New Media Age
6-12 February 2012
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ABC confirms content-verification tool effectiveness but calls for more benchmarking
Thu, 9 Feb 2012
Content-verification (CV) technology does deliver increased safety for online ad placement, but the capability of different tools varies, as does their ability to make decisions in real time, according to the first review of the technology by auditor ABC.
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Analyst speak: Usage spikes can help you reach consumers on the right platform at the right time
Tue, 7 Feb 2012
Jeremy Copp, VP mobile, ComScore Europe
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BlackBerry apps make more money than Android, according to RIM
Wed, 8 Feb 2012
RIM claims the number of users of its BlackBerry devices is still growing and that apps on the platform generate more revenue than Android.
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Blinkbox hires Argos ecommerce head as first marketing chief
Wed, 8 Feb 2012
Blinkbox has hired former Argos head of ecommerce Kate Simon as its first marketing director and is tripling its staff count in the face of fierce competition from LoveFilm and Netflix.
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Dennis expands subscription acquisition programme with social focus
Thu, 9 Feb 2012
Dennis Publishing is expanding its subscription acquisition programme in 2012, which will be driven deeper into social media and include new titles.
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Display ad file size debated as standards come under review
Fri, 3 Feb 2012
The IAB’s move to re-evaluate the file-size standard for display ads has been welcomed by some agencies because it will increase efficiency and lower costs for clients, while others think it is an old debate that no longer has relevance.
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DTSG is welcome because IASH didn't keep pace with the market, according to the industry
Tue, 7 Feb 2012
The Digital Trading Standards Group (DTSG), which has been introduced in answer to the changing digital advertising landscape, has been welcomed by industry, but there are still concerns about how it will be implemented.
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Facebook hires Levi’s and Apple alumni as first global marketing head
Mon, 6 Feb 2012
Facebook has hired Levi’s senior VP and chief marketing officer Rebecca Van Dyck to be its head of global marketing, a move that follows its admission that it had done very little consumer marketing in last week’s IPO filing.
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Facebook to launch first mobile ads within weeks
Mon, 6 Feb 2012
Facebook is just weeks away from running ads on mobile devices for the first time, according to reports.
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First impression: Mirror Online
Wed, 8 Feb 2012
Mirror Online has relaunched today and new media age took an early look at its bid to improve reader engagement on the site.
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Food brands face censure over online ads
Fri, 10 Feb 2012
Food brands are facing further scrutiny over online advertising as health campaigners file a “super complaint” with the advertising watchdog.
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Fulfilment: Carluccio’s
Thu, 9 Feb 2012
carluccios.com
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Future Publishing urges advertisers to exploit tablet interactivity
Mon, 13 Feb 2012
Future Publishing has urged advertisers to exploit the interactive capabilities of tablet devices because readers expect more than a flat PDF.
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Gadfly – 10.02.12
Fri, 10 Feb 2012
At Future Publishing’s iPad breakfast briefing, Gadders was shocked to discover how few media folk actually own a tablet.
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Google collaborates with industry on UK graduate scheme
Tue, 7 Feb 2012
Google is funding a UK-based graduate scheme in collaboration with Hyper Island, the IPA and 20 agencies, in a bid to cultivate cross-media skills across the industry.
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Google intensifies Apple rivalry with music system
Fri, 10 Feb 2012
Google is thought to be developing a home entertainment system to stream music wirelessly, further escalating its rivalry with Apple.
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Google moots specialist agency advisory board expansion
Tue, 7 Feb 2012
Google is open to inviting more agencies to join its advisory board for independent search agencies, launched last month.
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Google sets up advisory council to forge closer ties with specialist agencies
Mon, 6 Feb 2012
Google has launched an advisory council for independent agencies in a bid to forge closer relationships with search specialists and help them overcome future hurdles.
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Groceries unpopular with online shoppers
Mon, 13 Feb 2012
Grocery products are ranked among the least popular product ranges for online retail, while peer reviews are more effective than expert opinion when it comes to influencing sales, according to research.
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Groupon cuts marketing spend in shift to retention
Thu, 9 Feb 2012
Groupon cut marketing spend by 22% in the final quarter of 2011 as part of its shifts towards a retention-based model from acquisition.
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Guardian.co.uk is news site with most tracking cookies
Tue, 7 Feb 2012
Guardian.co.uk has the most cookies on its site out of the top ten UK news sites, according to data from Ghostery.
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HMV links insight and ecommerce in marketing overhaul
Fri, 3 Feb 2012
HMV has brought together insight and ecommerce under a newly created senior role as part of its efforts to refocus on multichannel operations and boost flagging sales.
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IAB concerned at marketers' lack of digital understanding
Fri, 10 Feb 2012
The Internet Advertising Bureau has expressed concern over a lack of understanding of digital marketing, as it unveils research that shows two thirds (72%) of brands do not, or only partially, integrate search into their wider media mix.
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Independent producers launch first British movie crowd-funding initiative
Mon, 13 Feb 2012
Instinctive Film and Itchy Fish Film producers have kicked off a crowd-funding project for The Bromley Boys movie, which will give investors a chance to appear in a cameo role.
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Industry opinion: The decline of Apple's UDID is not such a loss
Wed, 8 Feb 2012
David Fieldhouse, chief marketing officer, Mobile Future Group
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Industry welcomes introduction of Digital Trading Standards Group
Mon, 6 Feb 2012
The Digital Trading Standards Group (DTSG) has been set up to develop a set of industry-wide principles aimed at reducing the risk of ad misplacement at impression level. It will be an evolution of the existing Internet Advertising Sales House (IASH) code of conduct.
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ITV launches multiplatform strategy for Emmerdale
Thu, 9 Feb 2012
ITV is making its first foray into multiplatform storytelling for soap Emmerdale.
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ITV reiterates concern over Apple TV branding clash
Mon, 13 Feb 2012
ITV has reiterated its appeal to Apple not to use iTV for the latter’s connected TV product, according to reports.
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Just great content is no longer enough
Wed, 8 Feb 2012
Having great content is essential for any publisher but with such a wealth of news available online, that alone won’t cut it anymore – the right people need to see it.
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Kraft poaches PepsiCo’s global digital chief
Thu, 9 Feb 2012
Kraft has hired rival PepsiCo’s senior global director of digital and social media Bonin Bough as VP of global digital and consumer engagement as it looks to establish itself as the leading consumer product goods business online.
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LoveFilm CEO takes helm at Mothercare
Wed, 8 Feb 2012
Mothercare has appointed LoveFilm’s CEO Simon Calver as its chief executive as it looks to boost its online presence amid declining high street sales.
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Mail Online revenues grow 77% as it falls just shy of 100m browsers
Wed, 8 Feb 2012
Mail Online has grown revenue by 77% over the past year and its global traffic reached 99m unique browsers in January, according to the publisher.
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Marketers still don't really get search
Fri, 10 Feb 2012
Research from the IAB today revealed a large proportion of marketers still lack an understanding of how to integrate their search marketing into their wider media mix, including mobile and tablets and connected TVs.
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Mediacom to bolster mobile budgets as iOS tracking limits are hurdled
Fri, 3 Feb 2012
Mediacom expects to significantly increase its mobile ad spend this year as smaller firms attempt to circumvent restrictions on third-party tracking imposed by Apple.
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Mirror Online relaunches with more targeted content
Wed, 8 Feb 2012
Mirror Group Digital has relaunched Mirror Online with a less cluttered look, designed to improve navigation and provide users with more personalised content.
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Moves – 06.02.12: Hearst Magazines, Future Publishing, Initiative
Mon, 6 Feb 2012
Key people moves across the industry.
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MySpace gains 1m more users since acquisition
Mon, 13 Feb 2012
MySpace is to announce that it has gained an extra million users since Specific Media bought the ailing social network from News International last June.
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Nielsen research reveals tablets are more effective for ads than smartphones
Wed, 8 Feb 2012
Ad executions on tablet devices are more effective than on smartphones because they are more memorable and more likely to generate direct sales, according to research from Nielsen.
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nma explains: App store manipulation
Thu, 9 Feb 2012
App outlets – such as the Apple App Store and Android Market ranking systems – are the latest part of digital marketing to be manipulated with false ratings and rankings. new media age explains the issues involved.
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nma explains: Content-verification technology
Fri, 10 Feb 2012
Content-verification (CV) technology has been developed to try and create a safer online environment for ad placement by reducing the risk of an ad being served on an inappropriate website.
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nma explains: VOD movie-rights windows
Tue, 28 Feb 2012
Which online film-streaming services will get which movies, when and why.
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O2 expands reward scheme to rugby fans
Tue, 7 Feb 2012
O2 will offer customers tickets to watch the England Rugby team at Twickenham, as part of an extension of its long-standing sponsorship deal with the Rugby Football Union (RFU).
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Opinion: Apprenticeships will help close the digital skills gap
Fri, 10 Feb 2012
Mark Gurney, head of apprenticeships, Livity
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Opinion: Facebook could help ease fragmentation worries over mobile advertising
Mon, 13 Feb 2012
Oli Newton, head of emerging platforms, Starcom Mediavest
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Opinion: The Digital Standards Trading Group will be welcomed
Tue, 7 Feb 2012
Bob Wootton, director of advertising & media, ISBA
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Perform launches global brand partnerships drive
Wed, 8 Feb 2012
Sports media specialist Perform has kicked off a digital brand partnerships drive in a bid to provide more integrated ad opportunities around major sporting events.
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PlayStation Network to become Sony Entertainment Network
Mon, 6 Feb 2012
Sony is to rebrand its PlayStation Network as it looks to better integrate the gaming service with its other entertainment devices.
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Q&A: Lee Jury, VP studio marketing, The Walt Disney Company EMEA
Fri, 10 Feb 2012
The release of the latest Muppets film has seen Disney shift towards a social media-led approach, already delivering millions of impressions. new media age asked Lee Jury, VP of studio marketing at Disney, about the impact of social media on film marketing.
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Q&A: Matt Britton, founder, Mr Youth
Wed, 8 Feb 2012
Following Mr Youth’s acquisition by LBi last year, new media age spoke to founder Matt Britton about the US social media agency’s proposition and global expansion plans.
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Quarter of National Rail Enquiries queries come via mobile
Thu, 9 Feb 2012
National Rail Enquiries (NRE) receives 23% of all customer queries via the mobile web, apps or SMS, with traffic levels reaching as high as 750,000 hits a day.
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Radar: AMEE
Mon, 6 Feb 2012
Environmental data firm AMEE is the first in a new series, Radar, in which new media age speaks to start-ups and new tech companies that marketers and agencies should be aware of.
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Reckitt Benckiser moves into social commerce
Wed, 8 Feb 2012
Reckitt Benckiser (RB) is to sell a new Cillit Bang variant exclusively through Facebook, the first in a series of social commerce trials planned as the FMCG giant looks to increase integration of social media into its sales and marketing strategy.
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Site inspection: Spotify Windows Phone app
Thu, 9 Feb 2012
Owner: Spotify; Agency: In-house
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Site of the week: BBC Sport
Fri, 10 Feb 2012
Owner: BBC; Agency: In-house
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Starwood Hotels links Facebook pages and websites with reviews partnership
Mon, 6 Feb 2012
Starwood Hotels is the first brand to use a cross-platform review service created by social marketing firm Buddy Media in partnership with social commerce company Bazaarvoice.
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Twitter will be a better channel for social commerce than Facebook
Tue, 7 Feb 2012
While brands are still struggling to make Facebook work for them on a transactional level, Twitter might be a more natural environment for commerce.
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Two thirds of businesses have low confidence in their long-term digital strategy
Thu, 9 Feb 2012
Digital, commercial and marketing professionals are concerned about their long-term digital plans because many are forced to work on a project-by-project basis with little integration across teams, according to research by digital agency Panlogic.
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Vevo hits 900K views for Lift campaign in three days
Fri, 10 Feb 2012
Vevo has clocked up over 900,000 video views within three days for its campaign to promote emerging artist Labrinth (pictured).
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Vevo UK kicks off campaign to break emerging artist
Mon, 6 Feb 2012
Vevo UK has launched a campaign to promote up-and-coming British artist Labrinth.
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Vice launches YouTube channel for music site Noisey
Tue, 7 Feb 2012
Vice has created an online TV channel for its Noisey music brand as part of YouTube’s recent expansion of its channels.
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Video ads designed specifically for digital boost purchase intent by 25%
Thu, 9 Feb 2012
Video advertising designed specifically for online, rather then using TV ads on the internet, can increase consumer purchase intent by 25%, according to a survey by Specific Media.
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Will Facebook mobile ads really provide any value?
Mon, 6 Feb 2012
Study after study shows that Facebook dominates mobile web usage sessions, but will Sponsored Stories prove to be a compelling feature?
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Zeebox launches click-to-buy TV ad service
Thu, 9 Feb 2012
Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads.
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Zeebox's transactional TV ad service marks future of cross-media advertising
Thu, 9 Feb 2012
The burst in dual-screen TV propositions is opening up a host of transactional TV opportunities for advertisers.