New Media Age
Ronan Shields Editorial
Ronan covers mobile, as well as online portals like MSN, Yahoo and AOL. In addition to writing his weekly column, Shields on Mobile, he edits the monthly nma mobile features section. Ronan joined new media age in March 2010 and has covered the mobile industry since 2006.
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Yahoo turns on its Axis with latest app launch
Fri, 25 May 2012
Yahoo says it is adopting ‘mobile first’ mantra.
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Close-Up: 25.05.12
Fri, 25 May 2012
You’re only as strong as your mobile strategy.
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Site inspection: Weather Channel iOS app
Thu, 24 May 2012
Owner: The Weather Channel Company; Agency: In-house
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FT eyes 60% mobile readership by 2020
Thu, 24 May 2012
Publisher hosts first hack event to adjust to readership shift.
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Industry reaction: Ovivo
Wed, 23 May 2012
Ad-funded mobile operator gets put under the microscope by media agencies.
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Close-up – 23.05.12: Barclays, social commerce, Facebook
Wed, 23 May 2012
Is the umbrella term ‘social commerce’ falsely inflating the market?
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Social commerce forecast to hit £3.3bn by 2017
Wed, 23 May 2012
The social commerce market will more than double in five years, according to Barclays.
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Ovivo heralds return of ad-funded MVNO
Tue, 22 May 2012
MVNO attempts to bring the ad-funded mobile network model back to the UK market.
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EC issues Google with competition warning
Tue, 22 May 2012
Competition Commission lists concerns over portability of Google ad services.
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O2: 'Mobile four times more efficient than TV'
Mon, 21 May 2012
Mobile is four times more effective at driving footfall for Pizza Hut than TV
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eBay to shift 40% of all display spend to real-time bidding
Thu, 17 May 2012
eBay aims to follow US example by increasing efficiency in display via RTB technology.
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Apple is still approving apps using UDID access but consent is needed
Wed, 16 May 2012
UDID depreciation is having a serious impact on mobile ad revenues.
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Affiliates to drive long tail of m-commerce
Tue, 15 May 2012
Webgains and MymCart partner up to take m-commerce mainstream.
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Trade bodies unite to stamp out SMS spam
Tue, 15 May 2012
DMA and GSMA urge UK operators to implement filtering technology.
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Shields on mobile – 14.05.12
Mon, 14 May 2012
Drawbridge tracking model challenges traditional agency models
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O2 More growth spurred by opt-in policy change
Fri, 11 May 2012
Almost one-in-two O2 subscriptions are part of More service after users are opted-in by default.
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Close-up – 11.05.12
Fri, 11 May 2012
O2 sees a bold step pay dividends.
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Pretty Green uses mobile payments to enter music retail market
Fri, 11 May 2012
Consumers will be able to scan to buy albums displayed in store windows with their phones.
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Site inspection: Cannes Cinema Club
Thu, 10 May 2012
Owner: Stella Artois; Agency: In-house
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Study finds tablets are becoming primary media devices
Thu, 10 May 2012
Apple’s dominance in the sector questions the use of Flash for websites.
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IAB to set mobile guidelines on ePrivacy
Wed, 9 May 2012
Trade body to offer guidance as industry moots alternatives to Apple tracking restrictions
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O2 More hits 10m subscriber mark
Wed, 9 May 2012
O2 Media offering reaches almost all of O2’s total subscriber base.
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Halifax launches AR app to woo first-time buyers
Tue, 8 May 2012
All-in-one app aims to streamline purchasing process.
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Facebook acquisition bolsters location-based services
Tue, 8 May 2012
Facebook buys LBS company as research shows iPads dominate social network’s wireless usage.
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Close-up – 03.05.12
Thu, 3 May 2012
Efficiency is the prize for those who dare to innovate.
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Site inspection: The Space
Thu, 3 May 2012
Owner: Arts Council England, BBC; Agencies: Intro Partnership, UX League
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Radar: Mobile Roadie
Wed, 2 May 2012
Mobile web and app service from under £6 a month.
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Almost a third of mobile sites receive blind referrals
Tue, 1 May 2012
Internet World survey shows attitudes are still mixed towards mobile.
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Trade body readies privacy guidelines for app developers
Mon, 30 Apr 2012
MEF seeks self-regulation model that transcends ecosystems.
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Shields on mobile – 30.04.12
Mon, 30 Apr 2012
NFC risks being left behind.
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Online retailers voice doubts over NFC
Fri, 27 Apr 2012
Groupon joins PayPal in questioning the use of near-field communications as a retail technology.
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First impression: O2 Wallet
Thu, 26 Apr 2012
O2 Money’s debut launch steals a march on Google and other operators.
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O2 Wallet launch marks 'integral' step in digital strategy
Thu, 26 Apr 2012
Service enables peer-to-peer payments, price comparison and shopping on phone.
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In-depth: Mobile, a medium in transition
Wed, 25 Apr 2012
Google’s EMEA mobile head Ian Carrington and Twitter’s Bruce Daisley give their views on mobile.
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Payday lender readies HTML5 launch as mobile traffic tops 30%
Tue, 24 Apr 2012
Over 50% of iDosh applicants use iOS devices.
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Brands eye social gifting as performance marketing channel
Tue, 24 Apr 2012
Clas Ohlson and Hotel Chocolat use social gifting as a performance marketing channel.
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WPP launches tool to help brands bolster digital presence
Tue, 24 Apr 2012
WPP’s Fabric collaborates with IT giant Infosys to launch cloud-based tool.
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Close-up – 26.04.12
Tue, 24 Apr 2012
The long-awaited O2 Wallet is finally here.
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Shields on Mobile: 23.04.12
Mon, 23 Apr 2012
Ex-Kinetic CEO move shows mobile’s ongoing influence on the high street.
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TfL eyes contactless payments to meet demand during Olympics
Fri, 20 Apr 2012
TfL aims to install contactless payment terminals on buses in time for the Olympics.
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Microsoft posts 6% revenue boost despite online services loss
Fri, 20 Apr 2012
Online Services Division narrows losses to £186m, on revenues of £439m.
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Close-up – 20.04.12
Fri, 20 Apr 2012
Digital advertising gains confidence boost.
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nma on search – 20.04.12
Fri, 20 Apr 2012
As digital budgets increase, so does the pressure on search.
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First impression: Barclaycard PayTag
Thu, 19 Apr 2012
It may just be a sticker but it shows that mobile payments are about to be mainstream.
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Sky and Orange strike European advertising pact
Thu, 19 Apr 2012
Orange to sell Sky inventory across 25 markets.
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Barclaycard to push mobile payments with sticker initiative
Thu, 19 Apr 2012
Barclaycard to launch ‘PayTags’ attached to phones to ‘speed up’ m-commerce.
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Barcelona's mobile traffic hits 15%
Wed, 18 Apr 2012
Club moves ahead with FCB Apps programme.
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Study finds tablets cannibalise PC while mobiles augment TV
Wed, 18 Apr 2012
Mobile expected to account for 50% of paid search clicks by close of 2012.
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Rakuten aims to synchronise online and offline retail with Ubira
Tue, 17 Apr 2012
Rakuten chief marketing officer: “The high street is not going away and you’re going to see a lot of innovation.”
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Shoppers hunt bargain luxury goods online
Tue, 17 Apr 2012
Jimmy Choo and Stella McCartney sign up to Raktuen Linkshare network.
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Site Inspection: Stop Think Win
Tue, 17 Apr 2012
Site Owner: TfL; Agency: M&C Saatchi
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Proposed m-wallet JV faces further regulatory probe
Mon, 16 Apr 2012
Decision on mobile operator joint venture expected by August 27.
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Shields on Mobile - 16.04.12
Mon, 16 Apr 2012
Mobile search budgets are growing but the math just doesn’t add up.
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Radar: Wrapp
Fri, 13 Apr 2012
Former H&M CEO eyes the high street brands with social gifting venture
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Adfonic launch aims to attract cinema studios
Thu, 12 Apr 2012
Video predicted to bring ‘brand budgets’ to mobile
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GSMA to take NFC mainstream with single logo drive
Thu, 12 Apr 2012
Orange plans roll out of Nokia’s first NFC-enabled Windows phone.
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Close-up - 12.04.12
Thu, 12 Apr 2012
Standards, metrics and transparency are requirements for growth.
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Site Inspection: Official Euro 2012 app with Orange
Thu, 12 Apr 2012
Owner: UEFA; Agency: Orange
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Microsoft eyes behavioural targeting opportunities
Wed, 11 Apr 2012
Microsoft Advertising UK GM says it’s trying to perform balancing act with behavioural targeting.
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Amazon confirms in-app mobile payment service
Wed, 11 Apr 2012
Development vows to boost Android revenues via subscription services.
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Microsoft underlines market credentials in UK charm-offensive
Tue, 10 Apr 2012
UK GM: Facebook is about your acquaintances, while Skype is about your intimates.
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Close up: 10.04.12
Tue, 10 Apr 2012
Mobile is growing but the industry needs to harness it properly and take a reality-check.
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Facebook confirms $1bn Instagram deal
Tue, 10 Apr 2012
Parties vow to retain Instagram brand
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Debenhams appoints Fetch to drive app downloads
Thu, 5 Apr 2012
Debenhams appoints agency to build strategy around its mobile app.
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Site Inspection: Neals Yard mobile site
Wed, 4 Apr 2012
Owner: Neals Yard; Agency: Usablenet
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Crisis exhibition uses AR to bolster youth appeal
Wed, 4 Apr 2012
Works by Tracy Emin and others include AR enhancement
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IAB hunts first mobile regulatory manager
Tue, 3 Apr 2012
Trade body looks to prepare mobile industry for ePrivacy Directive compliance.
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Orange and Sony kick-off Euro 2012 activity
Tue, 3 Apr 2012
Orange and Sony Euro 2012 partnership includes planned mobile app and online giveaways.
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Premium display ad formats boost CTRs by 30%
Mon, 2 Apr 2012
Microsoft Advertising study indicates new premium formats bolster purchase intent 29%.
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Shields on Mobile: Blackberry’s ‘refocus’ to bring joy to Microsoft
Mon, 2 Apr 2012
Demise of RIM should play into Microsoft’s hands as Windows Phone slowly heads for the mainstream.
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Telefonica moves ahead with start-up scheme
Fri, 30 Mar 2012
BlueVia unit to fund NFC developers for ‘queueing app’
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Affiliates suggest wording for publishers to use for cookie compliance
Thu, 29 Mar 2012
Affiliates urge publishers to focus on “plain english” and transparency.
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Advertisers eye alternatives to Apple privacy restrictions
Thu, 29 Mar 2012
Advertisers seek to target mobile ads across iPhones without using UDID codes.
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O2 pushes on in Wallet awareness drive
Wed, 28 Mar 2012
O2 is registering potential users ahead of a June launch for its Wallet service.
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Three sees nearly 100% of new sign ups opt for smartphones
Tue, 27 Mar 2012
Meanwhile, operators are still at odds over 4G auctions.
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Google mobile chief predicts surge in tablet growth
Tue, 27 Mar 2012
Tablets to overtake desktop sales by 2015, according to Google’s Carrington.
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Brands view hack weekends as way to grow NFC adoption
Mon, 26 Mar 2012
Adidas, O2, Blackberry and Samsung among brands backing hack days to grow NFC innovation.
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The Guardian eyes 'openness' as key to growth
Mon, 26 Mar 2012
AOP survey finds 66% expect digital expansion in 2012, as Guardian explains its global growth.
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Shields on Mobile – 26.03.12
Mon, 26 Mar 2012
Why you need to think of more than payments with NFC.
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Apple among retail brands without a mobile optimised website
Fri, 23 Mar 2012
new media age study finds only a minority of retail brands are fully mobile optimised.
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TOWIE star's dating site gets mobile boost
Thu, 22 Mar 2012
Hope with Pope sees 27% of total traffic via mobile.
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new media age Mobile Social event planned for next week
Thu, 22 Mar 2012
Mobile Social planned for Wednesday 28 March.
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Orange eyes advertising boost via strategic investment
Wed, 21 Mar 2012
Joint venture fund leads $15m investment in ad-targeting firm myThings
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Technology and retail brands drive mobile growth
Wed, 21 Mar 2012
Electronics firms realise the importance of wireless devices in user purchase decisions.
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Display helps mobile ad spend pass £200m
Tue, 20 Mar 2012
Total mobile ad spend increases 157% in 2011.
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Spectator eyes SEO boost amid digital overhaul
Mon, 19 Mar 2012
The Spectator is to digitise almost 1m archive pages.
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Shields on mobile – 19.03.12
Mon, 19 Mar 2012
IT and marketing departments must have it out before brands can really ‘GetMo’.
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Ford uses video to drive mobile ad strategy
Mon, 19 Mar 2012
Fiestagram campaign achieved CTR of 3.5%.
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Radar: Kiip
Fri, 16 Mar 2012
The surge in the popularity of mobile apps in the last four years has posed developers with monetisation issues, US-based start-up Kiip believes it has a unique offering that’s compelling for brands, developers and gamers alike.
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Guinness mobile activity to build largest-ever St Patrick's Day
Thu, 15 Mar 2012
Guinness bets on mobile for St Patrick’s Day campaign.
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Telefónica takes stake in mobile payments company
Thu, 15 Mar 2012
Start-ups see mobile operator accelerator schemes as a rare source of funding in Europe
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Honda kicks off Civic campaign on AutoTrader iPad app
Wed, 14 Mar 2012
Car marque launches first branded mobile advertising campaign.
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Google launches GetMo mobile retail initiative
Wed, 14 Mar 2012
Initiative aims to get UK brands to optimise digital strategies for the mobile web.
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Affiliates seek better understanding through data-sharing initiative
Tue, 13 Mar 2012
IAB Affiliate Marketing Council members aim to challenge “misperceptions”.
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Site inspection: Recombu Digital
Tue, 13 Mar 2012
Owner: UK Web Media; Agency: In-house
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O2 steps up Wi-Fi launch with Mitchells & Butlers pubs
Tue, 13 Mar 2012
Free Wi-Fi to be installed in over 1,600 outlets.
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Yahoo files lawsuit against Facebook
Tue, 13 Mar 2012
Yahoo files US legal action with Facebook over 10 patents.
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Mediacom: Budget phones are key 2012 trend
Mon, 12 Mar 2012
WPP outfit is briefing clients on effects of mass-market smartphone ownership.
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Orange and Publicis launch £256m start-up fund
Mon, 12 Mar 2012
French giants to back early stage and high growth ventures
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Shields on mobile – 12.03.12
Mon, 12 Mar 2012
How much longer will Google be able to play nice?
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IAB's affiliate council issues e-privacy guidelines
Fri, 9 Mar 2012
Affiliate members also plot move to promote the marketing channel.
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Net-A-Porter sees mobile hit 15% of online audience
Thu, 8 Mar 2012
Mobile audience increases five percentage points in past six months.
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Site inspection: The Guardian Windows Phone app
Thu, 8 Mar 2012
Owner: Guardian News & Media; Agency: In-house
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AKQA's Rosen defects to Joule
Thu, 8 Mar 2012
WPP’s mobile outfit bolsters European footprint.
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Deezer sees 60% of sign-ups via mobile
Thu, 8 Mar 2012
Music service eyes Facebook Connect activation via Orange
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Surge in tablet ownership expected post 'iPad 3' launch
Wed, 7 Mar 2012
Third-generation iPad launch to drive boom in tablet use.
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Telefónica Digital unveils UK start-up hub
Wed, 7 Mar 2012
Telefónica to open Wayra academy in next two months.
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Snickers cleared in ASA’s debut Twitter ruling
Wed, 7 Mar 2012
Tweets from Rio Ferdinand and Katie Price accounts not in breach of CAP Code.
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ESPN opens content APIs to third parties
Tue, 6 Mar 2012
ESPN opens API to boost third party app integration.
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Online retail growth slows as market matures
Tue, 6 Mar 2012
Online retail growth slows In January.
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InMobi seeks direct brand tie ups to bolster spend
Tue, 6 Mar 2012
Mobile ad network aims to approach brands to offer direct consumer surveys.
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Shields on Mobile - 05.03.2012
Mon, 5 Mar 2012
MWC 2012, the year the operators officially lost control.
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Amobee sells to Asian operator in £203m deal
Mon, 5 Mar 2012
Amobee sale latest in wave of consolidation in mobile ad market.
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Unilever to integrate outdoor and mobile in UK pilot
Mon, 5 Mar 2012
Unilever puts NFC and QR codes into outdoor ads.
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RBS 6 Nations Rugby dual-screening app clocks over 50,000 downloads
Fri, 24 Feb 2012
The game-prediction app has an average of 9,000 users per match.
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Nokia tops UK handset market as smartphone use reaches the majority
Fri, 24 Feb 2012
ComScore reveals smartphone growth puts the UK ahead of the US and Japan.
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Q&A: Claire Valoti, MD, O2 Media – part two
Fri, 24 Feb 2012
Part two: Valoti on the ePrivacy Directive and working with FMCGs.
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Plan International serves gender-based ads in integrated campaign
Wed, 22 Feb 2012
Charity combines outdoor and mobile to bolster online petition.
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Q&A: Claire Valoti, MD, O2 Media
Wed, 22 Feb 2012
Part one: O2 Media’s director on the integration of the mobile operator’s new business offerings.
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Domino's eyes mobile payments and opportunities on Twitter
Wed, 22 Feb 2012
Domino’s followers prove more proactive than its Facebook fans.
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FMCGs boost 2011 mobile ad spend
Tue, 21 Feb 2012
FMCG ranked as the fastest-growing vertical in mobile advertising in 2011.
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Smartphone ownership reaches UK tipping point
Tue, 21 Feb 2012
Over half of all Britons own a smartphone.
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Apple and Google in cookie-tracking controversy
Tue, 21 Feb 2012
Reports claim Google tracked users on Apple’s Safari browser.
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AdWords-style selling could become mobile standard
Mon, 20 Feb 2012
Google selling mobile inventory via auction is expected to have a wide-ranging impact.
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Site inspection: Domino's Pizza Windows Phone app
Mon, 20 Feb 2012
Owner: Domino’s Pizza; Agency: In-house, with Microsoft
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Shields on mobile – 20.02.12
Mon, 20 Feb 2012
Payments will be key to operator strategies at MWC
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Groupon acquires mobile start-ups
Mon, 20 Feb 2012
Groupon has acquired two mobile start-ups as it aims to bolster its take up with smartphone users.
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Mobile World Congress – the past ten years
Mon, 20 Feb 2012
nma picks out key happenings from the history of the MWC.
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Apple to brief agencies on iAd updates
Fri, 17 Feb 2012
Apple has been contacting UK mobile specialists to set up meetings.
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Fulfilment: Urbanbite
Thu, 16 Feb 2012
urbanbite.com
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Telefónica moves closer to m-wallet roll out
Wed, 15 Feb 2012
Sybase has been brought in to help interface with banks and retailers.
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Apple further slashes iAd rates
Wed, 15 Feb 2012
Controversial hybrid pricing model will also be dropped.
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Mobile World Congress guide
Wed, 15 Feb 2012
new media age highlights the most relevant events at this year’s MWC.
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Google and Motorola deal receives green light
Tue, 14 Feb 2012
EC and US regulatory authorities have greenlit Google’s takeover of Motorola’s handset business.
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Patent wars point to continued woe for marketers
Mon, 13 Feb 2012
All major OS providers and manufacturers are locked in a tangled patent war.
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Radar: MymCart
Mon, 13 Feb 2012
North west-based MymCart is the second start-up tech firm to come under the spotlight of new media age’s Radar.
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Groceries unpopular with online shoppers
Mon, 13 Feb 2012
Grocery products are ranked among the least popular product ranges for online retail, while peer reviews are more effective than expert opinion when it comes to influencing sales, according to research.
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Quarter of National Rail Enquiries queries come via mobile
Thu, 9 Feb 2012
National Rail Enquiries (NRE) receives 23% of all customer queries via the mobile web, apps or SMS, with traffic levels reaching as high as 750,000 hits a day.
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Site inspection: Spotify Windows Phone app
Thu, 9 Feb 2012
Owner: Spotify; Agency: In-house
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Industry opinion: The decline of Apple's UDID is not such a loss
Wed, 8 Feb 2012
David Fieldhouse, chief marketing officer, Mobile Future Group
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Nielsen research reveals tablets are more effective for ads than smartphones
Wed, 8 Feb 2012
Ad executions on tablet devices are more effective than on smartphones because they are more memorable and more likely to generate direct sales, according to research from Nielsen.
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BlackBerry apps make more money than Android, according to RIM
Wed, 8 Feb 2012
RIM claims the number of users of its BlackBerry devices is still growing and that apps on the platform generate more revenue than Android.
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Will Facebook mobile ads really provide any value?
Mon, 6 Feb 2012
Study after study shows that Facebook dominates mobile web usage sessions, but will Sponsored Stories prove to be a compelling feature?
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Mediacom to bolster mobile budgets as iOS tracking limits are hurdled
Fri, 3 Feb 2012
Mediacom expects to significantly increase its mobile ad spend this year as smaller firms attempt to circumvent restrictions on third-party tracking imposed by Apple.
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Google beefs up security on Android Market
Fri, 3 Feb 2012
Google has taken measures to address escalating fears over malware on the open-source Android Market by announcing its latest security protocols.
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Mojiva reaches 1bn monthly milestone
Fri, 3 Feb 2012
Mobile ad network Mojiva claims it is delivering ads to over 1bn unique devices every month, with the UK accounting for over half of those served in Europe.
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MyDeco CEO steps down
Thu, 2 Feb 2012
MyDeco CEO Nicole Vanderbilt (pictured) has stepped down from her position just three months after the company relaunched as a direct ecommerce store.
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UK BlackBerry users still outnumber Android
Thu, 2 Feb 2012
BlackBerry’s share of the smartphone market remains ahead of Google’s Android, while Apple’s iOS is still the clear market leader, with over 40% of smartphone users, according to research.
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Capital One signs as MSN Exclusives partner
Thu, 2 Feb 2012
Capital One has signed up as launch sponsor of MSN Exclusives in a deal brokered by MediaVest UK, as Microsoft continues to promote the portal as a destination for exclusive content.
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Yahoo launches mobile app search service
Wed, 1 Feb 2012
Yahoo aims to capitalise on the growing number of mobile apps on the market by launching a discovery engine that helps UK users navigate the 500,000-plus apps in both the App Store and Android Market.
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ASA censures TripAdvisor over 'honesty' claims
Wed, 1 Feb 2012
TripAdvisor can no longer claim or imply that all reviews published on its site are left by “real travellers” and can be “trusted” after a ruling by advertising watchdog the ASA.
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Yahoo loses top marketers in EMEA restructure
Tue, 31 Jan 2012
Yahoo’s ongoing strategic review has taken effect in Europe with a major restructure of its marketing department prompting some high-profile departures.
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Site inspection: Metro Windows Phone app
Tue, 31 Jan 2012
Owner: A&N Mobile & TV Agency: In-house, Thin Martian, Microsoft
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Consumers increasingly turn to smartphones to research purchases
Tue, 31 Jan 2012
Smartphones are increasingly consumers’ first port of call to research a purchase, with over 44% of mobile owners using their devices to do so immediately after seeing a TV ad, according to IAB research.
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Giffgaff readies online campaign ahead of expansion drive
Mon, 30 Jan 2012
Giffgaff is readying its next branded advertising campaign to bolster its membership after increasing its revenues more than ten times in 2011.
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Google’s privacy changes will boost mobile ad spend
Mon, 30 Jan 2012
Google’s controversial consolidation of its privacy policies is what mobile advertisers have secretly been praying for because it gives them a chance to prove their value in the digital purchase chain.
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BBC and Sky ink iPlayer pact
Mon, 30 Jan 2012
The BBC’s catch-up service iPlayer will be available to Sky subscribers from later this year.
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AKQA opens Paris office
Mon, 30 Jan 2012
Independent digital agency AKQA is to open an office in Paris, its eighth globally, with Nike as the founding client.
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Facebook IPO imminent
Mon, 30 Jan 2012
Facebook could file for an initial public offering as early as this week, valuing the social network at up to $100bn (£63.8bn), according to reports.
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Twitter embroiled in censorship row
Fri, 27 Jan 2012
Twitter is now able to censor posts on a country-by-country basis, instead of blocking them across the entire network, stirring concerns over freedom of speech with dissenting users of the service planning a one-day boycott.
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Publishers seek alternatives to paid-for downloads
Fri, 27 Jan 2012
Media owners are increasingly turning to subscription pricing models in a bid to monetise their assets in the ultra-competitive mobile and tablet app market.
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Spotify hits 3m premium user mark
Fri, 27 Jan 2012
Spotify has reached the 3m premium subscriber mark despite consolidation elsewhere in the digital music-streaming industry with Rhapsody’s purchase of Napster.
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Nokia posts £1bn loss despite selling over 1m Lumia devices
Thu, 26 Jan 2012
Nokia has sold over 1m units from its flagship Lumia range since it debuted in October, although the cost of launching the devices resulted in a net loss of almost £1bn in the last quarter of 2011.
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UK smartphone ownership nears 50%
Thu, 26 Jan 2012
The UK is the leading market for smartphone ownership with over 45% of the population owning such a device, according to research released by Google.
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Facebook urges clearer understanding of social commerce
Thu, 26 Jan 2012
Facebook is investing further in its outreach programme to retailers to bring clarity to the term “social commerce” and promote social integration on their websites.
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Apple posts record quarter, outstrips Android in US
Wed, 25 Jan 2012
Apple recorded record quarterly revenues and profits during the final 14 weeks of 2011, while separate research indicates that US sales of iOS devices outstripped Android.
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IPC reports 'unprecedented' interactions with Nuts AR campaign
Tue, 24 Jan 2012
Nuts magazine clocked up over 200,000 interactions with its recent augmented-reality (AR) issue in just a week, according to its publisher IPC Media.
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MSN iPad app aims to harness growth in tablet uptake
Tue, 24 Jan 2012
Microsoft’s has launched an MSN-branded iPad app in a bid to drive usage of its news, email and search services by seizing upon increased tablet ownership.
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Emergence of tablets sparks rethink of debate over media consumption
Tue, 24 Jan 2012
Agencies and media owners are preparing for the expected rise in tablet ownership in 2012 and beyond by restructuring teams, developing for new ad formats and debating how to keep pace with changing digital media consumption.
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Twitter continues acquisition spree
Tue, 24 Jan 2012
Twitter has made its second acquisition in under a week with the purchase of anti-malware firm Dasient.
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LBi inks partnership to boost efficiency of mobile app roll outs
Mon, 23 Jan 2012
LBI has partnered with Service2Media to bolster its ability to develop cross-platform mobile apps as client briefs increasingly require the agency to reach more mobile users.
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Marketers' focus on iOS is misguided
Mon, 23 Jan 2012
iOS will always be the Apple of marketers’ eyes, but for all the wrong reasons.
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RIM co-founders step down from CEO roles
Mon, 23 Jan 2012
RIM’s co-founders have resigned as co-CEOs of the BlackBerry manufacturer as it struggles to maintain smartphone market share with the continued rise of Google’s Android and Apple’s iOS.
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Nokia backing to spur Microsoft past Apple in OS battle
Mon, 23 Jan 2012
Microsoft’s Windows Phone will overtake Apple’s iOS as the second most shipped smartphone operating system (OS) behind Android in 2015, according to research firm IHS.
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Twitter confirms start-up acquisition
Fri, 20 Jan 2012
Twitter has confirmed the acquisition of news aggregation service Summify, although it has yet to disclose how it will play a role in its wider strategy.
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Multichannel retailers prioritise mobile over social commerce
Thu, 19 Jan 2012
Leading UK retailers have indicated that selling items via social networks, such as a Facebook Store, is not on their 2012 agenda, favouring to hone their m-commerce strategies instead.
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Facebook unveils 60 Timeline apps
Thu, 19 Jan 2012
Facebook has unveiled over 60 apps using its new Timeline feature with media owners including AutoTrader, Soundcloud, and Ticketmaster taking part in the launch.
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Site inspection: Tesco Groceries app for Windows
Wed, 18 Jan 2012
Owner: Tesco Agency: In-house
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M-commerce to top £24bn by 2016, with in-app purchases to dominate
Wed, 18 Jan 2012
M-commerce transactions will be worth $37bn (£24bn) in 2016 with in-app purchases accounting for the majority of the revenue, according to separate reports.
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In-app ads spur 250% increase in mobile advertising
Tue, 17 Jan 2012
Growth of in-app advertising both on smartphones and tablet devices helped the number of mobile ads on InMobi’s network increase 251% to over 230bn impressions during the last quarter of 2011.
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Mobile advertising continues growth but more education is needed
Tue, 17 Jan 2012
The number of mobile ads served in 2011 more than doubled from 2010 to hit 126bn, with the UK topping the European market for impressions, although more education is needed when it comes to services such as m-commerce, according to mobile media firm BuzzCity.
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Deloitte: Tablet ownership set to grow throughout 2012
Tue, 17 Jan 2012
Ownership of tablet devices will continue to proliferate in 2012 with 5m being sold to consumers who already own one, according to predictions from Deloitte.
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Facebook offers huge incentives to bolster dwell time and revenue
Mon, 16 Jan 2012
Facebook is offering advertisers CPC rates discounted by as much as 45% to book campaigns that encourage users to remain within the social network, according to research from TBG Digital.
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Why can’t operators seize the reins for NFC to take off?
Mon, 16 Jan 2012
The time for hype is over, showing people how to make mobile payments is what’s needed if it’s ever going to take off.
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High-end retailers turn to affiliates to shore up demand
Mon, 16 Jan 2012
High-end retail brands are turning to affiliate networks, including mobile, in a bid to spur in-store footfall and weather the economic downturn, according to new studies.
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Guardian readies bid to boost iPad subscriptions
Fri, 13 Jan 2012
The Guardian is prepping an online ad campaign to boost subscriptions to its iPad edition, which began implementing its £9.99 monthly fee from today. Also, The Sun launches its first smartphone app.
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UK m-commerce to hit £19bn in 2021
Fri, 13 Jan 2012
eBay has predicted that mobile retail revenues will contribute £19bn to the UK economy by 2021 and made added calls for high speed mobile networks in the UK.
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Mobile DSP StrikeAd scoops £2m investment round
Fri, 13 Jan 2012
Mobile advertising firm StrikeAd has scored a £2m investment round from venture capital firm DJ Esprit to further its plans for international expansion.
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YouTube gains on Facebook in Experian Hitwise rankings
Thu, 12 Jan 2012
Google’s YouTube generated 606m hits and accounted for one in four visits to social networks in December last year, according to statistics from Experian Hitwise.
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Amazon’s web store for iPad avoids Apple 30% revenue claim
Thu, 12 Jan 2012
Amazon has launched a retail outlet specifically designed for iPad owners that lets them purchase and read books on the device without Amazon having to pay Apple its usual 30% revenue cut.
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Welcome to the year of the tablet
Mon, 9 Jan 2012
Happy 2012 everyone and welcome to the ‘year of the tablet’.
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MyVouchercodes bids to enhance traffic analysis
Fri, 6 Jan 2012
Markco Media has appointed web analytics firm Qubit to better calculate key performance indicators for its flagship affiliate site MyVouchercodes.co.uk.
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Guardian iPad app tops 500,000 downloads
Fri, 6 Jan 2012
The Guardian’s iPad app has been downloaded over 500,000 times since launching in October last year.
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Mobile ad network Millennial Media files for IPO
Fri, 6 Jan 2012
US mobile ad network Millennial Media has filed for an initial public offering (IPO) with the US Securities and Exchange Commision in a bid to further its international expansion.
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FT confirms web app developer purchase
Thu, 5 Jan 2012
The Financial Times has purchased the development agency behind its HTML5 web app for an undisclosed fee, indicating the publisher wants to reduce its reliance on native apps.
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Tablets to drive ecommerce in 2012
Thu, 5 Jan 2012
Tablets will drive the bulk of ecommerce activity this year with purchases made on devices like the iPad set to equal those from smartphones in 2012 according to research.
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Site inspection: Topshop mobile site
Wed, 4 Jan 2012
Owner: ArcadiaAgency: In-house
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Google moves to combat Android fragmentation issues
Wed, 4 Jan 2012
Google now requires device manufacturers using the Ice Cream Sandwich version of its Android operating system to use its native code in a bid to curb fragmentation complications.
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Weight Watchers kicks off New Year's campaign
Tue, 3 Jan 2012
Weight Watchers has launched a campaign site and branded content channel on YouTube featuring Alesha Dixon as part of a £28m campaign.
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App downloads top 1.2bn in last week of 2011
Tue, 3 Jan 2012
Over 1.2bn apps were downloaded in the closing week of 2011 making it the busiest of the year for mobile activations, according to figures from analytics firm Flurry.
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Southampton FC launches AR campaign
Fri, 23 Dec 2011
Southampton Football Club has launched an outdoor campaign using the augmented-reality (AR) app Blippar, which lets users access the team’s website, ticket office and merchandise store from their phones.
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RBS launches third-party mobile payments
Fri, 23 Dec 2011
RBS has introduced third-party mobile payment functions to its suite of iOS apps as the value of internal credit transfers via mobile tops £1bn.
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London 2012 and Ryanair lag in customer satisfaction survey
Thu, 22 Dec 2011
The official London 2012 and Ryanair websites have finished bottom of a customer satisfaction study of the UK’s top 40 retailers, according to analytics company Forsee.
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Online sales poll indicates slow start for Nokia Lumia
Thu, 22 Dec 2011
Sales of Nokia’s flagship Windows device have gotten off to a slow start, garnering a 0.17% marketshare of online smartphone sales in November, according to a straw poll by mobilesplease.
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Facebook, Google and eBay still top 2011 mobile search terms
Wed, 21 Dec 2011
The average number of mobile searches grew 30% year on year between 2010 and 2011, with Facebook, Google, YouTube and eBay topping the list of terms, according to statistics by Mobile Commerce.
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British Gas launches weather-themed ad campaign
Wed, 21 Dec 2011
British Gas is to kick off a four-month display ad campaign featuring live location and temperature data to promote its HomeCare boiler cover scheme over the winter.
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Nuance buys Vlingo to boost voice recognition services
Wed, 21 Dec 2011
Mobile voice-recognition company Nuance has purchased voice-to-text service Vlingo as more handset manufacturers and app developers are expected to mimick Apple’s personal concierge service Siri in 2012.
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Waitrose tops social media index in pre-Christmas sales drive
Tue, 20 Dec 2011
Waitrose is the top performing UK supermarket using social media in the run up to Christmas, according to research from Starcom MediaVest Group (SMG).
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Site inspection: Sky+ iOS mobile app
Tue, 20 Dec 2011
Owner: BSkyB Agency: In-house
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Gaydar plots location-based ads on mobile
Tue, 20 Dec 2011
Gaydar is planning to offer location-based ad opportunities via its mobile properties to brands looking to target its global audience of over 6m users.
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Everything Everywhere rolls out text ads to T-Mobile base
Mon, 19 Dec 2011
Everything Everywhere has confirmed it is rolling out its commercial mobile messaging service across its T-Mobile customer base from this month.
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TalkTalk joins BBFC's online classification service for YouView
Mon, 19 Dec 2011
TalkTalk is to adhere to the British Board of Film Classification’s (BBFC) ratings guidelines when it launches as part of the YouView consortium during the Spring next year.
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Time to market will be key for mobile operator joint venture
Mon, 19 Dec 2011
Will including Three in the proposed mobile advertising joint venture be enough to show that operators finally get advertising?
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Online spend to pass £550m over two-day Christmas period
Mon, 19 Dec 2011
UK shoppers will spend over £550m online over Christmas and Boxing Day this year due to consumer demand for sales, according to a forecast from the IMRG.
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Microsoft Advertising appoints new mobile head
Fri, 16 Dec 2011
Microsoft Advertising has appointed Nik Dewar as its UK head of mobile ad sales to promote opportunities on its suite of mobile properties, including in-app opportunities, MSN and Skype.
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Study reveals mobile presence boosts high street footfall
Fri, 16 Dec 2011
One in ten mobile users with retail-themed apps use them to visit high street outlets, according to research from mobile developer Grapple.
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Facebook rolls out enhanced Timeline
Thu, 15 Dec 2011
Facebook is rolling out its revamped Timeline profile with enhanced features that let users edit their profiles, such as pictures, and have more control control over who can see their personal content.
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'Royal wedding' tops Google 2011 search term list
Thu, 15 Dec 2011
Google has released its most searched for terms in the UK for 2011 with the royal wedding, Kim Kardashian and a host of digital companies topping the charts.
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BBC opens £18m media pitch
Thu, 15 Dec 2011
The BBC has invited agencies to pitch for a three-year contract for a media planning and buying services contract potentially worth up to £18m.
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Google news reader app launches on Android and iOS
Fri, 9 Dec 2011
Google has launched its news reader app on Android and iOS with titles including CNet, Huffington Post and Forbes among the initial publishing partners.
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Everything Everywhere confirms £1.5bn investment in mobile internet
Thu, 8 Dec 2011
Everything Everywhere has confirmed it will invest £1.5bn in improving its mobile internet services over the next three years to bolster its role in the UK digital economy.
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Retailers losing out on £4bn in revenue due to poor mobile sites
Thu, 8 Dec 2011
UK retailers’ ‘poor’ mobile web strategies mean they are missing out on up to £4bn of revenue as smartphone users are put off from their sites.
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Yelp gains over 5m visits a month via mobile
Thu, 8 Dec 2011
Yelp is seeing over 5m-plus unique visitors per month on mobile, amounting to just over 8% of its total visits, according to its VP of marketing for Europe Miriam Warren.
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Wonderbra encourages women to 'take the plunge'
Wed, 7 Dec 2011
Wonderbra has kicked off a social media campaign featuring ITV’s The Only Way Is Essex star Lydia Bright.
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Site inspection: Clarks mobile site
Wed, 7 Dec 2011
Owner: Clarks Agency: Mobile Interactive Group (MIG)
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Android Market reaches 10bn downloads
Wed, 7 Dec 2011
Android Market has hit the 10bn download mark with a monthly growth rate of 1bn per month, according to Google.
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Everything Everywhere CEO outlines digital strategy
Wed, 7 Dec 2011
Everything Everywhere CEO Olaf Swantee is pinning his hopes on 4G internet services and the proposed joint venture (JV) with O2 and Vodafone to bolster the mobile operator’s role in the UK’s digital economy.
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Digital activity influences 40% of all purchases, says eBay retail head
Tue, 6 Dec 2011
Approximately 40% of all purchases are influenced by digital media, with mobile the biggest driver of the trend, according to eBay UK’s head of retail Angus McCarey.
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Nokia’s Amazing Everyday – the social media campaign so far
Tue, 6 Dec 2011
Nokia’s latest smartphone series has received mixed reports in terms of sales. Although definite figures have not been released, the brand has unveiled the results of its social media campaigns to new media age.
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FT launches on Android
Tue, 6 Dec 2011
The FT has launched a free beta version of its Android app designed for both smartphone and tablet devices with Samsung as an initial launch partner.
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Mobile in 2012 – my predictions
Mon, 5 Dec 2011
Tablets are set for widespread take up, seen as distinct from both mobile and desktop; Microsoft and Nokia will form a tighter bond; Make or break for BlackBerry.
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Secret Cinema cuts online branding deals
Fri, 2 Dec 2011
Secret Cinema creator Future Cinema has struck commercial partnerships with the Guardian and Swiss manufacturer Victorinox ahead of its month-long series of screenings.
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De Beers launches iPad app
Fri, 2 Dec 2011
Diamond retailer De Beers Group has launched an iPad app to help bolster its US launch.
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Yahoo set for $25bn bid from Chinese-led consortium
Fri, 2 Dec 2011
Yahoo will be subject to a $25bn (£16bn) takeover bid led by Chinese internet company Alibaba and other finance groups, according to reports.
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eBay counts 1m mobile uploads a week
Fri, 2 Dec 2011
Over 1m items per week are being uploaded to eBay via mobile phones after its total mobile app download count reached 50m, according to the online retail giant.
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Telefónica Digital bolsters senior management ranks
Fri, 2 Dec 2011
O2-parent Telefónica has appointed Dan Appelquist to lead product management on its developer programme BlueVia.
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'Save to Foursquare' aims to bridge online with mobile
Thu, 1 Dec 2011
Foursquare is rolling out a tool that lets users save media reviews to their Foursquare profiles.
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Arcadia opts for HTML5 with Topman magazine
Thu, 1 Dec 2011
Arcadia has launched an HTML5-powered magazine called Topman Generation to reach users across multiple platforms.
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M&S scores 100% in m-commerce study
Thu, 1 Dec 2011
Marks & Spencer, Tesco and Next are three of the top-ranking m-commerce sites in a recent poll by mobile web analytics company Keynote.
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IPC touts portrait ad formats to boost 'engagement'
Wed, 30 Nov 2011
IPC Media is promoting a three-panel display ad format along with research findings that indicate consumers are less cynical towards advertising on premium-content sites.
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Absolute Radio runs Christmas Apple iAd campaign
Wed, 30 Nov 2011
Absolute Radio is priming its next iAd campaign to take advantage of an anticipated increase in Apple device purchases, such as iPad and iPhones, this Christmas.
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Mail Online and Guardian urge more transparency on mobile
Tue, 29 Nov 2011
The Guardian and Mail Online publishers have appealed for increased transparency on daily usage stats among their peers to increase mobile ad spend.
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Orange finds tablets are cannibalising TV consumption
Tue, 29 Nov 2011
Tablet use cannibalises TV consumption and is a more likely to drive m-commerce than smartphones across Europe, according to the latest Orange Exposure research.
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Google seeks EU clearance for Motorola merger
Tue, 29 Nov 2011
Google has filed for formal regulatory approval for its proposed $12.5bn (£8bn) takeover of Motorola’s Mobility unit via a filing made with the European Competition Commission.
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Site inspection: Apple iAd Gallery
Tue, 29 Nov 2011
Owner: Apple Agency: In-house
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Tablets fuel m-commerce growth
Mon, 28 Nov 2011
Tablet devices were the fastest-growing generator of m-commerce in the past year, according to research from ecommerce agency 4Ps Marketing.
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Starbucks launch shows NFC could follow Betamax
Mon, 28 Nov 2011
By launching its own mobile-payments system last week, Starbucks has dealt near-field communications (NFC) a bloody nose in terms of becoming a mainstream marketing channel.
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iPhone 4S buoys Apple on mobile ad network
Mon, 28 Nov 2011
The release of the iPhone 4S appears to have increased Apple’s share of the mobile advertising market but its growth is still being outstripped by Android, according to research from InMobi.
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QUIT UK to launch app aimed at teen market
Fri, 25 Nov 2011
QUIT UK is to launch a mobile app to help teenage smokers give up the habit as part of an integrated campaign kicking off this weekend.
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Lynx apologises for banned Lucy Pinder campaign
Fri, 25 Nov 2011
Unilever has issued an apology over a series of online video ads for its Lynx brand that were banned by the Advertising Standards Authority (ASA) earlier this week.
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RBS reaches 1m app milestone
Thu, 24 Nov 2011
RBS’ mobile apps have been installed over 1m times with users transferring over £800m since the beginning of 2011.
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Comet eyes 100% increase in mobile audience
Thu, 24 Nov 2011
Electrical retailer Comet anticipates that its mobile audience will double to 20% over the next year following the launch of its first cross-platform mobile app.
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ComScore: Google and Facebook dominate mobile web
Wed, 23 Nov 2011
Google properties are the most popular websites with mobile users although Facebook audiences are easily more engaged, according to research from ComScore and the GSMA.
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Jaeger launches site ahead of expected m-commerce surge
Wed, 23 Nov 2011
Jaeger has debuted a transactional mobile site ahead of an anticipated 80% increase in m-commerce revenues within the next six months.
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Honda turns to developers for digital ideas
Tue, 22 Nov 2011
Honda is using its developer-outreach programme to source potential marketing ideas in a bid to increase its appeal among a wider audience.
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Survey shows antipathy to social media and mobile promotions
Tue, 22 Nov 2011
Only a fifth (21%) of UK consumers would be happy to receive commercial offers via mobile or social media channels, according to research raising doubt over digital wallet services.
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26m people visit social networks each day via mobile
Mon, 21 Nov 2011
One in four mobile users (55m people) used their mobile phones for social networking in September 2011, with almost 26m doing so each day, according to a report from ComScore.
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Nokia could bring fragmentation back to mobile
Mon, 21 Nov 2011
What would a three-horse race mean for the mobile media industry?
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FT's HTML5 app hits 1m users
Mon, 21 Nov 2011
The Financial Times (FT) has announced that its HTML5-based web app has over 1m registered users after launching in June.
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Windows Marketplace app store tops 40,000 landmark
Mon, 21 Nov 2011
Microsoft’s app store Windows Marketplace has surpassed the 40,000 mark just a week after the official launch of Nokia’s first smartphone using the Windows Phone OS, according to reports.
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Greenall's gin revamps website to bolster mainstream profile
Fri, 18 Nov 2011
G&J Greenall is kicking off a renewed digital strategy as the Gin distiller aims to bolster its profile among both consumers and professionals in the licensing business.
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Industry opinion: Is mobile becoming mainstream?
Fri, 18 Nov 2011
This week saw Velti purchase the Mobile Interactive Group (MIG) in a deal that could be potentially valued in excess of £34.8m (nma.co.uk 16 November 2011). The purchase marks the latest move in a round of consolidation in the mobile marketing industry.
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Domino's aims for increased footfall with location-based offer
Fri, 18 Nov 2011
Domino’s is encouraging in-store visits with its latest Facebook Places and Foursquare promotion.
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Microsoft and mobile ad network Mojiva ink mobile ad deal
Thu, 17 Nov 2011
Microsoft Advertising has struck a display advertising deal with mobile specialist Mojiva in a bid to boost its utility for brands wanting to reach smarpthone, tablet and netbook users.
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Tesco trials augmented reality in retail stores
Thu, 17 Nov 2011
Tesco is trialling augmented reality both in-store and online in tests that let shoppers view 3D images of products on computer screens.
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Three readies complaint to EC over rivals m-commerce venture
Thu, 17 Nov 2011
Three has moved to block the m-commerce joint venture proposed by the UK’s leading operators by complaining to regulators at the European Commission.
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Visa unveils digital wallet and developer programme
Wed, 16 Nov 2011
Visa has unveiled a digital wallet brand, V.me, as the company plans to boost digital payments, both online mobile, from next year.
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Velti acquires MIG in £34.8m deal
Wed, 16 Nov 2011
Mobile marketing company Velti has agreed to acquire Mobile Interactive Group (MIG) in a deal that is potentially in excess of $55m (£34.8m).
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Smartphones count for a quarter of mobile devices
Wed, 16 Nov 2011
Consumer smartphone sales rose 42% year on year to reach 115m units during the third quarter of 2011, according to a study released by Gartner.
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Site inspection: Bus Guru
Tue, 15 Nov 2011
Owner: Sturgess Enterprise Developer: In-house
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Nokia to live stream London spectacular via Facebook
Tue, 15 Nov 2011
Nokia is priming the next phase of its largest-ever marketing campaign in time for tomorrow’s launch of the Lumia smartphone range, including the streaming of live events on Facebook.
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BlackBerry owner launches BBM Music
Tue, 15 Nov 2011
RIM has launched its BBM Music service as the smartphone manufacturer aims to repair its reputation following its three-day email and web browser blackout last month.
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EBay readies hot spot sponsorship
Mon, 14 Nov 2011
EBay is looking to sponsor public Wi-Fi hotspots as it bids to offset the absence of high-speed mobile internet access available in the UK.
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2012 and the rise of the Wi-Fi ad network
Mon, 14 Nov 2011
Mobile network capacity, or lack thereof, raises its head every so often in talk about mobile advertising but recent developments indicate a possible third way to reach users.
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O2 to debut 4G in London pilot
Mon, 14 Nov 2011
O2 has revealed plans to debut high-speed mobile internet speeds, or 4G, in London as part of a pilot scheme taking place over the next nine months with businesses including John Lewis.
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Audi to boost mobile ad spend as tablet traffic hits double figures
Fri, 11 Nov 2011
Audi is to significantly raise its mobile ad spend next year after its recent HTML5-powered campaign saw traffic to its mobile site double in three weeks.
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eBay urges UK stakeholders to boost m-commerce
Fri, 11 Nov 2011
Poor mobile network coverage is holding back the potential of m-commerce according to research accompanying eBay’s newly-launched Mobile Manifesto.
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Microsoft’s mobile advertising lead joins InMobi
Thu, 10 Nov 2011
Microsoft Advertising’s UK mobile lead Lee Blyth has defected to mobile ad network InMobi, which is using its latest $200m investment round to fund an ambitious expansion drive.
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Ted Baker pushes ahead with in-store Wi-Fi rollout
Thu, 10 Nov 2011
Ted Baker is priming an in-store Wi-Fi rollout by the end of this year as the premium brand looks to link its online and offline strategy.
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Amazon acquisition revealed as it readies tablet launch
Thu, 10 Nov 2011
Amazon has quietly acquired a voice-to-text company, according to reports, as the online retail giant prepares to launch its Kindle Fire tablet.
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Yahoo search to be sold via Microsoft Advertising adCentre next year
Wed, 9 Nov 2011
Yahoo has announced it will begin selling search ads in Europe via the Microsoft Advertising adCentre platform from the first half of next year, as part of the pair’s search alliance.
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IAB leads joint bid to boost mobile tracking awareness
Wed, 9 Nov 2011
The IAB is leading a joint industry initiative to increase awareness of advances in mobile ad tracking after research revealed it’s still a concern among campaign planners.
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Microsoft to use Bing as key USP in MSN overhaul
Wed, 9 Nov 2011
Microsoft will look to use Bing search engine analytics to help underpin MSN’s editorial output as it aims to position the portal as a mainstream media channel.
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AOL, Microsoft and Yahoo confirm ad sales pact
Wed, 9 Nov 2011
AOL, Microsoft and Yahoo have confirmed they are to sell each other’s remnant display inventory via their respective ad networks in the US, as they each seek to gain marketshare from Google.
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Google to sell in-app inventory via DoubleClick Ad Exchange
Tue, 8 Nov 2011
Google will sell in-app mobile ad space via its DoubleClick Ad Exchange in a bid to woo even more developers to its ecosystem and increase the value of the market.
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Vodafone data revenue boost cut by regulatory impact
Tue, 8 Nov 2011
Vodafone’s European revenues dipped 1.3% during the first half of the year, despite seeing a 23.8% growth in overall data revenues, due to cuts in the fees it charges other operators for using its network.
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Site inspection: GarageBand iOS app
Tue, 8 Nov 2011
Owner: Apple Agency: iTunes SARL
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Mindshare's Valoti to head-up O2 Media
Mon, 7 Nov 2011
O2 Media has named Claire Valoti as its new MD following the exit of Shaun Gregory last month.
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Should brands really think of the iPad as a mobile?
Mon, 7 Nov 2011
The debate around whether tablets should be classed as mobile has resurfaced here in the new media age office and, surprisingly, I’ve changed my mind to argue that they are not.
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Sky launches movies app as research finds video fuels mobile traffic increase
Mon, 7 Nov 2011
BSkyB has launched a dedicated Sky Movies app as a forecast from Ericsson claims mobile video consumption will cause mobile internet traffic to increase ten-fold within the next five years.
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Orange and Publicis to co-launch €300m VC fund
Mon, 7 Nov 2011
Publicis Groupe and Orange have revealed plans to co-launch a VC fund worth up to €300m (£257m), aimed at backing digital start-ups.
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LinkedIn posts record revenues but slight loss
Fri, 4 Nov 2011
LinkedIn’s membership swelled 63% year on year to 131.2m during the third quarter, when the company also reported revenues of $140m (£88m).
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Google 'freshens' search algorithm
Fri, 4 Nov 2011
Google is updating its algorithm to make its search results more real time in a move that will impact 35% of searches, according to the company.
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Blockbuster readies online streaming service for 2012
Fri, 4 Nov 2011
Blockbuster is gearing up to launch an online streaming service in the UK next year, in a bid to future proof its business.
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UK mobile payments to hit £2.5bn by 2016
Fri, 4 Nov 2011
The UK’s mobile payments market will grow 42% each year to reach £2.5bn by 2016, according to research by PayPal.
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IAB: Digital proves most efficient media for FMCG repositioning
Thu, 3 Nov 2011
Online is the most efficient advertising medium for repositioning FMCG brands, according to research from the IAB and GfK.
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Tablet usage remains mainly in the home
Thu, 3 Nov 2011
Most tablet owners use their devices while in the home, with only 15% using them while on the move, according to a survey released by research firm CCS Insight.
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IAB moves to tackle mobile ad discrepancies
Wed, 2 Nov 2011
The IAB is canvasing media owners and its membership to address agency concerns about potentially being over-charged when using third-party mobile ad servers.
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BA mulls additional mobile services
Wed, 2 Nov 2011
BA aims to further bolster its m-commerce investment after it has seen success in generating additional revenues from passengers using its smartphone app to upgrade their tickets.
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Yahoo makes $270m purchase to improve ad targeting
Wed, 2 Nov 2011
Yahoo has announced it is to buy online targeting company Interclick for a reported $270m (£168.7m) as it continues its ’strategic review’.
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Mobile coupon market to hit £31bn by 2016
Wed, 2 Nov 2011
The global mobile coupon market will be worth $43bn (£31.2bn) by 2016, representing an eightfold increase from its valuation this year, according to a report by Juniper Research.
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Google launches initiative to encourage brands to optimise for mobile
Wed, 2 Nov 2011
Google has launched an initiative called GoMo to get brands to improve their mobile web properties.
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Q&A: Simon Davies, sales director, Microsoft Advertising & Online
Tue, 1 Nov 2011
On his first day in the new role as sales director of Microsoft Advertising and Online, Simon Davies spoke to new media age about his immediate priorities and how Microsoft intends to differentiate itself in the online ad sales market with recently appointed UK chief Andy Hart.
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Arsenal footballer to front digital campaign for first aid charity
Tue, 1 Nov 2011
Arsenal and England footballer Jack Wilshere is to front an online campaign for first aid charity St John Ambulance.
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Nokia sponsors public Wi-Fi trial across London
Tue, 1 Nov 2011
Nokia is sponsoring a free public Wi-Fi pilot in London, aimed at gauging the public’s web browsing behaviour while on the move.
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Google trials Goggle print ads with UK advertisers
Tue, 1 Nov 2011
Google is trialling UK print ads, which can direct users to a brand’s mobile site using its Google Goggles function, with brands including Buick, Diageo and Disney.
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Mobile accounts for 8% of Topshop ecommerce sales
Tue, 1 Nov 2011
Topshop leads in mobile retail sales with 8% of all online sales coming via the channel.
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New Look seeks affiliates for mobile leads
Mon, 31 Oct 2011
New Look aims to increase traffic to boost m-commerce sales by running mobile-specific offers and is seeking further deals with affiliate partners to drive its mobile web users.
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Who’ll survive the mobile market cull of 2012?
Mon, 31 Oct 2011
With Nokia relaunched to try and regain its glory and both Sony and Google close to buying their way into the mobile market, just who will the casualties be in mobile handset marketshare?
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Independent overhauls digital properties
Mon, 31 Oct 2011
The Independent has overhauled its digital portfolio with the relaunch of its website and the launch of a premium iPad app, in a bid to diversify its revenue streams and bolster its global presence.
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Q&A: Fabien Riggall, co-founder and creative director, Future Shorts
Fri, 28 Oct 2011
Future Shorts, the company behind cult brand Secret Cinema, is readying its largest-ever series of events to run throughout December. Fabien Riggall, co-founder and creative director, spoke to new media age about how he built his brand’s exclusive feel through social media and how the company leverages its loyal audience for brand partners.
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Smartphone shipments buoy Motorola results
Fri, 28 Oct 2011
Motorola’s revenue rose 11% year on year to $3.3bn (£2.07bn) in 3Q11 as its smartphone shipments hit 4.8m for the quarter, although it only sold 100,000 tablet devices during the period.
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Weather Channel relaunches iPad app ahead of international expansion
Fri, 28 Oct 2011
The Weather Channel has relaunched its iPad app, including 3D and social media features, as the broadcaster plans to ramp up its UK presence.
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Site inspection: Rock City
Thu, 27 Oct 2011
Owner: DHP Group Agency: Cite DMS
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First impression: Nokia Lumia series
Thu, 27 Oct 2011
new media age has had a preview of the Nokia Windows Phone Lumia series and pondered its potential effect on the mobile search market.
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Sony confirms €1bn Ericsson buy out
Thu, 27 Oct 2011
Sony has confirmed it is to pay €1.05bn (£920m) to take full control of its mobile handset joint venture Sony Ericsson.
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ComScore: Mobiles drive 4.6% of internet traffic
Thu, 27 Oct 2011
Mobile devices generated 4.6% of European internet traffic in August due to the increase in smartphone penetration, according to the latest ComScore MobiLens study.
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Q&A: Steve Overman, VP for marketing creation, Nokia
Wed, 26 Oct 2011
The launch of the Windows Phone-based Nokia Lumia series marks the “rebirth” of the company and will be accompanied by its largest marketing drive ever. new media age spoke to Steven Overman, Nokia VP of marketing creation, about how it plans to promote the phones.
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Nokia unveils windows phone devices
Wed, 26 Oct 2011
Nokia CEO Stephen Elop formally unveiled the manufacturer’s first Windows Phone devices, the Lumia 800 and 710, this morning, dubbing the launch a “new dawn” for the embattled company.
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iPad fuels iOS growth on mobile ad network
Wed, 26 Oct 2011
Despite the rapid growth of Android, ad impressions from Apple products increased 60% year on year in Q3 based on the success of the iPad, according to Millennial Media.
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IPC launches Uncut David Bowie app for iPad
Wed, 26 Oct 2011
IPC Media has launched a special David Bowie-themed edition of Uncut for the iPad, continuing its focus on tablet publishing.
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Debenhams boosts mobile affiliate activity to drive festive footfall
Tue, 25 Oct 2011
Debenhams is to launch a renewed mobile affiliate drive next week in a bid to drive in-store footfall ahead of the crucial Christmas shopping season.
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Google improves UK AdWords click-to-call features and introduces PTR
Tue, 25 Oct 2011
Google has revamped AdWords in the UK to include a Call Metrics service that lets advertisers track leads generated by phone numbers used in their campaigns.
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Nokia’s fortunes will seal Microsoft’s mobile fate
Mon, 24 Oct 2011
Nokia CEO Stephen Elop will unveil the company’s first smartphones to use Windows OS this week in one of most important launches in its history. However, it could also be the last throw of the dice for Microsoft on mobile.
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Google mulls Yahoo bid
Mon, 24 Oct 2011
Google is considering an indirect bid for Yahoo in a strategy to preserve diversity in the search market, while heading off rival moves from Microsoft, according to reports.
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Guardian iPad app clocks 145,000 downloads in a week
Fri, 21 Oct 2011
The Guardian’s iPad app has generated over 145,000 downloads since launching a week ago, while its Facebook app has clocked up over 1m installs after its launch last month.
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Microsoft posts 7% revenue increase but search remains a challenge
Fri, 21 Oct 2011
Microsoft’s revenues hit $17.37bn in the three months to 30 September based on strong Xbox and Kinect sales, although it continues to face challenges in monetising its search alliance with Yahoo.
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Google improves app discovery with new mobile ad formats
Fri, 21 Oct 2011
Google has launched a series of mobile ad formats, including a click-to-download app that improves how users can discover advertisers’ apps.
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Google unveils Android update and latest Nexus phone
Wed, 19 Oct 2011
Google has officially unveiled the latest version of its Android OS, Ice Cream Sandwich, as well as its latest handset, the Galaxy Nexus with Samsung.
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Yahoo earnings drop 26% in 'flat' display ad market
Wed, 19 Oct 2011
Yahoo’s net earnings dropped 26% to $293m (£185m) during the quarter ending 30 September, compared to $396m (£251m) in 3Q10, attributed to its search alliance with Microsoft and falling display ad revenues.
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Yahoo signs up LA Fitness and Lionsgate for rewards scheme launch
Wed, 19 Oct 2011
Yahoo is seeking commercial partners for a rewards-programme trial it is running to improve retention on its mail service.
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Cloud-based service Dropbox secures $250m funding
Tue, 18 Oct 2011
Dropbox has confirmed $250m (£159.5m) in series B funding to help bolster its international growth through plans for acquisitions and new hires.
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Vodafone to close 360 mobile-content service
Tue, 18 Oct 2011
Vodafone has confirmed it is phasing out its mobile-content and services brand Vodafone 360 and is assessing alternative product launches.
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ESPN strikes ad deals as football app tops 1m downloads
Tue, 18 Oct 2011
ESPN’s video highlights app for mobile has passed the 1m download mark in the UK after becoming ad-funded from the start of the season.
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Google Wallet updated with coupon and loyalty features
Tue, 18 Oct 2011
Google has updated its mobile wallet offering by launching coupon-redemption and loyalty-point schemes with several brands and retailers in the US.
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Supermarkets to drive m-commerce beyond £19bn by 2021
Mon, 17 Oct 2011
M-commerce spend will grow by over 15 times its current value to pass £19bn by 2021, according to a study commissioned by Barclays Corporate.
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The way forward for BlackBerry is to remember its innovation roots
Mon, 17 Oct 2011
BlackBerry’s blackout disaster has reduced its reputation to ruins, but it could provide just the incentive for true innovation.
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RIM begins brand restoration with app giveaway
Mon, 17 Oct 2011
RIM will give away a series of premium apps via its BlackBerry App World store and offer extended technical support in a bid to appease customers after last week’s service blackout.
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Comic Relief puts mobile at centre of Sports Relief drive
Fri, 14 Oct 2011
Comic Relief plans to put mobile and social media at the centre of its fund-raising efforts next year after its first official mobile app generated a 1,200% ROI, according to its chief information officer Marcus East.
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eBay prepares image-recognition app
Fri, 14 Oct 2011
eBay is planning to launch an image-recognition app as it’s on track to make $4bn (£2.5bn) in mobile revenues this year.
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Google's quarterly earnings hit $9.72bn
Fri, 14 Oct 2011
Google’s earnings rose 33% year on year to hit $9.72bn (£6.16bn) in the three months to 30 September, while its social play Google+ has hit the 40m user mark.
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Foursquare launches automatic alerts for nearby businesses
Thu, 13 Oct 2011
Mobile check-in service Foursquare has announced a location-based feature that highlights commercial outlets to users based on their user profiles.
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UPDATE: RIM founder apologises over BlackBerry blackout
Thu, 13 Oct 2011
RIM founder and CEO Mike Lazaridis has apologised over this week’s BlackBerry blackout in a video statement released today, but was unable to say when full service levels will resume.
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AOL CEO pitches Yahoo sale to investors
Thu, 13 Oct 2011
AOL CEO Tim Armstrong is mooting a potential sell-off to Yahoo, according to reports
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Metro debuts on iPad
Thu, 13 Oct 2011
Blockbuster, Everything Everywhere and Natwest are among the first advertisers to book inventory on the Metro’s iPad edition.
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BlackBerry moves to ease unrest as blackout lags on
Thu, 13 Oct 2011
BlackBerry has issued a statement claiming its services are “operating with a significant improvement” across EMEA after a “message backlog” crippled its service for much of this week.
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ComScore's MMM mobile currency adds Wi-Fi data
Wed, 12 Oct 2011
ComScore and trade body GSMA’s mobile media metrics (MMM) will include Wi-Fi data from November in a move to silence critics of its efforts to establish a universal mobile ad-planning currency.
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Everything Everywhere set to enhance commercial messaging service
Wed, 12 Oct 2011
Everything Everywhere is poised to bolster its commercial mobile messaging services by including location-based targeting and improved voucher services.
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App inspection: My Kitchen Table
Wed, 12 Oct 2011
Owner: Random House Agency: TigerSpike
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18% of online audience is mobile-only
Wed, 12 Oct 2011
Over 18% of people are accessing the internet via mobile devices rather than desktop access, according to the Mobile Entertainment Forum’s (MEF) Global Consumer Survey.
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Domino's online orders top £1m a day
Tue, 11 Oct 2011
Domino’s Pizza booked over £1m worth of online orders last Saturday (8 October), with over 13% coming from mobile devices.
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Q&A: Steve Wing, Guardian head of digital marketing on its iPad launch
Tue, 11 Oct 2011
The Guardian’s iPad edition promises to stir interest given that its existing mobile properties are market leaders in the sector. new media age catches up with GNM’s Steve Wing to examine how it will approach publishing and monetising content on the iPad.
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Facebook brings Credits to mobile amid major overhaul
Tue, 11 Oct 2011
Facebook has enabled Facebook Credits on mobile amid a major overhaul of its mobile products, including a dedicated iPad app.
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Guardian confirms iPad version launch details
Mon, 10 Oct 2011
The Guardian will charge £9.99 per month for its iPad edition, following a three-month free trial courtesy of a sponsorship deal with Channel 4.
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Auto Trader and Three strike app distribution deal
Mon, 10 Oct 2011
Auto Trader has struck an agreement with mobile operator Three to preload its Android app on to selected handsets.
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nma explains: NFC (near-field communications)
Mon, 10 Oct 2011
The phrase NFC has become a byword for m-commerce and can sometimes confuse audiences, but what’s important to remember is that it’s just a technology standard.
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Banks hold the power in the mobile wallet land grab
Mon, 10 Oct 2011
As mobile operators and other service providers, such as Google, race to take control of our embryonic ’mobile wallets’, surely high street banks will have a say in who wins.
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Microsoft's Skype takeover receives regulatory go ahead
Mon, 10 Oct 2011
Microsoft’s proposed purchase of Skype has received the green light from the European Commission (EC), which claimed the deal would not unfairly impede competition.
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RIM agrees to buy cloud-based services company Newbay
Mon, 10 Oct 2011
BlackBerry manufacturer RIM is to purchase NewBay Software in a bid to establish its own cloud-based services.
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Ex-Dennis director joins mobile advertising start-up Fetch
Mon, 10 Oct 2011
Mobile specilaist agency Fetch Media has appointed Richard Downey as business development director as it furthers its international expansion.
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Visa and Samsung to launch NFC phone for Olympics
Fri, 7 Oct 2011
Visa Europe has confirmed it is in talks with UK operators to launch an NFC-enabled mobile phone with Samsung to mark both brands’ sponsorship of the 2012 Olympics.
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Google poised for major mobile announcements next week
Fri, 7 Oct 2011
Google is poised to unveil its latest handset and an updated version of its Android OS next week, according to reports.
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Eurosport furthers mobile presence with LIVESCORE app
Fri, 7 Oct 2011
Eurosport has unveiled its latest mobile app LIVESCORE to coincide with this weekend’s Euro 2012 qualifiers.
-
Foursquare confirms London office opening
Thu, 6 Oct 2011
Foursquare has confirmed it will open a London office by the end of the year in a bid to bolster its credentials among UK marketers.
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Update: O2 Media MD exits the company
Thu, 6 Oct 2011
O2 Media MD Shaun Gregory is exiting the company to join its parent group as director of advertising at the newly formed Telefónica Digital.
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O2 Media MD exits the company
Thu, 6 Oct 2011
O2 Media MD Shaun Gregory is exiting the company to join its parent group Telefónica as director of advertising.
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Site inspection: AOL Money
Wed, 5 Oct 2011
Owner: AOL Agency: in-house
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Opinion: iPhone 4S demonstrates that mobile is no longer the fourth screen
Wed, 5 Oct 2011
Following the unveiling of Apple’s iPhone 4S yesterday, new media age’s mobile reporter Ronan Shields dissects the launch and what it means for advertisers and brands.
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Ex-Orange m-commerce boss Ricketts joins JiWire
Wed, 5 Oct 2011
Location-based ad network JiWire has appointed ex-Orange mobile industry veteran Steve Ricketts to head its European operations.
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BBC to launch citizen journalism mobile app
Tue, 4 Oct 2011
The BBC is planning a ’news gatherer’ app that will let ’citizen journalists’ file stories directly from their phones, which can be on the air within minutes.
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Weather Channel staffs up to push mobile products
Tue, 4 Oct 2011
The Weather Channel is ramping up its UK headcount to promote its white-label mobile products among UK media owners and bolster its international footprint.
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Unilever commits to Apple iAd campaigns
Tue, 4 Oct 2011
Unilever has signed up to a second year’s worth of iAd campaigns after its initial campaigns generated over four years total engagement by consumers.
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New Look debuts on Apple App Store
Tue, 4 Oct 2011
New Look has followed the debut of its transactional m-commerce site with the launch of its first iPhone app, which has also been designed for use in-store.
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Pepsi poised to launch series of digital pilot schemes
Tue, 4 Oct 2011
PepsiCo is poised to launch a series of pilot marketing schemes across its brand portfolio as part of an increased emphasis on working with digital start-ups.
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Amazon mulls move for HP's webOS
Mon, 3 Oct 2011
Amazon is close to tabling a bid for HP’s troubled webOS platform, according to reports.
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Amazon's Kindle Fire should do more than just eat into iPad sales
Mon, 3 Oct 2011
Amazon’s and Apple’s respective tablet offerings might look the same but hopefully they’ll have different effects on how content owners approach mobile.
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Google makes retail store debut
Mon, 3 Oct 2011
Google has made its first foray into physical retail outlets with the opening of its Chrome Zone in London to promote its cloud-computing services.
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Site review: Guardian Android app
Mon, 26 Sep 2011
Owner: Guardian News & Media Agency: In-house
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There are many barriers to a Google MVNO
Mon, 26 Sep 2011
The rumoured Spanish Google MVNO brings the prospect of the search giant tearing up the old order in the mobile industry. But is it really likely to end up that way?
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Yahoo mulls external approaches in strategic review
Mon, 26 Sep 2011
Yahoo is exploring its options as part of its strategic review in the wake of the firing of CEO Carol Bartz, according to its acting leadership.
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Velti boosts presence in acquisition deals
Mon, 26 Sep 2011
Mobile marketing firm Velti is furthering its international expansion with the purchase of mobile CRM firm Air2Web and Chinese ad exchange CASEE for a combined fee of over $27m (£17.42m).
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PhonepayPlus moves to clamp down on rogue app developers
Mon, 26 Sep 2011
PhonepayPlus (PPP) has issued the mobile content industry with guidelines to prevent “rogue” traders from making “hidden charges” to mobile app users.
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Microsoft poised for Mango update
Fri, 23 Sep 2011
Microsoft will officially launch the Mango update to its Windows Phone operating system within the “next week or two”.
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Facebook updates up close: Guardian, Yahoo, Netflix
Fri, 23 Sep 2011
new media age takes a closer look at selected third-party partnerships in Facebook’s revamp.
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ASOS debuts transaction mobile apps
Thu, 22 Sep 2011
ASOS has launched its first transactional smartphone apps after its mobile revenues increased 800% in the past 12 months.
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Orange boosts m-payments device range and calls for standardisation
Thu, 22 Sep 2011
Orange has unveiled its second mobile-payments handset as it prepares for increased competition in the sector.
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Google factors mobile into ad auctions
Thu, 22 Sep 2011
How well a website optimises for mobile is to become a key factor within Google’s AdWords Quality Score, as the company continues its ‘mobile first’ strategy.
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LivingSocial launches location-based mobile app
Wed, 21 Sep 2011
LivingSocial has launched its first location-based service that alerts users to promotions via a smartphone app.
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IAB boosts mobile steering group membership
Wed, 21 Sep 2011
Mobile advertising companies Mojiva and Millennial Media have joined the IAB’s mobile steering group (MSG), bringing its membership to ten.
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AOL inks deals to mark London Fashion Week
Wed, 21 Sep 2011
AOL has struck a string of commercial agreements to mark the first anniversary of its women’s interest website MyDaily and promote its partnership with London Fashion Week.
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Telefónica signs visual search deal
Wed, 21 Sep 2011
Telefónica has inked an agreement with augmented reality (AR) firm Layar to let people discover online content more easily when using their mobile phone camera.
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Yahoo seals further football content deals
Tue, 20 Sep 2011
Yahoo is continuing to position itself as an online media portal by renewing a multimedia content deal with the football League Managers’ Association (LMA).
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Visa and Google ink Wallet pact
Tue, 20 Sep 2011
Google has added Visa as a payments partner for its Google Wallet service, which officially launched yesterday in the US.
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Google acquires group-buying firm
Mon, 19 Sep 2011
Google has acquired group-buying company DailyDeal for an undisclosed sum, according to reports.
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Apple stands in the way of m-commerce going mainstream
Mon, 19 Sep 2011
Apple holds the key to m-commerce becoming mainstream despite the efforts of the rest of the mobile industry.
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New Look's mobile sales spike 60%
Mon, 19 Sep 2011
New Look saw orders from mobile users increase by 60% in the three months to July.
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Half of UK Facebook users log in daily
Fri, 16 Sep 2011
Half of Facebook’s 30m UK members log in each day, according to the social network’s head of insight management Robert D’Onofrio.
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Facebook to improve agency toolkits
Fri, 16 Sep 2011
Facebook is poised to launch improved data and analytics tools for agencies and brands to measure the effectiveness of their campaigns.
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Windows Phone 7 sales fail to hit Microsoft targets
Fri, 16 Sep 2011
Sales of Microsoft’s Windows Phone 7 (WP7) devices have failed to meet with expectations, according to CEO Steve Ballmer.
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Mobile drives 10% of eBay sales
Fri, 16 Sep 2011
Over 10% of eBay’s UK sales are made via a mobile phone due to the increasing penetration of smartphones, according to the online retail giant.
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Samsung launches App Store for Android, seeks operator billing
Thu, 15 Sep 2011
Samsung has launched a premium app store for Android users that will eventually let users pay for downloads via their mobile phone bill.
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nma explains: Operator Billing
Thu, 15 Sep 2011
In a nutshell, operator billing is a way of letting users pay for items or services via their mobile phone bills, either via the mobile internet or over premium SMS. The service has been in place for the digital content sector, such as selling mobile games or music tracks, for several years.
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Mobile ad network lands $200m investment
Thu, 15 Sep 2011
Japanese mobile operator Softbank is to invest $200m (£126m) in InMobi to fuel the mobile ad network’s expansion into the Chinese, European and North American markets.
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UPDATE: AOL, Microsoft and Yahoo in ad sales pact
Thu, 15 Sep 2011
AOL, Microsoft and Yahoo have stopped short of denying reports they will begin selling each other’s remnant inventory in a pact to shore-up their display ad sales revenue.
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AOL seeks further content tie-ups with third parties
Wed, 14 Sep 2011
AOL is seeking further content distribution and ad-serving deals with third parties to maximise its $500m-plus investment spree, which it kicked off in earnest last year.
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Premium Android apps average $2,500 in revenue
Wed, 14 Sep 2011
Premium Android apps generate an average revenue of $2,500 (£1,584) and typically retail at $3.13 (£1.98), according to a study from research2guidance.
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AOL signs content deal with RealNetworks
Wed, 14 Sep 2011
AOL has signed a deal with RealNetworks to provide content from its network of news and entertainment sites for its media player.
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nma TV: Domino's Pizza iPad app
Tue, 13 Sep 2011
new media age takes a closer look at Domino’s Pizza’s recently launched iPad app.
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FT launches ad-funded iPad edition of How To Spend It
Tue, 13 Sep 2011
The FT has launched a free lifestyle magazine for iPad users just two weeks after its premium apps were pulled from Apple’s App Store.
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Wetherspoon and BBFM target students with AR app
Tue, 13 Sep 2011
JD Wetherspoon and Bacardi Brown-Forman Brands (BBFB) have co-launched an augmented reality (AR) campaign to promote the pub chain among students.
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Site inspection: CamCard business-card reader app
Mon, 12 Sep 2011
Owner: Instig Information Agency: Instig Information
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MIG buys Zaypay as it eyes retail market
Mon, 12 Sep 2011
Mobile Interactive Group (MIG) has purchased micro-payments firm Zaypay for an undisclosed sum in its ongoing strategy to woo more retailers and app developers.
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Three’s competition complaints are surely a cry for inclusion
Mon, 12 Sep 2011
Three’s complaints to regulators about rival mobile operators’ proposed advertising and m-commerce joint venture is more of a petition for inclusion than a principled declaration.
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AOL eyes merger with Yahoo
Mon, 12 Sep 2011
AOL and Yahoo are once again in partnership talks following last week’s firing of Yahoo CEO Carol Bartz, according to reports.
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ITV mobile coverage stalls as Rugby World Cup kicks off
Fri, 9 Sep 2011
ITV has kicked off its digital coverage of the IRB Rugby World Cup hosted in New Zealand, although its mobile coverage has run into difficulty.
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RBS eyes young and old with Blackberry launch
Fri, 9 Sep 2011
RBS has followed up its iPhone and iPad launches with a Blackberry app to bolster its accessibility among both mature and younger consumers.
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Twitter tops 100m active users
Fri, 9 Sep 2011
Twitter has 100m active users, generating 230m tweets per day, according the company.
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Eric Schmidt: Next Android update in October
Fri, 9 Sep 2011
Google will launch the latest version of its mobile operating system in either October or November, according to executive chairman Eric Schmidt.
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Stevens swaps GSMA for GfK
Thu, 8 Sep 2011
Henry Stevens has vacated his role as director of media and entertainment at mobile operator trade body the GSMA to join research firm GfK as commercial director of network intelligence solutions.
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Rightmove pushes maps to boost brand awareness
Thu, 8 Sep 2011
Estate agent Rightmove has bolstered its customer base by 15% by implementing Google’s mapping function into its website.
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Android to overtake Apple for app downloads
Thu, 8 Sep 2011
Mobile app downloads will grow 144% year on year to hit 18bn next year, with Android overtaking Apple in terms of marketshare by the end of 2011, according to Ovum.
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Three moves to block m-commerce joint venture
Thu, 8 Sep 2011
Three has urged European regulators to block the mobile advertising and m-commerce joint venture (JV) proposed by its rival UK operators.
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O2 More hits 6m landmark
Wed, 7 Sep 2011
O2 More, the operator’s loyalty programme, has a mobile marketing base of over 6m subscribers, according to the company.
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Orange unveils music tariff while 7Digital mobile users top 1m
Wed, 7 Sep 2011
Orange has partnered with digital music service Deezer to launch a music streaming service that comes bundled within users’ tariffs.
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Adfonic secures £4.75m investment to aid expansion
Wed, 7 Sep 2011
Mobile ad network Adfonic has raised £4.7m in second-round funding from investors, including telecoms veteran Gordon Shields, to consolidate its European footprint and aid its expansion into South-East Asia.
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Yahoo fires CEO Carol Bartz
Wed, 7 Sep 2011
Yahoo has fired CEO Carol Bartz “via phone” after less than three years at the helm.
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IAB survey reveals increased consumer confidence in m-commerce
Tue, 6 Sep 2011
The average value of UK mobile transactions has risen by over 40% in the past year, despite overall uptake remaining relatively flat, according to IAB research.
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Telefónica to form group-wide digital arm
Tue, 6 Sep 2011
O2-parent Telefónica is to launch a specialist digital arm based in the UK as a standalone unit in a group-wide restructure.
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ComScore: One in four smartphone users exposed to ads
Tue, 6 Sep 2011
One in four UK smartphone users recalled being exposed to mobile ads in June this year, according to ComScore’s latest MobiLens study.
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Everything Everywhere restructure points to outsourced mobile marketing strategy
Mon, 5 Sep 2011
The UK’s largest mobile operator Everything Everywhere, owner of T-Mobile and Orange, saw the arrival of new CEO Olaf Swantee last week who kicked-off his arrival with a major overhaul of its top echelon management, alluding to big changes ahead (nma.co.uk 1 Sep 2011).
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Ted Baker plans m-commerce launch ahead of renewed digital push
Mon, 5 Sep 2011
Ted Baker is poised to double its digital spend in the next year in a strategy that could see the installation of Wi-Fi networks in its retail stores.
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AIME sources feedback on new premium rate directives
Fri, 2 Sep 2011
Mobile content trade organisation AIME is canvassing its members after regulatory body PhonepayPlus (PP+) introduced its latest Code of Practice and Industry Registration Scheme yesterday.
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HTC and Samsung unveil devices ahead of Q4
Fri, 2 Sep 2011
HTC and Samsung have unveiled their latest device ranges ahead of the potentially lucrative Christmas shopping season and the launch of the first Windows-based Nokia smartphone.
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AOL backs TechCrunch founder's VC fund
Fri, 2 Sep 2011
TechCrunch-founder Michael Arrington is to quit his role as editor of AOL-owned technology blog to begin a venture capital fund backed by the US behemoth.
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IMRG: Tablets top smartphones for m-commerce
Thu, 1 Sep 2011
Online shoppers are more likely to make a purchase on tablet devices than on smartphones according to research released by online retail trade body IMRG.
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ESPN kicks off rugby World Cup coverage
Thu, 1 Sep 2011
ESPN has kicked-off its coverage of the IRB Rugby World Cup including video content sourced from ESPN Classic screening on its dedicated rugby website.
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Nokia content chief exits to head investment fund
Wed, 31 Aug 2011
Nokia content and services chief Tero Ojanperä is to leave the handest manufacturer after 21 years at the company to head-up investment fund Vision+.
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FT premium apps pulled from App Store
Wed, 31 Aug 2011
The FT’s apps have been removed from the App Store in an apparent row over Apple’s in-app subscription policy, according to reports.
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Vouchercloud gets update on Android
Wed, 31 Aug 2011
Invitaion Digital has updated the Android version of its Vouchercloud app as its total user base is nears 2m.
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Blyk names new CEO
Wed, 31 Aug 2011
Blyk has appointed its former COO Eric Kip as chief executive to further bolster its global expansion in the Netherlands, UK and India.
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Domino's launches on iPad, iPhone sales top £10m
Tue, 30 Aug 2011
Domino’s Pizza has launched an iPad app after sales generated by its iPhone app topped £10m within eight months of its launch.
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Telefonica launches in-app billing support
Tue, 30 Aug 2011
O2-parent Telefonica has launched an in-app payment service that charges downloads to users’ phone bills as part of its developer programme BlueVia.
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O2 boosts O2 More team
Fri, 26 Aug 2011
O2 Media aims to bolster the multimedia capabilities of its mobile marketing programme O2 More with the appointment of Simon Voysey as its first creative solutions manager.
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New Look aims to bolster m-commerce play
Fri, 26 Aug 2011
New Look has appointed Responsys to bolster traffic to its m-commerce site after trials resulted in a 300% increase in traffic to the page.
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Orange names new Unanimis CEO following exit of founding partner
Fri, 26 Aug 2011
Orange Digital CEO Dominic Collins has been named as CEO of France Telecom’s ad sales house Unanimis following the departure of founding partner and ex-president Khalil Ibrahimi.
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Site inspection: Boots mobile site
Thu, 25 Aug 2011
http://m.boots.comContent18/25Usability20/25Bran
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Blackberry confirms cloud-based, social music launch
Thu, 25 Aug 2011
Blackberry is trialing a cloud-based music service BBM Music that lets users build music libraries within their BBM groups.
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Vodafone seeks further app store billing support
Thu, 25 Aug 2011
Vodafone will roll out billing support for further mobile app stores after striking a deal with Google that lets users pay for Android Market downloads directly via their phone bills.
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England to kick off Rugby World Cup campaign
Wed, 24 Aug 2011
O2‘s ‘Get Up For England’ campaign during next month’s Rugby World Cup will include a mobile app that helps fans wake-up for games hosted in New Zealand.
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Warner Leisure Hotels booked as AOL Travel relaunch partner
Wed, 24 Aug 2011
AOL has relaunched its travel site in the UK with Warner Leisure Hotels as an official advertising partner.
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BT launches Digital Music Awards site to boost youth appeal
Tue, 23 Aug 2011
BT is to launch a new website to mark its sponsorship of the Digital Music Awards in a bid to bolster votes from the public for the event and bloster its profile among younger audiences.
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Rovio appoints ex-Fox chief to build US presence
Tue, 23 Aug 2011
Angry Birds creator Rovio Mobile has appointed ex-Fox Digital SVP of mobile Andrew Stalbow to head up its North American operations as it aims to expand its portfolio of titles.
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Shields on Mobile: Google’s Moto purchase points to a three-horse race
Mon, 22 Aug 2011
Google’s Motorola deal could be deemed a validation of Microsoft and Nokia’s alliance and the emergence of a three horse race in the mobile ecosystem war.
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Yahoo signs Regaine as Premier League highlights sponsor
Mon, 22 Aug 2011
Yahoo has confirmed Regaine as sponsor of its Barclays Premier League highlights package for this coming season after its online sports audience increased by over 25% in the last year.
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Skype enters group messaging sector with GroupMe purchase
Mon, 22 Aug 2011
Skype is to acquire group-messaging specialist GroupMe as it loks to compete with services such as BBM and Facebook Mesenger.
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Site inspection: Orange
Mon, 15 Aug 2011
Owner: Everything EverywhereAgency: Orange Digital, various
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Jagermeister launches GPS mobile app
Wed, 10 Aug 2011
Jagermeister has launched a location-based smartphone app that lets users find bars and music venues that serve its product on tap.
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AOL revenue falls despite advertising rise
Tue, 9 Aug 2011
AOL’s total revenues fell 8% year on year to $542.2m during the last quarter despite a 5% increase in its advertising revenues.
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Google's AdMob traffic tops 3bn requests per month
Tue, 9 Aug 2011
Google’s display ad network AdMob is generating over 3bn ad requests each month in the UK alone due to the rise in popularity of smartphones and tablet devices.
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UK consumers welcome ad campaigns offering mobile credit
Mon, 8 Aug 2011
Over 60% of the UK population would be interested in brand campaigns offering mobile crediting according to research conducted by consultancy firm MobileSquared.
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Shields on Mobile: Google must attract developers to Android
Mon, 8 Aug 2011
With Android handsets ready to surpass iPhones in terms of penetration, just how will Google succeed in the race for app developers’ attention?
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Orange offers film downloads from iTunes Store
Mon, 8 Aug 2011
Orange is bolstering its customer reward scheme Orange Wednesdays by offering its subscribers free movie downloads from Apple’s iTunes Store.
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History Channel digital budget tops 30%
Fri, 5 Aug 2011
History Channel broadcaster AETN will spend almost a third of its entire marketing budget on digital activity to promote itself among younger audiences.
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Aegis mobile unit plans to double headcount
Fri, 5 Aug 2011
Aegis’s new mobile unit Isobar Mobile aims to nearly double its UK headcount to 40 by the close of 2011 in a bid to boost its mobile revenue.
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Hiscox boosts mobile and search strategy
Thu, 4 Aug 2011
Insurance firm Hiscox has optimised its website and search strategy for mobile in a bid to target smartphone users and boost its profile in the SME sector.
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Foursquare business platform now self service
Thu, 4 Aug 2011
Foursquare’s business pages are now self-service, meaning brands can independently update their profile pages on the location-based social network.
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ESPN eyes advertisers for Premier League app
Thu, 4 Aug 2011
ESPN is poised to announce commercial partners for its revamped ESPN Goals app which is due to launch next week ahead of the Barclays Premier League kick-off.
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Yahoo search results now powered by Bing
Wed, 3 Aug 2011
Yahoo’s organic search results are now powered by Microsoft’s Bing technology in the UK for the first time as the pair begin implementing their Search Alliance strategy in Europe.
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Microsoft’s head of mobile ad sales exits to join YuMe
Wed, 3 Aug 2011
Microsoft’s former head of mobile advertising Paul Lyonette has left the US giant company to join video ad network YuMe.
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The Economist debuts Android strategy
Tue, 2 Aug 2011
The Economist has debuted on Google’s Android Market after its Apple apps generated 2.4m unique downloads since launching in the second half of last year.
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Apple iCloud goes into beta
Tue, 2 Aug 2011
Apple’s iCloud has gone into beta, allowing developers to begin working on apps for the upcoming synchronisation service.
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ASOS launches iPad magazine edition
Tue, 2 Aug 2011
ASOS is launching an iPad app to coincide with next month’s overhaul of its online magazine as it looks to integrate its editorial and commercial web properties.
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Subway to launch click and collect mobile service
Tue, 2 Aug 2011
Subway is launching its first ‘click and collect’ service for mobile users.
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Yahoo unveils branded content unit following restructure
Mon, 1 Aug 2011
Yahoo UK has unveiled a newly-merged commercial and creative team under the Yahoo Studio brand to boost advertiser and client spend.
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It's time to see beyond apps
Mon, 1 Aug 2011
Forrester Research’s latest study reveals that marketers are failing to keep pace with how consumers use their mobile devices.
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Forrester: Marketers too fixated on apps
Fri, 29 Jul 2011
Marketers are failing to invest in targeted mobile channels, such as search, by being too fixated on smartphone apps, according to a study by Forrester Research.
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Getjar tops 2bn downloads
Fri, 29 Jul 2011
Independent mobile app store Getjar has topped 2bn downloads, citing the popularity of apps such as Facebook and Angry Birds as driving the growth.
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AOL Europe restructure closes music and sports sites
Fri, 29 Jul 2011
AOL Europe has confirmed it is closing its AOL Music and FanHouse sites in its latest round of consolidation.
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Everything Everywhere extends corporate brand across retail
Thu, 28 Jul 2011
Everything Everywhere is to extend its presence as a retail-facing brand, according to Everything Everywhere VP of brand Steven Day.
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Regulatory impact erodes O2 revenue gains
Thu, 28 Jul 2011
O2’s revenue grew just 0.9% during the first half of 2011 despite mobile internet subscriber numbers increasing rapidly during the period, as a result of tighter constraints on charges to other operators.
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Economist plans expanded mobile app strategy
Thu, 28 Jul 2011
The Economist is planning further brand extension apps including tablet and HTML5 versions following the launch of its World In Figures iPhone app.
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IPC takes firmer hold of mobile ad sales
Wed, 27 Jul 2011
IPC Media has appointed Amobee as its first ad server partner as the publisher looks to take more direct control over its mobile ad inventory.
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Everything Everywhere revenues fall despite growing smartphone sales
Wed, 27 Jul 2011
Everything Everywhere saw revenues fall year on year from £1.72bn to £1.66bn despite record smartphone sales during the last quarter.
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Q4 will be crunch time for Microsoft’s mobile plans
Mon, 25 Jul 2011
Microsoft and its primary smartphone partner Nokia need to make significant in-roads into the smartphone market by the end of this year.
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Wi-Fi ad network boosts headcount ahead of Olympic demand
Fri, 22 Jul 2011
Location-based ad network JiWire is bolstering its UK headcount ahead of anticipated demand during next year’s Olympics hosted in London.
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Orange expands Exposure research to boost mobile ad spend
Fri, 22 Jul 2011
Orange Group has fused its pan-European Exposure Research study with Kantar Media’s TGI database in a bid to encourage mobile advertising spend.
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Strong data growth drives Vodafone revenues
Fri, 22 Jul 2011
Vodafone’s data revenue grew almost 25% last quarter driving its revenues to £11.7bn as smartphone penetration hit record levels.
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Nokia smartphone sales fall by a third
Thu, 21 Jul 2011
Nokia’s smartphone sales dropped by 32% during the last quarter as its transition to a Windows Phone strategy got off to a slow start.
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Orange unveils new digital unit
Thu, 21 Jul 2011
Orange Group has unveiled a new content and design unit, Orange Digital, headed by ex-AOP chairman Dominic Collins.
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Google+ iPhone app goes live
Wed, 20 Jul 2011
Google has launched a Google+ iPhone app.
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Subway launches location-based voucher campaign
Wed, 20 Jul 2011
Subway has launched a mobile campaign using MMS vouchers that can be redeemed directly from users’ phones.
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Apple's quarterly revenues top £17bn
Wed, 20 Jul 2011
Record iPhone and iPad sales drove Apple’s revenue to top $28.57bn (£17.7bn) with a net profit of $7.31bn (£4.53bn) during the last quarter.
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Foursquare moots business charges
Tue, 19 Jul 2011
Foursquare is planning to diversify its revenue streams by introducing new charges for both SMEs and brands to use its platform.
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MIG moves to further mobile Facebook voting
Tue, 19 Jul 2011
Mobile Interactive Group (MIG) is negotiating with international broadcasters about further mobile voting opportunities using Facebook credits.
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CEO exits Everything Everywhere
Mon, 18 Jul 2011
Everything Everywhere CEO Tom Alexander has resigned from the UK’s largest mobile operator citing personal reasons.
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O2’s Priority Moments is the latest round in an industry arms race
Mon, 18 Jul 2011
O2’s partnership with Odeon to launch its ‘Priority Moments’ scheme is a thumb in the eye to Orange and its long-standing Orange Wednesdays scheme.
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Sainsbury's debuts transactional mobile site
Mon, 18 Jul 2011
Sainsbury’s has launched a transactional mobile site that lets users reserve items from their phones and then collect in store.
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Windows Phone ad impressions grow, but Android still dominates
Fri, 15 Jul 2011
Mobile ad impressions from Windows Phone users grew 31% during the second quarter according to statistics released by Millennial Media.
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Arriva readies NFC roll-out
Fri, 15 Jul 2011
Travel firm Arriva is preparing a new generation of NFC-compatible ticketing machines to ramp up its m-commerce capability.
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Sir Terry Leahy-backed mobile firm hires Google head of mobile
Fri, 15 Jul 2011
Mobile voucher servie Eagle Eye Solutions has appointed Google UK head of mobile Andy Smith as its clients service director as it bids to ramp-up its profile.
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Google overhauls Android Market to improve content discovery
Thu, 14 Jul 2011
Google has updated its Android Market to improve content discovery, including book purchases and movie rentals.
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O2 to launch £6m Priority Moments campaign
Thu, 14 Jul 2011
O2 will launch its mobile voucher scheme Priority Moments with a £6m integrated campaign, kicking off on July 26.
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O2 reveals launch partners for mobile voucher scheme
Thu, 14 Jul 2011
O2 has announced brands including Harvey Nichols, Odeon and WHSmith as launch partners for its mobile voucher scheme Priority Moments
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Digital ad spend to fuel advertising growth by 2013
Wed, 13 Jul 2011
Zenith Optimedia has forecast that online will be the fastest-growing advertising medium between now and 2013 to become the second most valuable channel.
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EA Games confirms PopCap purchase
Wed, 13 Jul 2011
EA Games has agreed to purchase social gaming company PopCap Games for a total of $750m (£471m) in a bid to further its online gaming credentials.
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Less than 1% of mobile apps hit 1m download mark
Tue, 12 Jul 2011
Less than 1% of branded mobile apps launched topped 1m downloads, while location based apps proved more popular, according to consultancy firm Deloitte.
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Penguin debuts social influence marketing strategy
Tue, 12 Jul 2011
Publishers Hamish Hamilton and Penguin UK will target ‘influencers’ via social networks to promote author Hari Kunzru’s novel Gods without Men.
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Updated: Foursquare cuts coupon deal with LivingSocial
Tue, 12 Jul 2011
Foursquare has confirmed it will start distributing coupons for other group buying companies, including Groupon and LivingSocial, in a bid to shore-up its revenue streams.
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Price slash shows flaws in iAd model
Mon, 11 Jul 2011
Apple’s 70% cut of its iAd rate card is a rare climbdown for the company, going to show the advertising market can be more demanding than selling to consumers.
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Apple App Store exceeds 15bn downloads
Fri, 8 Jul 2011
Apple has announced that more than 15bn apps have been downloaded from its App Store and the number available has topped 425,000.
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Apple slashes iAd rates by 70% to halt defections
Thu, 7 Jul 2011
Apple has cut its iAd rates by as much as 70% after key launch partners began defecting to rival platforms, according to reports from the US.
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Time Out gets better response to ad-funded apps
Thu, 7 Jul 2011
Time Out has shifted towards a free app strategy after ad-funded versions generated 6,000% more downloads than premium releases.
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Post Office launches cross-platform mobile app
Thu, 7 Jul 2011
The Post Office has released a cross-platform mobile app as it looks to extend its mobile strategy beyond iPhones.
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LBi names Reuters' Elia as first head of mobile
Thu, 7 Jul 2011
LBi has appointed Ilicco Elia as its first full-time head of mobile to meet growing client interest in the channel.
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Games dominate app downloads
Wed, 6 Jul 2011
Games were the most popular category of apps downloaded in May, according to statistics from The Nielsen Company.
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Q&A: Carla Buzasi, editor-in-chief of AOL Europe and The Huffington Post UK
Wed, 6 Jul 2011
Carla Buzasi, editor-in-chief of AOL Europe and The Huffington Post UK, speaks to new media age about The Huffington Post’s UK launch and how it will fit into the web giant’s overall strategy.
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Dell and LG first advertisers on Huffington Post UK
Wed, 6 Jul 2011
The UK edition of The Huffington Post has launched with Dell and LG as its debut advertisers.
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HTC rivals BlackBerry's dominance of teen market
Tue, 5 Jul 2011
BlackBerry’s position as the dominant smartphone brand in the under-25 age bracket is potentially at risk from HTC, according to research by GfK.
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Fitness First mobile campaign on O2 generates £385,000 in revenue
Tue, 5 Jul 2011
Fitness First has attributed £385,000 in revenue to its recent location-based ad campaign using O2 More’s You Are Here technology.
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iPhone commands 20% share of European mobile ad market
Tue, 5 Jul 2011
The iPhone surpassed Nokia and Samsung to become the most popular mobile ad platform in Europe in May, generating more than 500m impressions, according to statistics from InMobi.
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Vodafone launches branded channel on Android Market
Mon, 4 Jul 2011
Vodafone has launched its own channel on Google’s Android Market to improve its traction with smartphone users.
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Lucy Pinder stars in Lynx interactive games
Mon, 4 Jul 2011
Unilever has created two digital games featuring glamour model Lucy Pinder as part of the Premature Perspiration campaign for its Lynx brand.
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‘Digital first’ should really be 'tablets first'
Mon, 4 Jul 2011
With tablet and smartphone shipments already eclipsing PCs, publishers should start adopting a mobile-first attitude if they’re to position themselves competitively.
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Smartphone use quadruples Glastonbury mobile traffic
Mon, 4 Jul 2011
Mobile internet traffic at this year’s Glastonbury festival was 377% higher than 2010 due to the greater number of smartphone users, according to data from Orange.
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Heineken seals mobile and video deal with Google
Fri, 1 Jul 2011
Heineken has signed a global partnership with Google to increase its YouTube activity and use mobile as its primary marketing channel in emerging markets.
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Premier Inn adds TripAdvisor reviews
Fri, 1 Jul 2011
Premier Inn has added TripAdvisor reviews to its site in a bid to increase conversion rates.
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Nokia sells off Symbian messaging unit
Fri, 1 Jul 2011
Nokia is to sell its Symbian mobile messaging business to UK mobile communications firm Synchronica for an undisclosed fee.
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PPP and AIME call for updated micropayments legislation
Thu, 30 Jun 2011
Regulatory body PhonepayPlus and AIME have jointly called on the Government to tighten rules on the UK’s micropayments sector.
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Waitrose readies transactional mobile offerings
Thu, 30 Jun 2011
Waitrose is poised to launch its first transactional mobile app and site after its iPhone app topped half a million downloads inside a year.
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O2, Orange & Vodafone team up to develop m-payment standards
30 June 2011
Three of Europe’s largest mobile operator groups are developing a standardised m-payments logo and terminology in an effort to promote the channel among consumers.
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Laithwaites Wine boosts mobile and search strategies
30 June 2011
Laithwaites Wine is bolstering its mobile strategy, including a possible app launch, and increasing its search budget to boost online sales.
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Android Market hits 4.5bn app downloads
Wed, 29 Jun 2011
Google’s Android Market has generated 4.5bn downloads to date, up from 1bn 12 months ago, according to Ian Carrington, Google’s mobile ad sales director.
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Google launches mobile publishing tools
Wed, 29 Jun 2011
Google has updated its mobile products, including a new service that lets brands optimise their websites for mobile users.
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Shazam updates Android app to include ad slots
Wed, 29 Jun 2011
Music discovery service Shazam has updated its Android app to include advertising opportunities while it’s identifying songs.
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ASA slams Virgin for broadband 'con' claim
Wed, 29 Jun 2011
The ASA has reprimanded Virgin Media over an online campaign accusing rivals, such as Sky and BT, of “conning” their customers over broadband speeds.
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Hertz expands mobile app strategy
Tue, 28 Jun 2011
Car hire firm Hertz has launched three mobile apps for Android, Symbian and BlackBerry phones in a bid to drive down customer-care costs.
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UK album downloads in 2011 reach 10m
Mon, 27 Jun 2011
UK digital album sales have hit 10m this year, although CDs still account for 80% of the market, according to the Official Charts Company.
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Ocado achieves profit for first time
Mon, 27 Jun 2011
Online grocery delivery firm Ocado achieved its first pre-tax profit for the six months to May 2011.
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PayPal ups mobile revenue forecast for 2011 to $3bn
Fri, 24 Jun 2011
PayPal has raised its mobile payments revenue forecast to $3bn (£1.87bn) for this year.
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Yahoo shows web-only series with Cat Deeley
Fri, 24 Jun 2011
Yahoo and Collective Digital Studio have launched a web-only TV series featuring Cat Deeley called In the Dressing Room.
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Details of first Nokia Windows Phone leaked online
Fri, 24 Jun 2011
Nokia CEO Stephen Elop has unveiled details of the first Nokia Windows Phone at an event allegedly unintended for public consumption.
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Mobile payments joint venture faces troubled future
23 June 2011
The proposed mobile payments joint venture from the UK’s leading mobile operators aims to launch by the first quarter of next year, despite protests from excluded rival Three.
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Mobile coupons boost popularity of m-commerce among UK users
23 June 2011
Mobile commerce is growing in popularity among the UK public, according to a Microsoft survey that found six out of ten people were interested in mobile coupons.
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Unilever plans for mobile marketing primacy by 2020
23 June 2011
Unilever aims to use mobile as its primary marketing channel within ten years, in a strategy that includes covering mobile data charges for those interacting with its brands.
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Next iPhone edition expected in September
Thu, 23 Jun 2011
Apple is expected to launch its next version of the iPhone in September.
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Absolute Radio sees record month on mobile in May
Tue, 21 Jun 2011
Absolute Radio’s mobile use equated to 11% of all digital traffic in May, making it a record month for the medium.
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Tesco first advertiser on updated AOL home page
Tue, 21 Jun 2011
Tesco is the launch advertising partner for AOL’s updated home page, due this week, which features more video and improved search.
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Foursquare reaches 10m users
Tue, 21 Jun 2011
Mobile social network Foursquare claims it has 10m users, two years after its launch.
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Why was Three ignored in mobile payments venture?
Mon, 20 Jun 2011
The proposed joint venture by the UK’s three largest mobile operators to offer payment services is one of the biggest developments in the industry this year.
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Sir Terry Leahy leads £1.5m investment in mobile coupons firm Eagle Eye
Mon, 20 Jun 2011
Mobile coupon company Eagle Eye Solutions is looking to add retail partners and has received £1.5m from a group led by ex-Tesco CEO Sir Terry Leahy.
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Microsoft offer for Skype approved by FTC
Mon, 20 Jun 2011
Microsoft’s bid to buy VOIP provider Skype has been approved by US federal authorities.
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Google finds 80% of UK smartphone owners use local search
Fri, 17 Jun 2011
Over 80% of UK smartphone owners search for local information, according to research by Google and the Mobile Marketing Association.
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Facebook readies iPad and HTML5 apps
Fri, 17 Jun 2011
Facebook is to release an official iPad app and is finalising a series of HTML5-based web apps to bolster its mobile strategy, according to reports.
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Digital ad spend to overtake newspapers by 2012
Fri, 17 Jun 2011
Online ad spend will overtake newspapers this year, according to a forecast by Magnaglobal, a division of IPG Mediabrands.
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Three hits out at mobile payments joint venture
Thu, 16 Jun 2011
The UK’s smallest operator Three has hit out at being excluded from rival operators’ joint venture to roll out mobile payments.
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UK operators unite to enable mobile payments
Thu, 16 Jun 2011
The UK’s leading mobile operators are forming a joint venture to roll out mobile payments.
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Shazam adds song lyrics to premium apps
Thu, 16 Jun 2011
Music-recognition service Shazam has updated its premium Encore and Red apps to let users follow lyrics of songs they’ve tagged.
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Cover story: Usage figures set to boost brands’ mobile ad spend
16 June 2011
Mobile operator body the GSMA and ComScore have edged closer towards establishing a complete picture of mobile internet use for advertisers by extending the Mobile Media Metrics currency to break out apps.
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Ebay sells one car every five minutes via mobile services
16 June 2011
Ebay has revealed that it sells one car every five minutes via mobile, and processes one transaction a second globally via its mobile services.
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Eat to run own loyalty scheme using mobile NFC tagging
16 June 2011
Sandwich-shop chain Eat is to test a loyalty scheme using the NFC mobile payments system.
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Edge
16 June 2011
Owner: Future Publishing Agency: in-house
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Entertainment apps biggest generator of mobile ad responses
Wed, 15 Jun 2011
Entertainment-themed apps overtook games last month as the most popular category on Millennial Media’s mobile ad network.
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Telefónica brings smart features to older phones
Wed, 15 Jun 2011
O2-parent company Telefónica is poised to launch SMS and MMS developer tools as part of its BlueVia scheme to bring mobile content services to basic phones.
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Unilever turns to mobile to double business in emerging markets
Wed, 15 Jun 2011
Unilever plans to use mobile as a key channel for doubling the size of its business through emerging markets.
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P&G to launch location app for Pampers brand
Tue, 14 Jun 2011
Proctor & Gamble will release an app for its Pampers brand next month featuring GPS, social media functions and links to ecommerce partners.
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Nokia on road to being swallowed by Microsoft juggernaut
Mon, 13 Jun 2011
Nokia CEO Stephen Elop has dismissed speculation of takeover by either Microsoft or Samsung as “baseless”.
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BSkyB combines web and mobile TV services under Sky Go
Mon, 13 Jun 2011
BSkyB is to replace its online and mobile TV services with Sky Go next month.
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Guardian's iPhone app downloaded 400,000 times in six months
Fri, 10 Jun 2011
The Guardian’s iPhone app has been downloaded 400,000 times and generated 67,000 active subscriptions since relaunching in January.
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Visa forms alliances for move into mobile payments
Fri, 10 Jun 2011
Visa has acquired Fundamo and announced a partnership with Monitise to prepare its entry in the mobile payments sector.
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Nokia CTO Green takes time out
Fri, 10 Jun 2011
Nokia CTO Richard Green has taken a leave of absence amid speculation of internal strife over its decision to pair with Microsoft and dump its Meego operating system.
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Microsoft campaign pushes people to upgrade to Windows 7
Fri, 10 Jun 2011
Microsoft has kicked off a multi-million-pound ad campaign featuring US TV star Lyndsey Shaw to promote its Windows 7 operating system.
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Apple's app subs u-turn isn't enough, says FT's Grimshaw
Thu, 9 Jun 2011
Apple’s climbdown on in-app subscription fees hasn’t gone far enough, according to FT.com MD Rob Grimshaw.
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Smartphone penetration set to double in next year
Thu, 9 Jun 2011
The number of active smartphone users will double to 92m over the next year, according to mobile analytics firm Flurry.
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Nokia's Elop dismisses takeover rumours
Thu, 9 Jun 2011
Nokia CEO Stephen Elop has scotched speculation of a takeover and questioned the openness of the Android ecosystem.
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iVillage signs up FMCG sponsor for first UK mobile app
9 June 2011
Bayer Group’s Canestan brand will be the first UK sponsor of iVillage’s debut mobile app later this month.
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Barclaycard to offer mobile-payment terminals at music festivals
9 June 2011
Mobile payments via near-field communications (NFC) are set for a significant push into the mainstream this summer with a plethora of rollouts at music festivals.
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Mobile heatmap: Ad requests
9 June 2011
In the first of a regular nma mobile feature looking at mobile phone penetration and user behaviour across the UK, mobile ad network Adfonic shows there’s significant smartphone and tablet use outside the capital.
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Mobile operators unite to devise NFC standards
Wed, 8 Jun 2011
Europe’s five largest mobile operator groups are collaborating to accelerate the rollout of mobile payments using NFC technology.
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Orange plans major investment in mobile internet
Wed, 8 Jun 2011
Orange will invest £400m in updating its mobile networks across Europe in the next two years, in anticipation of increased demand for internet services.
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GSMA CEO Conway to depart
Tue, 7 Jun 2011
GSMA CEO Rob Conway is to step down from his role after 12 years at the helm of the mobile operator trade body.
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Apple unveils iCloud, iOS 5 and Lion OS
Tue, 7 Jun 2011
Apple has announced a cloud-based media service, an update to its OS for iPhone and iPad, and a new desktop OS at its Worldwide Developer Conference.
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TfL launches live Boris Bike feed for developers
Mon, 6 Jun 2011
Transport for London has launched a live web feed for its Barclays Cycle Hire scheme so developers can plot the location of public bikes in apps in real time.
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iCloud will sustain Apple's dominance of digital music
Mon, 6 Jun 2011
Cloud services allow record labels to generate new revenue streams, but iCloud will let Apple maintain its stranglehold on the digital music industry.
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Nintendo servers hacked by activists
Mon, 6 Jun 2011
Nintendo is the latest firm to have its online security breached.
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O2 lets subscribers top up accounts via Facebook page
2 June 2011
O2 is letting its prepaid subscribers top up their accounts directly from its Facebook page, which it claims is the first true social commerce strategy for a mobile operator.
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Retailers not matching user demand for mobile selling
2 June 2011
UK retailers are failing to keep up with consumer demand for mobile commerce services, according to a Direct Marketing Association study.
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Google Wallet takes mobile marketing to the next level
Tue, 31 May 2011
Google Wallet and its use of NFC to allow both voucher transmission and redemption signals a new era for the discipline of mobile marketing.
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Spotify reportedly prepares closer links to Facebook
Fri, 27 May 2011
Spotify is preparing to launch a music streaming service within Facebook, according to reports.
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Google unveils mobile payments service
Fri, 27 May 2011
Google has unveiled its mobile payments service, with Citi, MasterCard and US mobile operator Sprint as initial trial partners.
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Foursquare plans European expansion and UK office
Fri, 27 May 2011
Foursquare is expanding its European operations, including the opening of a UK office, as it nears 10m users.
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CNN to feature Nokia maps in mobile news services
Thu, 26 May 2011
Nokia and CNN have struck a deal that will see the broadcaster use the Finnish company’s mapping service and launch an app specifically for its phones.
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Orange app helps Glastonbury-goers get about
Thu, 26 May 2011
Orange has launched a Glastonbury-themed mobile app that lets festival-goers plan and share their experience.
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Cover story: Industry moves to ease mobile ad worries
26 May 2011
The ABC and IAB are in talks to create a joint industry body to police the burgeoning mobile ad sector and allay escalating fears over mobile ad misplacement.
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GSMA close to selecting partners for single mobile campaign planning tool
26 May 2011
The GSMA is in the closing stages of deciding which companies to work with for the launch of its Mobile Advertising Marketplace (MAM).
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McDonald's to install NFC terminals in all branches
26 May 2011
The Co-operative, McDonald’s, Tesco and Wilkinson’s are all installing near-field communications (NFC) terminals to enable mobile payments across their stores.
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Guinness launches cross-platform campaign
Wed, 25 May 2011
Guinness has launched a cross-platform campaign using the 1759 brand to encourage users to go online and prepare for a night out.
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British Airways creates first app for updated Windows Phone 7
Wed, 25 May 2011
British Airways has been named a launch partner in the latest update to Microsoft’s Windows Phone OS, codenamed Mango.
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MPG Media Contacts appoints Starcom's Tagg to lead mobile
Tue, 24 May 2011
MPG Media Contacts’ mobile unit Mobext has appointed James Tagg to the new role of mobile services director.
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X-Men movie posters to deliver mobile content
Tue, 24 May 2011
Posters promoting the latest X-Men movie will use near-field communcations technology to deliver exclusive video content to mobile users.
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Orange to offer subscribers discounts from Vouchercloud
Mon, 23 May 2011
Orange has signed a deal with Vouchercloud to offer its subscribers exclusive offers via the mobile discount service.
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Who will shoulder the cost of mobile payment rollout?
Mon, 23 May 2011
The UK’s two largest mobile operators have committed to launching mobile payments this year, but it’ll be a while before we can consider cashcards a thing of the past.
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One in five use mobile financial services
Mon, 23 May 2011
A fifth of UK consumers use their phones to access financial services, including payments and banking, according to research by TNS.
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Tesco to trial in-store navigation app
Mon, 23 May 2011
Tesco is poised to trial an in-store ’satnav’ service to let users locate items using their mobile phones, according to a blog post by Nick Lansley, head of R&D at Tesco.com.
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Napster launches mobile subscription music service
Fri, 20 May 2011
Napster has launched its anticipated subscription-based music-streaming service for mobile via Apple and Android apps.
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Yahoo adds 5to1 ad network to Right Media exchange
Fri, 20 May 2011
Yahoo has bought ad network 5to1 for a reported $28m (£17.4m) to boost the premium inventory available on its Right Media ad exchange.
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Orange launches mobile payments service
Fri, 20 May 2011
Orange and Barclaycard have launched a mobile payments service that lets users pay via their phones at Eat, Pret A Manger and Subway.
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Apple close to signing more labels to cloud music service
Fri, 20 May 2011
Apple has signed a cloud-music licensing agreement with EMI Music and is on the verge of striking similar deals with other major record labels, according to reports.
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O2 names mobile payments partners
Thu, 19 May 2011
O2 has named Visa, Intelligent Environments, Wave Crest and FIS as partners for its ’mobile wallet’ payment service, due for launch later this year.
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Jamie Oliver offers recipes in social game Restaurant City
Thu, 19 May 2011
Jamie Oliver is to use Playfish’s Facebook game Restaurant City to promote his recipes.
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Somo recruits digital veterans Schulz and Sleight
Thu, 19 May 2011
Mobile marketing agency Somo has appointed ex-AdMob VP Thomas Schulz as global CEO and Virgin Games founder Ross Sleight as chief strategy officer.
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Samsung pulls ads from apps it fears breach copyrights
19 May 2011
Samsung has pulled its ads from appearing against potentially damaging content available via apps on the Google Android Market.
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Teenagers go for cheaper options with smartphones
19 May 2011
Smartphone owners aged 16-24 are less likely to pay for music and apps than older users, preferring to sideload content, according research firm GfK.
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The National Lottery
19 May 2011
Owner: Camelot Agency: in-house
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3 Improves targeting and ad-serving formats with 4th Screen
19 May 2011
Mobile operator 3 hopes to bolster its ad revenue by improving its targeting capabilities and introducing new ad-serving formats.
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Pernod Ricard sets up HTML5 site to market gin brands
19 May 2011
Pernod Ricard says digital channels are its top priority for promoting its portfolio of gin brands to cocktail drinkers and bartenders.
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Domino's launches Android app as mobile sales top £10m
Wed, 18 May 2011
Domino’s Pizza has launched an Android version of its iPhone app after it revealed it had generated £10m in mobile sales.
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RIM recalls 1,000 PlayBooks with OS bug
Tue, 17 May 2011
RIM has recalled 1,000 BlackBerry PlayBook tablets after experiencing problems with the device’s operating system.
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Speedo invites swimming community to submit their stories
Mon, 16 May 2011
Speedo is to launch an integrated campaign to boost swimmers’ engagement with the brand.
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Just how close will Microsoft and Nokia get?
Mon, 16 May 2011
Following the fall of Ovi and the gradual Americanisation of Nokia, the big question people are starting to ask is: ’Will Microsoft take over Nokia?’
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Nokia to shelve Ovi brand
Mon, 16 May 2011
Nokia is to phase out its content and services brand Ovi as it prepares for its alliance with software giant Microsoft.
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News Republic app rolls out to more platforms
Fri, 13 May 2011
News Republic is launching BlackBerry, Windows Phone and Symbian versions of its mobile app after its iOS and Android versions generated 400,000 downloads in four months.
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Three confirmed as Google Chromebooks launch partner
Fri, 13 May 2011
Three has been confirmed as the first UK mobile operator to launch with Google’s Chromebooks.
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Angry Birds launches on desktop
Fri, 13 May 2011
Rovio has launched a desktop version of its successful Angry Birds game specifically for Google’s Chrome browser.
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Nokia enables co-branded app stores within Ovi
Fri, 13 May 2011
Nokia has announced a co-branded app store initiative with France Telecom’s Orange and Deustche Telekom, joint stakeholders in Everything Everywhere.
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Twitter updates mobile site for smartphones
Fri, 13 May 2011
Twitter has updated its mobile site to improve its performance on smartphones and tablets.
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Channel 5 offers catch-up app on Samsung TVs
Thu, 12 May 2011
Channel 5 has launched a catch-up TV app on Samsung’s Smart TV App Store.
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APA survey reveals appetite for branded mobile content
Thu, 12 May 2011
Almost three-quarters of iPad owners want branded apps, according to statistics released by the Association of Publishing Agencies.
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Google revamps Android Market
Thu, 12 May 2011
Google has announced a revamp of its Android Market app store aimed at improving discovery.
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Mobile data: Tablet devices
12 May 2011
Apple’s Q1 results showed record revenues, yet its shipments of iPads failed to meet analyst expectations. ComScore’s quarterly MobiLens study reveals the state of the tablet and smartphone market in the three months to February prior to Apple’s iPad2 launch across Europe.
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Ad data finds iPad use highest in the evenings at home
12 May 2011
Almost half of iPad owners engaging with mobile ads do so between 6pm and midnight, according to data from ad network Adfonic.
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GetJar buys Infrinity to improve app discovery
Wed, 11 May 2011
Independent mobile app store GetJar has bought software firm Infrinity for an undisclosed sum.
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Nespresso runs iAd campaign for coffee maker
Wed, 11 May 2011
Nespresso has kicked off an iAd campaign for the launch of its latest coffee machine, the Pixie.
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The Times iPad readership hits 25,000
Wed, 11 May 2011
The Times iPad app has 25,000 daily readers while the Sunday Times version has 22,000, the newspaper has revealed.
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Hotels.com moves into apps following mobile site success
Wed, 11 May 2011
Hotels.com has launched its first mobile apps in the UK after its mobile website helped generate “triple-digit growth” in last-minute bookings.
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Groupon and Peugeot sign up to mobile affiliate network
Wed, 11 May 2011
Groupon, Ghost Telecom and Peugeot are among the first brands to use mobile affiliate network Linking Mobile to boost their mobile commerce strategies.
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Microsoft confirms Skype acquisition
Tue, 10 May 2011
Microsoft has confirmed its intention to acquire VOIP provider Skype in a deal worth $8.5bn.
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Vodafone and JustGiving partner to enable SMS donations
Tue, 10 May 2011
Vodafone has launched a cross-network SMS donation service with JustGiving that lets people donate up to £10 via their mobile phone bill.
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Groupon and Live Nation unite to sell event tickets
Mon, 9 May 2011
Groupon has signed a deal with Ticketmaster-owner Live Nation to sell discounted tickets online.
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Nokia should take a lead from Motorola's recovery plan
Mon, 9 May 2011
Nokia’s loss of its top slot in the European mobile market shows just how far the mighty have fallen in the wake of the Android and Apple ecosystems (nma.co.uk 6 May 2011).
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ABC adds monitoring of mobile app traffic
Mon, 9 May 2011
ABC has begun monitoring publishers’ mobile app engagement as part of its reporting metrics.
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Unilever launches Magnum iAd campaign
Mon, 9 May 2011
Unilever has announced the first iAd campaign for its Magnum brand as part of its Pleasure Shaker campaign.
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Nokia loses mobile top spot in home market
Fri, 6 May 2011
Nokia has lost the top spot in the mobile sector to Samsung and Apple across western Europe, according to research by IDC.
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Apple updates iPhone OS to limit location data storage
Fri, 6 May 2011
Apple has issued a software update for its iPhone operating system to correct the device’s location tracking issues.
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Unilever confirms Lynx social app launch
Fri, 6 May 2011
Unilever has confirmed the launch of its Lynx mobile app, which will feature Facebook and Twitter integration.
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Sony CEO apologises for security breach
Fri, 6 May 2011
Sony CEO Howard Smith has reassured its PlayStation Network members there’s still no evidence of credit card data theft after last month’s breach.
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Wapple appoints Lavers as CEO ahead of US expansion
Thu, 5 May 2011
Mobile web firm Wapple has raised additional investment from new and existing shareholders, and appointed web entrepeneur Simon Lavers as CEO.
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AIME calls for rise in billing limit for mobile purchases
5 May 2011
The Association for Interactive Media and Entertainment (AIME) is lobbying to raise the value of mobile purchases that can be charged to a user’s bill to boost the sale of physical goods through the channel.
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Everything Everywhere appoints first ad and mobile media director
5 May 2011
Everything Everywhere has hired its first director of advertising and mobile media in a bid to bolster media-generated revenues.
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Lynx to launch further mobile apps following Fallen Angels SMS success
5 May 2011
Unilever is planning further Lynx-branded apps after a mobile campaign in March helped boost engagement with its Facebook pages.
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Have operators shot themselves in the foot over m-commerce?
Wed, 4 May 2011
Operators’ fears over regulation of mobile commerce have left them with a lot of ground to make up.
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Microsoft and RIM announce search alliance
Wed, 4 May 2011
BlackBerry manufacturer RIM has chosen Bing over Google in the second high-profile mobile alliance struck by Microsoft this year.
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AIME sets up new gaming forum
Wed, 4 May 2011
Mobile trade body AIME has launched a new working group focused on the mobile gaming sector.
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Mobile brings in almost 20% of Comic Relief donations
Wed, 4 May 2011
Mobile donations to this year’s Comic Relief accounted for almost a fifth of the total £74.3m raised.
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AdMob's Buckley joins mobile coupon firm Eagle Eye
Tue, 3 May 2011
Mobile industry veteran Russell Buckley has joined mobile couponing firm Eagle Eye Solutions following his exit from Google-owned AdMob last month.
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Guinness runs its first campaign on Apple iAd
Tue, 3 May 2011
Diageo has launched the first UK iAd execution for its Guinness brand as part of an integrated campaign.
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Sony concedes further PlayStation Network data breach
Tue, 3 May 2011
Sony has admitted the security breach of its PlayStation Network was more severe than previously thought, with an additional 25m users’ details hacked.
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Sony claims PlayStation Network will be back up next week
Thu, 28 Apr 2011
Sony’s PlayStation Network service will be up and running again within a week after its recent security breach.
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GetJar updates with social integration features
Thu, 28 Apr 2011
Independent app store GetJar has updated its portal to let users share their download activity via Facebook.
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Apple admits iPhone bug but assures location data not held
Thu, 28 Apr 2011
Apple has conceded the iPhone’s location-tracking files contain bugs but denied accusations it’s recording iPhone owners’ location data.
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Heineken creates dual-screen app for Champion’s League
28 April 2011
Heineken has launched its first dual-screen football app to highlight its sponsorship of the UEFA Champion’s League as the competition nears its closing stages.
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Yahoo
28 April 2011
Owner: Yahoo Agency: in-house
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Evian plans to extend Live Young push to iAd platform
28 April 2011
Evian will launch is first activity on Apple mobile ad network iAd later this year as an extension of its Live Young campaign.
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Sony admits hackers have PlayStation Network member data
Wed, 27 Apr 2011
Sony has warned that a security breach on its PlayStation Network has left the personal information of more than 70m people vulnerable.
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Nokia to lose 4,000 staff in refocus
Wed, 27 Apr 2011
Nokia is looking to cut its workforce by at least 4,000 and transfer its Symbian team to outsourcing firm Accenture as it plans to focus on smartphones.
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Sony unveils tablet devices
Tue, 26 Apr 2011
Sony has unveiled its first entry in the tablet market: two Android-based devices codenamed the S1 and S2.
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Yahoo buys TV recognition service IntoNow
Tue, 26 Apr 2011
Yahoo has purchased TV discovery service IntoNow for an estimated $20m to boost its multi-screen strategy.
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Nokia profits hit by falling smartphone sales
Thu, 21 Apr 2011
Nokia’s profit fell 35% quarter on quarter to €704m (£620.8m) during Q1 as it continued to struggle in the smartphone market.
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Nokia and Microsoft confirm alliance terms
Thu, 21 Apr 2011
Nokia and Microsoft have confirmed the terms of their strategic alliance, including the launch of a Nokia-branded app store selling Windows Phone apps.
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Apple revenues buoyed by record iPhone sales
Thu, 21 Apr 2011
Apple’s second-quarter results surpassed previous analyst forecasts with record iPhone sales, although iPad shipments fell below expectations.
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Ebay acquires location-based app developer Where
Thu, 21 Apr 2011
Ebay has bought location-based advertising service and app developer Where to shore up its push into mobile payments.
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Cover story: Brands see high returns from mobile coupons
21 April 2011
Brands from the restaurant and retail sectors are poised to ramp up their mobile marketing activity after Starbucks and House of Fraser witnessed record redemption rates using mobile coupons.
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Rugby Football League seeks brand partners for mobile app
21 April 2011
The Rugby Football League (RFL) is seeking additional commercial partnerships for its mobile app, which debuted last week, after signing William Hill as launch partner.
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Mobile outperforms desktop for paid search ads
Wed, 20 Apr 2011
The growth of mobile search ads outstripped desktop search ads during March, according to figures from digital maketing agency Latitude.
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Groupon buys app developer Pelago
Wed, 20 Apr 2011
Groupon has acquired mobile social app devleoper Pelago for an undisclosed sum, to boost its location-based services.
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Johnston Press appoints Velti for mobile CRM
Tue, 19 Apr 2011
Johnston Press has appointed mobile marketing firm Velti to boost its mobile CRM activity, such as SMS competitions and opt-in information services.
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MIG to optimise NatMag sites for mobile
Tue, 19 Apr 2011
The National Magazine Company has struck a deal with Mobile Interactive Group to launch mobile-optimised websites, beginning with its Company and Men’s Health titles.
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Everything Everywhere appoints Blyk to promote Orange Shots
Tue, 19 Apr 2011
Everything Everywhere has appointed mobile messaging company Blyk to promote its mobile ad service Orange Shots.
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Britney Spears uses mobile coupons to promote single
Mon, 18 Apr 2011
Britney Spears will use a mobile couponing service as part of the campaign to promote her latest single and album.
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Apple App Store still way ahead for making money
Mon, 18 Apr 2011
Apple is still top of the tree when it comes to earning money on mobile, despite the Android and Ovi hype machines.
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Android and tablets boost mobile's share of US gaming market
Mon, 18 Apr 2011
Revenues generated by Android and iOS games overtook PC platforms in the US last year, according to research from Flurry Analytics.
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AKQA hires WCRS's Parkes to head Amsterdam strategy
Fri, 15 Apr 2011
AKQA has announced that Laurence Parkes, formerly at WCRS, is now strategy director at its Amsterdam office.
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Flipboard raises $50m to fund growth
Fri, 15 Apr 2011
IPad app developer Flipboard has secured a $50m (£30.6m) round of funding, valuing the company at $200m (£122.5m), according to reports.
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UK etail stimulated by Mother's Day gift buying
Fri, 15 Apr 2011
The UK’s online retail sales in March rose 14% year on year to £5.1bn, according to the IMRG’s Capgemini e-Retail Sales Index.
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Google's Q1 revenues top £5bn
Fri, 15 Apr 2011
Google’s first-quarter revenues increased 27% year on year to $8.58bn (£5.26bn).
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Sky to offer mobile video ads
Thu, 14 Apr 2011
Sky’s mobile apps are scheduled to include video ad slots following a deal with US-based video server company FreeWheel.
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Agencies call for third-party standards to boost mobile ad spend
14 April 2011
Lack of third-party measurement standards is hindering investment in the mobile ad market among agencies, according to the IAB’s inaugural Mobile Advertising Directory.
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Mobile data: m-commerce
14 April 2011
UK smartphone users collectively spend £581m a year via mobile, with groceries commanding the bulk of the spend, according to research from digital marketing specialist The Bio Agency.
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Premier Inn to create mobile transactional site following app success
14 April 2011
Premier Inn is launching a mobile transactional site after its suite of apps generated more than £1m since their January launch.
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Retailers not satisfying consumer demand for m-commerce
Wed, 13 Apr 2011
Retailers are unprepared for rising consumer demand for mobile commerce, according to research published today.
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Publicis uses PeerIndex to find advocates for iHobo relaunch
Wed, 13 Apr 2011
Publicis has partnered with PeerIndex to target influential social networkers for the relaunch of its iHobo mobile app.
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Touchscreens and tablets boost mobile web use, claims Netiscuits
Wed, 13 Apr 2011
The take-up of smartphones and tablet devices has boosted traffic to mobile web software firm Netbiscuits’ properties by 100% in the last six months, it says.
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Ovi generating up to 5m daily downloads
Tue, 12 Apr 2011
Nokia says it mobile app outlet Ovi Store is generating up to 5m downloads a day.
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Turner Broadcasting invests in gaming company TeePee
Tue, 12 Apr 2011
Turner Broadcasting Europe is continuing to bolster its online portfolio via a deal with online gaming company TeePee Games.
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It's the lawyers who'll decide if tablets are mobile devices
Mon, 11 Apr 2011
Time Warner is in a legal debate with companies including Viacom and News Corp over whether it has the right to stream their content via its iPad app.
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Veteran pair leave AKQA for Razorfish
Mon, 11 Apr 2011
AKQA has confirmed its chief creative officer Daniel Bonner and client services director William Lidstone are leaving the agency to join Razorfish.
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Digital ad spend to overtake newspapers by 2013
Mon, 11 Apr 2011
The value of the digital ad market will overtake newspapers to become the world’s second-biggest medium in 2013, according to Zenith Optimedia.
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Smartphone sales to reach 468m this year
Fri, 8 Apr 2011
Global smartphone sales will increase 57.7% to hit 468m by the end of 2011, according to a study by analyst house Gartner.
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StrikeAd adds location campaigns through Rippll
Thu, 7 Apr 2011
Mobile ad company StrideAd has paired with GPS specialist firm Rippll to serve expandable display ad formats on its buying platform.
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H&M launches Android ecommerce app
Thu, 7 Apr 2011
H&M has launched an Android version of its mobile app after its iPhone version generated 2.5m downloads in seven months.
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Premier Inn's mobile app revenues top £1m
Thu, 7 Apr 2011
Premier Inn has generated over £1m in revenues since launching its suite of smartphone apps in January.
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BA sends offers via SMS to better reach its frequent flyers
7 April 2011
British Airways is seeking to attract higher numbers of frequent flyers via an SMS-based CRM campaign.
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O2 optimises home page for mobile access to boost CRM
7 April 2011
Telefónica-owned O2 is optimising its websites for mobile in order to ramp up its CRM capabilities and drive its mobile commerce revenues.
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French Connection appoints AKQA to mould attribution model
Wed, 6 Apr 2011
French Connection Group has appointed AKQA Media as its search agency on both sides of the Atlantic as part of its bid to build an attribution model.
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Qello sources classic gigs from Eagle Rock for cloud service
Wed, 6 Apr 2011
Multimedia firm Eagle Rock Entertainment will supply cloud-based music provider Qello with live concert footage, including The Rolling Stones, Queen and The Doors.
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Microsoft hires BBC News' Clifton to head MSN content
Tue, 5 Apr 2011
Microsoft has appointed ex-BBC editor Pete Clifton as executive producer for MSN UK as part of its bid to rival mainstream news outlets.
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New Look rolls out mobile commerce site
Tue, 5 Apr 2011
New Look has launched its first mobile site in anticipation of access via smartphones overtaking PCs this year.
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Google readies $900m bid for Nortel patents
Tue, 5 Apr 2011
Google is preparing a bid of up to $900m (£558.5m) for legal patents to safeguard against potential future lawsuits over its Android ecosystem.
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Flirtomatic updates app with location features
Mon, 4 Apr 2011
Mobile social gaming service Flirtomatic has launched its first GPS-enabled iPhone app so users can interact with other members nearby.
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Are marketers as convinced of SMS marketing as operators?
Mon, 4 Apr 2011
SMS marketing promises to make a comeback in the next few months – if mobile operators are to be believed.
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Facebook lets members pay for TV show phone votes with Credits
Mon, 4 Apr 2011
Facebook has struck a deal with Mobile Interactive Group to let TV viewers buy votes using its virtual currency Facebook Credits.
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Trinity Mirror produces premium royal wedding app
Fri, 1 Apr 2011
Trinity Mirror has launched a premium royal wedding app featuring content from monarchy experts.
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UK mobile users spend over £0.5bn a year via apps
Fri, 1 Apr 2011
UK smartphone users are collectively spending £581m a year via mobile apps.
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Samsung and Visa to roll out mobile payments
Thu, 31 Mar 2011
Samsung and Visa will partner for a mobile payments service using near-field communications technology ahead of the London 2012 Olympics.
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Microsoft files complaint against Google with EC
Thu, 31 Mar 2011
Microsoft has filed a formal complaint with the European Commission as part of the regulator’s investigation into Google’s dominance of the search market.
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AMREF highlights African women's issues via Facebook
Thu, 31 Mar 2011
African development charity AMREF has launched a social media campaign in the run-up to Mother’s Day to raise awareness and funds for women’s causes on the continent.
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Cover story: FMCGs regain their taste for mobile marketing
31 March 2011
UK mobile operators are accelerating their marketing initiatives as ads sent via SMS and MMS become increasingly important for brands including Coca-Cola, Domino’s, Burger King and Marks & Spencer.
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Premium rate back thanks to success of self-regulation
31 March 2011
Self-regulation of providers in the premium rate services (PRS) market is regaining broadcasters’ confidence, aiding the revival of participation TV.
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Crabtree & Evelyn kicks off five-year digital marketing plan
31 March 2011
Crabtree & Evelyn has launched the first phase of a five-year marketing strategy that will see it use digital channels to attract new audiences.
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ITN creates mobile app for royal wedding
31 March 2011
ITN Productions is to launch a royal wedding-themed mobile app ahead of Prince William and Kate Middleton’s marriage.
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NHS Trust rolls out iPhone app to monitor mental health
31 March 2011
Gloucester-based health authority 2gether NHS Foundation Trust has created a mobile app to promote awareness of mental health issues.
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Google enables in-app billing for Android
Wed, 30 Mar 2011
Google has launched an in-app billing service for Android developers to enhance monetisation opportunities for the platform.
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Ebay and Domino's run location-based campaign
Tue, 29 Mar 2011
Ebay has teamed up with Domino’s Pizza to launch an online, geo-targeted ad campaign that will let users pay for orders via their PayPal accounts.
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Amazon unveils music streaming service
Tue, 29 Mar 2011
Amazon is to make its first foray into music streaming with cloud-based music services for web and Android mobile devices.
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All still to play for in the m-commerce race
Mon, 28 Mar 2011
Ex-M&S chief Sir Stuart Rose’s arrival at the little known Mobile Money Network shows there’s no foregone conclusion as to who will control the m-commerce sector.
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Sir Stuart Rose joins Mobile Money Network
Mon, 28 Mar 2011
The Mobile Money Network has appointed ex-Marks & Spencer chief Sir Stuart Rose as a non-executive chairman ahead of its planned UK launch this year.
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Absolute Radio adds to Windows mobile app portfolio
Mon, 28 Mar 2011
Absolute Radio is to launch a live-streaming app for its Absolute 80s brand extension, its second Windows mobile app.
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Smartphone shipments to hit 653m by 2016
Fri, 25 Mar 2011
Global shipments of smartphones will hit 653m by 2016, according to forecasts by research firm Ovum.
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BlackBerry and M&S launch partners for AOL's Project Devil
Fri, 25 Mar 2011
BlackBerry and Marks & Spencer are UK launch partners for AOL’s new display ad format Project Devil.
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Mobile internet ABC1 audience to hit 13.5m in 2012
Thu, 24 Mar 2011
Mobile internet usage among UK ABC1s will grow from 10.8m to 13.5m in the 12 months to Q1 2012, according to forecasts published by Mobile Squared.
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IAB appoints new marketing head
24 March 2011
The IAB has appointed Dare group account director Sophia Haynes as its new director of marketing and communications.
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A&N Media to trial freemium model in update to Bamboozle mobile game
24 March 2011
A&N Media is to test in-app purchases as part of a mobile strategy that will also see it launch its first mobile game funded solely by ads.
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Mobile ad spend shoots up 116% to hit £83m in 2010
24 March 2011
Brands and publishers predict location-based services and improved display ad formats will boost record figures further
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Ofcom sets out 4G mobile auction terms
Wed, 23 Mar 2011
Ofcom has launched a consultation paper setting out its plans to auction off mobile spectrum to facilitate the widespread roll-out of mobile internet services.
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Apple sues Amazon over 'App Store'
Tue, 22 Mar 2011
Apple has launched a legal move to block Amazon from using the ’App Store’ trademark for its ’Android Appstore’, which launched in the US this week.
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Mobile ad spend grows 116% to hit £83m
Tue, 22 Mar 2011
Mobile ad spend grew 116% from 2009 to hit £83m in 2010, according to research carried out by the IAB and accountancy firm PriceWaterhouseCooper.
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ESPN eyes further apps after traffic increase
Tue, 22 Mar 2011
ESPN is planning further app launches after its mobile audiences increased by almost a third from the beginning of the year.
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Social networks are already mobile
Mon, 21 Mar 2011
Facebook’s purchase of mass-market app developer Snaptu shows social media’s migration towards mobile is well and truly under way.
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Debenhams launches mobile apps after iPhone sales top £1m
Mon, 21 Mar 2011
Debenhams’ iPhone app has generated almost £1m in sales since launch last October, and the company is launching further transactional apps for Android and Nokia phones.
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Facebook buys app developer Snaptu
Mon, 21 Mar 2011
Facebook has agreed to purchase mobile app developer Snaptu in a deal reported to be worth up to $70m (£43.1m), ahead of plans to launch Facebook apps designed for “virtually every mobile phone”.
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Rovio plans US IPO
Mon, 21 Mar 2011
Angry Birds publisher Rovio Mobile said it generated €5m (£4.4m) in sales in the second half of 2010, as it revealed initial public offering plans.
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Mobile to drive affiliate marketing spend
Thu, 17 Mar 2011
Mobile will lead to an overall increase in digital marketing spend on affiliate networks this year despite the VAT increase, according to research by LinkShare.
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Sky News launches dedicated iPad app
Thu, 17 Mar 2011
BSkyB has launched its first iPad-only app for its Sky News channel, funded through a hybrid pricing model.
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O2 More racks up 2m users
Thu, 17 Mar 2011
O2’s sponsored messaging service has notched up 2m opted-in users, with some campaigns achieving response rates of over 30%.
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Cover story: Can AOL still make a splash?
17 March 2011
AOL is repositioning itself as a key destination for women as part of a shift in strategy that will see it put the brands of recent site acquisitions above its own.
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Mobile operators fortify customer retention schemes
17 March 2011
O2 and Orange are bolstering their customer incentive schemes ahead of anticipated changes in the regulatory regime of the UK mobile market.
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Outside Lane
17 March 2011
Owner: Outside Lane Agency: Klein and Klein
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IPC Media takes on Sky's mobile lead Newcombe as first director of mobile ads
17 March 2011
IPC Media has appointed its first director of mobile advertising after its Marie Claire and NME websites saw double-digit growth in mobile users over the last quarter.
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AOL debuts music sharing app on Android
Mon, 14 Mar 2011
AOL has launched a music-sharing and discovery service for mobile devices called Play by AOL Music.
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iPad predicted to hold dominance of tablet market
Fri, 11 Mar 2011
Apple commanded a 73% share of the tablet device market last quarter, according to research firm IDC.
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Rovio secures $42m to fund Angry Birds rollout
Thu, 10 Mar 2011
Angry Birds creator Rovio has confirmed first-round funding of $42m (£26m).
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Publishers risk confusion with app pricing changes
Thu, 10 Mar 2011
Publishers should practice humility rather than hubris when introducing paywalls for their mobile apps as U-turns undermine competence.
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Perform seeks £70m through partial flotation
Thu, 10 Mar 2011
Perform Group aims to raise £70m through new share issues and a minimum free float of 25% of the company through a secondary offering on the London Stock Exchange.
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BlackBerry PlayBook to offer with 7Digital music library
Thu, 10 Mar 2011
RIM’s BlackBerry PlayBook will feature 7Digital’s Music Store, as the manufacturer aims to bolster its appeal among consumer audiences.
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A&N Media offers ad-funded version of Mail Online app
10 March 2011
Mail Online publisher A&N Media has shifted from its pure subscription-based mobile strategy with an ad-funded option for its iPhone app.
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Android Market
10 March 2011
Google’s open-source Android platform may be more attractive to app developers than Apple’s, but making money from Android Market has its own set of problems
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Lyle & Scott appoints BT Expedite as it readies social media stores
10 March 2011
Men’s fashion brand Lyle & Scott is preparing to sell items via its social media channels.
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Ministry of Sound debuts app on Nokia Ovi Store
Wed, 9 Mar 2011
Ministry of Sound has debuted its transactional app on Nokia’s Ovi Store to boost its mobile presence outside the smartphone market.
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Absolute Radio apps top 1.7m downloads
Tue, 8 Mar 2011
Absolute Radio’s mobile apps have been downloaded 1.7m times since debuting on the Apple App Store at the end of 2009.
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Digital veteran England-Hall joins Syncapse
Tue, 8 Mar 2011
Ex-Razorfish CEO Stephen England-Hall has been appointed senior VP and EMEA MD of social media agency Syncapse Corp.
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BlackBerry confirms departure of CMO Pardy
Mon, 7 Mar 2011
RIM’s chief marketing officer Keith Pardy has resigned just weeks ahead of its planned entry into the tablet market.
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Digital music revenues to hit $20bn by 2015
Mon, 7 Mar 2011
Annual digital music revenues will hit $20bn (£12.3bn) by 2015, bolstered by the take-up of subscription services.
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Apple can't keep iPad ad data to itself forever
Thu, 3 Mar 2011
Many bridges have to be crossed before the iPad 2 fulfils its early promise for advertisers.
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Sportpost
3 March 2011
Owners: Sports International Agency: Cocomino
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HMV launches transactional mobile app
3 March 2011
HMV has launched a transactional mobile app in an ongoing push to boost revenues from digital channels.
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Ex-PHD director Champion joins Amobee
Wed, 2 Mar 2011
Mobile marketing agency Amobee has appointed ex-MediaCom and PHD Media director Matt Champion as new business director.
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RIM improves analytics for app developers
Tue, 1 Mar 2011
RIM has improved the analytics capabilities of its software development kit to attract more developers to its BlackBerry App World.
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MIG purchases European mobile agency
Tue, 1 Mar 2011
Mobile Interactive Group has bought European company Golden Bytes International to boost its footprint on the continent.
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Microsoft confirms April launch for top app games on Marketplace
Fri, 25 Feb 2011
Angry Birds will head a string of high-profile launches on Microsoft’s app store Windows Marketplace from next quarter.
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News Corp's The Daily tipped for Android launch
Fri, 25 Feb 2011
News Corp’s digital-only title The Daily is tipped to launch an Android app in the second quarter.
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Nokia integrates Foursquare and Qype into Ovi Maps
Thu, 24 Feb 2011
Nokia has added Foursquare and Qype to its social check-in service on Ovi Maps.
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ESPN launches Premier League highlights app on Ovi
Thu, 24 Feb 2011
ESPN has launched its Barclays Premier League highlights package as an app on Nokia’s Ovi Store, as it looks to bolster its profile as a UK sports broadcaster.
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Apple’s iAd back-track highlights the challenges ahead
Thu, 24 Feb 2011
Apple slashing its minimum iAd spend by 50% just three months after its UK launch demonstrates the scale of its challenges in the ad market.
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iPad 2 expected as Apple halves iAd minimum spend
Thu, 24 Feb 2011
Apple is to unveil the iPad 2 next week at a launch event in San Francisco, according to reports.
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ComScore and GSMA call on publishers to use mobile traffic tagging
24 February 2011
Research firm ComScore is lobbying publishing and media agency trade bodies to address concerns over the effectiveness of its Mobile Media Metrics (MMM) service.
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Tesco to consolidate mobile apps and focus on tablets
Wed, 23 Feb 2011
Tesco.com will consolidate its mobile app portfolio and focus on development for tablet devices in 2011.
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Foursquare nears 7m users
Tue, 22 Feb 2011
Foursquare is close to announcing 7m users and has rolled out a beta app for mid-range Nokia phones, according to reports.
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Ebay appoints pan-European agencies
Tue, 22 Feb 2011
Ebay has appointed Omnicom’s DDB Tribal as lead branding agency and Aegis-owned Carat as its media planning/buying partner to boost its pan-European marketing.
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Revolver Entertainment launches app for urban movie
Mon, 21 Feb 2011
Film distribution company Revolver has launched a cross-platform app to promote its latest movie Anuvahood.
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AOL VP Burns joins board of Addictive Interactive
Mon, 21 Feb 2011
AOL European senior VP Kate Burns has joined the board of social retail company Addictive Interactive.
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Mobile advertising veteran Buckley to leave Google
Mon, 21 Feb 2011
Former Mobile Marketing Association chairman Russell Buckley is to leave Google next month, five years after he joined its mobile advertising unit AdMob.
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Microsoft and Nokia have far to go to catch up with Android
Thu, 17 Feb 2011
Nokia chief Stephen Elop has declared the smartphone market a three-horse race. If that’s the case, Android is galloping ahead.
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London borough optimises site for mobile ahead of 2012 Olympics
17 February 2011
The Royal Borough of Kensington and Chelsea in London is optimising its website for mobile users ahead of next year’s Olympic Games.
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Microsoft deal will lead to large cuts at Nokia, says Elop
Fri, 11 Feb 2011
The Nokia and Microsoft partnership will result in significant cuts within the former’s R&D teams as CEO Stephen Elop aims to make the company more competitive in the smartphone market.
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INQ launches Android devices using Facebook API
Thu, 10 Feb 2011
INQ has unveiled two Android devices aimed at mobile users who want Facebook as their primary means of communication.
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Would a deal with Microsoft be anything new for Nokia?
Thu, 10 Feb 2011
Nokia will have to heed the harsh lessons of the past if its reputed Windows Phone 7 deal with Microsoft is to find success.
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Telefónica rolls out app developer programme
Thu, 10 Feb 2011
Telefónica is rolling out its mobile app developer programme O2 Litmus in a bid to rival Apple’s App Store and Google’s Android Market.
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UK has higher use of mobile media than Europe or US
10 February 2011
The UK was the leading European mobile media market in December, with 46% of mobile users (22.2m) accessing content on their phones.
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Mobile in agencies
10 February 2011
With Google’s Eric Schmidt championing mobile in 2011, digital agencies are taking note and focusing on the platform
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Rail Europe
10 February 2011
Owner: Rail Europe Agency: Design UK
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O2 to apply for e-money licence to allow mobile cash transfers
10 February 2011
O2 is to apply for an e-money licence in its ongoing bid to extend the brand beyond mobile following a change in regulatory conditions.
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O2 Media head of sales Henderson leaves for own startup
Wed, 9 Feb 2011
Shan Henderson has quit as O2 Media’s head of sales to launch his own mobile advertising business.
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Mecca Bingo creates prize-giving app
Wed, 9 Feb 2011
Mecca Bingo has launched a mobile app that lets users play customers online and win cash prizes from their phone.
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Renault revives Va Va Voom for latest campaign
Tue, 8 Feb 2011
Renault has revived the ‘Va Va Voom’ strapline in its latest Clio ads for a campaign that features celebrities including Audrey Hepburn, Dita Von Teese and Marlon Brando.
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Last.fm to start charging for mobile music streaming
Tue, 8 Feb 2011
Last.fm will make mobile streaming a premium service from next week, according to the company’s blog.
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HTC purchases mobile video firm Saffron Digital
Tue, 8 Feb 2011
Mobile phone manufacturer HTC has acquired UK mobile video specialist Saffron Digital for a reported fee of $48.5m (£30.1m).
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Five sticks with MIG for mobile services
Mon, 7 Feb 2011
Five has extended its contract with Mobile Interactive Group to power all its mobile services.
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Nokia CEO Elop to cut executive board in half
Mon, 7 Feb 2011
Nokia chief Stephen Elop is to dismiss up to half the company’s executive board in a bid to reverse its ailing fortunes, according to reports.
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AOL buys The Huffington Post blog for $315m
Mon, 7 Feb 2011
AOL has made its second high-profile purchase of the year, buying US lifestyle and political blog The Huffington Post for $315m (£195.2m).
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RIM enables in-app payments for BlackBerry apps
Fri, 4 Feb 2011
RIM has updated its BlackBerry App World to offer in-app payment services to developers in a bid to rival the Apple App Store.
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Mobile operators fight back to avoid becoming dumb pipes
Thu, 3 Feb 2011
Since the launch of the Apple App Store, operators have been on the back foot. But contactless payments plans show they’re not resigned to defeat.
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Data use boosts Vodafone revenues
Thu, 3 Feb 2011
Vodafone’s mobile data revenue for the three months to 31 December 2010 rose 27.2% year on year to £1.3bn, due to increased sales of smartphones.
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Visa partners with Monitise to develop mobile payments
Thu, 3 Feb 2011
Visa has penned a deal with mobile money firm Monitise to develop contactless payments across Europe.
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Cover story: Top brands put mobile payments on the fast track
3 February 2011
Lloyds TSB, Pret A Manger and Tesco are kicking off near-field communication (NFC) initiatives as the contactless payment market – predicted to be worth £102bn by 2015 – nears mass-market adoption.
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Gav Thompson, O2
3 February 2011
O2’s head of brand innovation Gav Thompson aims to transform the company at its very core, and hopes his O2 Learn education scheme will help with this transition
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Mobile operators co-operate for trial of 3G-based broadcasting technologies
3 February 2011
O2, Orange and Vodafone have kicked off a joint pilot scheme using new technology to deliver broadcast services, such as mobile TV, using their existing 3G networks.
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Over 75,000 fans enter Nike global football talent search
3 February 2011
Nike has revealed that its global talent search generated over 75,000 entries from 41 countries and 3.5m YouTube views.
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Google enables location check-in on Latitude
Wed, 2 Feb 2011
Google has introduced check-in capability to its Latitude mobile service, pitting it squarely against services such as Facebook Places and Foursquare.
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Digital sales slow EA Games' declining revenues
Wed, 2 Feb 2011
EA Games’ digital sales during the last quarter were up 39% year on year, totalling $195m (£120.2m).
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Mobile ad firm StrikeAd secures funding from eValue
Tue, 1 Feb 2011
Mobile advertising firm StrikeAd has received first-round funding and appointed digital industry veterans Stephen Taylor and Reza Behnam to its board.
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More Android than Symbian smartphones sold in Q4
Tue, 1 Feb 2011
Smartphones using Google’s Android platform became the most popular during the last quarter, according to analyst house Canalys.
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AOL completes Goviral acquisition for $74m
Mon, 31 Jan 2011
AOL Europe has continued its expansion drive by completing its acquisition of video distribution network Goviral for $74.1m (£46.7m).
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Facebook reveals UK launch partners for Deals
Mon, 31 Jan 2011
Debenhams, O2 and Starbucks will be among the first UK brands to launch campaigns on Facebook Deals.
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Mobile ad network Velti raises $150m
Mon, 31 Jan 2011
Mobile ad network Velti has raised over $150m (£94.5m) in an initial public offering in the US.
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Rapping ad boosts Yeo Valley sales 15%
Fri, 28 Jan 2011
Organic food producer Yeo Valley saw a 15% year-on-year increase in sales during the last quarter on the back of its integrated Live In Harmony campaign.
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Retailers open up to the value of mobile commerce
Thu, 27 Jan 2011
The £1m worth of sales generated on ASOS’s mobile site last month shows m-commerce is finally coming into fashion with brands beyond the usual suspects.
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Cover story: Fashion etailers lead charge into mobile shopping
27 January 2011
Fashion retailers including ASOS and Net-a-Porter are poised to ramp-up mobile commerce activity in 2011 as consumer demand exceeds expectations. ASOS has revealed it made more than £1m from its mobile site in December alone.
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Yahoo confirms job cuts amid declining revenues
Wed, 26 Jan 2011
Yahoo has confirmed a 1% cut in its global workforce after revealing a 4% dip in revenues over the last three months of 2010.
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Apple expected to add NFC to mobile devices
Wed, 26 Jan 2011
Apple will introduce near-field communication (NFC) capabilities into the next generation of its iPhone and iPad later this year, according to reports.
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O2 to launch public Wi-Fi network
Wed, 26 Jan 2011
O2 has announced plans to launch a countrywide public Wi-Fi network in a co-ordinated bid to support the use of smartphones and tablet devices.
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Sony rolls out cloud music service to smartphones
Tue, 25 Jan 2011
Sony is to roll out its cloud-based music subscription service to smartphones including the iPhone and Android, according to reports.
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Rough Guides location-based app launches on Nokia Ovi Store
Mon, 24 Jan 2011
Rough Guides is to launch more than 200 paid-for location-based mobile apps on Nokia’s Ovi Store in a bid to boost its popularity with travellers.
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MIG launches mobile platform for TV voting
Mon, 24 Jan 2011
Mobile Interactive Group has launched a mobile voting platform in a bid to boost broadcasters’ confidence in text-voting services.
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Vodafone claims 100,000 UK music subscribers
Mon, 24 Jan 2011
Vodafone has more than 100,000 UK customers paying for its subscription music service Music Unlimited.
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Apple App Store hits 10bn downloads
Mon, 24 Jan 2011
Apple’s App Store has reached 10bn downloads, with UK-based Neon Play generating the milestone transaction.
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News Republic app launches on iPhone
Thu, 20 Jan 2011
Mobiles Republic has globally launched its News Republic app on the iPhone after generating 200,000 downloads on the Android Market.
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Why mobile marketers should go for gold in 2012
Thu, 20 Jan 2011
Major sporting tournaments are usually accompanied by major branding campaigns. With two such events scheduled for 2012, I expect mobile to come into its own as a marketing medium.
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Facebook launches mobile app for non-smartphones
Thu, 20 Jan 2011
Facebook has launched a mobile app that works specifically on mid-market ’feature’ phones in a bid to increase its popularity in emerging markets.
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A&N Media puts MailOnline app onto Android
20 January 2011
A&N Media’s mobile division A&N Mobile & TV is poised to launch an Android version of its MailOnline app as it ramps up its third-party app publishing strategy.
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O2 aims to increase awareness with education scheme
20 January 2011
O2 has invested more than £300,000 in education initiative O2 Learn, in a bid to promote awareness of its brand via online communities.
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Orange plans mobile content for UEFA Euro 2012
Wed, 19 Jan 2011
Orange is to sponsor the UEFA Euro 2012 Championships as part of a pan-European deal spanning 11 countries, including the UK.
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Nokia drops unlimited music service
Tue, 18 Jan 2011
Nokia has pulled the plug on its music offering Ovi Music Unlimited, which bundles free music tracks into the price of a handset.
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Apple’s Jobs confirms leave of absence
Mon, 17 Jan 2011
Apple CEO Steve Jobs is to take medical leave of absence, with COO Tim Cook taking charge of the company’s day-to-day running.
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The Beatles reach 5m downloads on iTunes
Mon, 17 Jan 2011
Sales of Beatles tracks on iTunes have topped 5m since becoming available last November, according to Apple.
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M&S offers coupon through O2's location marketing service
Mon, 17 Jan 2011
Marks & Spencer has signed up to O2’s location-based marketing service You Are Here, which sends promotional mobile messages to O2’s customers.
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UK tops European use of mobile internet among young
Mon, 17 Jan 2011
The UK is the leading market for mobile internet use in Europe, according to a study by Nielsen.
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City AM to charge for mobile apps
Fri, 14 Jan 2011
City AM has confirmed its first mobile apps will be paid for, despite its website and hard copies being ad funded.
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First Direct launches transactional mobile app
Fri, 14 Jan 2011
First Direct is the first UK bank to launch a transactional mobile app that lets customers transfer funds between accounts.
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Premier Inn launches transactional mobile app
Fri, 14 Jan 2011
Premier Inn has launched a transactional mobile app that lets users view availability of rooms in real time.
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BBC closes WML mobile site
Fri, 14 Jan 2011
The BBC has closed the WML version of its mobile page, claiming traffic has dropped massively during the last two years.
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MediaCom's Bardega moves to mobile agency
Thu, 13 Jan 2011
MediaCom head of digital Stefan Bardega has announced his departure to head mobile creative agency Ubinow.
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T-Mobile data cap fiasco highlights industry-wide problems
Thu, 13 Jan 2011
T-Mobile’s climbdown on capping its mobile internet tariffs for existing subscribers leads me to question how this will affect the public’s perception of the mobile internet.
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Microsoft contests Apple's bid to trademark 'app store'
Thu, 13 Jan 2011
Apple and Microsoft are locked in a dispute after the former’s attempt to trademark the term ’app store’, according to reports.
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T-Mobile reinstates data cap terms for existing customers
Thu, 13 Jan 2011
T-Mobile has backed down on its revised mobile internet packages following a wave of protest from customers and bloggers.
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House of Fraser joins pilot location marketing scheme
13 January 2011
House of Fraser is ramping up its mobile strategy by taking part in a pilot location-based ad campaign and launching a new mobile site.
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Google builds mobile team to showcase ad opportunities in Europe
13 January 2011
Google is bolstering its European mobile sales team in a bid to promote its mobile ad channels, such as geo-targeting, to brands and agencies.
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O2 Media hires ex-AOP chair Cole to engage with brands across Europe
13 January 2011
O2 has appointed ex-AOP commercial committee chairman Gary Cole as commercial director of O2 Media.
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Digital Chocolate debuts Android game apps on GetJar
Wed, 12 Jan 2011
Social games publisher Digital Chocolate has debuted Android versions of its hit titles Millionaire City and MMA Pro Fighter on independent app store GetJar.
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Android Market growth rate outstrips Apple App Store
Tue, 11 Jan 2011
The number of iPhone apps available via the Apple App Store doubled to 300,000 during 2010, but Google’s Android Market is growing at a faster rate, according to a report from Distimo.
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ESPN to revamp cricket site ahead of World Cup
Tue, 11 Jan 2011
ESPN is poised to revamp its specialist website ESPNcricinfo in the run-up to the Cricket World Cup.
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Guardian poised to launch app subscription strategy
Tue, 11 Jan 2011
Guardian News & Media has confirmed it will kick off its mobile subscription strategy this week, according to reports.
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British Library showcases rare documents in first mobile app
Mon, 10 Jan 2011
The British Library has launched its first mobile app to reach a global audience and increase its contact with digital media users.
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Mac App Store hits 1m downloads in first day
Mon, 10 Jan 2011
Downloads on Apple’s Mac App Store topped 1m within 24 hours of its commercial launch, according to the company.
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Two in five Twitter posts made via mobile
Mon, 10 Jan 2011
Over 40% of all Twitter posts are made via a mobile phone, according to the company’s CEO Dick Costolo.
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Apple launches Mac App Store
Thu, 6 Jan 2011
Apple has launched its desktop app outlet Mac App Store with more than 1,000 free and paid-for apps from brands including Ancestry.com and software firm Autodesk.
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Ad-funded games to hit $900m by 2015, claims Juniper
Thu, 6 Jan 2011
Ad spend within mobile games will increase ten-fold to hit $900m (£578.6m) by 2015, according to Juniper Research.
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Even as mobile marketing grows, search will still be king
Thu, 6 Jan 2011
My email inbox has been flooded with predictions from analyst houses and technology vendors on how the mobile marketing industry will pan out in 2011.
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Amazon opens developer portal for Android app store
Thu, 6 Jan 2011
Amazon has created a developer portal ahead of the launch of its forthcoming Android app store.
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Mobile ad network Millennial Media raises $27.5m
Thu, 6 Jan 2011
Mobile ad network Millennial Media has raised $27.5m to finance further acquisitions and boost its global expansion.
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Tourism app offers money off Australia flights
6 January 2011
Tourism Western Australia and Malaysia Airlines have paired to offer discounted flights to iPhone users who have downloaded the Explore Western Australia app.
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2011: The year ahead in Mobile
6 January 2011
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Domino's reports over £1m of mobile orders in Q4
Wed, 5 Jan 2011
Domino’s Pizza is poised to launch an Android app having processed more than £1m worth of orders via its iPhone app since it launched in September.
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Scvngr confirms $15m investment
Wed, 5 Jan 2011
Mobile social gaming service Scvngr has raised $15m (£9.64m) in a funding round led by European venture capital firm Balderton Capital.
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December mobile shopping peaks on Boxing Day
Tue, 4 Jan 2011
Mobile commerce activity for December 2010 peaked on Boxing Day, according to research from mobile marketplace Adfonic.
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Groupon seeks $950m in funding after dismissing buyout
Tue, 4 Jan 2011
Online discount service Groupon is set to raise $950m (£610.1m) in funding just weeks after it turned down a reported multi-billion-dollar takeover offer from Google, according to reports.
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Museum of London app debuts on Android Market
Mon, 20 Dec 2010
The Museum of London’s Streetmuseum augmented reality app has debuted on Android Market after its iPhone version was downloaded more than 120,000 times.
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Yahoo redundancies set to cost it $34m
Mon, 20 Dec 2010
Yahoo’s layoff of over 4% of its workforce is to cost the company more than $34m (£21.9m) in severance payments, according to reports.
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Illegal music downloads still outweigh legal sevices
Mon, 20 Dec 2010
Digital music downloads account for over a fifth of legal music sales in the UK, but over 76% of all music downloads are illegal, according to the BPI.
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Man City to design app with fans' input
Mon, 20 Dec 2010
Manchester City FC has announced plans to launch an iPhone app co-created by fans.
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Apple confirms Mac App Store launch date
Fri, 17 Dec 2010
Apple has confirmed 6 January as the global launch date of its Mac App Store for PCs.
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Ebay boosts mobile team with acquisition of Critical Path
Fri, 17 Dec 2010
Ebay has bought mobile app developer Critical Path for an undisclosed sum to ramp up its mobile commerce activity.
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AOL buys content-sharing firm Pictela
Thu, 16 Dec 2010
AOL has bought content-sharing company Pictela for an undisclosed sum to boost its credentials as a display advertising platform.
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Nokia files legal claims against Apple in UK
Thu, 16 Dec 2010
Nokia has filed claims against Apple in the UK High Court suggesting the iPhone, iPad and iPod Touch infringe its intellectual property patents.
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The race is on to bring NFC into the limelight
Thu, 16 Dec 2010
Mobile payments are set to hit the mainstream as operators and handset providers engage in a race to be first to market with NFC technology. But what opportunities does this pose for marketers?
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CNN switches to ad-funded apps with iPad launch
Thu, 16 Dec 2010
CNN has launched a free version of its iPad app and has standardised its global pricing model favouring an ad-funded strategy.
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MSN uses ESPN content to refresh sports channel
Thu, 16 Dec 2010
Microsoft has revamped its online sports coverage following an agreement with ESPN to integrate the broadcaster’s content into the MSN sport channel.
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Saracens rugby club uses mobile to boost ticket sales
Thu, 16 Dec 2010
Premiership rugby club Saracens has launched a series of text-to-win competitions in a bid to boost engagement with fans and drive ticket sales.
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Cover story: Mobile metric not answering agencies’ needs
16 December 2010
The GSMA’s bid to establish a common ad currency on mobile has failed to have the impact initially hoped for by the online industry, with agencies claiming it still falls short of their requirements.
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The Hermitage Hotel
16 December 2010
Owner: The Hermitage Hotel Agency: DSM Design
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O2 recruits for financial services unit to popularise NFC payments
16 December 2010
O2 is bolstering its financial services unit with the recruitment of 14 staff in a bid to popularise mobile contactless payments ahead of the London 2012 Olympics.
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Orange to add Microsoft and Nokia mobile app stores to its handsets
16 December 2010
Orange will co-brand its mobile app shop with Microsoft and Nokia from early next year in an unprecedented bid to convince brands to increase their mobile marketing activity.
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One in five Brits only go online via mobile
Wed, 15 Dec 2010
Over 20% of UK mobile internet users only access the web via their handsets, according to a study by On Device Research.
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O2 campaign raises funds for youth charity
Wed, 15 Dec 2010
O2 has launched an integrated campaign to encourage its 9.2m subscribers to raise funds for youth charities in the run-up to Christmas.
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TfL updates portal to aid app developers
Tue, 14 Dec 2010
Transport for London has updated its online portal to simplify how third-party developers can publish travel-themed mobile apps based on its information.
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192 launches iPhone app
Tue, 14 Dec 2010
Directory services company 192 has debuted on the Apple App Store with an app containing 50m records.
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Yahoo adds further mobile ad formats
Mon, 13 Dec 2010
Yahoo has launched three mobile ad formats to capitalise on changing TV viewing habits and increased use of tablet devices.
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ITV and Channel 4 catch-up to launch on PS3 this week
Mon, 13 Dec 2010
ITV and Channel 4 content will be available on the Sony PlayStation3 from later this week.
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Apple lists top apps of 2010
Fri, 10 Dec 2010
Angry Birds, The Times and Hipstamatic are listed as top performers in Apple’s iTunes Rewind chart for 2010, which records some of the most popular downloads from its App Store.
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Android device activations reach 300,000 a day
Thu, 9 Dec 2010
Google is activating more than 300,000 Android devices a day, according to its VP of mobile platforms Andy Rubin.
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Can Orange rival Google as a route to market?
Thu, 9 Dec 2010
Orange yesterday revealed its latest plan to bridge the gap between brands’ mobile apps and the mass market, but does this spell the end for outlets such as Android Market?
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Orange to revise mobile internet tariffs as data traffic rockets
Thu, 9 Dec 2010
Orange will adjust its mobile internet price plans due to an expected surge in traffic over the next two years, according to the group’s CEO Stephane Richard.
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Sony Ericsson and LG to spend record amounts on digital
9 December 2010
LG and Sony Ericsson are planning to invest record amounts of their marketing budgets in digital next year in order to further boost their profiles and to take on larger competitors, such as Samsung.
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FT opens iPad app to multiple sponsors as business readers grow
9 December 2010
The Financial Times has revised the sponsorship packages of its iPad app to take advantage of the growing number of business people using mobile devices to access the web.
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Orange announces mobile app initative
Wed, 8 Dec 2010
Orange Group has announced a new service that lets brands and developers sell mobile apps across to its 32m customers worldwide.
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Android fastest growing mobile platform in US
Wed, 8 Dec 2010
Android’s share of the US smartphone market leaped 6.5 percentage points to 23.5% in the three months to October, according to ComScore’s latest MobiLens data.
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Google revives Nexus brand
Tue, 7 Dec 2010
Google is to refresh its Nexus mobile brand with the launch of its latest handset, the Nexus S.
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Zenith forecasts 2010 online spend will near £40bn
Mon, 6 Dec 2010
ZenithOptimedia predicts online ad spend for 2010 will hit $61.8bn (£39.4bn), representing 14% of total ad expenditure.
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AOL considers merger with Yahoo
Mon, 6 Dec 2010
AOL is exploring plans to break up the company and possibly merge its web properties with Yahoo, according to reports.
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Google bid to buy Groupon fails
Mon, 6 Dec 2010
Google’s bid to purchase online discount service Groupon for a reputed $6bn (£3.83bn) has ended without success, according to reports.
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IMRG predicts Christmas online sales revenue of £12.4bn
Fri, 3 Dec 2010
The number of people buying Christmas presents online will increase by more than 25% this year, with revenue figures set to reach £12.4bn, according to retail trade body the IMRG.
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Can publishers pull off the freemium balancing act?
Thu, 2 Dec 2010
Publishers will have to exercise caution over charging mobile app users to access their content while it remains free on the web.
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Yahoo ranks top ten mobile searches
Thu, 2 Dec 2010
Sports, celebrities and current affairs dominate the list of top ten mobile search terms on Yahoo for 2010.
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Telegraph weighs up pricing models for mobile strategy
2 December 2010
Telegraph Media Group is reassessing its mobile strategy following an overhaul of its mobile teams.
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Nokia hopes social commerce will get it back in the game
2 December 2010
Nokia has placed social commerce and Facebook Credits at the forefront of its bid to seize smartphone market share from Apple and Google.
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Samsung uses location-based ads to promote Galaxy Tab
2 December 2010
Samsung is targeting business travellers with a location-based video ad campaign to promote its iPad-rival the Galaxy Tab in the run-up to Christmas.
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Homebase debuts transactional iPhone app
Wed, 1 Dec 2010
Homebase has launched its first transactional mobile app after seeing a 600% increase in online traffic from phones in the past year.
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Microsoft eyes further VOD deals for Xbox
Tue, 30 Nov 2010
Microsoft is preparing to launch a paid-for video-on-demand service to be streamed via its Xbox video console, according to reports.
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Auto Trader adds user reviews to site
Mon, 29 Nov 2010
Auto Trader has upgraded its website to let readers post their own reviews of the vehicles on offer, in a bid to boost engagement with its specialist audience.
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Time Out releases city guide premium mobile apps
Mon, 29 Nov 2010
Time Out has launched a trio of premium location-based travel guide apps as it boosts its mobile strategy.
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One in ten UK consumers will buy Christmas presents via mobile, finds Tesco
Mon, 29 Nov 2010
Tesco Direct has released research claiming that 10% of UK consumers will do their Christmas shopping on their mobiles.
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Holidaymakers keen to make travel plans via mobile apps
Mon, 29 Nov 2010
Almost half of all holidaymakers would prefer to use a sponsored mobile app to plan their vacations and seek recommendations, according to media agency Total Media.
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Microsoft's Windows Marketplace reaches 3,000 apps
Fri, 26 Nov 2010
Microsoft’s app store Windows Marketplace has more than 3,000 apps and saw an 80% increase in the number of registered developers since September, the company has revealed.
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Quarter of all mobiles sold in 2011 will be smartphones
Fri, 26 Nov 2010
Smartphones will account for over a quarter of all mobiles sales in 2011, according to Informa Telecoms & Media.
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Will Apple ease its stranglehold on iAd?
Thu, 25 Nov 2010
Apple’s control over its App Store sees it as one of digital’s last walled gardens, but can it apply the same principles as it enters the ad game?
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Glenfiddich sponsors ESPN's Ashes online coverage
Thu, 25 Nov 2010
Whisky brand Glenfiddich has been named as exclusive sponsor of the Ashes coverage on ESPN’s cricket website.
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IAB finds search is driving agencies’ moves into mobile
25 November 2010
Mobile advertising will make up 11% of total digital ad spend by 2012, with one in five integrated campaigns (19%) featuring a mobile ad element, according to research by the IAB.
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Cover story: Is Apple pricing itself out of mobile ads?
25 November 2010
Apple risks losing mobile ad business if it maintains iAd’s current pricing structure following next month’s launch, the industry has warned.
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Good Mobile Phones
25 November 2010
Owner: Noname Media Agency: in-house
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A&N Media app division kicks off with brand extensions for Metro freesheet
25 November 2010
A&N Media is exploring new revenues models as part of its mobile app publishing business Metro Apps.
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MyVoucherCodes offers localised discounts via iPhone app
Wed, 24 Nov 2010
MyVoucherCodes has launched a localised version of its website and a mobile app to improve its offering to smaller merchants.
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Nokia appoints head for unified marketing department
Wed, 24 Nov 2010
Nokia has appointed Jerri DeVard as its first CMO and VP of marketing and communications as the company attempts to revive its fortunes in the high-end smartphone market.
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Aviva app aims to ease making claims
Wed, 24 Nov 2010
Insurance firm Aviva has launched a mobile app to help customers manage claims more quickly.
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Everything Everywhere hands brands' media activity to Group M
Wed, 24 Nov 2010
T-Mobile has appointed MediaCom to handle its digital activity as parent company Everything Everywhere seeks to “improve efficiencies” by consolidating all media activity within one group.
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Samsung sells 600,000 Galaxy Tabs in first month
Tue, 23 Nov 2010
Samsung has sold 600,000 of its Android-based Galaxy Tab tablets in more than 30 markets since its official launch less than a month ago, according to the company.
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Google looks to buy Groupon
Mon, 22 Nov 2010
Google is understood to be in discussions to purchase online coupon company Groupon in a deal that could cost upwards of $3bn (£1.87bn).
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News Corp to launch iPad-only newspaper
Mon, 22 Nov 2010
News Corporation will launch an iPad-only newspaper title in the US by the end of this month, according to reports.
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Rough Guide debuts on Apple App Store
Mon, 22 Nov 2010
Rough Guides has debuted on the Apple App Store with the launch of its World Lens app.
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Yahoo integrates GetJar apps into mobile search
Fri, 19 Nov 2010
Yahoo is the first search provider to integrate GetJar’s portfolio of mobile apps into its mobile search results.
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Nokia Ovi downloads top 3m a day
Thu, 18 Nov 2010
Downloads from Nokia’s Ovi Store have topped 3m a day, according to the Finnish handset maker.
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Will Nokia drive mobile payments to the mass market?
Thu, 18 Nov 2010
This week’s announcements surrounding NFC payments from both Google and Nokia suggest that contactless payments are ready to go mainstream.
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Apple confirms European iAd launch partners
Thu, 18 Nov 2010
Apple has confirmed 12 brands, including L’Oréal, Louis Vuitton, Perrier and Unilever, as European launch partners for its mobile ad network iAd.
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Tesco plans social media campaigns to engage shoppers
18 November 2010
Tesco is ramping up its social media activity, with units from within the business, including Tesco Bank, preparing to boost their promotional campaigns on Facebook and Twitter.
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Yahoo turns to partnerships in a bid to raise its popularity with users
18 November 2010
Yahoo plans to abandon high-profile purchases, such as that of Flickr, in favour of partnering with content and service providers.
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Nick Lansley, Tesco.com
18 November 2010
Nick Lansley, head of R&D at Tesco.com, sees mobile as the key to engaging Tesco’s time-poor customers, and is also looking at promoting aspirational products via social media
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AOL gets back into premium services with social media monitor launch
18 November 2010
AOL is launching its first premium service in more than four years in a bid to further diversify its revenue streams, with an increased emphasis on paid-for services.
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ESPN cuts ad space on Soccernet to get more for sponsors
18 November 2010
ESPN is revamping its Soccernet site to include less ad inventory as it aims to enhance sponsorship opportunities for brands in its battle to gain market share from Sky Sports.
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AOL Europe's director of media departs
Wed, 17 Nov 2010
AOL’s Julian Downing has left his role as European director of media just six months since joining the outfit (nma.co.uk 5 May 2010).
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TeePee Games launches to aid mobile games discovery
Wed, 17 Nov 2010
Mobile games veteran Tony Pearce has launched a company to help users of social networks discover new gaming titles.
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Trade bodies form mobile commerce committee
Wed, 17 Nov 2010
The IAB, retailer trade body IMRG and interactive media association AIME have formally announced their joint leadership body aimed at providing best practice in the mobile commerce sector, as previously revealed in new media age (nma 28 October 2010).
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Microsoft offers seasonal SEO guidance
Wed, 17 Nov 2010
Microsoft Advertising has launched a combined SEO and retargeting package called Right to your door to bolster its appeal to etailers in the run-up to Christmas.
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T-Mobile strikes new deals for Night In loyalty scheme
Tue, 16 Nov 2010
T-Mobile is extending its Night In customer loyalty programme through deals with karaoke service Lucky Voice and a further Facebook campaign with existing partner Blockbuster.
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Zuckerberg expected to announce Facebook email
Mon, 15 Nov 2010
Facebook is expected to launch an email service at a media event hosted by CEO Mark Zuckerberg at its Palo Alto headquarters today.
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Apple to reveal first European iAd partners
Mon, 15 Nov 2010
Apple is set to unveil the first brands to launch European campaigns on its iAd network this week.
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O2 sees 40% click-through from location-based campaign
Thu, 11 Nov 2010
O2’s latest location-based ad campaign has achieved a 40% click-through rate, according to mobile mapping service Navteq.
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Mobile is muted in Internet Week discussions
Thu, 11 Nov 2010
Europe’s inaugural Internet Week is garnering interest among the digital ad industry, but the phrases ‘mobile marketing’ and ‘mobile advertising’ are oddly muted.
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BT Vision to include BBC iPlayer
Thu, 11 Nov 2010
BT is to launch the BBC iPlayer on its BT Vision service from next month in a phased rollout to be completed by April.
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Operators predict coupon messaging will dominate mobile marketing
Thu, 11 Nov 2010
Coupons issued via SMS and MMS will be the dominant form of mobile marketing by 2015, according to 61% of people surveyed by messaging company Airwide Solutions.
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Media owners turn to subs-based pricing models for mobile apps
11 November 2010
Media-owners including TV production company Keo Digital and Guardian News & Media (GNM) are the latest to turn to subscription-based pricing models for mobile apps.
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Facebook's mobile head aims to merge mobile, social and location
11 November 2010
Facebook CEO Mark Zuckerberg last week revealed the social network has more than 200m mobile users – almost a third of its total membership.
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Tesco launches transactional mobile site
11 November 2010
Tesco has launched its first transactional mobile site as part of a drive to make all its sites compatible with smartphones, after finding 7% of its total web users were mobile.
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Orange and Barclaycard launch co-branded app
Wed, 10 Nov 2010
Orange and Barclaycard have launched a co-branded credit card app on the Apple App Store which lets users manage their online finance accounts.
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Continental Tyres runs video within app ads
Wed, 10 Nov 2010
Continental Tyres has launched its first in-app ad campaign with video to promote its winter tyres range.
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Shazam debuts on GetJar app store
Tue, 9 Nov 2010
Music recognition service Shazam is to debut on independent app store GetJar in a bid to further its reach among mobile users.
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VW launches integrated campaign for Caddy model
Tue, 9 Nov 2010
Volkswagen has launched an integrated campaign to promote its newest commercial vehicle from the Caddy range.
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Internet use drives Vodafone revenues above £22bn
Tue, 9 Nov 2010
Vodafone Group revenues grew 3.9% year on year to £22.6bn in the six months to September, based on increased demand for mobile internet services.
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ASOS half-year profits up 59%
Mon, 8 Nov 2010
ASOS’s pre-tax profits for the first half of 2010 increased 59% year on year to £7m, as it further increased its international expansion.
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AOL gets outside advice on Yahoo takeover
Mon, 8 Nov 2010
AOL has hired external advisors to consider a bid for its rival internet portal Yahoo, according to reports.
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Tesco begins optimising sites for smartphones
Mon, 8 Nov 2010
Tesco has launched its first transactional mobile website as part of a drive to make all its sites compatible with smartphones, after finding that 7% of its total web users were mobile.
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Gok Wan fronts fashion mobile app for women
Fri, 5 Nov 2010
TV fashion guru Gok Wan is launching the first in a series of premium mobile apps for women.
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Times launches iPad app for science magazine Eureka
Fri, 5 Nov 2010
The Times has launched another paid-for iPad under its monthly magazine brand Eureka, featuring unique content as well as audio and video.
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Guardian switches mobile app to subscription
Thu, 4 Nov 2010
Guardian News & Media has announced it’s switching its iPhone app from a one-off charge to a subscription model, just hours after saying its mobile site will remain ad-funded (nma.co.uk 4 November 2010).
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Guardian relaunches mobile site
Thu, 4 Nov 2010
Guardian News & Media has relaunched its mobile website to include an expanded range of stories, new design and improved search function.
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Facebook Deals needn't kill off Foursquare and co
Thu, 4 Nov 2010
Yesterday’s announcement of a mobile voucher service from Facebook demonstrates that location-based marketing can take its place in the mass market.
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Facebook unveils mobile voucher service
Thu, 4 Nov 2010
Gap and McDonald’s are two of the US launch partners for Facebook’s location-based voucher service.
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Speedy Hire
4 November 2010
Owner: Speedy Agency: Hemscott
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Ministry of Sound debuts transactional app on WP7
4 November 2010
Ministry of Sound has launched its first transactional ticketing app on Microsoft’s Windows Phone 7, viewing the platform as a viable alternative to Apple’s iTunes.
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Tesco works with set-top box subsidiary to bring online shopping to TV
4 November 2010
Tesco.com has launched a joint experiment with its electrical goods arm Technika in a bid to let shoppers update their online shopping lists through their TVs.
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EA Mobile posts slowdown in revenue growth
Wed, 3 Nov 2010
Games publisher EA has said revenue from mobile slowed in the second quarter despite an increase in its share of total earnings.
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Google trials metric for mobile click-to-call ads
Wed, 3 Nov 2010
Google is trialling a tool that lets advertisers measure how effective their mobile search ads are at generating calls.
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Mobile commerce will need the backing of all UK operators
Thu, 28 Oct 2010
The joint initiative between trade bodies the IMRG, IAB and AIME to further develop mobile commerce opportunities is heartening news.
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Findaproperty launches augmented reality iPhone app
Thu, 28 Oct 2010
Real-estate firm Findaproperty has launched an augmented reality mobile app that lets users review the properties around them.
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Orange to restage online balloon race
Thu, 28 Oct 2010
Orange is to relaunch its online balloon race Balloonacy to encourage web users to visit sites such as The Sun and NME.
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Tanya Field, Telefónica
28 October 2010
With the mobile internet slipping from the grasp of mobile operators, it’s down to Telefónica Group’s Tanya Field to make sure it offers something the likes of Apple and Google can’t
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Trade bodies unite to guide brands into mobile retail
28 October 2010
Trade bodies for the advertising, mobile and retail industries are creating a joint initiative to help their members take advantage of the mobile commerce market.
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Lemmy helps Kronenbourg aim for premium lager status
28 October 2010
Kronenbourg 1664 has launched an integrated ad campaign featuring Motörhead frontman Lemmy to position itself as a premium lager.
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T-Mobile holds latest flashmob at Heathrow
Wed, 27 Oct 2010
Everything Everywhere brand T-Mobile kicked-off its latest flashmob ad campaign at Heathrow airport today.
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Mobile ad revenues to top £2bn in 2010
Wed, 27 Oct 2010
Global mobile ad revenues for 2010 will exceed $3.5bn (£2.22bn), according to a study from Informa Telecoms & Media.
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Blyk steps up international expansion
Wed, 27 Oct 2010
Mobile advertising business Blyk is continuing its international expansion drive with the launch of an Asia-Pacific HQ in Singapore.
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Kids' social network to offer full-length TV shows
Wed, 27 Oct 2010
Children’s social network BinWeevils is to launch long-form video content from Nickelodeon and Cartoon Network on its premium service.
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Sony Ericsson offers ESPN football highlights on Xperia phones
Tue, 26 Oct 2010
ESPN is partnering with Sony Ericsson to embed its mobile video highlights package on the phone manufacturer’s Xperia range.
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BT Phone Book debuts on Android
Tue, 26 Oct 2010
BT has debuted its BT Phone Book brand on mobile, launching on the Android Market and planning similar launches on other outlets, such as the App Store.
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Endemol's Money Drop show goes international
Tue, 26 Oct 2010
Endemol’s gameshow The Money Drop will be licensed internationally with online gaming extensions, after striking a deal with specialist firm Visiware.
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Tesco adds barcode scanner to iPhone app
Tue, 26 Oct 2010
Tesco is updating its transactional grocery app to include a barcode scanner which lets customers add items to their online shopping basket by scanning the packaging.
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H&M iPhone app reaches 1.5m downloads
Tue, 26 Oct 2010
Fashion retailer H&M claims its iPhone app has been downloaded 1.5m times since its launch in August and will soon make its international launch.
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BlackBerry launches online app store
Mon, 25 Oct 2010
BlackBerry manufacturer RIM has launched an online version of its transactional mobile app store BlackBerry App World.
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Google faces further privacy-breach probe
Mon, 25 Oct 2010
Google faces further regulatory investigation after admitting it collected private information such as network and email passwords using its Google Street View cars.
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Location-based services still too niche for large brands
Fri, 22 Oct 2010
Mobile location services are well suited to niche brands but lack the scale necessary for large FMCG brands, according to speakers at today’s nma Live.
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Nokia to cut 1,800 jobs despite revenue rise
Thu, 21 Oct 2010
Nokia has announced it’s to shed 1,800 jobs from its global workforce, while posting a 5% increase in revenue for the third quarter.
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All still to play for in approaching tablet market
Thu, 21 Oct 2010
Tablet devices, such as the Apple iPad and Samsung’s Galaxy Tab, are set to become mainstream after Christmas, meaning brands and advertisers will have to wake up to the medium.
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Sony assigns half of budget for latest Vaio ads to online
21 October 2010
Sony UK is launching its largest online campaign to promote its flagship Vaio laptop range as competition in the sector intensifies in the run-up to Christmas.
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BA to expand app functions as downloads top 250,000
21 October 2010
Downloads of British Airways’ first mobile app have topped 250,000 since its launch in July. The airline is now planning updates including mobile check-in for long-haul flights.
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TM Lewin adds etail sites for international customers
21 October 2010
British shirt brand TM Lewin is stepping up international marketing activity after launching Australian, European and US retail sites.
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Mobile users prefer to buy via app than site
Wed, 20 Oct 2010
Smartphone users are more likely to notice mobile advertising and complete a purchase when using mobile apps compared to mobile web use, according to research by Fetch Media.
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Yahoo posts improved Q3 results
Wed, 20 Oct 2010
Yahoo has posted modest revenue growth, with a 2% year-on-year rise in income for the three months to September.
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Android ad revenue outstrips iPhone
Wed, 20 Oct 2010
Ad revenue from Android devices overtook that from iPhones last month, according to latest figures from mobile ad network Millenial Media.
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Apple quarterly revenues reach $20bn
Tue, 19 Oct 2010
Apple has witnessed a record quarter with revenue of $20.3bn (£12.8bn) and profits of $4.31bn (£2.71bn), according to its latest results.
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Mobile search bigger on Google than Bing
Mon, 18 Oct 2010
Mobile search on Google grew 76% during the first three quarters of 2010 and overtook Bing in terms search volume, according to research by digital agency Latitude.
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Zenith ups ad spend forecast for 2010 to 4.8%
Mon, 18 Oct 2010
Zenith Optimedia has raised its forecast for global ad spend to increase this year by 4.8%, up from its earlier 3.5% prediction, and predicts further growth for 2011.
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Angry Birds tops 1m downloads in a day on GetJar
Mon, 18 Oct 2010
Angry Birds creator Rovio has claimed its flagship game was downloaded more than 1m times in one day when launched on independent app store GetJar.
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Yahoo in takeover speculation
Fri, 15 Oct 2010
Yahoo is the subject of takeover bids from a number of private equity firms, AOL and News Corp, according to reports.
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Starbucks and L'Oréal trial O2's location ad service
Fri, 15 Oct 2010
Starbucks and L’Oréal are trialling O2 Media’s location-based messaging service to promote their latest products.
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Nissan bypasses app stores for Android app
Thu, 14 Oct 2010
Nissan has launched a Flash application designed specifically for mobile browsers on Android phones and only available via its website.
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Retailers lag behind consumer demand for mobile commerce
Thu, 14 Oct 2010
Consumer demand for mobile commerce is ahead of retailer supply, with over half of UK mobile users buying or researching items on their phones, according to research from the IAB.
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Waiting to see what impact Windows Phone 7 will have
Thu, 14 Oct 2010
Microsoft’s grand re-entry into the mobile market with Windows Phone 7 has been met with a warm response, but how long can we mention it in the same breath as iOS and Android?
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Cover story: Microsoft woos brands in latest mobile charge
14 October 2010
Microsoft has begun a charm offensive to encourage advertisers and developers to support its Windows Phone 7 mobile platform and break Apple and Google’s dominance of the high-end smartphone market.
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Giffgaff opens API for users to develop mobile apps
14 October 2010
Giffgaff is opening up its API so users can create mobile apps under its brand.
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Guardian to put all editorial onto mobile site in major revamp
14 October 2010
The Guardian is to bolster its mobile strategy by featuring all editorial content, including audio and video, on its mobile website.
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Panasonic runs first online-only campaign for Viera TV range
14 October 2010
Panasonic is running its first online-only campaign as part of an greater focus on online marketing.
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Trelowarren
14 October 2010
Owner: Trelowarren Estate Agency: Gendall Design
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Renault Mégane campaign ups Facebook activity
Wed, 13 Oct 2010
Renault is launching the second phase of its Mégane Experiment campaign, including a series of online banner ads and increased activity on its Facebook page.
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Motorola runs video ad for Android handset on YouTube
Wed, 13 Oct 2010
Motorola is poised to launch a fully integrated campaign to promote its latest Android handset the Defy.
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Ebay brings mobile site features in line with main site
Wed, 13 Oct 2010
Ebay has relaunched its mobile site to include features that were previously only available to desktop users.
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FT's iPad app brings in over £1m
Wed, 13 Oct 2010
The FT’s iPad app has generated more than £1m in revenue since launching in May, according to deputy CEO and commercial director Ben Hughes.
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Microsoft unveils Windows Phone 7
Mon, 11 Oct 2010
Microsoft has marked the debut of its Windows Phone 7 platform by unveiling a raft of content partners, including Amazon, Tesco, Electronic Arts and all of the UK’s major operators.
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Estée Lauder and Net-a-porter publish beauty tips magazine
Mon, 11 Oct 2010
Net-a-porter has paired with Estée Lauder to create a 40-page beauty supplement that will feature both online and in print shipped with orders.
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Orange and T-Mobile run first joint campaign
Mon, 11 Oct 2010
Everything Everywhere brands Orange and T-Mobile are to launch their first joint ad campaign since they officially merged earlier this year.
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Thetrainline expands ticket selling via mobile apps
Mon, 11 Oct 2010
Thetrainline.com is ramping up its mobile strategy with a series of transactional apps and a relaunch of its mobile website.
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ComScore finds SMS still most popular messaging channel
Fri, 8 Oct 2010
European mobile users prefer text messaging to using social networks to communicate with their peers, according to research from ComScore.
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UK mobile web search rises 247%
Thu, 7 Oct 2010
UK mobile search traffic increased 247% over the past year, according to a whitepaper published by digital agency Tamar.
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Apps vs browser question is mainly one of timing
Thu, 7 Oct 2010
The latest Orange Mobile Exposure study has armed mobile browser advocates with another statistic in their war of words with app advocates.
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Microsoft's Ballmer promises Windows tablets by end of year
Thu, 7 Oct 2010
Microsoft CEO Steve Ballmer has stated that tablet devices using Windows will launch by the end of the year as the company ramps up its mobile strategy.
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UK mobile users prefer browsers to apps for using web
7 October 2010
Mobile users in mature markets prefer using browsers to access the internet rather than apps, according to research from Orange Group.
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HarperCollins uses augmented reality to promote authors
7 October 2010
HarperCollins Publishers is experimenting with augmented reality for the first time as part of a wider push to boost the shelf-life of its titles and increase author profiles.
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ITV boosts mobile activity with focus on exclusive video
7 October 2010
ITV is putting video content at the centre of an expanded mobile strategy as it looks to capitalise on exclusive coverage of events, such as next year’s Rugby World Cup.
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The tate uses sms to promote gauguin exhibit
7 October 2010
The Tate has launched its first integrated ad campaign incorporating SMS messaging to promote awareness of its latest exhibition of paintings by post-impressionist Paul Gauguin.
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AOL to relaunch music website
Wed, 6 Oct 2010
AOL has moved to further position itself as an online content provider with the planned relaunch of its music site.
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PizzaExpress combines mobile and social in pizza campaign
Tue, 5 Oct 2010
PizzaExpress has integrated mobile and social into its latest Create Your Own Pizza campaign to increase engagement with customers in store and awareness among users online.
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Starcom MediaVest appoints first head of social
Tue, 5 Oct 2010
Starcom MediaVest Group (SMG) has appointed Mat Morrison as its first head of social media, the latest in a round of high-level appointments at the Publicis Groupe-owned agency.
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App store GetJar offers free games from Glu Mobile
Tue, 5 Oct 2010
Mobile app store GetJar is to give away free copies of premium mobile games from publisher Glu Mobile as part of a pilot scheme.
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John Lewis m-commerce site to go live next week
Tue, 5 Oct 2010
John Lewis is to launch a fully transactional mobile site next week in a bid to boost online sales and help shoppers find their nearest store.
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Faithless uses Shazam to sell tour tickets
Mon, 4 Oct 2010
Dance act Faithless is to sell tickets to its upcoming tour and copies of its latest album via mobile music discovery service Shazam.
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Yahoo confirms trio of executive departures
Fri, 1 Oct 2010
Yahoo has confirmed the exit of three leading executives: senior VP of audience, mobile and local David Ko, media head Jimmy Pitaro and Americas head Hilary Schneider.
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Everything Everywhere to cut 1,200 jobs
Fri, 1 Oct 2010
Everything Everywhere, the newly merged parent company of Orange and T-Mobile, is to axe 1,200 jobs, including 11 from its joint branding team.
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Operators still struggling to find their advertising USP
Thu, 30 Sep 2010
Pieter Knook’s exit from Vodafone demonstrates the challenges operators face in convincing the ad industry their internet inventory poses a viable opportunity.
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Pfizer to expand SMS reminder service
Thu, 30 Sep 2010
Pfizer is extending an SMS service which reminds patients to order more prescribed medication from their doctors.
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Cover story: Ad industry acts now to safeguard location marketing
30 September 2010
The online ad industry is rushing to introduce self-regulation for location-based marketing to allay privacy concerns around the billion-pound sector.
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European mobile video viewing up 66%
Wed, 29 Sep 2010
The number of European mobile users viewing video has risen 66% to 12.1m in the year to July, following increased smartphone sales and the launch of the iPad, according to ComScore.
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Event TV fuels online commenting during broadcast
Wed, 29 Sep 2010
Almost half of UK TV viewers (45%) are discussing programmes like The X Factor and Strictly Come Dancing on social media while they’re being aired, according to research from Intel.
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AOL confirms TechCrunch purchase
Wed, 29 Sep 2010
AOL has purchased technology website TechCrunch and its associated properties for an undisclosed fee.
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M&S attracts over 1.2m mobile customers
Wed, 29 Sep 2010
Marks & Spencer’s mobile commerce site has generated more than 1.2m unique users and taken single purchase orders exceeding £3,000 since its launch in May.
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BlackBerry unveils iPad rival PlayBook
Tue, 28 Sep 2010
BlackBerry manufacturer RIM has unveiled its iPad rival, called the PlayBook, which will target the professional market and is set to launch in the first half of next year.
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TGI Friday's debuts location-based ads
Mon, 27 Sep 2010
Restaurant chain TGI Friday’s will launch its first location-based mobile ads as part of its Make It A Premier Night Out campaign, which aims to boost its recognition among cinema-goers.
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Sony Ericsson drops Symbian for Android
Mon, 27 Sep 2010
Sony Ericsson has confirmed it has no plans to launch handsets using the Symbian mobile operating system in preference to the Google-backed Android OS.
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More analytical Channel 4 News site goes live
Mon, 27 Sep 2010
Channel 4 News has relaunched its website with an increased focus on in-depth news coverage and user-generated content, in a shift from competing with other broadcasters for breaking news.
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Mobile messaging requires more leadership
Thu, 23 Sep 2010
Mobile messaging is undoubtedly an opportunity that brands have yet to utilise fully, but all sectors will have to work in harmony before its potential is realised.
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BlackBerry maker expected to enter tablet market
Thu, 23 Sep 2010
BlackBerry manufacturer RIM will unveil a tablet device at the company’s developer conference next week, according to reports.
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Ilicco Elia, Reuters
23 September 2010
Having worked for Reuters since 1993, global head of mobile Ilicco Elia is a true advocate of the channel and is well placed to ensure mobile is at the forefront of company-wide activity
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Diageo doubles its digital ad spend on Guinness to 10%
23 September 2010
Diageo is doubling digital ad spend for Guinness to boost engagement via social media and mobile and increase bar sales.
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Brands failing to match users’ willingness to be marketed to via mobile
23 September 2010
Brands are failing to make the most of consumers’ willingness to be targeted through mobile messaging, according to research by the Direct Marketing Association and the Internet Advertising Bureau.
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Fairshare Music
23 September 2010
Owner: Fairshare Music Agency: Traffic Digital
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Sports Vision creates app for festival visitors and traders
23 September 2010
Events company Sports Vision will launch branded mobile apps that let traders deliver coupons to attendees of its Freeze snowboard festival at London’s Battersea Power Station.
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Nokia confirms replacement for Loughran
Wed, 22 Sep 2010
Nokia has confirmed that Sami Lehtinen will take over from Mark Loughran as general manager for the UK and Ireland at the beginning of next month.
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Buongiorno launches mobile ad network
Wed, 22 Sep 2010
Mobile content specialist Buongiorno has launched an ad network through its digital arm BDigital to capitalise on the growing use of the mobile internet and apps.
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Yahoo books launch partners for email login page ads
Wed, 22 Sep 2010
Santander and Corsodyl are the launch partners for a new Yahoo ad format that lets advertisers take over its email login page.
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UEFA prepares Champions League app for Android
Wed, 22 Sep 2010
UEFA is working closely with handset manufacturers to launch a Champions League-branded mobile app for Android phones.
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Audi sponsors Telegraph's iPad debut
Tue, 21 Sep 2010
Audi has been confirmed as launch sponsor of The Telegraph’s debut iPad app for three months.
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Nokia UK MD Loughran leaves to join Pace
Tue, 21 Sep 2010
Nokia’s UK and Ireland MD Mark Loughran is leaving the Finnish company for TV set-top-box maker Pace.
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Burger King launches location-enabled iPhone app
Mon, 20 Sep 2010
Burger King has launched a location-based iPhone app in the UK, letting customers find their nearest restaurant.
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We7 launches music app on Android with free trial
Mon, 20 Sep 2010
Music streaming service We7 is now available on the Android Market as it looks to extend its premium customer base.
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Facebook denies it's working on own mobile phone
Mon, 20 Sep 2010
Facebook has denied speculation that it’s developing its own-branded mobile handset and operating system.
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Dentsu to make offer for AKQA
Fri, 17 Sep 2010
Japanese ad giant Dentsu is to table a $600m (£382m) bid for digital ad agency AKQA, according to reports.
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Vouchercloud to launch SMS service
Fri, 17 Sep 2010
Mobile discount service Vouchercloud is to launch an SMS version of its service next month in a bid to increase scale.
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Over 1m opt in to O2 More mobile marketing service
Fri, 17 Sep 2010
More than 1m customers have opted in to O2’s messaging-based marketing service O2 More within a year of its launch, according to the operator.
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Nokia moves to get back in the mobile game
Thu, 16 Sep 2010
Nokia came out of its corner fighting this week amid a board-level reshuffle, which suggests we can expect wholesale changes in the year to come.
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Project Canvas set to appoint first CEO
Thu, 16 Sep 2010
Richard Halton is to become the first CEO of IPTV joint-venture Project Canvas, according to reports.
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Nokia to use Promoted Tweets in social media push for new handsets
16 September 2010
Nokia is the latest high-profile brand to use Twitter’s Promoted Tweets ad format as part of a major social media push to promote its smartphones in the run-up to Christmas.
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The Economist launches mobile app to attract younger readers
16 September 2010
The Economist will kick-of its mobile strategy with an iPhone app called Thinking Space, in a bid to boost its under-35-year-old readership.
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Cosmopolitan launches mobile wallpapers of top 12 centrefolds
16 September 2010
Cosmopolitan has launched 12 of its most popular naked centrefold images, including Ugo Monye (pictured), as premium mobile wallpapers.
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The Telegraph reworks paper content for first iPad app
16 September 2010
The Telegraph is launching an iPad app which will tailor and promote content specifically for readers using the Apple tablet device.
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Yahoo appoints IDS's Wildman as UK MD
Wed, 15 Sep 2010
Yahoo has announced that James Wildman will become MD and VP of sales for the UK and Ireland at the beginning of next year.
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Giffgaff urges mobile users to dump rival operators
Tue, 14 Sep 2010
User-run mobile service Giffgaff has launched its second digital campaign to discourage users from committing to lengthy contracts with rival network operators.
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Blyk secures €17m in funding
Tue, 14 Sep 2010
Mobile ad company Blyk has won €17m (£14.2m) in venture funding in a bid to further its partnerships with mobile operators such as Everything Everywhere brand Orange.
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Horseracing body launches site to boost attendance
Tue, 14 Sep 2010
British horseracing body Racing Enterprises has launched a website, Love The Races, as part of a digital campaign to boost awareness of the sport among a wider audience.
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O2 Media increases web and app opportunities
Mon, 13 Sep 2010
O2 Media has struck a partnership with mobile development agency Golden Gekko to boost the number of web and app development services it can offer to brands and advertisers.
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Executive VP Vanjoki to leave Nokia
Mon, 13 Sep 2010
Anssi Vanjoki, Nokia’s executive VP and board member, has resigned just three days after the company announced the replacement of CEO Olli-Pekka Kallasvuo with Microsoft’s Stephen Elop.
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Android to rival top mobile OS Symbian by 2014
Mon, 13 Sep 2010
Google’s Android will overtake the Apple and RIM mobile operating systems to rival market-leader Symbian this year, according to research firm Gartner.
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Apple relaxes app developer restrictions
Fri, 10 Sep 2010
Apple has revised the submission guidelines to its App Store, making it easier for brands and advertisers to gain access to the outlet.
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Nokia appoints Microsoft's Elop as CEO
Fri, 10 Sep 2010
Nokia has appointed Microsoft’s Stephen Elop as its CEO in a bid to turn around its fortunes in the smartphone market.
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Is the future of mobile search autonomous?
Thu, 9 Sep 2010
Google’s ’autonomous search’ vision is undoubtedly a marvel of technology, but will brands be willing to have their search results mistaken for spam?
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Rightmove launches mobile site after app success
Thu, 9 Sep 2010
Rightmove has launched a mobile website with GPS functionality to target home hunters while on the move.
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Football coverage
9 September 2010
As sports brands and broadcasters look to engage with football fans, mobile plays a vital role in reaching those on the road
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Mobile operators rethink portals as user numbers fall
9 September 2010
Mobile operators are reappraising their portal strategies as the latest mobile internet research from ComScore and the GSMA finds their traffic figures declining.
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Hotels.com aims for 10% of all sales to be via mobile
9 September 2010
Hotels.com, the Expedia-owned hotel booking site, aims to generate 10% of sales from mobile after launching its first transactional mobile site.The site lets users find and book hotels from their mobiles and view their purchase history.
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Tragus trials mobile loyalty scheme from Vouchercloud
9 September 2010
Restaurant chain owner Tragus is extending its mobile marketing strategy by trialling Vouchercloud’s newly launched loyalty scheme for its Café Rouge and Strada brands.
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O2 launches Priority Tickets iPhone app
Wed, 8 Sep 2010
O2 has enhanced its O2 Priority Tickets service by launching an iPhone app that improves customers’ visibility of the service.
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BT app gives broadband customers free Wi-Fi
Wed, 8 Sep 2010
BT has launched iPhone and Android apps that give customers free access to its public network of Wi-Fi hotspots.
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Tesco to launch Grocery app for iPhone
Wed, 8 Sep 2010
Tesco is to launch an iPhone version of its Grocery app, which lets users update their Tesco.com shopping account using their mobile phone.
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LoveFilm appoints digital directors
Tue, 7 Sep 2010
Playfish co-founder and CEO Kritian Segerstrale has joined LoveFilm as non-executive director.
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Twitter mobile use jumps 62% since April
Mon, 6 Sep 2010
Twitter’s mobile user numbers have increased 62% since April following efforts to make the service easier to discover and use on smartphones.
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Apple signs 1m to Ping within two days
Mon, 6 Sep 2010
Apple has claimed its music-focused social media service Ping has signed up 1m users in less than two days since its commercial launch.
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Wilkinson Sword first on YOC app ad platform
Mon, 6 Sep 2010
Wilkinson Sword is to launch an in-app ad campaign using mobile agency YOC Group’s Ad Plus platform to target iPhone and iPad users.
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X Factor app launches on Ovi
Fri, 3 Sep 2010
The X Factor has launched an exclusive mobile app for the Ovi Store that can keep Nokia users up to date with developments on the talent show.
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Royal Mail launches first AR stamp
Fri, 3 Sep 2010
The Royal Mail has launched the world’s first ’intelligent stamp’ that works with iPhone and Android apps using augmented reality technology.
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Operators need to improve how they market their ad inventory
Thu, 2 Sep 2010
The overhaul of 3’s mobile portal shows that operators aren’t yet ready to give up the fight for advertising, but is it too little too late?
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Virgin Media to publish typical broadband speeds
Thu, 2 Sep 2010
93% of UK consumers want a change in how broadband speeds are advertised, according to an ICM survey commissioned by Virgin Media.
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Cover story: Google and Yahoo back ASA in policing online ads
2 September 2010
Google, Microsoft and Yahoo have agreed to remove ads linking to material judged by the Advertising Standards Authority to be breaking its rules, as part of an unprecedented level of cooperation between the regulator and online industry.
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LivingSocial London
2 September 2010
Owner: LivingSocial Agency: in-house
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3 overhauls mobile portal with greater ad format options
2 September 2010
Mobile operator 3 has overhauled its mobile portal with more flexible inventory to attract advertisers.
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Metro moves into paid-for content with first iPad app
2 September 2010
London freesheet Metro has launched its first paid-for product: an app for the iPhone and iPad.
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AOL aggregates video on relaunched news page
Wed, 1 Sep 2010
AOL has relaunched its UK news page with enhanced video footage from sources including the BBC, Al Jazeera, Euronews and France 24, in a bid to target users aged over 25.
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Nokia recruits Samsung content chief
Wed, 1 Sep 2010
Nick Turner-Samuels, former head of content at Samsung Mobile, has joined Nokia as a senior programme manager as the Finnish firm readjusts its content strategy.
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Teletext debuts phrasebook apps on Android Market
Wed, 1 Sep 2010
A&N Media has launched its first Android apps under the Teletext brand to target British holidaymakers travelling to France and Spain.
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BBC streams 5.3m shows a month to iPhone users
Tue, 31 Aug 2010
The BBC streamed 5.3m programmes to Apple devices in July, according to statistics released by the broadcaster.
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Grolsch pulls web content onto single site
Fri, 27 Aug 2010
Grolsch has revamped its web presence by launching a site that aggregates content from its existing sites such as the-mark.org and its former brand portal.
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Lexus launches trade-show iPad app
Fri, 27 Aug 2010
Lexus has launched an iPad app that lets users at trade shows request brochures on specific models and book test drives at their nearest dealerships.
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Will TV viewers ever trust voting via SMS again?
Thu, 26 Aug 2010
SMS voting is back on the menu for TV broadcasters, but it’ll take a massive charm offensive to win back public opinion.
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Apple to unveil upgraded TV and music services
Thu, 26 Aug 2010
Apple is poised to launch an update to its AppleTV service and unveil an updated music services portfolio, according to reports from the US.
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iAd will complicate mobile ad planning
Thu, 19 Aug 2010
Apple’s entry into the mobile ad market promises to bolster the industry, but it will leave media planners and creatives with some tough calls to make.
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Apple soft-launches iAd network ahead of UK rollout next month
19 August 2010
Apple has soft-launched its iAd mobile ad network in the UK ahead of a full rollout next month, with dating website Lovestruck among the first advertisers.
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Retailers ready transactional mobile sites but admit they need more training
19 August 2010
Two-fifths of UK retailers plan to launch a transactional mobile site or app within the next year, according to combined research published by trade bodies the IAB, AIME and IMRG.
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Asda extends web content to include recipes and TV listings
19 August 2010
Asda has ramped up its web content, including a recipes site and TV listings, in order to increase dwell time across its online properties.
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Microsoft boosts mobile ad team ahead of launch of Windows OS
19 August 2010
Microsoft is restructuring its mobile advertising unit in a bid to capitalise on the launch of Windows Phone 7 and head off growing competition in the sector from Apple and Google.
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Scvngr to take on Foursquare in UK market
19 August 2010
US location-based mobile check-in service Scvngr will launch in the UK to go head to head with Foursquare.
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Universities advertise on Orange Shots to fill vacant course places
19 August 2010
British universities are using the Orange Shots messaging service to advertise places on their courses during this year’s clearing process.
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Microsoft makes senior-level appoinments
Wed, 18 Aug 2010
Microsoft has made a number of senior management-level appointments, with AOL’s Ted Cahall joining as VP of MSN as part of a wider effort to improve its mobile products.
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Sainsbury's and Nectar launch first iPhone apps
Tue, 17 Aug 2010
Sainsbury’s and loyalty programme Nectar have launched two mobile apps tafter research indicated that 92% of its customers wanted information on their mobile phones.
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Facebook confirms 150m mobile users
Mon, 16 Aug 2010
Facebook has confirmed it has more than 150m mobile users and issued a software update making it easier for developers to integrate Facebook into their Apple apps.
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Yahoo presents Premier League highlights
Mon, 16 Aug 2010
Highlights of the Barclays Premier League are available on the Yahoo portal from today, with brands such as Adidas, BT and Heineken among the first to run ads alongside the content.
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V Festival to be streamed online
Fri, 13 Aug 2010
This year’s V Festival will be screened live online for the first time after demand for the event outstripped supply.
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Yahoo adds Expedia booking to travel pages
Fri, 13 Aug 2010
Expedia customers can book holidays from Yahoo’s travel pages after the pair struck a deal covering leading European markets.
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Android grows share as smartphones make up a fifth of mobile sales
Fri, 13 Aug 2010
Smartphones accounted for 19% of all mobile phones sold in the second quarter, with devices using Android establishing a 17.2% market share, according to Gartner.
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Has ESPN paid too much for football?
Thu, 12 Aug 2010
ESPN will kick off its mobile strategy in earnest with the launch of its exclusive highlights package of the Barclays Premier League, but has it paid over the odds for the opportunity?
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ESPN announces Premier League mobile package
Thu, 12 Aug 2010
ESPN will screen goals from Barclays Premier League matches minutes after they’re scored via its mobile site and apps for the next three seasons.
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TV's Tommy Walsh launches mobile app
Thu, 12 Aug 2010
Celebrity DIY expert Tommy Walsh has launched an iPhone app to cross-promote his series of books, DVDs and TV programmes for young homeowners.
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Sports firms bet on mobile advertising
Thu, 12 Aug 2010
Sporting news specialists Eurosport and The Racing Post have appointed YOC Group to exclusively sell ad inventory for their iPhone apps across Europe.
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Football clubs and broadcasters ready mobile strategies
12 August 2010
Mobile will be a key platform for both football clubs and broadcasters during the Premier League season kicking off this weekend, to increase engagement with fans worldwide.
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Mobile retailing
12 August 2010
Tesco’s shifting of its mobile strategy away from the niche smartphone sector to target mainstream users signals the realisation among retailers that m-commerce has arrived
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Brands warned mobile apps are not reaching as many users as hype suggests
12 August 2010
Brands could be overestimating the potential of mobile apps as an engagement channel as less than a third of all mobile users use them, according to the latest MobiLens study from ComScore.
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Richard Hawley
12 August 2010
Owner: Richard Hawley Agency: Corporation Pop
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Smartphone boom creates division for mobile advertisers
12 August 2010
The number of UK smartphone users will rise rapidly this year, according to industry figures, but advertisers are still faced with inflated development costs to launch campaigns on mobile.
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3 drops 1000heads as it takes control of social strategy
Wed, 11 Aug 2010
Mobile operator 3 has set up its own social media team, which has dropped 1000heads as its social media agency and appointed Brando to execute future campaigns.
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Telegraph's mobile head Safa leaves
Wed, 11 Aug 2010
Maani Safa, head of mobile at The Telegraph, has left to pursue other career interests.
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Online searches for consumer tech dip over summer
Tue, 10 Aug 2010
The number of online searches for consumer electronics dropped 24% between May and June, but is expected to rise again ahead of the festive shopping season, according to Greenlight.
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HMV works with InfoMedia and Defected to promote gaming service
Mon, 9 Aug 2010
HMV has signed deals with InfoMedia and Defected Records to launch an integrated campaign promoting its mobile games service.
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iPhone chief leaves Apple following controversy
Mon, 9 Aug 2010
Apple’s chief iPhone engineer Mark Papermaster has left the company, fuelling speculation he’s a victim of the controversy that marred the recent launch of the iPhone 4.
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Seat integrates social features into game app
Mon, 9 Aug 2010
Seat has added social media features to its Seat Race app on the Apple App Store in a bid to top 1m downloads and promote its Seat Ibiza ST model.
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UK iPhone users to reach 6.4m this year
Fri, 6 Aug 2010
The number of iPhones in the UK will rise 195% this year to 6.4m, according to research firm MobileSquared.
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B&Q launches first mobile app
Fri, 6 Aug 2010
B&Q is incorporating mobile into its social media strategy with the launch of its first mobile app, iDIY, which links to users’ Facebook pages.
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Google Android shipments reach 200,000 a day
Fri, 6 Aug 2010
Google is now activating 200,000 Android smartphones worldwide each day, according to its CEO Eric Schmidt.
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BD Network acquires We Love Mobile
Thu, 5 Aug 2010
Independent digital agency BD Network has bought creative agency We Love Mobile for an undisclosed sum.
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I-Spy appoints SearchIgnite
Thu, 5 Aug 2010
Digital marketing agency I-Spy Marketing has appointed SearchIgnite to provide search optimisation technology as part of its ongoing expansion.
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Does Tesco app mean m-commerce is now mainstream?
Thu, 5 Aug 2010
Tesco’s decision to launch its first transactional mobile service suggests m-commerce is ready to enter the mainstream. But when will smaller brands with less financial muscle follow suit?
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News Corp looks to sell off mobile interests
Thu, 5 Aug 2010
News Corp has confirmed it’s trying to offload its mobile businesses, collectively know as Fox Mobile Group, after stating it was a loss-making venture.
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Facebook enables privacy updates via mobile
Thu, 5 Aug 2010
Facebook has responded further to criticism over its privacy settings by allowing users to control who can see their profiles from their mobile phones.
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Cover story: Tesco brings mobile shopping into the mainstream
5 August 2010
Tesco, the UK’s largest retailer, is aiming to take the nascent mobile commerce sector into the mainstream by launching its first transactional mobile app.
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Global Radio boosts social media activity to widen reach
5 August 2010
Global Radio is ramping up its social media activity to raise awareness of its various brands among teen and middle-aged audiences.
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Mobile operators' coalition WAC will look at ads in time
5 August 2010
The GSMA-led Wholesale Application Community (WAC) says mobile ad opportunities for brands and developers are part of its long-term strategy, despite not figuring in its launch next year.
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Eurosport mobile app tops 2.5m downloads
Wed, 4 Aug 2010
Eurosport’s iPhone app has had more than 2.5m downloads since its launch last year, according to the sports broadcaster.
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Adidas launches miCoach sports training campaign
Wed, 4 Aug 2010
Adidas has launched an integrated global campaign called miCoach Says, which includes mobile apps and a campaign site offering personal coaching.
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Lonely Planet adds Android apps with augmented reality
Wed, 4 Aug 2010
Lonely Planet has launched a series of augmented reality (AR) apps on Google’s Android Market in a move to expand its UK mobile readership beyond the Apple App Store.
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Travelex commits to digital for Cash Passport campaign
Tue, 3 Aug 2010
Travelex has launched its first integrated campaign for five years, investing a third of its budget in digital to cash in on increased online travel bookings.
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Carphone Warehouse launches cross-platform music service
Tue, 3 Aug 2010
Carphone Warehouse has struck deals with major and independent record labels to launch its first multi-platform music service.
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O2 retains Zenith Optimedia for media buying
Mon, 2 Aug 2010
Telefónica has retained Zenith Optimedia as its media buying agency across the five European markets where it operates under its O2 brand.
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News Corp looks at launching e-reader division
Mon, 2 Aug 2010
News Corp is considering launching a digital news business targeting users of e-readers such as the Kindle and iPad, according to reports.
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Google adds location targeting to AdWords
Mon, 2 Aug 2010
Google has enhanced its AdWords service to allow advertisers to target mobile users based on their location.
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GetJar clocks 3m app downloads a day
Fri, 30 Jul 2010
Independent mobile app store GetJar has reached 1bn downloads, according to the company.
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Is billing enough for operators to cash in on the app market?
Thu, 29 Jul 2010
This week two announcements were made that will see operators claw back ground from handset manufacturers in the mobile apps market. But have they left it too late to make it a significant source of revenue?
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Publicis credits revenue growth to digital operations
Thu, 29 Jul 2010
Publicis Groupe has reported a like-for-like revenue increase of 7.1% to £1.15bn in the second quarter.
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Amazon updates Kindle with free 3G
Thu, 29 Jul 2010
Amazon has launched a new version of its Kindle e-book reader ahead of plans for an online e-book store in the UK to rival Apple’s iPad and iBookstore.
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Portals ramp up ad opportunities with content strategies
29 July 2010
AOL, Microsoft and Yahoo are each making renewed pushes to promote ad opportunities across the networks, including increased content and cross-network inventory.
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Car brands turn to digital media to promote their latest models
29 July 2010
Nissan, Seat and Skoda are rolling out digital campaigns as car marques ramp up online activity ahead of the seasonal launch of new models.
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M&S runs first ads on mobile to highlight m-commerce
29 July 2010
Marks & Spencer has launched its first mobile ads as part of an integrated campaign to promote its summer sale and boost awareness of its m-commerce strategy.
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Orange expects Google to beat iAd
29 July 2010
Orange expects Google to become the dominant player in the mobile ad market despite the UK launch of Apple’s iAd network in September.
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Orange hits back at Ofcom findings
Wed, 28 Jul 2010
Orange has questioned the credibility of a recent Ofcom study claiming its broadband speeds fail to live up to their advertised billing.
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Boden appoints iCrossing to run paid-search strategy
Wed, 28 Jul 2010
Boden, the online and mail-order fashion brand, has appointed digital agency iCrossing to run its paid search marketing in the UK.
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GSMA beefs up apps strategy to take on Apple and Google
Tue, 27 Jul 2010
The GSMA-led Wholesale Applications Community (WAC) plans to form a new company and improve co-operation with other trade bodies in a bid to halt Apple and Google’s dominance of the mobile apps market.
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Vodafone widens 360 access beyond branded handsets
Tue, 27 Jul 2010
Vodafone has announced it won’t launch any more Vodafone 360-branded handsets, such as the Samsung H1 and M1, but the mobile app service will continue to exist.
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Lebara adds music to mobile portal
Tue, 27 Jul 2010
Budget MVNO Lebara has added a music section to its recently launched mobile portal to capitalise on the popularity of mobile media with migrant communities.
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One in ten UK handsets run Google's Android
Tue, 27 Jul 2010
UK sales of handsets using Google’s operating system Android have rocketed over the past three months, accounting for one in ten contract phones sold.
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HMVdigital comes out of beta
Mon, 26 Jul 2010
HMVdigital, the online music service born from HMV’s investment in 7digital, has launched in full as part of the retailer’s renewed bid to be an online home entertainment provider.
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CNN eyes international market with free app
Mon, 26 Jul 2010
CNN has launched an international version of its iPhone app in a bid to increase its mobile presence outside the US.
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BBC Trust approves mobile app launches
Fri, 23 Jul 2010
The BBC has been given the green light to launch three mobile apps.
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Survey reveals lack of mobile planning
Fri, 23 Jul 2010
Three-quarters of UK brands don’t understand the value of having mobile-enabled websites, according to a survey by LBi-owned Bigmouthmedia.
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Nokia profits drop 31% during Q2
Thu, 22 Jul 2010
Nokia’s operating profit dropped 31% during the second quarter due to price competition in the smartphone market.
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Nokia's CEO search shows need for a sector shake-up
Thu, 22 Jul 2010
Nokia’s hunt for fresh blood in the boardroom is a tacit admission of defeat faced with the likes of Apple in the smartphone market, but will it require a more wholesale change to be taken seriously by the marketing industry?
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WW2History
22 July 2010
Owner: Laurence ReesAgency: Sunday Publishing
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Big-name DJs back Ibiza social guide iPhone app
22 July 2010
Top DJs including Sasha, Carl Cox, Kissy Sellout and Eric Prydz have invested in a live, social networking app to incentivise Ibiza revellers to visit live music events on the island.
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BlackBerry boasts of young audience to win over brands
22 July 2010
Mobile handset manufacturer RIM has stepped up its efforts to attract brands and developers to appear in its BlackBerry App World store, highlighting its popularity with teenage audiences.
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Heroes creator to explore creative ideas for new media
22 July 2010
Tim Kring, Hollywood producer and creator of US TV show Heroes, has launched a production company to explore creative ideas for shows that will launch on new media channels before traditional media.
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Streetcar aims at smartphone users to drive mobile usage
22 July 2010
Car rentals provider Streetcar has appointed Fetch Media to ramp up its mobile marketing activity and services as it expands nationwide.
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O2 appoints LeBrocq MD of financial services
Wed, 21 Jul 2010
Telefonica O2 UK has appointed James LeBrocq as MD of its financial services business arm as it looks to extend its O2 brand beyond mobile services.
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Radisson Edwardian makes first online video push
Wed, 21 Jul 2010
Radisson Edwardian is rolling out its first online video campaign featuring commissioned portraits of regular guests at selected venues throughout the hotel’s chain.
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Nokia seeks replacement CEO
Tue, 20 Jul 2010
Nokia is searching for a new CEO and has shortlisted alternatives to incumbent Olli-Pekka Kallasvuo in a bid to halt its sliding market share in the smartphone market, according to reports.
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Bale to take international role at MSN
Mon, 19 Jul 2010
Peter Bale, Microsoft UK‘s MSN executive producer, is to become international programming director and will play a more strategic role in developing the MSN Media Group’s content portfolio in non-US markets.
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Zenith Optimedia raises ad spend growth forecast
Mon, 19 Jul 2010
Zenith Optimedia has increased its forecast for global advertising growth in 2010 to 3.5%, up from the 2.2% it predicted in early April.
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Android shipments bring second quarter profit for Sony Ericsson
Mon, 19 Jul 2010
Sony Ericsson has posted its second consecutive quarterly profit thanks to strong sales of its Android-powered handsets.
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Apple responds to iPhone 4 problems
Mon, 19 Jul 2010
Apple has moved to improve reception problems reported by iPhone 4 users by issuing them with a free bumper case to improve the device’s performance or offering a full refund within 30 days of purchase.
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Game launches transactional mobile site
Mon, 19 Jul 2010
Video games retailer Game has launched a transactional mobile site that lets users download games directly to their mobile phones.
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Vodafone's makes Wayfinder open source
Fri, 16 Jul 2010
Vodafone Group will make its location-based services software Wayfinder open source only two years after paying $31m for turn-by-turn navigation software, which was originally intended to be offered as a premium or ad-funded service.
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Orange boosts profile of movie loyalty scheme
Fri, 16 Jul 2010
Orange is bolstering its customer loyalty scheme Orange Wednesdays with the launch of an online video channel that encourages subscribers to recommend movies to their friends on their social media profiles.
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Microsoft to offer app developers financial incentives
Fri, 16 Jul 2010
Microsoft will offer financial incentives to mobile developers producing apps for its Windows Phone 7 operating system in a bid to close the gap on market leaders Apple and Google.
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Microsoft has pledged its future to mobile but is it too late?
Thu, 15 Jul 2010
Microsoft will overhaul its mobile apps offering, but are advertisers going to take it seriously in an already fragmented marketplace dominated by Apple?
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Digital veteran’s creative start-up eyes location work
15 July 2010
De-construct co-founder Dan Douglas has launched a digital creative agency called The Cloud and Compass.
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Click-through rates fall but interactions continue good performance
15 July 2010
Click-through rates (CTRs) continue to decline in the UK and Europe although interaction rates are continuing to perform well, according to the latest DoubleClick online advertising benchmark report.
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Dennis appoints head of emerging platforms ahead of mobile push
15 July 2010
Dennis Publishing has appointed its first head of emerging platforms to implement a new digital strategy as the publisher looks to put mobile at the core of its global expansion.
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Golf body adds live video to british open iphone app
15 July 2010
Golf’s governing body the R&A has enhanced its latest iPhone app to include live video streaming of this year’s British Open tournament.
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Two vie to win Telefónica's pan-European ad account
15 July 2010
Telefónica, the parent company of UK operator O2, has narrowed the list of media agencies in contention for its European-wide advertising account – including above-the-line and digital – to two after a tender that closed in May.
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Evening Standard hands mobile inventory to Unanimis
Wed, 14 Jul 2010
The London Evening Standard has appointed ad sales house Unanimis to exclusively sell its mobile inventory for its Android, Blackberry, iPhone, Java, Palm and Windows mobile apps.
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ComScore: Social media stifling CPM rates
Tue, 13 Jul 2010
Ad spending on social media pages is driving down US CPM rates as sites such as Facebook flood the market with cut-price inventory, according to analyst house ComScore.
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Microsoft eyes eReader market
Tue, 13 Jul 2010
Microsoft plans to take on Apple and Amazon in the emerging eReader market with the planned launch of several Windows 7-powered devices by the end of the year.
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Music streaming services remain niche, according to Forrester
Mon, 12 Jul 2010
Music streaming services using cloud technology remain a niche product despite record labels’ growing flexibility on how they license their material and improved technology, according to Forrester Research.
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Ebay boosts App Store offering
Mon, 12 Jul 2010
Ebay has updated its App Store portfolio with the launch of its Ebay Selling app, which uses barcode scanning technology to allow vendors to automatically upload details of their sale items and list themin the store, in a bid to generate £1bn in annual mobile revenues.
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Google invests in Zynga to bolster gaming play
Mon, 12 Jul 2010
Google has invested up to $200m in online gaming company Zynga, according to report, fuelling speculation the online giant is poised to launch its own gaming service later in the year.
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Facebook to add ClickCEOP app
Mon, 12 Jul 2010
Facebook is to offer a child safety button via a downloadable application following months of pressure from the UK’s online child safety watchdog the Child Exploitation and Online Protection (CEOP) centre.
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Women lead rise in Yahoo traffic from iPads
Fri, 9 Jul 2010
Women make up nearly half of all iPad users amid wider changes in user behaviour three months after the device launched in the US, according to consumer research published by Yahoo.
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Mobile ticketing adds value but does it create revenue?
Thu, 8 Jul 2010
Operators’ bids to occupy the mobile ticketing market indicates they’re establishing how to provide value to subscribers, but how much is it generating for them and their partners?
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Google upgrades YouTube mobile service
Thu, 8 Jul 2010
Google has revamped its YouTube mobile site by improving its touchscreen and HTML5 functionality as playbacks pass 100m a day.
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Borders launches US e-book store
Thu, 8 Jul 2010
Borders has launched an e-book store as well as a series of mobile apps for BlackBerry and Android devices in a bid to take a 17% share of the $500m US e-book market.
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UK mobile advertising dips despite global rise
Thu, 8 Jul 2010
The number of ads served to UK mobile users in Q2 dropped 17% from the previous quarter, contrasting with a 61% global increase in mobile ads, according to ad network BuzzCity.
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Apple seeks iAd support from publishers ahead of launch in UK
8 July 2010
Apple is lobbying UK advertisers and publishers in a bid to convince them of its experimental iAd pricing model, which charges advertisers using a hybrid CPM and CPC model.
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Google's mobile strategy
8 July 2010
Google is looking to take a bite out of Apple’s lead in the app market as Android is used on more handsets
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John Lewis invites agencies to pitch to develop mobile app
8 July 2010
John Lewis has kicked off a pitch as it looks to be the first UK department store to launch a mobile app.
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Britax to target mobile users via sponsorship of first Gurgle app
8 July 2010
Baby-product manufacturer Britax will sponsor for six months parenting website Gurgle’s first iPhone app to promote its range of safety products to expectant mothers.
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Ofcom investigates mobile coverage to nix operator claims
8 July 2010
Regulator Ofcom is investigating mobile network coverage following arguments between Orange and 3 over their competing claims to have the UK’s largest 3G networks.
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MIG boosts strategic advisory team
Tue, 6 Jul 2010
Mobile specialist agency Mobile Interactive Group has made three appointments to bolster its brand management skills and boost its international expansion drive.
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Nokia denies it's planning an Android handset
Mon, 5 Jul 2010
Nokia has moved to scotch rumours it will soon ship handsets using the Google-owned Android operating system and underlined its commitment to both Symbian and MeeGo.
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ITN strikes content deal to provide video to Iliffe
Mon, 5 Jul 2010
ITN Productions has signed a deal with newspaper publisher Iliffe News & Media to supply video packages across the latter’s 24 websites.
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Disney acquires iPhone app developer Tapulous
Mon, 5 Jul 2010
Disney has bought iPhone music games specialist Tapulous for an undisclosed amount in a bid to shore up the social media functions of its existing apps portfolio.
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TalkTalk appoints BBC's Chakkara as director of online
Fri, 2 Jul 2010
Internet access provider TalkTalk has appointed Rahul Chakkara as its first director of online as part of an ongoing process to integrate its Tiscali and Carphone Warehouse digital teams.
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Nissan launches Leaf campaign on iAd
Fri, 2 Jul 2010
Nissan has unveiled its first campaign on the newly launched Apple mobile ad network iAd to promote its forthcoming electric car the Nissan Leaf in the US.
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Wonderbra boosts online presence with website relaunch
Fri, 2 Jul 2010
Wonderbra is set to bolster its online presence with the relaunch of its website this week in a bid boost its online sales among females aged under 30.
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3 calls for standardised mobile coverage measure
Fri, 2 Jul 2010
Mobile operator 3 has called for a more standardised approach to measuring operators’ coverage following a row with Orange over their competing claims to have the UK’s largest 3G network.
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Apple to launch iAd network today
Thu, 1 Jul 2010
Apple will launch its iAd mobile ad network in the US later today, with advertisers including Unilever and Nissan having already booked campaigns.
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There’s still more to mobile advertising than iAd
Thu, 1 Jul 2010
Apple’s launch of the iAd network, which serves ads to iPhone and iPad users, is good news for the industry but for advertisers there are still more cost-effective ways to reach mobile users.
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Cover story: Orange bolsters music links with ticketing service
1 July 2010
Orange is the latest operator to launch a major discounted ticket service, taking on the O2 Priority and Vodafone VIP brands in the multi-million-pound market and building on the success of its Orange Wednesdays two-for-one cinema tickets scheme.
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Channel 4 in renewed drive to offer mobile apps around flagship shows
1 July 2010
Channel 4 will launch a series of mobile apps based on flagship TV programmes like Come Dine With Me and a beauty-themed iPhone app by the end of the year.
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ITN Productions streams World Cup footage on Paddy Power site to boost bets
1 July 2010
Paddy Power has introduced online streaming through a tie-up with ITN Productions to stimulate betting around the FIFA World Cup.
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Northern & Shell develops mobile strategy with OK! celebrity app
1 July 2010
Publisher Northern & Shell is developing the mobile strategy for its OK! magazine brand, including revenue share deals with physical outlets, following the release of its second iPhone app this week.
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Under Armour Football
1 July 2010
Owner: Under Armour Agency: Perfect Fools
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Vouchercloud offers in-app ad inventory
1 July 2010
Mobile discount service Vouchercloud has launched an advertising service that enables brands to buy in-app inventory or sponsor app sections.
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Orange hits back at ASA ruling
Wed, 30 Jun 2010
Orange has slammed the Advertising Standards Authority’s recent ruling on its 3G coverage ads, claiming the decision amounts to a gagging order on the entire mobile industry.
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ASA rules against Orange's 3G coverage claims
Wed, 30 Jun 2010
The Advertising Standards Authority has ruled that Orange’s claim to have the UK’s largest 3G network is misleading, following a protest from rival operator 3.
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Foursquare raises $20m as users reach 1.8m
Wed, 30 Jun 2010
Location-based services company Foursquare has raised $20m (£13.3m) in second-round funding and reached 1.8m users, according to the company’s co-founder and CEO Dennis Crowley.
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iPhone 4 sales reach 1.7m in three days
Tue, 29 Jun 2010
The iPhone 4 is Apple’s most successful ever launch, according to CEO Steve Jobs, after sales hit 1.7m three days after entering the global market.
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OK magazine launches paid-for mobile app
Mon, 28 Jun 2010
Northern & Shell, publisher of OK! magazine, has launched its first paid-for mobile app under the celebrity-focused brand in a bid to diversify its mobile strategy.
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Nokia to drop Symbian for smartphones
Mon, 28 Jun 2010
Nokia will stop manufacturing smartphones using Symbian, the world’s most commonly used handset operating system, in favour of the Linux-based MeeGo, according to reports.
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LoveFilm and Ocado kick off year-long collaboration
Fri, 25 Jun 2010
LoveFilm is working with Ocado to offer its customers discounts on their online grocery purchases as part of a 12-month tie-up.
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Adfonic appoints James Macdonald as commercial lead
Thu, 24 Jun 2010
Mobile ad exchange Adfonic has appointed ex-O2 Media head of sales James Macdonald to head its sales and business development activity.
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Location services will excite advertisers more than iPhone 4
Thu, 24 Jun 2010
The mobile industry’s attention today will be on the launch of the iPhone 4, but confirmation of location-based services from Facebook and Apple poses more immediate opportunities for advertisers.
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Samsung uses ITV World Cup app for Android device campaign
24 June 2010
Samsung has launched a mobile campaign to promote its flagship Android handset with video ads on the ITV FIFA World Cup iPhone app.
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Chevrolet offers in-game test drives on Microsoft Kinect console
Wed, 23 Jun 2010
Chevrolet will kick-start a digital campaign to promote its new electric vehicle by prompting users to take a virtual test drive on the Microsoft Kinect games console.
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iPhone users rise 161% in a year, but Android chasing fast
Wed, 23 Jun 2010
The number of European iPhone users rose 161% to 10m users in the year to April, accounting for 18% of all smartphone users, according to ComScore.
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O2, Orange and Vodafone pilot improved mobile TV delivery
Wed, 23 Jun 2010
Mobile operators O2, Orange and Vodafone are jointly testing a mobile TV technology that will allow them to broadcast TV signals using their existing 3G spectrum.
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Will clearer mobile data caps bring back bill shock fears?
Thu, 17 Jun 2010
Mobile web use has reached record highs due to the success of devices like the iPhone. But how will the end of all-you-can-eat data plans affect mobile users’ behaviour?
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Argos app gets half a million downloads in three weeks
Thu, 17 Jun 2010
Argos’s iPhone app has been downloaded half a million times in the three weeks since its launch, according to the retailer.
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Cover story: Broadband brands drop ‘unlimited’ claims
17 June 2010
Fixed and mobile broadband providers are bracing themselves for a sterner regulatory regime regarding how they can advertise their services as regulators prepare a crackdown on service claims.
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2.75bn unique views make Facebook most popular mobile web destination
17 June 2010
Facebook was the most popular mobile site among UK mobile web users in March, recording 2.75bn unique page views and 5.9m unique visitors spending a total of 2bn minutes on the site, according to figures from ComScore’s Mobile Media Metrics (MMM).
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IBM adds video streaming to mobile app for Wimbledon
17 June 2010
Attendees of this month’s Wimbledon tournament will be able to view live video content from various tennis matches by pointing their phones at the relevant court.
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Rapha launches iphone app for cycling groups
17 June 2010
Cycling accessories maker Rapha is launching its first iPhone app to encourage cyclist groups to meet more regularly.
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Sainsbury's opens channel on MSN as part of increase in digital spend
17 June 2010
Sainsbury’s has launched Sainsbury’s Food & Drink on Microsoft’s MSN portal as it significantly increases spend on digital marketing this year.
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News Corp takes The Sun onto the iPad
Tue, 15 Jun 2010
News Corporation has launched an iPad app for its tabloid brand The Sun, with a monthly cost of £4.99.
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MTV and Swatch relaunch creative portal Playground
Mon, 14 Jun 2010
Swatch and Viacom-owned MTV have relaunched their co-branded portal swatchmtvplayground.com featuring multimedia content in 17 languages aimed at young people in creative industries.
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Regulator to probe Apple developer agreement
Mon, 14 Jun 2010
US regulator the Federal Trade Commission will investigate Apple’s revised developer agreement terms, which limit the amount of data shared with third-party ad networks and effectively bars Google-owned AdMob from all Apple products, according to reports.
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Odeon launches mobile voucher campaign with Vouchercloud
Mon, 14 Jun 2010
National cinema-chain Odeon has launched a campaign with Vouchercloud via the discount service’s iPhone app.
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O2 drops unlimited mobile internet access
Fri, 11 Jun 2010
O2 has restructured its mobile data pricing plans ahead of the launch of the iPhone 4 and the predicted increase in the number of smartphone owners.
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Domino's kicks off in-game ads for World Cup tie-in
Fri, 11 Jun 2010
Domino’s will run its first in-game ad campaign on Sony PlayStation3 titles as part of a wider integrated marketing drive to coincide with the World Cup.
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AOL boosts video offering with Rockabox tie-up
Fri, 11 Jun 2010
AOL has paired with Rockabox Media to bolster video content on its celebrity gossip page Eleven as part of its strategy to improve its editorial content.
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Agencies ink deals with Grapple Mobile to get apps onto more handsets
Fri, 11 Jun 2010
Ten digital agencies, including Ogilvy, LBi and McCann, have signed agreements with technology platform provider Grapple Mobile to develop their mobile apps for multiple devices.
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Apple's restrictions could make mobile ads more costly
Thu, 10 Jun 2010
The launch of Apple’s iAd is a major endorsement on the mobile ad market, but could its lockout of AdMob be judged as anti-competitive?
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Apple bans Google mobile app ads
Thu, 10 Jun 2010
Apple has changed the terms of its application developer agreement to prevent apps from serving users with ads via the Google-owned AdMob network, prompting another round in the war of words between the US giants.
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Crayon buys data analytics firm Acquity
Thu, 10 Jun 2010
Hicklin Slade & Partners Group’s digital agency Crayon has acquired data analytics firm Acquity for an undisclosed sum to shore up its data planning credentials.
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NHS launches first Facebook app to improve football fans' fitness
Thu, 10 Jun 2010
The NHS has launched its first Facebook app in the run-up to the World Cup, to encourage football fans to exercise more and monitor their fitness.
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Cover story: Can Foursquare and Gowalla put mobile ads on the map?
10 June 2010
Advertisers will be able to cash in on booming mobile location-based services Foursquare and Gowalla with the release of self-service tools enabling brands to run campaigns more easily.
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Location-based networks
10 June 2010
The latest attempt to engage users via their phones is by using location-based networks like Foursquare and Gowalla
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UK bookies play by Apple’s rules to get onto the App Store
10 June 2010
UK bookmakers are embarking on a landgrab within Apple’s App Store even though the company’s rules currently mean they can’t offer a full transactional service via the outlet.
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Southern Daily Echo
10 June 2010
Owner: Newsquest Agency: in-house
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Sony Ericsson goes on social media to raise market share
10 June 2010
Sony Ericsson is boosting its social media activity in a bid to increase its share of the smartphone market, which is under pressure from brands like Apple and Google.
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Yahoo signs up top footballing names to offer content around World Cup and Premier League
10 June 2010
Yahoo has signed content deals with leading football personalities David Beckham, Didier Droga and Arsene Wenger to increase its association with the sport in the run-up to the FIFA World Cup and to promote its coverage of the English Premier League next season.
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Unilever announces its first iAd campaign
Tue, 8 Jun 2010
Unilever is the first large brand owner to announce a campaign on Apple’s iAd network, which will open next month.
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Apple set to unveil latest iPhone model
Mon, 7 Jun 2010
Apple is expected to unveil an updated iPhone at its Worldwide Developer’s Conference in San Francisco today.
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Warner Music agrees to music featuring in Tapulous app games
Mon, 7 Jun 2010
Warner Music Group has partnered with Tapulous in a deal that will see the music app developer promote WMG artists’ material via the the TapTap series of mobile games.
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Audioboo wins further funding
Mon, 7 Jun 2010
Social media platform Audioboo has won financial backing from investors including UBC Media, Imagination Technologies and Sir Don Cruickshank.
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Yahoo promotes Stata to chief technology officer
Fri, 4 Jun 2010
Yahoo has appointed Raymie Stata as chief technology officer and senior VP.
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The iPad: nice device but is it mobile?
Thu, 3 Jun 2010
The arrival of the iPad is expected to shake up digital media in the same way the iPhone revolutionised the mobile industry.
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Heinz appoints Haygarth to target new parents
Thu, 3 Jun 2010
Heinz has appointed Haygarth as its sole digital agency to promote its range of babycare products among new and expecting parents in the UK.
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Headline’s first app lets Apple users read free crime novel chapters
3 June 2010
Headline Publishing, Hachette UK’s fiction arm, is letting users read the first chapters of bestselling crime writer Martina Cole’s novels via a free Apple app as it looks to increase its sales of e-books.
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Sony launches first online-led campaign for PlayStation 3
3 June 2010
Sony Computer Entertainment Europe (SCEE) has kicked off its first online-led PlayStation 3 branding campaign for SingStar, as digital exceeds a quarter of its marketing budget for the first time.
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easyJet plans m-commerce site as flyers use phones to assess delays
3 June 2010
EasyJet is planning an m-commerce site as part of an intensified mobile strategy capitalising on increased traffic via people’s handsets.
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Peugeot tests social media with RCZ app
3 June 2010
Peugeot has launched a social media-led digital marketing campaign to promote awareness of its RCZ model, in a bid to assess the medium’s effectiveness for engagement.
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Sky boosts mobile strategy with apps and advertising
3 June 2010
Sky is refining its mobile strategy from being a pure-play content provider to align it closer to its other digital channels, such as Sky Player.
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Social apps and maps driving smartphone use
Wed, 2 Jun 2010
Facebook was the most popular app used by smartphone owners in the US last month, although Google Maps is growing in popularity, according to research from The Nielsen Company.
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Microsoft relaunches MSN with tighter social media integration
Wed, 2 Jun 2010
Microsoft has overhauled its MSN portal, allowing users to access and update their social media profiles from the site for the first time.
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AOL appoints IPC's Bevan as first UK online editor-in-chief
Tue, 1 Jun 2010
AOL has appointed Carla Bevan to the newly created role of online editor-in-chief for its UK sites in a bid to improve its online content.
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Rightmove and Primelocation move onto iPad
Tue, 1 Jun 2010
Rightmove and Primelocation have become the first property companies to launch iPad apps on the UK App Store following the launch of the device outside the US.
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Unanimis loses mobile director in company-wide reshuffle
Tue, 1 Jun 2010
Unanimis’s director of mobile Alex Rahaman is leaving the Orange-owned ad sales house as part of a company-wide restructuring that will also include a round of redundancies.
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Guardian's Eyewitness iPad app tops 90,000 downloads
Fri, 28 May 2010
The Guardian’s Eyewitness app for the iPad has been downloaded 90,000 times since launching on the US App Store last month, according to Guardian News & Media.
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Increasing the choice for advertisers on mobile
Thu, 27 May 2010
Behind the headlines of this week’s Apple, Google and Yahoo announcements lies more choice for mobile ad campaigns.
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Yahoo predicts further revenue growth
Thu, 27 May 2010
Yahoo is predicting further growth based on the series of deals it has signed with partners such as Microsoft, Nokia and social gaming company Zynga.
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Cover story: Big names reach out to grab iPad opportunities
27 May 2010
Stephen Fry, BMW, The FT and Ministry of Sound are among the first major publishers and brands to roll out UK iPad apps ahead of the device’s much-anticipated European launch tomorrow.
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Google appoints EMEA mobile head as it ups its focus on mobile advertising
27 May 2010
Google is bolstering its EMEA mobile ad sales force as it prepares for increased activity on Android handsets, including web access and more intense competition from Apple and Yahoo in the mobile ad space.
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Txtlocal
27 May 2010
Owner: Txtlocal Agency: in-house
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Bauer Media turns to advertising for mobile revenues
27 May 2010
Bauer Media is shifting its mobile strategy from content sales towards advertising with the overhaul of its FHM, Heat and Zoo mobile sites.
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Cadbury ups activity on mobile with iPhone game app for Wispa
27 May 2010
Cadbury is launching its first Wispa-themed iPhone game in a bid to maintain engagement with consumers on the move.
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3 completes on price for iPad support
Wed, 26 May 2010
3 is the latest mobile operator to announce price plans for the iPad, meaning four of the five major UK mobile operator brands will support the device.
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Domino's launches Foursquare campaign
Tue, 25 May 2010
Dominos Pizza has launched a nationwide promotion on location-based social gaming platform Foursquare that encourages users to check-in at its outlets.
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Yahoo and Nokia announce global partnership
Mon, 24 May 2010
Yahoo and Nokia have announced a partnership to offer messaging and navigation services on mobile and PC, in a deal to let both companies broaden their global reach.
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Evening Standard extends mobile app to more devices
Mon, 24 May 2010
The London Evening Standard has relaunched mobile apps on Apple, Android and BlackBerry devices, and announced Nokia S60 and Windows Mobile versions.
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FTC approves Google’s AdMob takeover
Mon, 24 May 2010
Google’s proposed $750 takeover of AdMob has been approved by US regulator the Federal Trade Commission because other large companies such as Apple are entering the mobile ad market.
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PayPal launches on Android phones
Fri, 21 May 2010
PayPal is now compatible with apps sold via the Android Marketplace, meaning Android developers can collect payments using its billing system.
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Spotify Ovi app is last nail in Comes With Music coffin
Thu, 20 May 2010
With Spotify now freely available to Nokia customers on the Ovi Store, does this spell the end for Comes With Music?
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Spotify app launches on Nokia's Ovi store
Thu, 20 May 2010
Spotify has launched on Nokia’s Ovi app store, despite being in competition with the the handset manufacturer’s own Comes With Music service.
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Carphone Warehouse uses mobile app to retain customers
Thu, 20 May 2010
Carphone Warehouse has launched Hiplogic Live, a portal-based mobile app, to increase brand awareness and engagement with customers.
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Southern Comfort lifts digital spend by 20% to reach 18-29-year-olds
20 May 2010
Southern Comfort intends to increase its spending on digital channels by 20% this year, as the Brown Forman Beverages-owned label aims to increase awareness of its brand among 18-29-year-olds.
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Cadbury favours social activity for Crunchie campaign
20 May 2010
Cadbury is the latest brand to abandon campaign sites for social media, launching a game on Facebook to support its ads for Crunchie Rocks.
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Facebook simplifies mobile site for developing world
Wed, 19 May 2010
Facebook has launched a stripped-down version of its mobile site to attract users in the developing world.
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UK trails Europe in listening to music on mobile
Wed, 19 May 2010
Mobile music consumption across Europe rose by 10% year on year in the first quarter of 2010, with 54m people listening to music on their phones.
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Argos launches app in response to rising iPhone access
Wed, 19 May 2010
Argos is launching its first iPhone app, prompted by a 600% increase in traffic to its website from Apple mobile devices last year.
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IAB appoints first mobile manager
Wed, 19 May 2010
The IAB is planning to bolster its mobile activity this year and has hired its first mobile manager.
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Shazam tops 75m users
Tue, 18 May 2010
Mobile music recognition service Shazam now has more than 75m users, compared with 50m six months ago, and has identified more than a billion songs.
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Mobile web use pushes Vodafone data revenues above £4bn
Tue, 18 May 2010
Vodafone’s group revenue rose 8.4% to £44.5bn in the year to 31 March 2010, with an increase in subscribers paying for high-end products such as mobile internet and smartphones.
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Hyundai offers World Cup prizes in Facebook campaign
Tue, 18 May 2010
Hyundai has launched two online competitions offering the chance to win a trip to next month’s World Cup as part of its sponsorship of the tournament.
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Tesco iPhone app nears 0.5m downloads as BlackBerry version launches
Tue, 18 May 2010
Tesco says its Clubcard iPhone app has been downloaded almost half a million times, as it launches on RIM’s rival BlackBerry App World.
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Npower launches dual mobile app strategy
Mon, 17 May 2010
Energy provider Npower has kicked off its mobile app strategy with simultaneous launches on the Apple App Store and Android Marketplace.
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AdMob reaches 200bn ads served
Mon, 17 May 2010
Mobile ad network AdMob has served its 200 billionth ad.
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YouTube tops 2bn views a day
Mon, 17 May 2010
YouTube is now generating more than 2bn views a day, with the average user spending 15 minutes a day on the site, according to the video-sharing platform’s latest blog post.
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Phones4u focuses £8m campaign on TV and catch-up sites
Mon, 17 May 2010
Mobile phone retailer Phones4u will run a series of ads on catch-up TV websites to accompany its broadcast TV campaign but has no plans to invest in mobile advertising.
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Online TV viewing up 54% in a year and rising
Fri, 14 May 2010
Online TV viewing has increased by 54% since last year, with 55% of 18-24-year-olds watching TV on their PCs at least once a week, according to YouGov research.
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O2 launches Gorillaz app to boost Priority ticketing
Fri, 14 May 2010
O2 is rolling out an integrated marketing campaign, including its first augmented reality mobile app, to boost awareness of its Priority ticketing scheme ahead of the upcoming Gorillaz tour.
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How long can Orange and T-Mobile stay separate brands?
Thu, 13 May 2010
Everything Everywhere, parent company of Orange and T-Mobile, has deferred merging the brands. But how long can they compete while the company merges behind the scenes?
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Facebook appoints Google's Tseng as head of mobile
Thu, 13 May 2010
Erick Tseng, Google’s senior mobile product manager for Android, has left the company to join Facebook as head of mobile products.
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Google and Verizon developing iPad rival
Thu, 13 May 2010
Google is working with US operator Verizon Wireless to develop a tablet computer to rival Apple’s iPad, according to reports.
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Nokia appoints its first global head of digital to win smartphone share
13 May 2010
Nokia has appointed its first global head of digital marketing as it turns to online to re-establish itself in the high-end smartphone market and drive awareness of the mobile services on its Ovi store.
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Halifax to use DoubleClick’s Boomerang to retarget users
13 May 2010
Halifax is retargeting customers who have visited its website but not purchased any products, using Boomerang technology on Google’s DoubleClick Ad Exchange.
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M&S targets m-commerce site at younger customers
13 May 2010
Marks & Spencer has launched its first mobile commerce site targeting younger customers and bypassing the problems of investing in specific mobile platforms.
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ITN Productions hires first head of mobile Tatay from 4th Screen
13 May 2010
ITN Productions has appointed Miguel Tatay as its first head of mobile as part of an ongoing internal restructuring process.
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Microsoft to test expandable ads on mobile with movie campaign
13 May 2010
Microsoft is using the forthcoming launch of Werner Herzog’s remake of Bad Lieutenant to test its first expandable ad format for mobile.
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Umbro plans further mobile marketing in spite of low response
13 May 2010
Umbro is ramping up location-based marketing to target football fans, despite a recent trial of Foursquare at Manchester City FC’s games against Tottenham Hotspur not performing as well as it hoped.
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Sorrell calls for 'rigorous' investigation of AdMob takeover
Tue, 11 May 2010
Sir Martin Sorrell, CEO of WPP Group, has spoken out against Google’s proposed $750m (£504m) takeover of mobile ad network AdMob, urging a “rigorous” investigation of the deal from US regulators.
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The Sun to expand digital radio show during World Cup
Mon, 10 May 2010
The Sun newspaper’s digital radio show SunTalk is to have its coverage extended by six hours a day during this summer’s FIFA World Cup.
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Operators reveal iPad prices as pre-ordering opens
Mon, 10 May 2010
Apple is today launching the UK pre-order process for the iPad, with mobile operators also announcing details of their supporting 3G price plans for the device.
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Nokia launches major Ovi Maps campaign
Fri, 7 May 2010
Nokia is kicking off a six-week integrated ad campaign this weekend to promote its Ovi Maps service.
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Betfair launches betting exchange iPhone app
Fri, 7 May 2010
Gambling community Betfair is the first betting firm on Apple’s App Store following this week’s launch of a location-based app.
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Is challenge to app market leaders a false hope?
Thu, 6 May 2010
The GSMA appears resolute in its bid to halt Apple and Google’s dominance of the apps market, but is its Wholesale Applications Community scheme too little too late?
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Lovestruck launches geo-targeting mobile trial in London
Thu, 6 May 2010
Dating website Lovestruck is running a pilot campaign targeting mobile users based on their location.
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Common mobile app platform set to launch early 2011
Thu, 6 May 2010
Mobile operator trade body the GSMA has claimed its Wholesale Applications Community scheme will be ready for commercial launch next February.
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FT woos younger readers with free access to iPad app
6 May 2010
The Financial Times is making its iPad app free for the first two months in an effort to target younger readers, after signing an exclusive two-month sponsorship deal with luxury Swiss watch-maker Hublot.
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FindsYou Cars
6 May 2010
Owner: FindsYou Agency: Saatchi Design, in-house
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KMI cosmetics brands come together on one sales site
6 May 2010
KMI Brands, the owner and licensee of cosmetics brands including Fish Soho and Ted Baker Fragrances, has launched its first ecommerce site, KMI Club - under the tagline ’Keep me inspired’ - to drive online sales.
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Orange's plan comes together with A-Team movie campaign
6 May 2010
Orange’s latest Gold Spot cinema campaign will be accompanied by social media activity on both Twitter and Facebook based on this summer’s The A-Team film.
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Travelex launches mobile balance alerts
Wed, 5 May 2010
Foreign currency provider Travelex will provide free SMS balance alerts as part of the initial step in its new mobile strategy.
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Quarter of 18-24-year-olds discuss election via social networks
Wed, 5 May 2010
Over half the UK’s web users have researched the General Election online since campaigning started a month ago, and younger voters are engaging with politics on social media sites, according to a YouGov poll commissioned by Orange.
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Apple faces investigation into app developer terms
Wed, 5 May 2010
Apple may face scrutiny from US regulators over amendments to its developer agreement which requires them to use only Apple-approved software to build their mobile apps.
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Umbro urges use of Foursquare for Man City match
Tue, 4 May 2010
Sportswear manufacturer Umbro is encouraging fans of Manchester City FC to use Foursquare to check in at the team’s stadium ahead of the upcoming game against Tottenham Hotspur.
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Opera buys email provider FastMail
Tue, 4 May 2010
Opera Software has acquired cross-platform email provider FastMail for an undisclosed sum as the mobile web browser company continues its acquisition trail.
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PhonepayPlus consults on redraft of code on conduct
Fri, 30 Apr 2010
Premium mobile services regulator PhonepayPlus has launched a consultation period on its draft code of conduct, which places greater emphasis on broadcasters and publishers to remain within its guidelines.
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Iris appoints LBi's Purser as digital planning director
Thu, 29 Apr 2010
Iris Digital has appointed Christian Purser as digital planning director to oversee the company’s integrated marketing campaigns.
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Microsoft gets into mobile by the back door
Thu, 29 Apr 2010
HTC’s licensing pact with Microsoft over its Android devices seems a small announcement in the handset market, but it could point to the arrival of a new force in mobile advertising.
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HTC and Microsoft strike licensing pact over Android code
Thu, 29 Apr 2010
Mobile phone manufacturer HTC has signed a licensing agreement with Microsoft after the software giant complained HTC’s Android-based handsets infringed its patents.
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ASOS hunts for mobile agency as customers look to shop on the go
29 April 2010
Online fashion retailer ASOS has issued a tender for agencies to develop its mobile strategy after statistics revealed that many of its users are accessing the clothes outlet’s website via their phones.
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Google looks into ways to brings ads to mobile services
29 April 2010
Google is looking at ad opportunities within its Google Maps Navigation service despite the Android platform, which launched last week, being ad-free at the moment.
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AdMob serves 16.7bn ads during March
Wed, 28 Apr 2010
Mobile ad network AdMob delivered 16.7bn ads worldwide last month, up 18% from February, with an increasing share of requests from iPhone 3GS and Android users.
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Pepsi extends World Cup campaign with Nokia Ovi app
Tue, 27 Apr 2010
PepsiCo and Nokia have launched a football-themed channel on mobile app outlet Ovi ahead of this summer’s FIFA World Cup hosted in South Africa.
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Mobile ad spend rose by a third in 2009
Tue, 27 Apr 2010
Mobile ad spend rose 32% between 2008 and 2009, with brands from the entertainment, media and telecoms sectors spending the largest amounts on the medium, according to the IAB and PricewaterhouseCoopers.
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Android Marketplace reportedly reaches 50,000 apps
Mon, 26 Apr 2010
The Google-owned mobile app store Android Marketplace now has more than 50,000 apps, according to unofficial blog Androlib.
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Yahoo and Samsung extend mobile service partnership
Mon, 26 Apr 2010
Yahoo and Samsung have extended their global handset tie-up to give owners of Samsung devices powered by the Android and Bada operating systems access to Yahoo’s services.
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Virgin Mobile reaches 1m subscribers
Mon, 26 Apr 2010
Virgin Media has a revealed it has a million post-paid mobile subscribers and claims the total number of customers signing up to both its pre- and post-paid contracts has increased by more than 40% in the past 12 months.
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Sony Ericsson and 3 run joint campaign for Spotify offer
Mon, 26 Apr 2010
Sony Ericsson and mobile operator 3 have launched a campaign featuring bands such as Keane and Stereophonics on music streaming service Spotify to promote the Xperia 10 and Vivaz handsets.
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Britain's Got Talent app clocks up 200,000 downloads
Fri, 23 Apr 2010
The Britain’s Got Talent iPhone app has been downloaded more than 200,000 times since it launched four days ago on the Apple App Store.
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Publicis reports digital revenues reach a quarter of total
Thu, 22 Apr 2010
Publicis Groupe, the parent of agencies such as Saatchi & Saatchi Interactive and Digitas, has reported its digital media activities account for over a quarter of total revenues, which rose 8.1% year on year in Q1 to €1.16bn (£1bn).
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What will it take to lure advertisers onto mobile?
Thu, 22 Apr 2010
In the past 24 hours the industry has seen two announcements that in very different ways point to the potential of marketing on mobile.
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Heathrow makes app free during travel problems
Thu, 22 Apr 2010
BAA Heathrow Airport has made its Airport Guide mobile app available for free to update passengers after the recent travel crisis and ahead of the peak holiday season.
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IPA establishes mobile-focused working group to benchmark client strategies
22 April 2010
The Institute of Practitioners in Advertising (IPA) has launched a mobile focus group that includes agencies BBH, Ogilvy, Profero and Addictive to address shortcomings in mobile advertisers’ strategies.
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Tesco turns to Twitter to talk to customers
22 April 2010
Tesco is looking to increase one-to-one engagement with customers by launching a research project on the effectiveness of Twitter.
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ITN launches fashion iPhone app
Wed, 21 Apr 2010
ITN Productions has launched a fashion iPhone app and an accompanying YouTube channel under the Fashion 411 brand.
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Apple's quarterly profits almost double
Wed, 21 Apr 2010
Apple’s profits and revenues soared 90% and 49% respectively in the first quarter of 2010 on the back of strong iPhone and Mac sales, according to its latest financial results.
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What Car? launches site tailored to smartphone browsing
Tue, 20 Apr 2010
What Car? has launched a site optimised for smartphones to capitalise on the growing number of people accessing the web via their phones.
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Tesco reports £136m profit from online sales
Tue, 20 Apr 2010
Tesco has reported its annual profits rose 10.1% to £3.4bn in the 12 months to 27 February 2010, spurred by an increase in online sales.
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Ocado iPhone app accounts for nearly 5% of orders
Tue, 20 Apr 2010
Ocado’s iPhone app has generated nearly 5% of its total orders since February this year, the grocery retailer has revealed.
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Nigella Lawson launches voice-controlled iPhone app
Mon, 19 Apr 2010
Nigella Lawson and publisher Random House have launched a paid-for app claiming to be the first voice-controlled cookery app on iTunes.
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Coca-Cola World Cup campaign includes social media-only ad
Mon, 19 Apr 2010
Coca-Cola will launch its single largest integrated marketing drive across 150 markets for this summer’s FIFA World Cup, with one of three flagship ads running exclusively on social media.
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UK leads Europe in use of mobile maps while travelling
Fri, 16 Apr 2010
Mobile map use in the UK rose 86% annually to 5.7m in February, making it the leading European country for mobile mapping, according to research by ComScore.
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BBFC backs mobile ISP's content ratings
Fri, 16 Apr 2010
The British Board of Film Classification has endorsed mobile ISP Tibbo’s content rating system, which classifies web pages the same way as movies.
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PepsiCo and Microsoft kick off World Cup game campaign
Thu, 15 Apr 2010
PepsiCo and Microsoft Advertising have launched a global integrated ad campaign featuring international football stars ahead of this summer’s FIFA World Cup.
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Can the MVNO model emerge from under Blyk's shadow?
Thu, 15 Apr 2010
Recent weeks have seen a number of MVNO announcements suggesting they’re once again finding favour among UK mobile operators.
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UK operators confirm iPad support but not prices
Thu, 15 Apr 2010
Mobile operators O2, Orange and Vodafone have confirmed they will offer the Apple iPad at its UK launch next month.
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Apple’s move into mobile ad market leaves agencies keen but confused
15 April 2010
Apple is meeting with UK agencies to educate the sector about, and boost investment, in its iAd mobile advertising platform.
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The Good Surgeon Guide
15 April 2010
Owner: Christiana Clogg Agency: PeToBa Marketing
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Maserati runs its first mobile campaign for GranCabrio model launch
15 April 2010
Luxury car manufacturer Maserati will this month launch its first mobile ad campaign targeting smartphone users to promote its GranCabrio model.
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Guardian photos iPad app hits 50,000 downloads
Wed, 14 Apr 2010
Guardian News & Media’s iPad app has generated 50,000 downloads in ten days, making it the sixth most popular free iPad app in the US chart, the publisher has revealed.
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UTV Media in mobile apps deal with Unique Interactive
Wed, 14 Apr 2010
UTV Media group, which includes radio brands such as TalkSport and London weekly fresheet Sport, has ramped up its mobile strategy by signing a deal with developer Unique Interactive.
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Tic Tac invites video uploads in World Cup campaign
Wed, 14 Apr 2010
Ferrero UK has launched a social media site for its Tic Tac brand called Shake Some Noise as part of its marketing campaign for this year’s FIFA World Cup in South Africa.
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Yahoo confirms UK MD Rabe to depart at end of year
Tue, 13 Apr 2010
Yahoo has confirmed that its UK MD, Mark Rabe, will step down from the position at the end of the year.
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Apple approves rival browser for App Store
Tue, 13 Apr 2010
Apple has surprised many in the mobile world by abandoning its previous strategy and approving Opera Mini, a rival to its own Safari browser, to be distributed via the App Store.
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Nokia extends investment in location-based services
Mon, 12 Apr 2010
Nokia has confirmed its purchase of US location-based services company MetaCarta to ramp up its local search results.
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Vodafone introduces paid-for apps on 360
Mon, 12 Apr 2010
Vodafone has begun accepting paid-for apps in its Vodafone 360 app store.
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Orange runs movie competition via Twitter
Fri, 9 Apr 2010
Orange is launching a competition that uses its Twitter feed to encourage users to send in synopses of classic movies.
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MVNO Lebara opens multi-lingual mobile portal
Fri, 9 Apr 2010
Mobile virtual network operator Lebara Mobile has opened its mobile portal and is offering subscribers free mobile internet browsing for three months.
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Why an Apple ad network would be good news for Google
Thu, 8 Apr 2010
Google is likely to cheer the launch of Apple’s ad network even though the two companies have been increasingly at odds over the last few years.
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Financial Times and Domino’s prepare tie-ups with Foursquare
8 April 2010
The Financial Times and Domino’s Pizza are launching major campaigns on Foursquare as brand confidence in the location-based mobile social media platform increases.
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Social network traffic from Orange mobile phones doubles during 2009
8 April 2010
Social media use on mobile increased 166% in Q4 2009, with almost double the number of people accessing social sites on the Orange mobile network compared to 12 months earlier.
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Nifty Nosh
8 April 2010
Owner: Nifty Nosh Agency: in-house
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Crussh considers further mobile work following customer boost via Vouchercloud
8 April 2010
Organic food retail chain Crussh is considering further mobile marketing opportunities following encouraging redemption rates for coupons issued via the Vouchercloud mobile app.
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Sport Relief gets £3.4m via text donations
8 April 2010
Sport Relief 2010 raised £3.4m from mobile donations during this year’s campaign, bringing the total to £31.6m.
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Google's AdMob buyout faces possible censure
Wed, 7 Apr 2010
Google’s proposed $750m takeover of mobile ad network AdMob may be challenged on anti-trust grounds by the US government.
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Sky loses Barclays Premier League mobile rights to ESPN
Tue, 6 Apr 2010
Sky Sports has lost the exclusive rights to distribute highlights of the Barclays Premier League via mobile phones to ESPN.
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Apple sells 300,000 iPads on launch day
Tue, 6 Apr 2010
Apple sold more than 300,000 iPads in the US on Saturday, the launch day of the eagerly awaited device.
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Orange and T-Mobile complete UK merger
Thu, 1 Apr 2010
Deutsche Telekom and France Telecom have completed the UK merger of their mobile telecoms brands T-Mobile and Orange.
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Lib-Dems lampoon rivals in guerilla marketing campaign
Thu, 1 Apr 2010
The Liberal-Democrats have paired with agency Iris to launch an online ’unbranded guerilla marketing’ campaign to undermine the messages of Labour and the Conservatives.
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Telefónica announces tender for O2 ad account
Thu, 1 Apr 2010
Telefónica, the parent group of O2, has announced a tender process for its above-the-line and digital advertising across the five European countries where it operates under the O2 brand.
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Orange faces challenge of generating inventory for ad exchange
1 April 2010
The success of Orange’s entry into the increasingly crowded online ad exchange market in Europe will depend on its ability to attract enough ad inventory from publishers, according to agencies.
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Brands must keep sites consistent on multiple devices
1 April 2010
Publishers and brand owners must optimise their mobile websites to facilitate the growth of mobile internet use or risk losing ground to competitors, according to research published by Yahoo.
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Mirror launches its first iPhone app
Wed, 31 Mar 2010
Trinity Mirror has made its debut in Apple’s App Store with the launch of a Mirror Football app.
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UK leads Europe for growth in smartphone use
Wed, 31 Mar 2010
Smartphone adoption in the UK rose 70% to 11.2m users during the year to January 2010, making the UK the leading European market for smartphone usage.
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Orange games strategy targets other networks' customers
Tue, 30 Mar 2010
Orange will use social media and third-party mobile app stores to sell its mobile games service as part of a campaign that will enable it to target other network operators’ customers.
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Yahoo finds majority of mobile users multi-tasking
Tue, 30 Mar 2010
More than eight out of ten mobile media users (84%) simultaneously interact with their TVs or PCs, according to research by Yahoo.
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BBC Trust asks for delay in mobile app launches
Mon, 29 Mar 2010
The BBC Trust has asked the BBC to postpone its plans to launch a number of mobile apps from next month following objections by industry bodies.
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Tourism Australia kicks off Facebook boomerang campaign
Mon, 29 Mar 2010
Tourism Australia has begun a Facebook campaign in the UK and Ireland dubbed The Great Boomerang Throw.
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Nokia continues acquisition trail with Novarra buyout
Mon, 29 Mar 2010
Nokia has bought US mobile web browsing company Novarra for an undisclosed sum in a bid to improve the internet capabilities of its mass-market devices.
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nma Live: Brands favour apps for engagement
Mon, 29 Mar 2010
Mobile apps are featuring in many brands’ above-the-line marketing campaigns as they consider them key to engaging with and retaining consumers, according to speakers at Friday’s nma Live event.
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Global mobile data traffic overtakes voice calls
Thu, 25 Mar 2010
Data traffic surpassed voice traffic on mobile phone networks across the world in December 2009 due to rising demand for mobile broadband and social networking, according to Ericsson.
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Tesco prioritises handset makers’ app stores over operators’
25 March 2010
Tesco is prioritising content for handset manufacturer-owned mobile app stores, such as the Apple App Store and Nokia’s Ovi, over those owned by UK mobile operators.
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Vouchercloud gets 40% rate of redemption
25 March 2010
Mobile offers provider Vouchercloud has generated more than 300,000 downloads and recorded redemption rates of 40% for food-related vouchers in the six weeks since its launch on Apple’s App Store.
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ITN Productions to upsell FIFA World Cup content
Wed, 24 Mar 2010
ITN Productions plans to capitalise on this summer’s FIFA World Cup by providing extended video packages from the tournament to its existing customer base, which includes mobile operators Vodafone and Orange.
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AND and Unanimis in exclusive mobile tie-up
Tue, 23 Mar 2010
Associated Northcliffe Digital has appointed Orange-owned ad network Unanimis to sell advertising exclusively across its mobile properties.
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Kings of Leon album first to top 250,000 digital downloads
Tue, 23 Mar 2010
US rock band Kings of Leon’s album Only By The Night has become the biggest selling digital album of all time in the UK, according to the Official Charts Company.
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Seven out of ten iPhone developers to launch Android apps
Tue, 23 Mar 2010
Seven out of ten iPhone developers will launch Android apps within the next six months, according to research by mobile ad network AdMob.
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Telegraph launches social media campaign for Election talk
Tue, 23 Mar 2010
Telegraph Media Group has launched a social media campaign encouraging users to voice opinions on key political issues ahead of the General Election.
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Project Canvas set for OFT scrutiny
Tue, 23 Mar 2010
Project Canvas, the proposed IPTV service from broadcasters the BBC, ITV, Channel 4, Five and ISPs BT and TalkTalk, will be scrutinised by the Office of Fair Trading to ensure the joint-venture doesn’t qualify as a merger.
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Ocado sales up 22% ahead of planned IPO
Mon, 22 Mar 2010
Online grocery retailer Ocado has announced that full-year gross sales figures for 2009 rose 22% to £427.3m, boosting its plans for an IPO this year.
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Comparethemarket launches spoof iPhone app
Mon, 22 Mar 2010
Price comparison site Comparethemarket.com has launched an iPhone app called iSimples as an extension of its Compare The Meerkat campaign.
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HMV and Orange partner for mobile games service
Fri, 19 Mar 2010
HMV and Orange have partnered to launch a cross-network mobile gaming service.
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3 to offer full-length episodes of Disney shows
Thu, 18 Mar 2010
Mobile operator 3 has signed a deal with Disney to offer its subscribers full-length episodes of the studio’s programmes.
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Tottenham Hotspur
18 March 2010
Owner: Tottenham Hotspur Agency: in-house, Bluhalo
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Mobile Media Metrics will take time to convince brands of mobile marketing value
18 March 2010
The mobile industry is boosting efforts to convince brands of the value of the GSMA and research firm ComScore’s Mobile Media Metrics data following its launch last month.
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Papa John's distributes pizza vouchers via iPhone game
Wed, 17 Mar 2010
Pizza delivery chain Papa John’s will distribute discount vouchers to customers as codes in its iPhone game app Papa’s Pizzeria.
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Orange wins three new brands for MVNO business
Tue, 16 Mar 2010
Orange has signed up three further brands as part of its mobile virtual network operator (MVNO) strategy, targeting both the enterprise and consumer segments of the UK telecoms market.
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UK launch of Google Nexus One phone delayed
Mon, 15 Mar 2010
Google’s attempt to break into the mobile device market has suffered a setback with the news that its Nexus One handset won’t ship in the UK until late April, according to media reports.
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Matt Brocklehurst joins AdMob from Yahoo
Mon, 15 Mar 2010
AdMob has bolstered its UK team with the appointment of senior Yahoo marketer Matt Brocklehurst to the new role of head of marketing EMEA.
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Vodafone offers free e-books of current movies
Fri, 12 Mar 2010
Vodafone aims to capitalise on the release of high-profile movies such as Alice in Wonderland and The Girl With The Dragon Tattoo by offering free copies of the novels as e-books.
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News Corp ponders Fox Mobile sell-off
Thu, 11 Mar 2010
News Corp is considering a sell-off of its mobile properties collectively known as Fox Mobile Group, according to reports.
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BBC Sport more popular with mobile users than Sky Sports
11 March 2010
BBC Sport was the most popular sport-themed website visited by UK mobile users in January, according to ComScore’s Mobile Media Media Metrics (MMM) report.
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Mobile operators in talks with Apple to secure iPad distribution
11 March 2010
Mobile industry experts think Apple may grant exclusive distribution rights for the iPad to one of the UK’s mobile operators depending on how much they’re prepared to subsidise the cost of the device and any associated data plans.
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O2 Media boss says apps are overrated
11 March 2010
Shaun Gregory, MD of O2 Media, has warned brands not to become preoccupied with marketing their products via mobile apps.
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AOL appoints first director of video
Wed, 10 Mar 2010
AOL Europe is bolstering its commitment to video with the appointment of Kelly Sweeney to the new role of director of video.
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BBC defends move into mobile apps
Wed, 10 Mar 2010
The BBC has dismissed critics who have questioned the public value of its plans to launch mobile apps, arguing they fit within its public service remit.
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Vodafone cuts 375 back-end jobs
Tue, 9 Mar 2010
Vodafone has cut its UK workforce by 375 people as part of a strategy to streamline its back-end office staff and boost its customer-facing workforce.
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Ardbeg whisky ecommerce site generates £500,000 in sales in first week
Mon, 8 Mar 2010
Glenmorangie has generated £500,000 worth of revenue and increased membership of its fan club by 2,000 since it launched an ecommerce site for its Ardbeg whisky brand last week.
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Peugeot invites test drives through mobile campaign
Fri, 5 Mar 2010
Peugeot has launched a mobile ad campaign to encourage people to book a test drive.
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Teletext Mobile app downloads top 300,000 in six weeks
Fri, 5 Mar 2010
Teletext Mobile’s iPhone apps have been downloaded more than 300,000 times in the six weeks since launch.
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Orange boosts widgets service through Netvibes deal
Thu, 4 Mar 2010
Orange has boosted its multimedia content for mobile users with basic devices by adding 200,000 widgets to its Orange Widgets platform.
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UK film industry targets cinema-goers with pro-copyright message
Thu, 4 Mar 2010
The UK film industry has launched a series of cinema ads spoofing classic movie scenes to promote its anti-piracy message to young cinema-goers.
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SeeSaw sells out of ad inventory for three months within weeks of launching online
Thu, 4 Mar 2010
Online TV service SeeSaw has sold its entire ad inventory until May this year, only weeks after its launch in mid-February and without having to resort to discount selling.
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Bookatable
4 March 2010
Owner: Bookatable.com Agency: in-house
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ITV to pursue dual-screen strategy in 2010
Wed, 3 Mar 2010
Ben McOwen Wilson, director of online at ITV, has outlined his dual-screen strategy of promoting both on-demand and linear programme channels in 2010.
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O2 Media chief warns brands not to be blinded by apps
Wed, 3 Mar 2010
Shaun Gregory, MD of O2 Media, has warned brands against getting too preoccupied with marketing their products via mobile apps.
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ESPN360 rebrands as ESPN Player with extra features
Tue, 2 Mar 2010
Sport broadcaster ESPN has rebranded its online platform in Europe as ESPN Player.
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Absolute Radio and Sony Ericsson in FIFA World Cup deal
Tue, 2 Mar 2010
Absolute Radio has struck a sponsorship deal with Sony Ericsson that will include online branding and on-air promotional offers around this summer’s FIFA World Cup.
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Elle appoints YOC to sell ads in iPhone app
Tue, 2 Mar 2010
Fashion magazine Elle has appointed mobile ad specialist YOC Group to sell inventory for its ElleUK Horoscopes iPhone app.
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Nissan Qashqai campaign includes Lonely Planet content
Fri, 26 Feb 2010
Nissan has kicked off a digital marketing campaign incorporating Lonely Planet content ahead of the March launch of the Qashqai sports utility vehicle.
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Napster’s music catalogue tops 10m tracks
Thu, 25 Feb 2010
Digital music provider Napster has announced that its online music library Napster Unlimited now contains more than 10m tracks and features 800,000 artists.
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Samsung launches fashion campaign for Diva handset
Thu, 25 Feb 2010
Samsung has launched an integrated marketing campaign to promote its fashion-oriented Samsung Diva handset during London’s Fashion Week.

