New Media Age
9-15 January
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MySpace TV will only further confuse its brand
Tue, 10 Jan 2012
MySpace has refreshed its focus again by announcing that social TV is where its future lies, resulting in an increasingly confused MySpace brand.
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‘Banks and retailers must do more to educate consumers on NFC’
Fri, 13 Jan 2012
Banks and retailers need to roll out more educational marketing campaigns to increase the awareness and usage rates of “mobile wallet” NFC technology, a report claims.
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Alfa Romeo Facebook stunt attracts over Facebook 300,000 views
Tue, 10 Jan 2012
Alfa Romeo’s Facebook campaign for its MiTo range, has attracted over 300,000 video views.
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Amazon’s web store for iPad avoids Apple 30% revenue claim
Thu, 12 Jan 2012
Amazon has launched a retail outlet specifically designed for iPad owners that lets them purchase and read books on the device without Amazon having to pay Apple its usual 30% revenue cut.
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Birmingham university to address digital skills gap
Wed, 11 Jan 2012
Birmingham City University has teamed up with agencies to attempt to bridge the digital skills gap with a raft of new courses.
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Blinkbox strikes ad deal with MediaCom
Wed, 11 Jan 2012
Video-on-demand film service Blinkbox has struck a deal with MediaCom to get exclusive access to the ad inventory on its connected platform. MediaCom’s clients, which include EA, BSkyB and Envirofone, will be able to run exclusive ads through Blinkbox’s platforms
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Brands are addressing EU cookie directive but issues remain, says ISBA
Wed, 11 Jan 2012
With under six months until the EU e-privacy directive comes into force, new media age spoke to the ISBA digital action group to find out what stage of compliance brands were at.
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Brands hit by scam Google advertisers
Fri, 13 Jan 2012
Google must be quicker to stamp out fraudulent paid-search ads or risk damaging its own brand and those of publisher sites, according to agencies.
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Broadcast's future is social, according to Ed Vaizey
Thu, 12 Jan 2012
Culture, communications and creative industries minister Ed Vaizey chatted to NMA’s Jessica Davies about traditional media’s future.
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Diet Coke launches fashion and beauty Facebook app
Tue, 10 Jan 2012
Diet Coke is tapping into social media for this year’s Love it Light ad campaign, with the launch of a Facebook app centred on fashion and beauty.
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Evian launches interactive event to promote its purity
Thu, 12 Jan 2012
Evian has launched an alpine experience in London through an experiential and social media campaign, promoting the purity of the brand.
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Facebook rolls out ads to news feeds, naming them Featured Stories
Wed, 11 Jan 2012
Facebook is rolling out ads in the news feed today, labelling them as Featured rather than Sponsored Stories. The ads that appear in a user’s news feed work in the same way as Facebook’s Sponsored Stories ad format
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First impression: Netflix
Tue, 10 Jan 2012
This week has seen yet another service enter the already crowded movie- and TV-on-demand market with the launch of Netflix. new media age takes a hands-on look at the service and how it stacks up against its UK competitors.
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Fulfilment: The Online Off Licence
Thu, 12 Jan 2012
theonlineofflicence.co.uk
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Gadfly – 13.01.12
Fri, 13 Jan 2012
Gadders went to Yauatcha on Berwick Street for lunch this week with Emma Storer, new business director, and Dale Gall, CEO, from Profero.
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Google goes social but falls foul of scammers
Fri, 13 Jan 2012
This week saw Google make a significant play into personalised search with the launch of Search Plus Your World, a service that combines natural search listings alongside photos and posts from an individual or brand’s Google+ accounts.
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Google rolls out social search service
Tue, 10 Jan 2012
Google is integrating social network Google+ further into its natural search results as the latest step in its personalised search strategy.
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Google's latest social media move is a wake up call, say agencies
Wed, 11 Jan 2012
Brands must ramp up their Google+ strategies to capitalise on Google’s evolving personalised search service, according to agencies.
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Guardian iPad app to be £9.99 from Friday
Mon, 9 Jan 2012
The Guardian’s iPad edition, which has hit half a million downloads, will become paid-for at the end of the week, but launch sponsor Channel 4 will continue as lead sponsor until May.
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Guardian readies bid to boost iPad subscriptions
Fri, 13 Jan 2012
The Guardian is prepping an online ad campaign to boost subscriptions to its iPad edition, which began implementing its £9.99 monthly fee from today. Also, The Sun launches its first smartphone app.
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Herd author challenges social media marketers
Tue, 10 Jan 2012
The latest book by Herd author and former Ogilvy marketer Mark Earls offers marketers insights into leveraging social context.
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Industry view: Facebook Featured ads in the news feed
Fri, 13 Jan 2012
This week Facebook started rolling out ads into its news feed. new media age asked the industry what it means for consumers and advertisers and whether it is a likely prelude to launching ads on mobile.
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Is acquisition the best way to quickly gain skills?
Tue, 10 Jan 2012
Brands are realising that if they want to capitalise this year they need to acquire quickly rather than develop the IP themselves.
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Is innovative technology the only route to business success?
Thu, 12 Jan 2012
Alliott Cole, principal, ventures team, Octopus
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LBi hires Gavin Gordon-Rogers and Gemma Butler as creative directors
Thu, 12 Jan 2012
LBi has beefed up its creative team with new hires following the departure of executive creative director Laura Jordan Bambach last week.
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Microsoft fills trade marketing director role
Wed, 11 Jan 2012
Microsoft has appointed Donna Hindson as trade marketing director for the UK’s Advertising & Online (A&O) division, replacing Nickie Smith.
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Mirror and FT boost services with acquisitions
Wed, 11 Jan 2012
Trinity Mirror and the Financial Times have both made acquisitions to boost their digital offerings, while the Guardian announces plans to make its iPad app paid-for.
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Mobile DSP StrikeAd scoops £2m investment round
Fri, 13 Jan 2012
Mobile advertising firm StrikeAd has scored a £2m investment round from venture capital firm DJ Esprit to further its plans for international expansion.
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MySpace and Panasonic partner to launch social TV service
Tue, 10 Jan 2012
MySpace is partnering with Panasonic to launch a social television service in an attempt to revive the once popular social network.
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Netflix to invest in original UK content production
Tue, 10 Jan 2012
Netflix is eyeing ways to expand its original programming strategy by commissioning more UK-produced shows. Chief content officer Ted Serrandos told new media age the company is keen to expand the original programming strategy it already has in place in the US.
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nma explains: Facebook EdgeRank
Fri, 13 Jan 2012
Social media isn’t as simple as posting up a few status updates and watching the Likes and re-tweets roll in, the search-like algorithm Facebook uses to determine what posts people see in their news feeds, called EdgeRank, is critical.
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O2 delays launch of Wallet
Wed, 11 Jan 2012
The launch of O2’s mobile contactless-payment Wallet app has been delayed after concerns that it is not yet offering an adequate customer experience.
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OK launches Facebook games site
Wed, 11 Jan 2012
OK magazine has launched a games site on its Facebook page that targets users based on their gaming behaviour.
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Opinion: Is Netflix good or bad news for the UK?
Mon, 9 Jan 2012
Claire Tavernier, senior executive VP, FMX and worldwide drama, FremantleMedia
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Opinion: Partnering with start-ups crucial
Fri, 13 Jan 2012
Chris Ellis, managing director, digital, Trinity Mirror
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Opinion: Search will never be the same again
Wed, 11 Jan 2012
Chris Camacho, Starcom Mediavest’s head of paid search, talks about Your World, Google’s newest move into personalisation of search.
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Orange makes tablet debut
Tue, 10 Jan 2012
Orange has become the latest entrant to the burgeoning tablet market with the launch of an own-branded Android tablet. The Tahiti (right), which features a seven-inch multi-touch LCD screen and a five-mega-pixel camera, is Orange’s attempt to take a slice of the booming tablet market, currently dominated by Apple.
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Q&A: Ed Vaizey, minister for culture, communications and creative industries
Thu, 12 Jan 2012
Government minister Ed Vaizey spoke to new media age about the importance of social media and personalised advertising for radio and TV broadcasters.
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Site inspection: Clear Cut Weekends
Tue, 10 Jan 2012
Owner: Clear Cut Weekends Agency: George Thomas International
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Site Inspection: somethingforthefans.co.uk
Thu, 12 Jan 2012
Owner: Mastercard Brit AwardsAgency: In-house
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Tablet usage doubles over Christmas period
Tue, 10 Jan 2012
The number of consumers using their tablet over Christmas Day and Boxing Day doubled to 8% in 2011, according to research by IMRG and eDigitalResearch.
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Tech partnerships are crucial to keep up to speed in digital, say publishers
Fri, 13 Jan 2012
Acquiring or partnering with technology start-up firms in order to gain skills quickly is a growing trend among publishers.
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Top 100 run up: Dare’s Toby Horry talks about working harder to grab the time-poor consumer
Thu, 12 Jan 2012
New media age talks to previous year’s entries in the Most Respected table about their predictions for the year ahead.
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Top 100 run up: LBi’s Anil Pillai believes there's plenty of digital opportunities ahead
Wed, 11 Jan 2012
New media age talks to previous year’s entries in the Most Respected table about their predictions for the year ahead. Second in the series is Anil Pillai, CEO of LBi UK.
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Top 100 run up: Poke's Nick Roope predicts a good year for start-ups
Tue, 10 Jan 2012
New media age talks to the previous year’s agencies in the Most Respected table about their predictions for the year ahead. First up is Nick Roope, co-founder and executive creative director of digital agency Poke.
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Trinity Mirror partners with tech start-up to deliver targeted content
Fri, 13 Jan 2012
Trinity Mirror has partnered with London-based technology start-up Rummble Labs in order to serve readers more relevant content across its MirrorOnline, 3am and MirrorFootball sites.
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UK m-commerce to hit £19bn in 2021
Fri, 13 Jan 2012
eBay has predicted that mobile retail revenues will contribute £19bn to the UK economy by 2021 and made added calls for high speed mobile networks in the UK.
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YouTube gains on Facebook in Experian Hitwise rankings
Thu, 12 Jan 2012
Google’s YouTube generated 606m hits and accounted for one in four visits to social networks in December last year, according to statistics from Experian Hitwise.