing challenge of transforming data into business intelligence.
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IPC reports 'unprecedented' interactions with Nuts AR campaign
Tue, 24 Jan 2012
Nuts magazine clocked up over 200,000 interactions with its recent augmented-reality (AR) issue in just a week, according to its publisher IPC Media.
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LBi inks partnership to boost efficiency of mobile app roll outs
Mon, 23 Jan 2012
LBI has partnered with Service2Media to bolster its ability to develop cross-platform mobile apps as client briefs increasingly require the agency to reach more mobile users.
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Lynx turns to F-commerce
Mon, 23 Jan 2012
Unilever will sell cans of its first Lynx product for women in the UK through its Facebook page.
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Mail Online retains UK digital newspaper crown
Thu, 26 Jan 2012
Mail Online has held its spot as the most read online UK newspaper despite dropping back below the 5m unique browser mark in December 2011, according to the latest ABC audit.
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Marketers' focus on iOS is misguided
Mon, 23 Jan 2012
iOS will always be the Apple of marketers’ eyes, but for all the wrong reasons.
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McDonald’s admits Twitter campaign failure
Wed, 25 Jan 2012
McDonald’s has admitted a social media campaign went awry after pulling activity that was ambushed by detractors leaving negative comments.
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Moves: 27.01.12 – Future Publishing, lastminute.com, O2 Media
Fri, 27 Jan 2012
Key people moves across the industry.
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MSN iPad app aims to harness growth in tablet uptake
Tue, 24 Jan 2012
Microsoft’s has launched an MSN-branded iPad app in a bid to drive usage of its news, email and search services by seizing upon increased tablet ownership.
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Netflix could act as a micropayment test bed for broadcasters
Thu, 26 Jan 2012
With consumers increasingly willing to pay for online film and TV content, striking subscription agreements with Netflix could help broadcasters experiment with micropayments.
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Netflix seeks marketing head
Mon, 23 Jan 2012
Netflix has kicked off the search for a chief marketing officer to replace Leslie Kilgore, who is joining the film and streaming service’s board, two weeks after it launched in the UK.
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Nokia backing to spur Microsoft past Apple in OS battle
Mon, 23 Jan 2012
Microsoft’s Windows Phone will overtake Apple’s iOS as the second most shipped smartphone operating system (OS) behind Android in 2015, according to research firm IHS.
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Nokia posts £1bn loss despite selling over 1m Lumia devices
Thu, 26 Jan 2012
Nokia has sold over 1m units from its flagship Lumia range since it debuted in October, although the cost of launching the devices resulted in a net loss of almost £1bn in the last quarter of 2011.
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Opinion: The digital world remains governed by human nature
Fri, 27 Jan 2012
Mark Earls, author of Herd and I’ll Have What She’s Having; former Olgivy London and European executive planning director
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Paywall debate reignited while Apple pushes iPads for schools
Wed, 25 Jan 2012
The paywall debate fired up again this week as Express & Star brought its paywall to an end, while European publisher Mecom introduced a pay model for its digital content.
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People are ready and willing to pay for digital content
Tue, 24 Jan 2012
Make it easy and people will pay, make it useful and they’ll keep paying. The refusal of people to pay for anything in digital is a bit of a self-defeating truism. Most people, most of the time, are happy to pay for anything.
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People increasingly willing to pay for online TV content, says KPMG
Mon, 23 Jan 2012
More people are willing to pay for online movie and TV content, according to research from consultancy KPMG.
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Publishers seek alternatives to paid-for downloads
Fri, 27 Jan 2012
Media owners are increasingly turning to subscription pricing models in a bid to monetise their assets in the ultra-competitive mobile and tablet app market.
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Publishers slam Apple for lack of information sharing
Thu, 26 Jan 2012
Publishers are more concerned about the lack of information Apple shares than the 30% commission it makes on purchases.
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Publishers urged to take the plunge into private exchanges
Wed, 25 Jan 2012
Future Publishing and The Guardian have encouraged companies to embrace private exchanges while there is still time to learn.
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Q&A: Emma Lloyd, director of emerging products, Sky
Mon, 23 Jan 2012
Sky has taken a 10% stake in social TV start-up Zeebox with the view to integrating the app across its entire mobile portfolio. Sky’s director of emerging products Emma Lloyd spoke to new media age about why the acquisition was significant and the future of social, dual-screen TV experiences.
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Rhapsody takes on Spotify with Napster acquisition
Thu, 26 Jan 2012
US subscription music service Rhapsody has bought Napster’s European business as it looks to battle Spotify for dominance in the streaming sector.
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RIM co-founders step down from CEO roles
Mon, 23 Jan 2012
RIM’s co-founders have resigned as co-CEOs of the BlackBerry manufacturer as it struggles to maintain smartphone market share with the continued rise of Google’s Android and Apple’s iOS.
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Security fears lead O2 to exceed tweet limit
Fri, 27 Jan 2012
O2 exceeded the daily amount of tweets allowed by Twitter earlier this week trying to quell unrest over security flaws on its network.
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Site inspection: British Airways on Google+
Wed, 25 Jan 2012
Owner: British Airways Agency: In-house
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Site inspection: Elle UK
Tue, 24 Jan 2012
Owner: Hearst Magazines Agency: In-house
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Spotify hits 3m premium user mark
Fri, 27 Jan 2012
Spotify has reached the 3m premium subscriber mark despite consolidation elsewhere in the digital music-streaming industry with Rhapsody’s purchase of Napster.
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Surf to sponsor fourth series of The Only Way is Essex
Thu, 26 Jan 2012
Laundry brand Surf has signed a cross-platform deal to become the sponsor of ITV2’s upcoming series of The Only Way is Essex, which begins on Sunday.
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The Scotsman launches iPad app
Tue, 24 Jan 2012
The Scotsman has launched an iPad app as part of its strategy to reach readers wherever they might be, including Scottish ex-pats who are unable to purchase the print edition.
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Time Out first UK brand to launch Red Bee’s social TV guide
Wed, 25 Jan 2012
Time Out magazine has become the first UK brand to use Red Bee Media’s multi-platform social TV guide, launched today.
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Twitter embroiled in censorship row
Fri, 27 Jan 2012
Twitter is now able to censor posts on a country-by-country basis, instead of blocking them across the entire network, stirring concerns over freedom of speech with dissenting users of the service planning a one-day boycott.
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Twitter leads in its approach to security
Tue, 24 Jan 2012
Twitter’s acquisition of an anti-malware firm shows a much-needed proactive approach to web security on social networks.
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UK smartphone ownership nears 50%
Thu, 26 Jan 2012
The UK is the leading market for smartphone ownership with over 45% of the population owning such a device, according to research released by Google.
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We must rally round to defend against dullness
Wed, 25 Jan 2012
Chris Clarke, chief creative office at LBi, joins nma as a regular columnist on creativity.