New Media Age
30 January - 5 February 2012
-
Absolute Radio launches biggest ever campaign using live dynamic creative
Tue, 31 Jan 2012
Absolute Radio is rolling out a major integrated campaign using live data on what’s being played on the station, part of its ongoing Faces For Radio activity.
-
AKQA opens Paris office
Mon, 30 Jan 2012
Independent digital agency AKQA is to open an office in Paris, its eighth globally, with Nike as the founding client.
-
App security and discovery come to the fore
Fri, 3 Feb 2012
This week, the key themes in search have been mobile and security.
-
ASA censures TripAdvisor over 'honesty' claims
Wed, 1 Feb 2012
TripAdvisor can no longer claim or imply that all reviews published on its site are left by “real travellers” and can be “trusted” after a ruling by advertising watchdog the ASA.
-
BBC and Sky ink iPlayer pact
Mon, 30 Jan 2012
The BBC’s catch-up service iPlayer will be available to Sky subscribers from later this year.
-
Businesses should take a leaf out of Giffgaff’s book
Tue, 31 Jan 2012
Mobile operator Giffgaff is still seeing significant member growth, proving that a business model that puts community at its heart really can prevail.
-
Capital One signs as MSN Exclusives partner
Thu, 2 Feb 2012
Capital One has signed up as launch sponsor of MSN Exclusives in a deal brokered by MediaVest UK, as Microsoft continues to promote the portal as a destination for exclusive content.
-
Channel 4 Education launches online drama using The Sims as the studio
Mon, 30 Jan 2012
Channel 4 Education has created an online drama called SuperMe, which features virtual characters played out using the Electronic Arts (EA) computer game The Sims 3.
-
Consumers increasingly turn to smartphones to research purchases
Tue, 31 Jan 2012
Smartphones are increasingly consumers’ first port of call to research a purchase, with over 44% of mobile owners using their devices to do so immediately after seeing a TV ad, according to IAB research.
-
DoubleClick can boost ad revenues by 73%, claims Google
Wed, 1 Feb 2012
Publishers can achieve a 73% uplift in revenue if they make ad space available through Google’s DoubleClick ad exchange and it wins the auction, according to an internal study in Europe over a four-week period.
-
Easy Living relaunches website with improved ad opportunities
Tue, 31 Jan 2012
Condé Nast is to relaunch easyliving.co.uk to coincide with the redesigned March 2012 print issue, in a bid to attract a younger target audience.
-
Easy Living site redesign sparked by consumer move to multiple devices
Wed, 1 Feb 2012
Condé Nast has redesigned the Easy Living website to ensure content works on any screen size, as its readers increasingly use multiple devices.
-
Facebook IPO imminent
Mon, 30 Jan 2012
Facebook could file for an initial public offering as early as this week, valuing the social network at up to $100bn (£63.8bn), according to reports.
-
Facebook reveals financial details as IPO is confirmed
Thu, 2 Feb 2012
Facebook has announced plans to float on the stock market, having filed papers seeking to raise $5bn (£3bn) in an initial public offering.
-
First impression: gov.uk
Wed, 1 Feb 2012
Today, the Government Digital Service unveiled gov.uk to the public – the central domain for all Government web properties.
-
Fulfilment: Topman
Thu, 2 Feb 2012
topman.com
-
Gadfly – 03.02.12
Fri, 3 Feb 2012
The first new media age social media Social of 2012 took place this week at regular venue The Old Crown on New Oxford Street.
-
Giffgaff readies online campaign ahead of expansion drive
Mon, 30 Jan 2012
Giffgaff is readying its next branded advertising campaign to bolster its membership after increasing its revenues more than ten times in 2011.
-
Google beefs up security on Android Market
Fri, 3 Feb 2012
Google has taken measures to address escalating fears over malware on the open-source Android Market by announcing its latest security protocols.
-
Google’s privacy changes will boost mobile ad spend
Mon, 30 Jan 2012
Google’s controversial consolidation of its privacy policies is what mobile advertisers have secretly been praying for because it gives them a chance to prove their value in the digital purchase chain.
-
Hearst-Rodale pushes Women’s Health UK launch with iPad sample
Fri, 3 Feb 2012
Hearst-Rodale UK is set to launch the first issue of Women’s Health in the UK, which will be supported by a 300,000 digital edition sampling drive on Apple Newsstand.
-
Heineken readies Facebook Valentine's push
Wed, 1 Feb 2012
Heineken is launching a Valentine’s Day themed Facebook app as part of a social media strategy that will see the beer brand present a series of tactical campaigns designed to appeal to young men.
-
Iain Tait named Cannes Lions 2012 Cyber jury president
Fri, 3 Feb 2012
Cannes Lions International Festival of Creativity has named Wieden+Kennedy global interactive executive creative director Iain Tait as president of the Cyber lions jury.
-
Marie Claire unveils first iPad app
Thu, 2 Feb 2012
Marie Claire has launched its fashion-focused publication Runway on iPad, which will sit alongside the bi-annual print edition, also on sale for the first time today.
-
Microsoft launches global advertising contest
Tue, 31 Jan 2012
Microsoft is inviting UK marketers and agencies to enter a global creative storytelling contest to win over $150,000 (£95,213) in spend across its channels.
-
Miramax and BT Vision ink movies-on-demand deal
Tue, 31 Jan 2012
BT Vision Unlimited subscribers will be able to instantly stream movies such as Pulp Fiction, Chicago and The English Patient following a UK licensing agreement signed by BT and Miramax.
-
Mojiva reaches 1bn monthly milestone
Fri, 3 Feb 2012
Mobile ad network Mojiva claims it is delivering ads to over 1bn unique devices every month, with the UK accounting for over half of those served in Europe.
-
MyDeco CEO steps down
Thu, 2 Feb 2012
MyDeco CEO Nicole Vanderbilt (pictured) has stepped down from her position just three months after the company relaunched as a direct ecommerce store.
-
Opinion: F-commerce is more about PR than sales
Mon, 30 Jan 2012
Amy Kean, head of consumer innovation, MPG Media Contacts
-
Peter Gabriel launches licensed music platform for media use
Tue, 31 Jan 2012
Peter Gabriel and former Nokia Music and OD2’s Ed Averdiek have launched CueSongs, a platform of licensed songs and recordings for brands to use within online and mobile media.
-
PRS For Music signs digital royalties deal with RaRa
Mon, 30 Jan 2012
Online music streaming service RaRa has secured a deal with music rights organisation PRS for Music to enable writers to earn money from streams on the service.
-
Publishers turn to data to increase revenues
Wed, 1 Feb 2012
Publishers today are struggling financially – that much is taken as read – so creating new revenue streams is about as high on the agenda as it can get.
-
Site inspection: easyliving.co.uk
Thu, 2 Feb 2012
Owner: Condé Nast Agency: In-house
-
Site inspection: Good Housekeeping Cakes and Bakes iPad app
Mon, 30 Jan 2012
Owner: Hearst Magazines Agency: In-house
-
Site inspection: Metro Windows Phone app
Tue, 31 Jan 2012
Owner: A&N Mobile & TV Agency: In-house, Thin Martian, Microsoft
-
Site inspection: SuperMe
Wed, 1 Feb 2012
Owner: Channel 4 Education Agency: Somethin’ Else
-
Sky launches contract-free internet TV package
Tue, 31 Jan 2012
BSkyB is to launch an internet TV service that will open up its content to those that do not subscribe to its pay-TV offering, taking on the likes of LoveFilm, Netflix and soon-to-be-launched YouView.
-
Sky's non-subscriber VOD service could flatten the market
Thu, 2 Feb 2012
Sky’s cross-platform service for non subscribers, with its connections and existing deals with the major studios, will change the video-on-demand landscape forever.
-
The ePrivacy Directive presents an opportunity, not a threat
Wed, 1 Feb 2012
There are just weeks to go until the long-feared ePrivacy Directive comes into force, bringing with it the threat of £500,000 fines for any company that doesn’t gain informed consent from its customers for dropping a cookie. However, this doesn’t have to be a threat, canny marketers should see it as an opportunity.
-
Top 100 run up: Amaze's Natalie Gross talks about the power of social
Mon, 30 Jan 2012
In the advance of the Top 100 Interactive Agencies 2012, coming in May, new media age talks to previous year’s entries about their predictions for the year ahead. Continuing with Natalie Gross, CEO of Amaze.
-
Twitter opens enhanced profile page beta trial to UK brands
Thu, 2 Feb 2012
Brands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation.
-
Twitter's Enhanced Profiles are a precursor to major platform changes
Fri, 3 Feb 2012
Twitter’s expansion of brand pages, extended to a beta group of UK brands this week, marks a step towards its plan to become more of a platform, according to experts.
-
UK BlackBerry users still outnumber Android
Thu, 2 Feb 2012
BlackBerry’s share of the smartphone market remains ahead of Google’s Android, while Apple’s iOS is still the clear market leader, with over 40% of smartphone users, according to research.
-
Unilever sets up customer-insight panel to weather 'difficult' 2012
Fri, 3 Feb 2012
Unilever is inviting consumers to help shape the future direction of its brands, marketing and products by setting up a customer panel, a move that comes as it warns 2012 will be “difficult” in its end-of-year trading update.
-
We Are Social appoints Skive’s Ollerton as marketing head
Thu, 2 Feb 2012
Skive’s Tom Ollerton has joined We Are Social as marketing director as the agency makes a string of high-level hires.
-
What SOPA would really mean
Mon, 30 Jan 2012
Simon Baggs, partner, Wiggin LLP
-
Yahoo launches mobile app search service
Wed, 1 Feb 2012
Yahoo aims to capitalise on the growing number of mobile apps on the market by launching a discovery engine that helps UK users navigate the 500,000-plus apps in both the App Store and Android Market.
-
Yahoo loses top marketers in EMEA restructure
Tue, 31 Jan 2012
Yahoo’s ongoing strategic review has taken effect in Europe with a major restructure of its marketing department prompting some high-profile departures.