New Media Age
Ronan Shields Editorial

Close-Up: 25.05.12

Fri, 25 May 2012

You’re only as strong as your mobile strategy.

FT eyes 60% mobile readership by 2020

Thu, 24 May 2012

Publisher hosts first hack event to adjust to readership shift.

Close-up – 23.05.12: Barclays, social commerce, Facebook

Wed, 23 May 2012

Is the umbrella term ‘social commerce’ falsely inflating the market?

Ovivo heralds return of ad-funded MVNO

Tue, 22 May 2012

MVNO attempts to bring the ad-funded mobile network model back to the UK market.

O2: 'Mobile four times more efficient than TV'

Mon, 21 May 2012

Mobile is four times more effective at driving footfall for Pizza Hut than TV

Apple is still approving apps using UDID access but consent is needed

Wed, 16 May 2012

UDID depreciation is having a serious impact on mobile ad revenues.

Trade bodies unite to stamp out SMS spam

Tue, 15 May 2012

DMA and GSMA urge UK operators to implement filtering technology.

O2 More growth spurred by opt-in policy change

Fri, 11 May 2012

Almost one-in-two O2 subscriptions are part of More service after users are opted-in by default.

Pretty Green uses mobile payments to enter music retail market

Fri, 11 May 2012

Consumers will be able to scan to buy albums displayed in store windows with their phones.

Study finds tablets are becoming primary media devices

Thu, 10 May 2012

Apple’s dominance in the sector questions the use of Flash for websites.

O2 More hits 10m subscriber mark

Wed, 9 May 2012

O2 Media offering reaches almost all of O2’s total subscriber base.

Facebook acquisition bolsters location-based services

Tue, 8 May 2012

Facebook buys LBS company as research shows iPads dominate social network’s wireless usage.

Site inspection: The Space

Thu, 3 May 2012

Owner: Arts Council England, BBC; Agencies: Intro Partnership, UX League

Almost a third of mobile sites receive blind referrals

Tue, 1 May 2012

Internet World survey shows attitudes are still mixed towards mobile.

Shields on mobile – 30.04.12

Mon, 30 Apr 2012

NFC risks being left behind.

First impression: O2 Wallet

Thu, 26 Apr 2012

O2 Money’s debut  launch steals a march on Google and other operators.

In-depth: Mobile, a medium in transition

Wed, 25 Apr 2012

Google’s EMEA mobile head Ian Carrington and Twitter’s Bruce Daisley give their views on mobile.

Brands eye social gifting as performance marketing channel

Tue, 24 Apr 2012

Clas Ohlson and Hotel Chocolat use social gifting as a performance marketing channel.

Close-up – 26.04.12

Tue, 24 Apr 2012

The long-awaited O2 Wallet is finally here.

TfL eyes contactless payments to meet demand during Olympics

Fri, 20 Apr 2012

TfL aims to install contactless payment terminals on buses in time for the Olympics.

Close-up – 20.04.12

Fri, 20 Apr 2012

Digital advertising gains confidence boost.

First impression: Barclaycard PayTag

Thu, 19 Apr 2012

It may just be a sticker but it shows that mobile payments are about to be mainstream.

Barclaycard to push mobile payments with sticker initiative

Thu, 19 Apr 2012

Barclaycard to launch ‘PayTags’ attached to phones to ‘speed up’ m-commerce.

Study finds tablets cannibalise PC while mobiles augment TV

Wed, 18 Apr 2012

Mobile expected to account for 50% of paid search clicks by close of 2012.

Shoppers hunt bargain luxury goods online

Tue, 17 Apr 2012

Jimmy Choo and Stella McCartney sign up to Raktuen Linkshare network.

Proposed m-wallet JV faces further regulatory probe

Mon, 16 Apr 2012

Decision on mobile operator joint venture expected by August 27.

Radar: Wrapp

Fri, 13 Apr 2012

Former H&M CEO eyes the high street brands with social gifting venture

GSMA to take NFC mainstream with single logo drive

Thu, 12 Apr 2012

Orange plans roll out of Nokia’s first NFC-enabled Windows phone.

Site Inspection: Official Euro 2012 app with Orange

Thu, 12 Apr 2012

Owner: UEFA; Agency: Orange

Amazon confirms in-app mobile payment service

Wed, 11 Apr 2012

Development vows to boost Android revenues via subscription services.

Close up: 10.04.12

Tue, 10 Apr 2012

Mobile is growing but the industry needs to harness it properly and take a reality-check.

Debenhams appoints Fetch to drive app downloads

Thu, 5 Apr 2012

Debenhams appoints agency to build strategy around its mobile app.

Crisis exhibition uses AR to bolster youth appeal

Wed, 4 Apr 2012

Works by Tracy Emin and others include AR enhancement

Orange and Sony kick-off Euro 2012 activity

Tue, 3 Apr 2012

Orange and Sony Euro 2012 partnership includes planned mobile app and online giveaways.

Shields on Mobile: Blackberry’s ‘refocus’ to bring joy to Microsoft

Mon, 2 Apr 2012

Demise of RIM should play into Microsoft’s hands as Windows Phone slowly heads for the mainstream.

Affiliates suggest wording for publishers to use for cookie compliance

Thu, 29 Mar 2012

Affiliates urge publishers to focus on “plain english” and transparency.

O2 pushes on in Wallet awareness drive

Wed, 28 Mar 2012

O2 is registering potential users ahead of a June launch for its Wallet service.

Google mobile chief predicts surge in tablet growth

Tue, 27 Mar 2012

Tablets to overtake desktop sales by 2015, according to Google’s Carrington.

The Guardian eyes 'openness' as key to growth

Mon, 26 Mar 2012

AOP survey finds 66% expect digital expansion in 2012, as Guardian explains its global growth.

Apple among retail brands without a mobile optimised website

Fri, 23 Mar 2012

new media age study finds only a minority of retail brands are fully mobile optimised.

new media age Mobile Social event planned for next week

Thu, 22 Mar 2012

Mobile Social planned for Wednesday 28 March.

Technology and retail brands drive mobile growth

Wed, 21 Mar 2012

Electronics firms realise the importance of wireless devices in user purchase decisions.

Spectator eyes SEO boost amid digital overhaul

Mon, 19 Mar 2012

The Spectator is to digitise almost 1m archive pages.

Ford uses video to drive mobile ad strategy

Mon, 19 Mar 2012

Fiestagram campaign achieved CTR of 3.5%.

Guinness mobile activity to build largest-ever St Patrick's Day

Thu, 15 Mar 2012

Guinness bets on mobile for St Patrick’s Day campaign.

Honda kicks off Civic campaign on AutoTrader iPad app

Wed, 14 Mar 2012

Car marque launches first branded mobile advertising campaign.

Affiliates seek better understanding through data-sharing initiative

Tue, 13 Mar 2012

IAB Affiliate Marketing Council members aim to challenge “misperceptions”.

O2 steps up Wi-Fi launch with Mitchells & Butlers pubs

Tue, 13 Mar 2012

Free Wi-Fi to be installed in over 1,600 outlets.

Mediacom: Budget phones are key 2012 trend

Mon, 12 Mar 2012

WPP outfit is briefing clients on effects of mass-market smartphone ownership.

Shields on mobile – 12.03.12

Mon, 12 Mar 2012

How much longer will Google be able to play nice?

Net-A-Porter sees mobile hit 15% of online audience

Thu, 8 Mar 2012

Mobile audience increases five percentage points in past six months.

AKQA's Rosen defects to Joule

Thu, 8 Mar 2012

WPP’s mobile outfit bolsters European footprint.

Surge in tablet ownership expected post 'iPad 3' launch

Wed, 7 Mar 2012

Third-generation iPad launch to drive boom in tablet use.

Snickers cleared in ASA’s debut Twitter ruling

Wed, 7 Mar 2012

Tweets from Rio Ferdinand and Katie Price accounts not in breach of CAP Code.

Online retail growth slows as market matures

Tue, 6 Mar 2012

Online retail growth slows In January.

Shields on Mobile - 05.03.2012

Mon, 5 Mar 2012

MWC 2012, the year the operators officially lost control.

Unilever to integrate outdoor and mobile in UK pilot

Mon, 5 Mar 2012

Unilever puts NFC and QR codes into outdoor ads.

Nokia tops UK handset market as smartphone use reaches the majority

Fri, 24 Feb 2012

ComScore reveals smartphone growth puts the UK ahead of the US and Japan.

Plan International serves gender-based ads in integrated campaign

Wed, 22 Feb 2012

Charity combines outdoor and mobile to bolster online petition.

Domino's eyes mobile payments and opportunities on Twitter

Wed, 22 Feb 2012

Domino’s followers prove more proactive than its Facebook fans.

Smartphone ownership reaches UK tipping point

Tue, 21 Feb 2012

Over half of all Britons own a smartphone.

AdWords-style selling could become mobile standard

Mon, 20 Feb 2012

Google selling mobile inventory via auction is expected to have a wide-ranging impact.

Shields on mobile – 20.02.12

Mon, 20 Feb 2012

Payments will be key to operator strategies at MWC

Mobile World Congress – the past ten years

Mon, 20 Feb 2012

nma picks out key happenings from the history of the MWC.

Fulfilment: Urbanbite

Thu, 16 Feb 2012

urbanbite.com

Apple further slashes iAd rates

Wed, 15 Feb 2012

Controversial hybrid pricing model will also be dropped.

Google and Motorola deal receives green light

Tue, 14 Feb 2012

EC and US regulatory authorities have greenlit Google’s takeover of Motorola’s handset business.

Radar: MymCart

Mon, 13 Feb 2012

North west-based MymCart is the second start-up tech firm to come under the spotlight of new media age’s Radar.

Quarter of National Rail Enquiries queries come via mobile

Thu, 9 Feb 2012

National Rail Enquiries (NRE) receives 23% of all customer queries via the mobile web, apps or SMS, with traffic levels reaching as high as 750,000 hits a day.

Industry opinion: The decline of Apple's UDID is not such a loss

Wed, 8 Feb 2012

David Fieldhouse, chief marketing officer, Mobile Future Group

BlackBerry apps make more money than Android, according to RIM

Wed, 8 Feb 2012

RIM claims the number of users of its BlackBerry devices is still growing and that apps on the platform generate more revenue than Android.

Mediacom to bolster mobile budgets as iOS tracking limits are hurdled

Fri, 3 Feb 2012

Mediacom expects to significantly increase its mobile ad spend this year as smaller firms attempt to circumvent restrictions on third-party tracking imposed by Apple.

Mojiva reaches 1bn monthly milestone

Fri, 3 Feb 2012

Mobile ad network Mojiva claims it is delivering ads to over 1bn unique devices every month, with the UK accounting for over half of those served in Europe.

UK BlackBerry users still outnumber Android

Thu, 2 Feb 2012

BlackBerry’s share of the smartphone market remains ahead of Google’s Android, while Apple’s iOS is still the clear market leader, with over 40% of smartphone users, according to research.

Yahoo launches mobile app search service

Wed, 1 Feb 2012

Yahoo aims to capitalise on the growing number of mobile apps on the market by launching a discovery engine that helps UK users navigate the 500,000-plus apps in both the App Store and Android Market.

Yahoo loses top marketers in EMEA restructure

Tue, 31 Jan 2012

Yahoo’s ongoing strategic review has taken effect in Europe with a major restructure of its marketing department prompting some high-profile departures.

Consumers increasingly turn to smartphones to research purchases

Tue, 31 Jan 2012

Smartphones are increasingly consumers’ first port of call to research a purchase, with over 44% of mobile owners using their devices to do so immediately after seeing a TV ad, according to IAB research.

Google’s privacy changes will boost mobile ad spend

Mon, 30 Jan 2012

Google’s controversial consolidation of its privacy policies is what mobile advertisers have secretly been praying for because it gives them a chance to prove their value in the digital purchase chain.

AKQA opens Paris office

Mon, 30 Jan 2012

Independent digital agency AKQA is to open an office in Paris, its eighth globally, with Nike as the founding client.

Twitter embroiled in censorship row

Fri, 27 Jan 2012

Twitter is now able to censor posts on a country-by-country basis, instead of blocking them across the entire network, stirring concerns over freedom of speech with dissenting users of the service planning a one-day boycott.

Spotify hits 3m premium user mark

Fri, 27 Jan 2012

Spotify has reached the 3m premium subscriber mark despite consolidation elsewhere in the digital music-streaming industry with Rhapsody’s purchase of Napster.

UK smartphone ownership nears 50%

Thu, 26 Jan 2012

The UK is the leading market for smartphone ownership with over 45% of the population owning such a device, according to research released by Google.

Apple posts record quarter, outstrips Android in US

Wed, 25 Jan 2012

Apple recorded record quarterly revenues and profits during the final 14 weeks of 2011, while separate research indicates that US sales of iOS devices outstripped Android.   

MSN iPad app aims to harness growth in tablet uptake

Tue, 24 Jan 2012

Microsoft’s has launched an MSN-branded iPad app in a bid to drive usage of its news, email and search services by seizing upon increased tablet ownership.

Twitter continues acquisition spree

Tue, 24 Jan 2012

Twitter has made its second acquisition in under a week with the purchase of anti-malware firm Dasient.

Marketers' focus on iOS is misguided

Mon, 23 Jan 2012

iOS will always be the Apple of marketers’ eyes, but for all the wrong reasons.

Nokia backing to spur Microsoft past Apple in OS battle

Mon, 23 Jan 2012

Microsoft’s Windows Phone will overtake Apple’s iOS as the second most shipped smartphone operating system (OS) behind Android in 2015, according to research firm IHS.

Multichannel retailers prioritise mobile over social commerce  

Thu, 19 Jan 2012

Leading UK retailers have indicated that selling items via social networks, such as a Facebook Store, is not on their 2012 agenda, favouring to hone their m-commerce strategies instead.

Site inspection: Tesco Groceries app for Windows

Wed, 18 Jan 2012

Owner: Tesco Agency: In-house

In-app ads spur 250% increase in mobile advertising

Tue, 17 Jan 2012

Growth of in-app advertising both on smartphones and tablet devices helped the number of mobile ads on InMobi’s network increase 251% to over 230bn impressions during the last quarter of 2011.

Deloitte: Tablet ownership set to grow throughout 2012

Tue, 17 Jan 2012

Ownership of tablet devices will continue to proliferate in 2012 with 5m being sold to consumers who already own one, according to predictions from Deloitte.

Why can’t operators seize the reins for NFC to take off? 

Mon, 16 Jan 2012

The time for hype is over, showing people how to make mobile payments is what’s needed if it’s ever going to take off.

Guardian readies bid to boost iPad subscriptions

Fri, 13 Jan 2012

The Guardian is prepping an online ad campaign to boost subscriptions to its iPad edition, which began implementing its £9.99 monthly fee from today. Also, The Sun launches its first smartphone app.

Mobile DSP StrikeAd scoops £2m investment round

Fri, 13 Jan 2012

Mobile advertising firm StrikeAd has scored a £2m investment round from venture capital firm DJ Esprit to further its plans for international expansion.

Amazon’s web store for iPad avoids Apple 30% revenue claim

Thu, 12 Jan 2012

Amazon has launched a retail outlet specifically designed for iPad owners that lets them purchase and read books on the device without Amazon having to pay Apple its usual 30% revenue cut.

MyVouchercodes bids to enhance traffic analysis

Fri, 6 Jan 2012

Markco Media has appointed web analytics firm Qubit to better calculate key performance indicators for its flagship affiliate site MyVouchercodes.co.uk.

Mobile ad network Millennial Media files for IPO

Fri, 6 Jan 2012

US mobile ad network Millennial Media has filed for an initial public offering (IPO) with the US Securities and Exchange Commision in a bid to further its international expansion.

Tablets to drive ecommerce in 2012

Thu, 5 Jan 2012

Tablets will drive the bulk of ecommerce activity this year with purchases made on devices like the iPad set to equal those from smartphones in 2012 according to research.

Google moves to combat Android fragmentation issues

Wed, 4 Jan 2012

Google now requires device manufacturers using the Ice Cream Sandwich version of its Android operating system to use its native code in a bid to curb fragmentation complications.

App downloads top 1.2bn in last week of 2011

Tue, 3 Jan 2012

Over 1.2bn apps were downloaded in the closing week of 2011 making it the busiest of the year for mobile activations, according to figures from analytics firm Flurry.

RBS launches third-party mobile payments

Fri, 23 Dec 2011

RBS has introduced third-party mobile payment functions to its suite of iOS apps as the value of internal credit transfers via mobile tops £1bn.

Online sales poll indicates slow start for Nokia Lumia

Thu, 22 Dec 2011

Sales of Nokia’s flagship Windows device have gotten off to a slow start, garnering a 0.17% marketshare of online smartphone sales in November, according to a straw poll by mobilesplease.

British Gas launches weather-themed ad campaign

Wed, 21 Dec 2011

British Gas is to kick off a four-month display ad campaign featuring live location and temperature data to promote its HomeCare boiler cover scheme over the winter.

Waitrose tops social media index in pre-Christmas sales drive

Tue, 20 Dec 2011

Waitrose is the top performing UK supermarket using social media in the run up to Christmas, according to research from Starcom MediaVest Group (SMG).

Gaydar plots location-based ads on mobile

Tue, 20 Dec 2011

Gaydar is planning to offer location-based ad opportunities via its mobile properties to brands looking to target its global audience of over 6m users.

TalkTalk joins BBFC's online classification service for YouView

Mon, 19 Dec 2011

TalkTalk is to adhere to the British Board of Film Classification’s (BBFC) ratings guidelines when it launches as part of the YouView consortium during the Spring next year.

Online spend to pass £550m over two-day Christmas period

Mon, 19 Dec 2011

UK shoppers will spend over £550m online over Christmas and Boxing Day this year due to consumer demand for sales, according to a forecast from the IMRG.

Study reveals mobile presence boosts high street footfall

Fri, 16 Dec 2011

One in ten mobile users with retail-themed apps use them to visit high street outlets, according to research from mobile developer Grapple.

'Royal wedding' tops Google 2011 search term list

Thu, 15 Dec 2011

Google has released its most searched for terms in the UK for 2011 with the royal wedding, Kim Kardashian and a host of digital companies topping the charts.

Google news reader app launches on Android and iOS

Fri, 9 Dec 2011

Google has launched its news reader app on Android and iOS with titles including CNet, Huffington Post and Forbes among the initial publishing partners.

Retailers losing out on £4bn in revenue due to poor mobile sites

Thu, 8 Dec 2011

UK retailers’ ‘poor’ mobile web strategies mean they are missing out on up to £4bn of revenue as smartphone users are put off from their sites.

Wonderbra encourages women to 'take the plunge'

Wed, 7 Dec 2011

Wonderbra has kicked off a social media campaign featuring ITV’s The Only Way Is Essex star Lydia Bright.  

Android Market reaches 10bn downloads

Wed, 7 Dec 2011

Android Market has hit the 10bn download mark with a monthly growth rate of 1bn per month, according to Google.

Digital activity influences 40% of all purchases, says eBay retail head

Tue, 6 Dec 2011

Approximately 40% of all purchases are influenced by digital media, with mobile the biggest driver of the trend, according to eBay UK’s head of retail Angus McCarey.

FT launches on Android

Tue, 6 Dec 2011

The FT has launched a free beta version of its Android app designed for both smartphone and tablet devices with Samsung as an initial launch partner.

Secret Cinema cuts online branding deals

Fri, 2 Dec 2011

Secret Cinema creator Future Cinema has struck commercial partnerships with the Guardian and Swiss manufacturer Victorinox ahead of its month-long series of screenings.  

Yahoo set for $25bn bid from Chinese-led consortium

Fri, 2 Dec 2011

Yahoo will be subject to a $25bn (£16bn) takeover bid led by Chinese internet company Alibaba and other finance groups, according to reports.

Telefónica Digital bolsters senior management ranks

Fri, 2 Dec 2011

O2-parent Telefónica has appointed Dan Appelquist to lead product management on its developer programme BlueVia.

Arcadia opts for HTML5 with Topman magazine

Thu, 1 Dec 2011

Arcadia has launched an HTML5-powered magazine called Topman Generation to reach users across multiple platforms.

IPC touts portrait ad formats to boost 'engagement'

Wed, 30 Nov 2011

IPC Media is promoting a three-panel display ad format along with research findings that indicate consumers are less cynical towards advertising on premium-content sites.

Mail Online and Guardian urge more transparency on mobile

Tue, 29 Nov 2011

The Guardian and Mail Online publishers have appealed for increased transparency on daily usage stats among their peers to increase mobile ad spend.

Google seeks EU clearance for Motorola merger

Tue, 29 Nov 2011

Google has filed for formal regulatory approval for its proposed $12.5bn (£8bn) takeover of Motorola’s Mobility unit via a filing made with the European Competition Commission.

Tablets fuel m-commerce growth

Mon, 28 Nov 2011

Tablet devices were the fastest-growing generator of m-commerce in the past year, according to research from ecommerce agency 4Ps Marketing.

iPhone 4S buoys Apple on mobile ad network

Mon, 28 Nov 2011

The release of the iPhone 4S appears to have increased Apple’s share of the mobile advertising market but its growth is still being outstripped by Android, according to research from InMobi.

Lynx apologises for banned Lucy Pinder campaign

Fri, 25 Nov 2011

Unilever has issued an apology over a series of online video ads for its Lynx brand that were banned by the Advertising Standards Authority (ASA) earlier this week.

Comet eyes 100% increase in mobile audience

Thu, 24 Nov 2011

Electrical retailer Comet anticipates that its mobile audience will double to 20% over the next year following the launch of its first cross-platform mobile app.

Jaeger launches site ahead of expected m-commerce surge

Wed, 23 Nov 2011

Jaeger has debuted a transactional mobile site ahead of an anticipated 80% increase in m-commerce revenues within the next six months.

Survey shows antipathy to social media and mobile promotions

Tue, 22 Nov 2011

Only a fifth (21%) of UK consumers would be happy to receive commercial offers via mobile or social media channels, according to research raising doubt over digital wallet services.

Nokia could bring fragmentation back to mobile

Mon, 21 Nov 2011

What would a three-horse race mean for the mobile media industry?

Windows Marketplace app store tops 40,000 landmark

Mon, 21 Nov 2011

Microsoft’s app store Windows Marketplace has surpassed the 40,000 mark just a week after the official launch of Nokia’s first smartphone using the Windows Phone OS, according to reports.

Industry opinion: Is mobile becoming mainstream?

Fri, 18 Nov 2011

This week saw Velti purchase the Mobile Interactive Group (MIG) in a deal that could be potentially valued in excess of £34.8m (nma.co.uk 16 November 2011). The purchase marks the latest move in a round of consolidation in the mobile marketing industry.

Microsoft and mobile ad network Mojiva ink mobile ad deal

Thu, 17 Nov 2011

Microsoft Advertising has struck a display advertising deal with mobile specialist Mojiva in a bid to boost its utility for brands wanting to reach smarpthone, tablet and netbook users.

Three readies complaint to EC over rivals m-commerce venture

Thu, 17 Nov 2011

Three has moved to block the m-commerce joint venture proposed by the UK’s leading operators by complaining to regulators at the European Commission.

Velti acquires MIG in £34.8m deal

Wed, 16 Nov 2011

Mobile marketing company Velti has agreed to acquire Mobile Interactive Group (MIG) in a deal that is potentially in excess of $55m (£34.8m).

Site inspection: Bus Guru

Tue, 15 Nov 2011

 Owner: Sturgess Enterprise Developer: In-house

BlackBerry owner launches BBM Music

Tue, 15 Nov 2011

RIM has launched its BBM Music service as the smartphone manufacturer aims to repair its reputation following its three-day email and web browser blackout last month.

2012 and the rise of the Wi-Fi ad network

Mon, 14 Nov 2011

Mobile network capacity, or lack thereof, raises its head every so often in talk about mobile advertising but recent developments indicate a possible third way to reach users.

Audi to boost mobile ad spend as tablet traffic hits double figures

Fri, 11 Nov 2011

Audi is to significantly raise its mobile ad spend next year after its recent HTML5-powered campaign saw traffic to its mobile site double in three weeks.

Microsoft’s mobile advertising lead joins InMobi

Thu, 10 Nov 2011

Microsoft Advertising’s UK mobile lead Lee Blyth has defected to mobile ad network InMobi, which is using its latest $200m investment round to fund an ambitious expansion drive.

Amazon acquisition revealed as it readies tablet launch

Thu, 10 Nov 2011

Amazon has quietly acquired a voice-to-text company, according to reports, as the online retail giant prepares to launch its Kindle Fire tablet.

IAB leads joint bid to boost mobile tracking awareness

Wed, 9 Nov 2011

The IAB is leading a joint industry initiative to increase awareness of advances in mobile ad tracking after research revealed it’s still a concern among campaign planners.

AOL, Microsoft and Yahoo confirm ad sales pact

Wed, 9 Nov 2011

AOL, Microsoft and Yahoo have confirmed they are to sell each other’s remnant display inventory via their respective ad networks in the US, as they each seek to gain marketshare from Google.

Vodafone data revenue boost cut by regulatory impact

Tue, 8 Nov 2011

Vodafone’s European revenues dipped 1.3% during the first half of the year, despite seeing a 23.8% growth in overall data revenues, due to cuts in the fees it charges other operators for using its network.

Mindshare's Valoti to head-up O2 Media

Mon, 7 Nov 2011

O2 Media has named Claire Valoti as its new MD following the exit of Shaun Gregory last month.

Sky launches movies app as research finds video fuels mobile traffic increase

Mon, 7 Nov 2011

BSkyB has launched a dedicated Sky Movies app as a forecast from Ericsson claims mobile video consumption will cause mobile internet traffic to increase ten-fold within the next five years.

LinkedIn posts record revenues but slight loss

Fri, 4 Nov 2011

LinkedIn’s membership swelled 63% year on year to 131.2m during the third quarter, when the company also reported revenues of $140m (£88m).

Blockbuster readies online streaming service for 2012

Fri, 4 Nov 2011

Blockbuster is gearing up to launch an online streaming service in the UK next year, in a bid to future proof its business.

IAB: Digital proves most efficient media for FMCG repositioning

Thu, 3 Nov 2011

Online is the most efficient advertising medium for repositioning FMCG brands, according to research from the IAB and GfK.

IAB moves to tackle mobile ad discrepancies

Wed, 2 Nov 2011

The IAB is canvasing media owners and its membership to address agency concerns about potentially being over-charged when using third-party mobile ad servers.

Yahoo makes $270m purchase to improve ad targeting

Wed, 2 Nov 2011

Yahoo has announced it is to buy online targeting company Interclick for a reported $270m (£168.7m) as it continues its ’strategic review’.

Google launches initiative to encourage brands to optimise for mobile

Wed, 2 Nov 2011

Google has launched an initiative called GoMo to get brands to improve their mobile web properties.

Arsenal footballer to front digital campaign for first aid charity

Tue, 1 Nov 2011

Arsenal and England footballer Jack Wilshere is to front an online campaign for first aid charity St John Ambulance.

Google trials Goggle print ads with UK advertisers

Tue, 1 Nov 2011

Google is trialling UK print ads, which can direct users to a brand’s mobile site using its Google Goggles function, with brands including Buick, Diageo and Disney.

New Look seeks affiliates for mobile leads

Mon, 31 Oct 2011

New Look aims to increase traffic to boost m-commerce sales by running mobile-specific offers and is seeking further deals with affiliate partners to drive its mobile web users.

Independent overhauls digital properties

Mon, 31 Oct 2011

The Independent has overhauled its digital portfolio with the relaunch of its website and the launch of a premium iPad app, in a bid to diversify its revenue streams and bolster its global presence.

Smartphone shipments buoy Motorola results

Fri, 28 Oct 2011

Motorola’s revenue rose 11% year on year to $3.3bn (£2.07bn) in 3Q11 as its smartphone shipments hit 4.8m for the quarter, although it only sold 100,000 tablet devices during the period.

Site inspection: Rock City

Thu, 27 Oct 2011

Owner: DHP Group Agency: Cite DMS

Sony confirms €1bn Ericsson buy out

Thu, 27 Oct 2011

Sony has confirmed it is to pay €1.05bn (£920m) to take full control of its mobile handset joint venture Sony Ericsson.

Q&A: Steve Overman, VP for marketing creation, Nokia

Wed, 26 Oct 2011

The launch of the Windows Phone-based Nokia Lumia series marks the “rebirth” of the company and will be accompanied by its largest marketing drive ever. new media age spoke to Steven Overman, Nokia VP of marketing creation, about how it plans to promote the phones.

iPad fuels iOS growth on mobile ad network

Wed, 26 Oct 2011

Despite the rapid growth of Android, ad impressions from Apple products increased 60% year on year in Q3 based on the success of the iPad, according to Millennial Media.

Debenhams boosts mobile affiliate activity to drive festive footfall

Tue, 25 Oct 2011

Debenhams is to launch a renewed mobile affiliate drive next week in a bid to drive in-store footfall ahead of the crucial Christmas shopping season.

Nokia’s fortunes will seal Microsoft’s mobile fate

Mon, 24 Oct 2011

Nokia CEO Stephen Elop will unveil the company’s first smartphones to use Windows OS this week in one of most important launches in its history. However, it could also be the last throw of the dice for Microsoft on mobile.

Guardian iPad app clocks 145,000 downloads in a week

Fri, 21 Oct 2011

The Guardian’s iPad app has generated over 145,000 downloads since launching a week ago, while its Facebook app has clocked up over 1m installs after its launch last month.

Google improves app discovery with new mobile ad formats  

Fri, 21 Oct 2011

Google has launched a series of mobile ad formats, including a click-to-download app that improves how users can discover advertisers’ apps.

Yahoo earnings drop 26% in 'flat' display ad market

Wed, 19 Oct 2011

Yahoo’s net earnings dropped 26% to $293m (£185m) during the quarter ending 30 September, compared to $396m (£251m) in 3Q10, attributed to its search alliance with Microsoft and falling display ad revenues.  

Cloud-based service Dropbox secures $250m funding

Tue, 18 Oct 2011

Dropbox has confirmed $250m (£159.5m) in series B funding to help bolster its international growth through plans for acquisitions and new hires.

ESPN strikes ad deals as football app tops 1m downloads

Tue, 18 Oct 2011

ESPN’s video highlights app for mobile has passed the 1m download mark in the UK after becoming ad-funded from the start of the season.

Supermarkets to drive m-commerce beyond £19bn by 2021

Mon, 17 Oct 2011

M-commerce spend will grow by over 15 times its current value to pass £19bn by 2021, according to a study commissioned by Barclays Corporate.

RIM begins brand restoration with app giveaway

Mon, 17 Oct 2011

RIM will give away a series of premium apps via its BlackBerry App World store and offer extended technical support in a bid to appease customers after last week’s service blackout.

eBay prepares image-recognition app

Fri, 14 Oct 2011

eBay is planning to launch an image-recognition app as it’s on track to make $4bn (£2.5bn) in mobile revenues this year.

Foursquare launches automatic alerts for nearby businesses

Thu, 13 Oct 2011

Mobile check-in service Foursquare has announced a location-based feature that highlights commercial outlets to users based on their user profiles.

AOL CEO pitches Yahoo sale to investors

Thu, 13 Oct 2011

AOL CEO Tim Armstrong is mooting a potential sell-off to Yahoo, according to reports

BlackBerry moves to ease unrest as blackout lags on

Thu, 13 Oct 2011

BlackBerry has issued a statement claiming its services are “operating with a significant improvement” across EMEA after a “message backlog” crippled its service for much of this week.  

Everything Everywhere set to enhance commercial messaging service

Wed, 12 Oct 2011

Everything Everywhere is poised to bolster its commercial mobile messaging services by including location-based targeting and improved voucher services.

18% of online audience is mobile-only

Wed, 12 Oct 2011

Over 18% of people are accessing the internet via mobile devices rather than desktop access, according to the Mobile Entertainment Forum’s (MEF) Global Consumer Survey.

Q&A: Steve Wing, Guardian head of digital marketing on its iPad launch

Tue, 11 Oct 2011

The Guardian’s iPad edition promises to stir interest given that its existing mobile properties are market leaders in the sector. new media age catches up with GNM’s Steve Wing to examine how it will approach publishing and monetising content on the iPad.

Guardian confirms iPad version launch details

Mon, 10 Oct 2011

The Guardian will charge £9.99 per month for its iPad edition, following a three-month free trial courtesy of a sponsorship deal with Channel 4.

nma explains: NFC (near-field communications)

Mon, 10 Oct 2011

The phrase NFC has become a byword for m-commerce and can sometimes confuse audiences, but what’s important to remember is that it’s just a technology standard.

Microsoft's Skype takeover receives regulatory go ahead

Mon, 10 Oct 2011

Microsoft’s proposed purchase of Skype has received the green light from the European Commission (EC), which claimed the deal would not unfairly impede competition.

Ex-Dennis director joins mobile advertising start-up Fetch

Mon, 10 Oct 2011

Mobile specilaist agency Fetch Media has appointed Richard Downey as business development director as it furthers its international expansion.

Google poised for major mobile announcements next week

Fri, 7 Oct 2011

Google is poised to unveil its latest handset and an updated version of its Android OS next week, according to reports.

Foursquare confirms London office opening

Thu, 6 Oct 2011

Foursquare has confirmed it will open a London office by the end of the year in a bid to bolster its credentials among UK marketers.

O2 Media MD exits the company

Thu, 6 Oct 2011

O2 Media MD Shaun Gregory is exiting the company to join its parent group Telefónica as director of advertising.  

Opinion: iPhone 4S demonstrates that mobile is no longer the fourth screen

Wed, 5 Oct 2011

Following the unveiling of Apple’s iPhone 4S yesterday, new media age’s mobile reporter Ronan Shields dissects the launch and what it means for advertisers and brands.

BBC to launch citizen journalism mobile app

Tue, 4 Oct 2011

The BBC is planning a ’news gatherer’ app that will let ’citizen journalists’ file stories directly from their phones, which can be on the air within minutes.

Unilever commits to Apple iAd campaigns

Tue, 4 Oct 2011

Unilever has signed up to a second year’s worth of iAd campaigns after its initial campaigns generated over four years total engagement by consumers.

Pepsi poised to launch series of digital pilot schemes

Tue, 4 Oct 2011

PepsiCo is poised to launch a series of pilot marketing schemes across its brand portfolio as part of an increased emphasis on working with digital start-ups.

Amazon's Kindle Fire should do more than just eat into iPad sales

Mon, 3 Oct 2011

Amazon’s and Apple’s respective tablet offerings might look the same but hopefully they’ll have different effects on how content owners approach mobile.

Site review: Guardian Android app

Mon, 26 Sep 2011

Owner: Guardian News & Media Agency: In-house

Yahoo mulls external approaches in strategic review

Mon, 26 Sep 2011

Yahoo is exploring its options as part of its strategic review in the wake of the firing of CEO Carol Bartz, according to its acting leadership.

PhonepayPlus moves to clamp down on rogue app developers

Mon, 26 Sep 2011

PhonepayPlus (PPP) has issued the mobile content industry with guidelines to prevent “rogue” traders from making “hidden charges” to mobile app users.  

Facebook updates up close: Guardian, Yahoo, Netflix

Fri, 23 Sep 2011

new media age takes a closer look at selected third-party partnerships in Facebook’s revamp.

Orange boosts m-payments device range and calls for standardisation

Thu, 22 Sep 2011

Orange has unveiled its second mobile-payments handset as it prepares for increased competition in the sector.

LivingSocial launches location-based mobile app

Wed, 21 Sep 2011

LivingSocial has launched its first location-based service that alerts users to promotions via a smartphone app.

AOL inks deals to mark London Fashion Week

Wed, 21 Sep 2011

AOL has struck a string of commercial agreements to mark the first anniversary of its women’s interest website MyDaily and promote its partnership with London Fashion Week.

Yahoo seals further football content deals

Tue, 20 Sep 2011

Yahoo is continuing to position itself as an online media portal by renewing a multimedia content deal with the football League Managers’ Association (LMA).

Google acquires group-buying firm

Mon, 19 Sep 2011

Google has acquired group-buying company DailyDeal for an undisclosed sum, according to reports.

New Look's mobile sales spike 60%

Mon, 19 Sep 2011

New Look saw orders from mobile users increase by 60% in the three months to July.

Facebook to improve agency toolkits

Fri, 16 Sep 2011

Facebook is poised to launch improved data and analytics tools for agencies and brands to measure the effectiveness of their campaigns.

Mobile drives 10% of eBay sales

Fri, 16 Sep 2011

Over 10% of eBay’s UK sales are made via a mobile phone due to the increasing penetration of smartphones, according to the online retail giant.

nma explains: Operator Billing

Thu, 15 Sep 2011

In a nutshell, operator billing is a way of letting users pay for items or services via their mobile phone bills, either via the mobile internet or over premium SMS. The service has been in place for the digital content sector, such as selling mobile games or music tracks, for several years.

UPDATE: AOL, Microsoft and Yahoo in ad sales pact

Thu, 15 Sep 2011

AOL, Microsoft and Yahoo have stopped short of denying reports they will begin selling each other’s remnant inventory in a pact to shore-up their display ad sales revenue.

Premium Android apps average $2,500 in revenue

Wed, 14 Sep 2011

Premium Android apps generate an average revenue of $2,500 (£1,584) and typically retail at $3.13 (£1.98), according to a study from research2guidance.

nma TV: Domino's Pizza iPad app

Tue, 13 Sep 2011

new media age takes a closer look at Domino’s Pizza’s recently launched iPad app.

Wetherspoon and BBFM target students with AR app

Tue, 13 Sep 2011

JD Wetherspoon and Bacardi Brown-Forman Brands (BBFB) have co-launched an augmented reality (AR) campaign to promote the pub chain among students.

MIG buys Zaypay as it eyes retail market

Mon, 12 Sep 2011

Mobile Interactive Group (MIG) has purchased micro-payments firm Zaypay for an undisclosed sum in its ongoing strategy to woo more retailers and app developers.

AOL eyes merger with Yahoo

Mon, 12 Sep 2011

AOL and Yahoo are once again in partnership talks following last week’s firing of Yahoo CEO Carol Bartz, according to reports.

RBS eyes young and old with Blackberry launch

Fri, 9 Sep 2011

RBS has followed up its iPhone and iPad launches with a Blackberry app to bolster its accessibility among both mature and younger consumers.

Eric Schmidt: Next Android update in October

Fri, 9 Sep 2011

Google will launch the latest version of its mobile operating system in either October or November, according to executive chairman Eric Schmidt.

Rightmove pushes maps to boost brand awareness

Thu, 8 Sep 2011

Estate agent Rightmove has bolstered its customer base by 15% by implementing Google’s mapping function into its website.

Three moves to block m-commerce joint venture

Thu, 8 Sep 2011

Three has urged European regulators to block the mobile advertising and m-commerce joint venture (JV) proposed by its rival UK operators.  

Orange unveils music tariff while 7Digital mobile users top 1m

Wed, 7 Sep 2011

Orange has partnered with digital music service Deezer to launch a music streaming service that comes bundled within users’ tariffs.

Yahoo fires CEO Carol Bartz

Wed, 7 Sep 2011

Yahoo has fired CEO Carol Bartz “via phone” after less than three years at the helm.

Telefónica to form group-wide digital arm

Tue, 6 Sep 2011

O2-parent Telefónica is to launch a specialist digital arm based in the UK as a standalone unit in a group-wide restructure.

Everything Everywhere restructure points to outsourced mobile marketing strategy

Mon, 5 Sep 2011

The UK’s largest mobile operator Everything Everywhere, owner of T-Mobile and Orange, saw the arrival of new CEO Olaf Swantee last week who kicked-off his arrival with a major overhaul of its top echelon management, alluding to big changes ahead (nma.co.uk 1 Sep 2011).

AIME sources feedback on new premium rate directives

Fri, 2 Sep 2011

Mobile content trade organisation AIME is canvassing its members after regulatory body PhonepayPlus (PP+) introduced its latest Code of Practice and Industry Registration Scheme yesterday.

AOL backs TechCrunch founder's VC fund

Fri, 2 Sep 2011

TechCrunch-founder Michael Arrington is to quit his role as editor of AOL-owned technology blog to begin a venture capital fund backed by the US behemoth.

ESPN kicks off rugby World Cup coverage

Thu, 1 Sep 2011

ESPN has kicked-off its coverage of the IRB Rugby World Cup including video content sourced from ESPN Classic screening on its dedicated rugby website.

FT premium apps pulled from App Store

Wed, 31 Aug 2011

The FT’s apps have been removed from the App Store in an apparent row over Apple’s in-app subscription policy, according to reports.

Blyk names new CEO

Wed, 31 Aug 2011

Blyk has appointed its former COO Eric Kip as chief executive to further bolster its global expansion in the Netherlands, UK and India.  

Telefonica launches in-app billing support

Tue, 30 Aug 2011

O2-parent Telefonica has launched an in-app payment service that charges downloads to users’ phone bills as part of its developer programme BlueVia.

New Look aims to bolster m-commerce play

Fri, 26 Aug 2011

New Look has appointed Responsys to bolster traffic to its m-commerce site after trials resulted in a 300% increase in traffic to the page.

Site inspection: Boots mobile site

Thu, 25 Aug 2011

http://m.boots.comContent18/25Usability20/25Bran

Vodafone seeks further app store billing support

Thu, 25 Aug 2011

Vodafone will roll out billing support for further mobile app stores after striking a deal with Google that lets users pay for Android Market downloads directly via their phone bills.

Warner Leisure Hotels booked as AOL Travel relaunch partner

Wed, 24 Aug 2011

AOL has relaunched its travel site in the UK with Warner Leisure Hotels as an official advertising partner.

Rovio appoints ex-Fox chief to build US presence

Tue, 23 Aug 2011

Angry Birds creator Rovio Mobile has appointed ex-Fox Digital SVP of mobile Andrew Stalbow to head up its North American operations as it aims to expand its portfolio of titles.

Yahoo signs Regaine as Premier League highlights sponsor

Mon, 22 Aug 2011

Yahoo has confirmed Regaine as sponsor of its Barclays Premier League highlights package for this coming season after its online sports audience increased by over 25% in the last year.

Site inspection: Orange

Mon, 15 Aug 2011

Owner: Everything EverywhereAgency: Orange Digital, various

AOL revenue falls despite advertising rise

Tue, 9 Aug 2011

AOL’s total revenues fell 8% year on year to $542.2m during the last quarter despite a 5% increase in its advertising revenues.

UK consumers welcome ad campaigns offering mobile credit

Mon, 8 Aug 2011

Over 60% of the UK population would be interested in brand campaigns offering mobile crediting according to research conducted by consultancy firm MobileSquared.

Orange offers film downloads from iTunes Store

Mon, 8 Aug 2011

Orange is bolstering its customer reward scheme Orange Wednesdays by offering its subscribers free movie downloads from Apple’s iTunes Store.

Aegis mobile unit plans to double headcount

Fri, 5 Aug 2011

Aegis’s new mobile unit Isobar Mobile aims to nearly double its UK headcount to 40 by the close of 2011 in a bid to boost its mobile revenue.

Foursquare business platform now self service

Thu, 4 Aug 2011

Foursquare’s business pages are now self-service, meaning brands can independently update their profile pages on the location-based social network.

Yahoo search results now powered by Bing

Wed, 3 Aug 2011

Yahoo’s organic search results are now powered by Microsoft’s Bing technology in the UK for the first time as the pair begin implementing their Search Alliance strategy in Europe.

The Economist debuts Android strategy

Tue, 2 Aug 2011

The Economist has debuted on Google’s Android Market after its Apple apps generated 2.4m unique downloads since launching in the second half of last year.

ASOS launches iPad magazine edition

Tue, 2 Aug 2011

ASOS is launching an iPad app to coincide with next month’s overhaul of its online magazine as it looks to integrate its editorial and commercial web properties.

Yahoo unveils branded content unit following restructure

Mon, 1 Aug 2011

Yahoo UK has unveiled a newly-merged commercial and creative team under the Yahoo Studio brand to boost advertiser and client spend.

Forrester: Marketers too fixated on apps

Fri, 29 Jul 2011

Marketers are failing to invest in targeted mobile channels, such as search, by being too fixated on smartphone apps, according to a study by Forrester Research.

AOL Europe restructure closes music and sports sites

Fri, 29 Jul 2011

AOL Europe has confirmed it is closing its AOL Music and FanHouse sites in its latest round of consolidation.

Regulatory impact erodes O2 revenue gains

Thu, 28 Jul 2011

O2’s revenue grew just 0.9% during the first half of 2011 despite mobile internet subscriber numbers increasing rapidly during the period, as a result of tighter constraints on charges to other operators.

IPC takes firmer hold of mobile ad sales

Wed, 27 Jul 2011

IPC Media has appointed Amobee as its first ad server partner as the publisher looks to take more direct control over its mobile ad inventory.

Q4 will be crunch time for Microsoft’s mobile plans

Mon, 25 Jul 2011

Microsoft and its primary smartphone partner Nokia need to make significant in-roads into the smartphone market by the end of this year.

Orange expands Exposure research to boost mobile ad spend

Fri, 22 Jul 2011

Orange Group has fused its pan-European Exposure Research study with Kantar Media’s TGI database in a bid to encourage mobile advertising spend.

Nokia smartphone sales fall by a third

Thu, 21 Jul 2011

Nokia’s smartphone sales dropped by 32% during the last quarter as its transition to a Windows Phone strategy got off to a slow start.

Google+ iPhone app goes live

Wed, 20 Jul 2011

Google has launched a Google+ iPhone app.

Apple's quarterly revenues top £17bn

Wed, 20 Jul 2011

Record iPhone and iPad sales drove Apple’s revenue to top $28.57bn (£17.7bn) with a net profit of $7.31bn (£4.53bn) during the last quarter.

MIG moves to further mobile Facebook voting

Tue, 19 Jul 2011

Mobile Interactive Group (MIG) is negotiating with international broadcasters about further mobile voting opportunities using Facebook credits.

O2’s Priority Moments is the latest round in an industry arms race

Mon, 18 Jul 2011

O2’s partnership with Odeon to launch its ‘Priority Moments’ scheme is a thumb in the eye to Orange and its long-standing Orange Wednesdays scheme.    

Windows Phone ad impressions grow, but Android still dominates

Fri, 15 Jul 2011

Mobile ad impressions from Windows Phone users grew 31% during the second quarter according to statistics released by Millennial Media.

Sir Terry Leahy-backed mobile firm hires Google head of mobile

Fri, 15 Jul 2011

Mobile voucher servie Eagle Eye Solutions has appointed Google UK head of mobile Andy Smith as its clients service director as it bids to ramp-up its profile.

O2 to launch £6m Priority Moments campaign

Thu, 14 Jul 2011

O2 will launch its mobile voucher scheme Priority Moments with a £6m integrated campaign, kicking off on July 26.

Digital ad spend to fuel advertising growth by 2013

Wed, 13 Jul 2011

Zenith Optimedia has forecast that online will be the fastest-growing advertising medium between now and 2013 to become the second most valuable channel.

Less than 1% of mobile apps hit 1m download mark

Tue, 12 Jul 2011

Less than 1% of branded mobile apps launched topped 1m downloads, while location based apps proved more popular, according to consultancy firm Deloitte.

Updated: Foursquare cuts coupon deal with LivingSocial

Tue, 12 Jul 2011

Foursquare has confirmed it will start distributing coupons for other group buying companies, including Groupon and LivingSocial, in a bid to shore-up its revenue streams.

Apple App Store exceeds 15bn downloads

Fri, 8 Jul 2011

Apple has announced that more than 15bn apps have been downloaded from its App Store and the number available has topped 425,000.

Time Out gets better response to ad-funded apps

Thu, 7 Jul 2011

Time Out has shifted towards a free app strategy after ad-funded versions generated 6,000% more downloads than premium releases.

LBi names Reuters' Elia as first head of mobile

Thu, 7 Jul 2011

LBi has appointed Ilicco Elia as its first full-time head of mobile to meet growing client interest in the channel.   

Q&A: Carla Buzasi, editor-in-chief of AOL Europe and The Huffington Post UK

Wed, 6 Jul 2011

Carla Buzasi, editor-in-chief of AOL Europe and The Huffington Post UK, speaks to new media age about The Huffington Post’s UK launch and how it will fit into the web giant’s overall strategy.

HTC rivals BlackBerry's dominance of teen market

Tue, 5 Jul 2011

BlackBerry’s position as the dominant smartphone brand in the under-25 age bracket is potentially at risk from HTC, according to research by GfK.

iPhone commands 20% share of European mobile ad market

Tue, 5 Jul 2011

The iPhone surpassed Nokia and Samsung to become the most popular mobile ad platform in Europe in May, generating more than 500m impressions, according to statistics from InMobi.

Lucy Pinder stars in Lynx interactive games

Mon, 4 Jul 2011

Unilever has created two digital games featuring glamour model Lucy Pinder as part of the Premature Perspiration campaign for its Lynx brand.

Smartphone use quadruples Glastonbury mobile traffic

Mon, 4 Jul 2011

Mobile internet traffic at this year’s Glastonbury festival was 377% higher than 2010 due to the greater number of smartphone users, according to data from Orange.

Premier Inn adds TripAdvisor reviews

Fri, 1 Jul 2011

Premier Inn has added TripAdvisor reviews to its site in a bid to increase conversion rates.

PPP and AIME call for updated micropayments legislation

Thu, 30 Jun 2011

Regulatory body PhonepayPlus and AIME have jointly called on the Government to tighten rules on the UK’s micropayments sector.

O2, Orange & Vodafone team up to develop m-payment standards

30 June 2011

Three of Europe’s largest mobile operator groups are developing a standardised m-payments logo and terminology in an effort to promote the channel among consumers.

Android Market hits 4.5bn app downloads

Wed, 29 Jun 2011

Google’s Android Market has generated 4.5bn downloads to date, up from 1bn 12 months ago, according to Ian Carrington, Google’s mobile ad sales director.

Shazam updates Android app to include ad slots

Wed, 29 Jun 2011

Music discovery service Shazam has updated its Android app to include advertising opportunities while it’s identifying songs.

Hertz expands mobile app strategy

Tue, 28 Jun 2011

Car hire firm Hertz has launched three mobile apps for Android, Symbian and BlackBerry phones in a bid to drive down customer-care costs.

Ocado achieves profit for first time

Mon, 27 Jun 2011

Online grocery delivery firm Ocado achieved its first pre-tax profit for the six months to May 2011.

Yahoo shows web-only series with Cat Deeley

Fri, 24 Jun 2011

Yahoo and Collective Digital Studio have launched a web-only TV series featuring Cat Deeley called In the Dressing Room.

Mobile payments joint venture faces troubled future

23 June 2011

The proposed mobile payments joint venture from the UK’s leading mobile operators aims to launch by the first quarter of next year, despite protests from excluded rival Three.

Unilever plans for mobile marketing primacy by 2020

23 June 2011

Unilever aims to use mobile as its primary marketing channel within ten years, in a strategy that includes covering mobile data charges for those interacting with its brands.

Absolute Radio sees record month on mobile in May

Tue, 21 Jun 2011

Absolute Radio’s mobile use equated to 11% of all digital traffic in May, making it a record month for the medium.

Foursquare reaches 10m users

Tue, 21 Jun 2011

Mobile social network Foursquare claims it has 10m users, two years after its launch.

Sir Terry Leahy leads £1.5m investment in mobile coupons firm Eagle Eye

Mon, 20 Jun 2011

Mobile coupon company Eagle Eye Solutions is looking to add retail partners and has received £1.5m from a group led by ex-Tesco CEO Sir Terry Leahy.

Google finds 80% of UK smartphone owners use local search

Fri, 17 Jun 2011

Over 80% of UK smartphone owners search for local information, according to research by Google and the Mobile Marketing Association.

Digital ad spend to overtake newspapers by 2012

Fri, 17 Jun 2011

Online ad spend will overtake newspapers this year, according to a forecast by Magnaglobal, a division of IPG Mediabrands.

UK operators unite to enable mobile payments

Thu, 16 Jun 2011

The UK’s leading mobile operators are forming a joint venture to roll out mobile payments.

Cover story: Usage figures set to boost brands’ mobile ad spend

16 June 2011

Mobile operator body the GSMA and ComScore have edged closer towards establishing a complete picture of mobile internet use for advertisers by extending the Mobile Media Metrics currency to break out apps.

Eat to run own loyalty scheme using mobile NFC tagging

16 June 2011

Sandwich-shop chain Eat is to test a loyalty scheme using the NFC mobile payments system.

Entertainment apps biggest generator of mobile ad responses

Wed, 15 Jun 2011

Entertainment-themed apps overtook games last month as the most popular category on Millennial Media’s mobile ad network.

Unilever turns to mobile to double business in emerging markets

Wed, 15 Jun 2011

Unilever plans to use mobile as a key channel for doubling the size of its business through emerging markets.

Nokia on road to being swallowed by Microsoft juggernaut

Mon, 13 Jun 2011

Nokia CEO Stephen Elop has dismissed speculation of takeover by either Microsoft or Samsung as “baseless”.

Guardian's iPhone app downloaded 400,000 times in six months

Fri, 10 Jun 2011

The Guardian’s iPhone app has been downloaded 400,000 times and generated 67,000 active subscriptions since relaunching in January.

Nokia CTO Green takes time out

Fri, 10 Jun 2011

Nokia CTO Richard Green has taken a leave of absence amid speculation of internal strife over its decision to pair with Microsoft and dump its Meego operating system.

Apple's app subs u-turn isn't enough, says FT's Grimshaw

Thu, 9 Jun 2011

Apple’s climbdown on in-app subscription fees hasn’t gone far enough, according to FT.com MD Rob Grimshaw.

Nokia's Elop dismisses takeover rumours

Thu, 9 Jun 2011

Nokia CEO Stephen Elop has scotched speculation of a takeover and questioned the openness of the Android ecosystem.

Barclaycard to offer mobile-payment terminals at music festivals

9 June 2011

Mobile payments via near-field communications (NFC) are set for a significant push into the mainstream this summer with a plethora of rollouts at music festivals.

Mobile operators unite to devise NFC standards

Wed, 8 Jun 2011

Europe’s five largest mobile operator groups are collaborating to accelerate the rollout of mobile payments using NFC technology.

GSMA CEO Conway to depart

Tue, 7 Jun 2011

GSMA CEO Rob Conway is to step down from his role after 12 years at the helm of the mobile operator trade body.

TfL launches live Boris Bike feed for developers

Mon, 6 Jun 2011

Transport for London has launched a live web feed for its Barclays Cycle Hire scheme so developers can plot the location of public bikes in apps in real time.

Nintendo servers hacked by activists

Mon, 6 Jun 2011

Nintendo is the latest firm to have its online security breached.

Retailers not matching user demand for mobile selling

2 June 2011

UK retailers are failing to keep up with consumer demand for mobile commerce services, according to a Direct Marketing Association study.

Spotify reportedly prepares closer links to Facebook

Fri, 27 May 2011

Spotify is preparing to launch a music streaming service within Facebook, according to reports.

Foursquare plans European expansion and UK office

Fri, 27 May 2011

Foursquare is expanding its European operations, including the opening of a UK office, as it nears 10m users.

Orange app helps Glastonbury-goers get about

Thu, 26 May 2011

Orange has launched a Glastonbury-themed mobile app that lets festival-goers plan and share their experience.

GSMA close to selecting partners for single mobile campaign planning tool

26 May 2011

The GSMA is in the closing stages of deciding which companies to work with for the launch of its Mobile Advertising Marketplace (MAM).

Guinness launches cross-platform campaign

Wed, 25 May 2011

Guinness has launched a cross-platform campaign using the 1759 brand to encourage users to go online and prepare for a night out.

MPG Media Contacts appoints Starcom's Tagg to lead mobile

Tue, 24 May 2011

MPG Media Contacts’ mobile unit Mobext has appointed James Tagg to the new role of mobile services director.

Orange to offer subscribers discounts from Vouchercloud

Mon, 23 May 2011

Orange has signed a deal with Vouchercloud to offer its subscribers exclusive offers via the mobile discount service.

One in five use mobile financial services

Mon, 23 May 2011

A fifth of UK consumers use their phones to access financial services, including payments and banking, according to research by TNS.

Napster launches mobile subscription music service

Fri, 20 May 2011

Napster has launched its anticipated subscription-based music-streaming service for mobile via Apple and Android apps.

Orange launches mobile payments service

Fri, 20 May 2011

Orange and Barclaycard have launched a mobile payments service that lets users pay via their phones at Eat, Pret A Manger and Subway.

O2 names mobile payments partners

Thu, 19 May 2011

O2 has named Visa, Intelligent Environments, Wave Crest and FIS as partners for its ’mobile wallet’ payment service, due for launch later this year.

Somo recruits digital veterans Schulz and Sleight

Thu, 19 May 2011

Mobile marketing agency Somo has appointed ex-AdMob VP Thomas Schulz as global CEO and Virgin Games founder Ross Sleight as chief strategy officer.

Teenagers go for cheaper options with smartphones

19 May 2011

Smartphone owners aged 16-24 are less likely to pay for music and apps than older users, preferring to sideload content, according research firm GfK.

3 Improves targeting and ad-serving formats with 4th Screen

19 May 2011

Mobile operator 3 hopes to bolster its ad revenue by improving its targeting capabilities and introducing new ad-serving formats.

Domino's launches Android app as mobile sales top £10m

Wed, 18 May 2011

Domino’s Pizza has launched an Android version of its iPhone app after it revealed it had generated £10m in mobile sales.

Speedo invites swimming community to submit their stories

Mon, 16 May 2011

Speedo is to launch an integrated campaign to boost swimmers’ engagement with the brand.

Nokia to shelve Ovi brand

Mon, 16 May 2011

Nokia is to phase out its content and services brand Ovi as it prepares for its alliance with software giant Microsoft.

Three confirmed as Google Chromebooks launch partner

Fri, 13 May 2011

Three has been confirmed as the first UK mobile operator to launch with Google’s Chromebooks.

Nokia enables co-branded app stores within Ovi

Fri, 13 May 2011

Nokia has announced a co-branded app store initiative with France Telecom’s Orange and Deustche Telekom, joint stakeholders in Everything Everywhere.

Channel 5 offers catch-up app on Samsung TVs

Thu, 12 May 2011

Channel 5 has launched a catch-up TV app on Samsung’s Smart TV App Store.

Google revamps Android Market

Thu, 12 May 2011

Google has announced a revamp of its Android Market app store aimed at improving discovery.

Ad data finds iPad use highest in the evenings at home

12 May 2011

Almost half of iPad owners engaging with mobile ads do so between 6pm and midnight, according to data from ad network Adfonic.

Nespresso runs iAd campaign for coffee maker

Wed, 11 May 2011

Nespresso has kicked off an iAd campaign for the launch of its latest coffee machine, the Pixie.

Hotels.com moves into apps following mobile site success

Wed, 11 May 2011

Hotels.com has launched its first mobile apps in the UK after its mobile website helped generate “triple-digit growth” in last-minute bookings.

Microsoft confirms Skype acquisition

Tue, 10 May 2011

Microsoft has confirmed its intention to acquire VOIP provider Skype in a deal worth $8.5bn.

Groupon and Live Nation unite to sell event tickets

Mon, 9 May 2011

Groupon has signed a deal with Ticketmaster-owner Live Nation to sell discounted tickets online.

ABC adds monitoring of mobile app traffic

Mon, 9 May 2011

ABC has begun monitoring publishers’ mobile app engagement as part of its reporting metrics.

Nokia loses mobile top spot in home market

Fri, 6 May 2011

Nokia has lost the top spot in the mobile sector to Samsung and Apple across western Europe, according to research by IDC.

Unilever confirms Lynx social app launch

Fri, 6 May 2011

Unilever has confirmed the launch of its Lynx mobile app, which will feature Facebook and Twitter integration.

Wapple appoints Lavers as CEO ahead of US expansion

Thu, 5 May 2011

Mobile web firm Wapple has raised additional investment from new and existing shareholders, and appointed web entrepeneur Simon Lavers as CEO.

Everything Everywhere appoints first ad and mobile media director

5 May 2011

Everything Everywhere has hired its first director of advertising and mobile media in a bid to bolster media-generated revenues.

Have operators shot themselves in the foot over m-commerce?

Wed, 4 May 2011

Operators’ fears over regulation of mobile commerce have left them with a lot of ground to make up.

AIME sets up new gaming forum

Wed, 4 May 2011

Mobile trade body AIME has launched a new working group focused on the mobile gaming sector.

AdMob's Buckley joins mobile coupon firm Eagle Eye

Tue, 3 May 2011

Mobile industry veteran Russell Buckley has joined mobile couponing firm Eagle Eye Solutions following his exit from Google-owned AdMob last month.

Sony concedes further PlayStation Network data breach

Tue, 3 May 2011

Sony has admitted the security breach of its PlayStation Network was more severe than previously thought, with an additional 25m users’ details hacked.

GetJar updates with social integration features

Thu, 28 Apr 2011

Independent app store GetJar has updated its portal to let users share their download activity via Facebook.

Heineken creates dual-screen app for Champion’s League

28 April 2011

Heineken has launched its first dual-screen football app to highlight its sponsorship of the UEFA Champion’s League as the competition nears its closing stages.

Evian plans to extend Live Young push to iAd platform

28 April 2011

Evian will launch is first activity on Apple mobile ad network iAd later this year as an extension of its Live Young campaign.

Nokia to lose 4,000 staff in refocus

Wed, 27 Apr 2011

Nokia is looking to cut its workforce by at least 4,000 and transfer its Symbian team to outsourcing firm Accenture as it plans to focus on smartphones.

Yahoo buys TV recognition service IntoNow

Tue, 26 Apr 2011

Yahoo has purchased TV discovery service IntoNow for an estimated $20m to boost its multi-screen strategy.

Nokia and Microsoft confirm alliance terms

Thu, 21 Apr 2011

Nokia and Microsoft have confirmed the terms of their strategic alliance, including the launch of a Nokia-branded app store selling Windows Phone apps.

Ebay acquires location-based app developer Where

Thu, 21 Apr 2011

Ebay has bought location-based advertising service and app developer Where to shore up its push into mobile payments.

Rugby Football League seeks brand partners for mobile app

21 April 2011

The Rugby Football League (RFL) is seeking additional commercial partnerships for its mobile app, which debuted last week, after signing William Hill as launch partner.

Groupon buys app developer Pelago

Wed, 20 Apr 2011

Groupon has acquired mobile social app devleoper Pelago for an undisclosed sum, to boost its location-based services.

MIG to optimise NatMag sites for mobile

Tue, 19 Apr 2011

The National Magazine Company has struck a deal with Mobile Interactive Group to launch mobile-optimised websites, beginning with its Company and Men’s Health titles.

Britney Spears uses mobile coupons to promote single

Mon, 18 Apr 2011

Britney Spears will use a mobile couponing service as part of the campaign to promote her latest single and album.

Android and tablets boost mobile's share of US gaming market

Mon, 18 Apr 2011

Revenues generated by Android and iOS games overtook PC platforms in the US last year, according to research from Flurry Analytics.

Flipboard raises $50m to fund growth

Fri, 15 Apr 2011

IPad app developer Flipboard has secured a $50m (£30.6m) round of funding, valuing the company at $200m (£122.5m), according to reports.

Google's Q1 revenues top £5bn

Fri, 15 Apr 2011

Google’s first-quarter revenues increased 27% year on year to $8.58bn (£5.26bn).

Agencies call for third-party standards to boost mobile ad spend

14 April 2011

Lack of third-party measurement standards is hindering investment in the mobile ad market among agencies, according to the IAB’s inaugural Mobile Advertising Directory.

Premier Inn to create mobile transactional site following app success

14 April 2011

Premier Inn is launching a mobile transactional site after its suite of apps generated more than £1m since their January launch.

Publicis uses PeerIndex to find advocates for iHobo relaunch

Wed, 13 Apr 2011

Publicis has partnered with PeerIndex to target influential social networkers for the relaunch of its iHobo mobile app.

Ovi generating up to 5m daily downloads

Tue, 12 Apr 2011

Nokia says it mobile app outlet Ovi Store is generating up to 5m downloads a day.

It's the lawyers who'll decide if tablets are mobile devices

Mon, 11 Apr 2011

Time Warner is in a legal debate with companies including Viacom and News Corp over whether it has the right to stream their content via its iPad app.

Digital ad spend to overtake newspapers by 2013

Mon, 11 Apr 2011

The value of the digital ad market will overtake newspapers to become the world’s second-biggest medium in 2013, according to Zenith Optimedia.

StrikeAd adds location campaigns through Rippll

Thu, 7 Apr 2011

Mobile ad company StrideAd has paired with GPS specialist firm Rippll to serve expandable display ad formats on its buying platform.

Premier Inn's mobile app revenues top £1m

Thu, 7 Apr 2011

Premier Inn has generated over £1m in revenues since launching its suite of smartphone apps in January.

O2 optimises home page for mobile access to boost CRM

7 April 2011

Telefónica-owned O2 is optimising its websites for mobile in order to ramp up its CRM capabilities and drive its mobile commerce revenues.

Qello sources classic gigs from Eagle Rock for cloud service

Wed, 6 Apr 2011

Multimedia firm Eagle Rock Entertainment will supply cloud-based music provider Qello with live concert footage, including The Rolling Stones, Queen and The Doors.

New Look rolls out mobile commerce site

Tue, 5 Apr 2011

New Look has launched its first mobile site in anticipation of access via smartphones overtaking PCs this year.

Flirtomatic updates app with location features

Mon, 4 Apr 2011

Mobile social gaming service Flirtomatic has launched its first GPS-enabled iPhone app so users can interact with other members nearby.

Facebook lets members pay for TV show phone votes with Credits

Mon, 4 Apr 2011

Facebook has struck a deal with Mobile Interactive Group to let TV viewers buy votes using its virtual currency Facebook Credits.

UK mobile users spend over £0.5bn a year via apps

Fri, 1 Apr 2011

UK smartphone users are collectively spending £581m a year via mobile apps.

Microsoft files complaint against Google with EC

Thu, 31 Mar 2011

Microsoft has filed a formal complaint with the European Commission as part of the regulator’s investigation into Google’s dominance of the search market.

Cover story: FMCGs regain their taste for mobile marketing

31 March 2011

UK mobile operators are accelerating their marketing initiatives as ads sent via SMS and MMS become increasingly important for brands including Coca-Cola, Domino’s, Burger King and Marks & Spencer.

Crabtree & Evelyn kicks off five-year digital marketing plan

31 March 2011

Crabtree & Evelyn has launched the first phase of a five-year marketing strategy that will see it use digital channels to attract new audiences.

NHS Trust rolls out iPhone app to monitor mental health

31 March 2011

Gloucester-based health authority 2gether NHS Foundation Trust has created a mobile app to promote awareness of mental health issues.

Ebay and Domino's run location-based campaign

Tue, 29 Mar 2011

Ebay has teamed up with Domino’s Pizza to launch an online, geo-targeted ad campaign that will let users pay for orders via their PayPal accounts.

All still to play for in the m-commerce race

Mon, 28 Mar 2011

Ex-M&S chief Sir Stuart Rose’s arrival at the little known Mobile Money Network shows there’s no foregone conclusion as to who will control the m-commerce sector.

Absolute Radio adds to Windows mobile app portfolio

Mon, 28 Mar 2011

Absolute Radio is to launch a live-streaming app for its Absolute 80s brand extension, its second Windows mobile app.

BlackBerry and M&S launch partners for AOL's Project Devil

Fri, 25 Mar 2011

BlackBerry and Marks & Spencer are UK launch partners for AOL’s new display ad format Project Devil.

IAB appoints new marketing head

24 March 2011

The IAB has appointed Dare group account director Sophia Haynes as its new director of marketing and communications.

Mobile ad spend shoots up 116% to hit £83m in 2010

24 March 2011

Brands and publishers predict location-based services and improved display ad formats will boost record figures further

Apple sues Amazon over 'App Store'

Tue, 22 Mar 2011

Apple has launched a legal move to block Amazon from using the ’App Store’ trademark for its ’Android Appstore’, which launched in the US this week.

ESPN eyes further apps after traffic increase

Tue, 22 Mar 2011

ESPN is planning further app launches after its mobile audiences increased by almost a third from the beginning of the year.

Debenhams launches mobile apps after iPhone sales top £1m

Mon, 21 Mar 2011

Debenhams’ iPhone app has generated almost £1m in sales since launch last October, and the company is launching further transactional apps for Android and Nokia phones.

Rovio plans US IPO

Mon, 21 Mar 2011

Angry Birds publisher Rovio Mobile said it generated €5m (£4.4m) in sales in the second half of 2010, as it revealed initial public offering plans.

Sky News launches dedicated iPad app

Thu, 17 Mar 2011

BSkyB has launched its first iPad-only app for its Sky News channel, funded through a hybrid pricing model.

Cover story: Can AOL still make a splash?

17 March 2011

AOL is repositioning itself as a key destination for women as part of a shift in strategy that will see it put the brands of recent site acquisitions above its own.

Outside Lane

17 March 2011

Owner: Outside Lane Agency: Klein and Klein

AOL debuts music sharing app on Android

Mon, 14 Mar 2011

AOL has launched a music-sharing and discovery service for mobile devices called Play by AOL Music.

Rovio secures $42m to fund Angry Birds rollout

Thu, 10 Mar 2011

Angry Birds creator Rovio has confirmed first-round funding of $42m (£26m).

Perform seeks £70m through partial flotation

Thu, 10 Mar 2011

Perform Group aims to raise £70m through new share issues and a minimum free float of 25% of the company through a secondary offering on the London Stock Exchange.

A&N Media offers ad-funded version of Mail Online app

10 March 2011

Mail Online publisher A&N Media has shifted from its pure subscription-based mobile strategy with an ad-funded option for its iPhone app.

Lyle & Scott appoints BT Expedite as it readies social media stores

10 March 2011

Men’s fashion brand Lyle & Scott is preparing to sell items via its social media channels.

Absolute Radio apps top 1.7m downloads

Tue, 8 Mar 2011

Absolute Radio’s mobile apps have been downloaded 1.7m times since debuting on the Apple App Store at the end of 2009.

BlackBerry confirms departure of CMO Pardy

Mon, 7 Mar 2011

RIM’s chief marketing officer Keith Pardy has resigned just weeks ahead of its planned entry into the tablet market.

Apple can't keep iPad ad data to itself forever

Thu, 3 Mar 2011

Many bridges have to be crossed before the iPad 2 fulfils its early promise for advertisers.

HMV launches transactional mobile app

3 March 2011

HMV has launched a transactional mobile app in an ongoing push to boost revenues from digital channels.

RIM improves analytics for app developers

Tue, 1 Mar 2011

RIM has improved the analytics capabilities of its software development kit to attract more developers to its BlackBerry App World.

Microsoft confirms April launch for top app games on Marketplace

Fri, 25 Feb 2011

Angry Birds will head a string of high-profile launches on Microsoft’s app store Windows Marketplace from next quarter.

Nokia integrates Foursquare and Qype into Ovi Maps

Thu, 24 Feb 2011

Nokia has added Foursquare and Qype to its social check-in service on Ovi Maps.

Apple’s iAd back-track highlights the challenges ahead

Thu, 24 Feb 2011

Apple slashing its minimum iAd spend by 50% just three months after its UK launch demonstrates the scale of its challenges in the ad market.

ComScore and GSMA call on publishers to use mobile traffic tagging

24 February 2011

Research firm ComScore is lobbying publishing and media agency trade bodies to address concerns over the effectiveness of its Mobile Media Metrics (MMM) service.

Foursquare nears 7m users

Tue, 22 Feb 2011

Foursquare is close to announcing 7m users and has rolled out a beta app for mid-range Nokia phones, according to reports.

Revolver Entertainment launches app for urban movie

Mon, 21 Feb 2011

Film distribution company Revolver has launched a cross-platform app to promote its latest movie Anuvahood.

Mobile advertising veteran Buckley to leave Google

Mon, 21 Feb 2011

Former Mobile Marketing Association chairman Russell Buckley is to leave Google next month, five years after he joined its mobile advertising unit AdMob.

London borough optimises site for mobile ahead of 2012 Olympics

17 February 2011

The Royal Borough of Kensington and Chelsea in London is optimising its website for mobile users ahead of next year’s Olympic Games.

INQ launches Android devices using Facebook API

Thu, 10 Feb 2011

INQ has unveiled two Android devices aimed at mobile users who want Facebook as their primary means of communication.

Telefónica rolls out app developer programme

Thu, 10 Feb 2011

Telefónica is rolling out its mobile app developer programme O2 Litmus in a bid to rival Apple’s App Store and Google’s Android Market.

Mobile in agencies

10 February 2011

With Google’s Eric Schmidt championing mobile in 2011, digital agencies are taking note and focusing on the platform

O2 to apply for e-money licence to allow mobile cash transfers

10 February 2011

O2 is to apply for an e-money licence in its ongoing bid to extend the brand beyond mobile following a change in regulatory conditions.

Mecca Bingo creates prize-giving app

Wed, 9 Feb 2011

Mecca Bingo has launched a mobile app that lets users play customers online and win cash prizes from their phone.

Last.fm to start charging for mobile music streaming

Tue, 8 Feb 2011

Last.fm will make mobile streaming a premium service from next week, according to the company’s blog.

Five sticks with MIG for mobile services

Mon, 7 Feb 2011

Five has extended its contract with Mobile Interactive Group to power all its mobile services.

AOL buys The Huffington Post blog for $315m

Mon, 7 Feb 2011

AOL has made its second high-profile purchase of the year, buying US lifestyle and political blog The Huffington Post for $315m (£195.2m).

Mobile operators fight back to avoid becoming dumb pipes

Thu, 3 Feb 2011

Since the launch of the Apple App Store, operators have been on the back foot. But contactless payments plans show they’re not resigned to defeat.

Visa partners with Monitise to develop mobile payments

Thu, 3 Feb 2011

Visa has penned a deal with mobile money firm Monitise to develop contactless payments across Europe.

Gav Thompson, O2

3 February 2011

O2’s head of brand innovation Gav Thompson aims to transform the company at its very core, and hopes his O2 Learn education scheme will help with this transition

Over 75,000 fans enter Nike global football talent search

3 February 2011

Nike has revealed that its global talent search generated over 75,000 entries from 41 countries and 3.5m YouTube views.

Digital sales slow EA Games' declining revenues

Wed, 2 Feb 2011

EA Games’ digital sales during the last quarter were up 39% year on year, totalling $195m (£120.2m).

More Android than Symbian smartphones sold in Q4

Tue, 1 Feb 2011

Smartphones using Google’s Android platform became the most popular during the last quarter, according to analyst house Canalys.

Facebook reveals UK launch partners for Deals

Mon, 31 Jan 2011

Debenhams, O2 and Starbucks will be among the first UK brands to launch campaigns on Facebook Deals.

Rapping ad boosts Yeo Valley sales 15%

Fri, 28 Jan 2011

Organic food producer Yeo Valley saw a 15% year-on-year increase in sales during the last quarter on the back of its integrated Live In Harmony campaign.

Cover story: Fashion etailers lead charge into mobile shopping

27 January 2011

Fashion retailers including ASOS and Net-a-Porter are poised to ramp-up mobile commerce activity in 2011 as consumer demand exceeds expectations. ASOS has revealed it made more than £1m from its mobile site in December alone.

Apple expected to add NFC to mobile devices

Wed, 26 Jan 2011

Apple will introduce near-field communication (NFC) capabilities into the next generation of its iPhone and iPad later this year, according to reports.

Sony rolls out cloud music service to smartphones

Tue, 25 Jan 2011

Sony is to roll out its cloud-based music subscription service to smartphones including the iPhone and Android, according to reports.

MIG launches mobile platform for TV voting

Mon, 24 Jan 2011

Mobile Interactive Group has launched a mobile voting platform in a bid to boost broadcasters’ confidence in text-voting services.

Apple App Store hits 10bn downloads

Mon, 24 Jan 2011

Apple’s App Store has reached 10bn downloads, with UK-based Neon Play generating the milestone transaction.

Why mobile marketers should go for gold in 2012

Thu, 20 Jan 2011

Major sporting tournaments are usually accompanied by major branding campaigns. With two such events scheduled for 2012, I expect mobile to come into its own as a marketing medium.

A&N Media puts MailOnline app onto Android

20 January 2011

A&N Media’s mobile division A&N Mobile & TV is poised to launch an Android version of its MailOnline app as it ramps up its third-party app publishing strategy.

Orange plans mobile content for UEFA Euro 2012

Wed, 19 Jan 2011

Orange is to sponsor the UEFA Euro 2012 Championships as part of a pan-European deal spanning 11 countries, including the UK.

Apple’s Jobs confirms leave of absence

Mon, 17 Jan 2011

Apple CEO Steve Jobs is to take medical leave of absence, with COO Tim Cook taking charge of the company’s day-to-day running.

M&S offers coupon through O2's location marketing service

Mon, 17 Jan 2011

Marks & Spencer has signed up to O2’s location-based marketing service You Are Here, which sends promotional mobile messages to O2’s customers.

City AM to charge for mobile apps

Fri, 14 Jan 2011

City AM has confirmed its first mobile apps will be paid for, despite its website and hard copies being ad funded.

Premier Inn launches transactional mobile app

Fri, 14 Jan 2011

Premier Inn has launched a transactional mobile app that lets users view availability of rooms in real time.

MediaCom's Bardega moves to mobile agency

Thu, 13 Jan 2011

MediaCom head of digital Stefan Bardega has announced his departure to head mobile creative agency Ubinow.

Microsoft contests Apple's bid to trademark 'app store'

Thu, 13 Jan 2011

Apple and Microsoft are locked in a dispute after the former’s attempt to trademark the term ’app store’, according to reports.

House of Fraser joins pilot location marketing scheme

13 January 2011

House of Fraser is ramping up its mobile strategy by taking part in a pilot location-based ad campaign and launching a new mobile site.

O2 Media hires ex-AOP chair Cole to engage with brands across Europe

13 January 2011

O2 has appointed ex-AOP commercial committee chairman Gary Cole as commercial director of O2 Media.

Android Market growth rate outstrips Apple App Store

Tue, 11 Jan 2011

The number of iPhone apps available via the Apple App Store doubled to 300,000 during 2010, but Google’s Android Market is growing at a faster rate, according to a report from Distimo.

Guardian poised to launch app subscription strategy

Tue, 11 Jan 2011

Guardian News & Media has confirmed it will kick off its mobile subscription strategy this week, according to reports.

Mac App Store hits 1m downloads in first day

Mon, 10 Jan 2011

Downloads on Apple’s Mac App Store topped 1m within 24 hours of its commercial launch, according to the company.

Apple launches Mac App Store

Thu, 6 Jan 2011

Apple has launched its desktop app outlet Mac App Store with more than 1,000 free and paid-for apps from brands including Ancestry.com and software firm Autodesk.

Even as mobile marketing grows, search will still be king

Thu, 6 Jan 2011

My email inbox has been flooded with predictions from analyst houses and technology vendors on how the mobile marketing industry will pan out in 2011.

Mobile ad network Millennial Media raises $27.5m

Thu, 6 Jan 2011

Mobile ad network Millennial Media has raised $27.5m to finance further acquisitions and boost its global expansion.

2011: The year ahead in Mobile

6 January 2011

Scvngr confirms $15m investment

Wed, 5 Jan 2011

Mobile social gaming service Scvngr has raised $15m (£9.64m) in a funding round led by European venture capital firm Balderton Capital.

Groupon seeks $950m in funding after dismissing buyout

Tue, 4 Jan 2011

Online discount service Groupon is set to raise $950m (£610.1m) in funding just weeks after it turned down a reported multi-billion-dollar takeover offer from Google, according to reports.

Yahoo redundancies set to cost it $34m

Mon, 20 Dec 2010

Yahoo’s layoff of over 4% of its workforce is to cost the company more than $34m (£21.9m) in severance payments, according to reports.

Man City to design app with fans' input

Mon, 20 Dec 2010

Manchester City FC has announced plans to launch an iPhone app co-created by fans.

Ebay boosts mobile team with acquisition of Critical Path

Fri, 17 Dec 2010

Ebay has bought mobile app developer Critical Path for an undisclosed sum to ramp up its mobile commerce activity.

Nokia files legal claims against Apple in UK

Thu, 16 Dec 2010

Nokia has filed claims against Apple in the UK High Court suggesting the iPhone, iPad and iPod Touch infringe its intellectual property patents.

CNN switches to ad-funded apps with iPad launch

Thu, 16 Dec 2010

CNN has launched a free version of its iPad app and has standardised its global pricing model favouring an ad-funded strategy.

Saracens rugby club uses mobile to boost ticket sales

Thu, 16 Dec 2010

Premiership rugby club Saracens has launched a series of text-to-win competitions in a bid to boost engagement with fans and drive ticket sales.

The Hermitage Hotel

16 December 2010

Owner: The Hermitage Hotel Agency: DSM Design

Orange to add Microsoft and Nokia mobile app stores to its handsets

16 December 2010

Orange will co-brand its mobile app shop with Microsoft and Nokia from early next year in an unprecedented bid to convince brands to increase their mobile marketing activity.

O2 campaign raises funds for youth charity

Wed, 15 Dec 2010

O2 has launched an integrated campaign to encourage its 9.2m subscribers to raise funds for youth charities in the run-up to Christmas.

192 launches iPhone app

Tue, 14 Dec 2010

Directory services company 192 has debuted on the Apple App Store with an app containing 50m records.

ITV and Channel 4 catch-up to launch on PS3 this week

Mon, 13 Dec 2010

ITV and Channel 4 content will be available on the Sony PlayStation3 from later this week.

Android device activations reach 300,000 a day

Thu, 9 Dec 2010

Google is activating more than 300,000 Android devices a day, according to its VP of mobile platforms Andy Rubin.

Orange to revise mobile internet tariffs as data traffic rockets

Thu, 9 Dec 2010

Orange will adjust its mobile internet price plans due to an expected surge in traffic over the next two years, according to the group’s CEO Stephane Richard.

FT opens iPad app to multiple sponsors as business readers grow

9 December 2010

The Financial Times has revised the sponsorship packages of its iPad app to take advantage of the growing number of business people using mobile devices to access the web.

Android fastest growing mobile platform in US

Wed, 8 Dec 2010

Android’s share of the US smartphone market leaped 6.5 percentage points to 23.5% in the three months to October, according to ComScore’s latest MobiLens data.

Zenith forecasts 2010 online spend will near £40bn

Mon, 6 Dec 2010

ZenithOptimedia predicts online ad spend for 2010 will hit $61.8bn (£39.4bn), representing 14% of total ad expenditure.

Google bid to buy Groupon fails

Mon, 6 Dec 2010

Google’s bid to purchase online discount service Groupon for a reputed $6bn (£3.83bn) has ended without success, according to reports.

Can publishers pull off the freemium balancing act?

Thu, 2 Dec 2010

Publishers will have to exercise caution over charging mobile app users to access their content while it remains free on the web.

Telegraph weighs up pricing models for mobile strategy

2 December 2010

Telegraph Media Group is reassessing its mobile strategy following an overhaul of its mobile teams.

Samsung uses location-based ads to promote Galaxy Tab

2 December 2010

Samsung is targeting business travellers with a location-based video ad campaign to promote its iPad-rival the Galaxy Tab in the run-up to Christmas.

Microsoft eyes further VOD deals for Xbox

Tue, 30 Nov 2010

Microsoft is preparing to launch a paid-for video-on-demand service to be streamed via its Xbox video console, according to reports.

Time Out releases city guide premium mobile apps

Mon, 29 Nov 2010

Time Out has launched a trio of premium location-based travel guide apps as it boosts its mobile strategy.

Holidaymakers keen to make travel plans via mobile apps

Mon, 29 Nov 2010

Almost half of all holidaymakers would prefer to use a sponsored mobile app to plan their vacations and seek recommendations, according to media agency Total Media.

Quarter of all mobiles sold in 2011 will be smartphones

Fri, 26 Nov 2010

Smartphones will account for over a quarter of all mobiles sales in 2011, according to Informa Telecoms & Media.

Glenfiddich sponsors ESPN's Ashes online coverage

Thu, 25 Nov 2010

Whisky brand Glenfiddich has been named as exclusive sponsor of the Ashes coverage on ESPN’s cricket website.

Cover story: Is Apple pricing itself out of mobile ads?

25 November 2010

Apple risks losing mobile ad business if it maintains iAd’s current pricing structure following next month’s launch, the industry has warned.

A&N Media app division kicks off with brand extensions for Metro freesheet

25 November 2010

A&N Media is exploring new revenues models as part of its mobile app publishing business Metro Apps.

Nokia appoints head for unified marketing department

Wed, 24 Nov 2010

Nokia has appointed Jerri DeVard as its first CMO and VP of marketing and communications as the company attempts to revive its fortunes in the high-end smartphone market.

Everything Everywhere hands brands' media activity to Group M

Wed, 24 Nov 2010

T-Mobile has appointed MediaCom to handle its digital activity as parent company Everything Everywhere seeks to “improve efficiencies” by consolidating all media activity within one group.

Google looks to buy Groupon

Mon, 22 Nov 2010

Google is understood to be in discussions to purchase online coupon company Groupon in a deal that could cost upwards of $3bn (£1.87bn).

Rough Guide debuts on Apple App Store

Mon, 22 Nov 2010

Rough Guides has debuted on the Apple App Store with the launch of its World Lens app.

Nokia Ovi downloads top 3m a day

Thu, 18 Nov 2010

Downloads from Nokia’s Ovi Store have topped 3m a day, according to the Finnish handset maker.

Apple confirms European iAd launch partners

Thu, 18 Nov 2010

Apple has confirmed 12 brands, including L’Oréal, Louis Vuitton, Perrier and Unilever, as European launch partners for its mobile ad network iAd.

Yahoo turns to partnerships in a bid to raise its popularity with users

18 November 2010

Yahoo plans to abandon high-profile purchases, such as that of Flickr, in favour of partnering with content and service providers.

AOL gets back into premium services with social media monitor launch

18 November 2010

AOL is launching its first premium service in more than four years in a bid to further diversify its revenue streams, with an increased emphasis on paid-for services.

AOL Europe's director of media departs

Wed, 17 Nov 2010

AOL’s Julian Downing has left his role as European director of media just six months since joining the outfit (nma.co.uk 5 May 2010).

Trade bodies form mobile commerce committee

Wed, 17 Nov 2010

The IAB, retailer trade body IMRG and interactive media association AIME have formally announced their joint leadership body aimed at providing best practice in the mobile commerce sector, as previously revealed in new media age (nma 28 October 2010).

T-Mobile strikes new deals for Night In loyalty scheme

Tue, 16 Nov 2010

T-Mobile is extending its Night In customer loyalty programme through deals with karaoke service Lucky Voice and a further Facebook campaign with existing partner Blockbuster.

Apple to reveal first European iAd partners

Mon, 15 Nov 2010

Apple is set to unveil the first brands to launch European campaigns on its iAd network this week.

Mobile is muted in Internet Week discussions

Thu, 11 Nov 2010

Europe’s inaugural Internet Week is garnering interest among the digital ad industry, but the phrases ‘mobile marketing’ and ‘mobile advertising’ are oddly muted.

Operators predict coupon messaging will dominate mobile marketing

Thu, 11 Nov 2010

Coupons issued via SMS and MMS will be the dominant form of mobile marketing by 2015, according to 61% of people surveyed by messaging company Airwide Solutions.

Facebook's mobile head aims to merge mobile, social and location

11 November 2010

Facebook CEO Mark Zuckerberg last week revealed the social network has more than 200m mobile users – almost a third of its total membership.

Orange and Barclaycard launch co-branded app

Wed, 10 Nov 2010

Orange and Barclaycard have launched a co-branded credit card app on the Apple App Store which lets users manage their online finance accounts.

Shazam debuts on GetJar app store

Tue, 9 Nov 2010

Music recognition service Shazam is to debut on independent app store GetJar in a bid to further its reach among mobile users.

Internet use drives Vodafone revenues above £22bn

Tue, 9 Nov 2010

Vodafone Group revenues grew 3.9% year on year to £22.6bn in the six months to September, based on increased demand for mobile internet services.

AOL gets outside advice on Yahoo takeover

Mon, 8 Nov 2010

AOL has hired external advisors to consider a bid for its rival internet portal Yahoo, according to reports.

Gok Wan fronts fashion mobile app for women

Fri, 5 Nov 2010

TV fashion guru Gok Wan is launching the first in a series of premium mobile apps for women.

Guardian switches mobile app to subscription

Thu, 4 Nov 2010

Guardian News & Media has announced it’s switching its iPhone app from a one-off charge to a subscription model, just hours after saying its mobile site will remain ad-funded (nma.co.uk 4 November 2010).

Facebook Deals needn't kill off Foursquare and co

Thu, 4 Nov 2010

Yesterday’s announcement of a mobile voucher service from Facebook demonstrates that location-based marketing can take its place in the mass market.

Speedy Hire

4 November 2010

Owner: Speedy Agency: Hemscott

Tesco works with set-top box subsidiary to bring online shopping to TV

4 November 2010

Tesco.com has launched a joint experiment with its electrical goods arm Technika in a bid to let shoppers update their online shopping lists through their TVs.

Google trials metric for mobile click-to-call ads

Wed, 3 Nov 2010

Google is trialling a tool that lets advertisers measure how effective their mobile search ads are at generating calls.

Findaproperty launches augmented reality iPhone app

Thu, 28 Oct 2010

Real-estate firm Findaproperty has launched an augmented reality mobile app that lets users review the properties around them.

Tanya Field, Telefónica

28 October 2010

With the mobile internet slipping from the grasp of mobile operators, it’s down to Telefónica Group’s Tanya Field to make sure it offers something the likes of Apple and Google can’t

Lemmy helps Kronenbourg aim for premium lager status

28 October 2010

Kronenbourg 1664 has launched an integrated ad campaign featuring Motörhead frontman Lemmy to position itself as a premium lager.

Mobile ad revenues to top £2bn in 2010

Wed, 27 Oct 2010

Global mobile ad revenues for 2010 will exceed $3.5bn (£2.22bn), according to a study from Informa Telecoms & Media.

Kids' social network to offer full-length TV shows

Wed, 27 Oct 2010

Children’s social network BinWeevils is to launch long-form video content from Nickelodeon and Cartoon Network on its premium service.

BT Phone Book debuts on Android

Tue, 26 Oct 2010

BT has debuted its BT Phone Book brand on mobile, launching on the Android Market and planning similar launches on other outlets, such as the App Store.

Tesco adds barcode scanner to iPhone app

Tue, 26 Oct 2010

Tesco is updating its transactional grocery app to include a barcode scanner which lets customers add items to their online shopping basket by scanning the packaging.

BlackBerry launches online app store

Mon, 25 Oct 2010

BlackBerry manufacturer RIM has launched an online version of its transactional mobile app store BlackBerry App World.

Location-based services still too niche for large brands

Fri, 22 Oct 2010

Mobile location services are well suited to niche brands but lack the scale necessary for large FMCG brands, according to speakers at today’s nma Live.

All still to play for in approaching tablet market

Thu, 21 Oct 2010

Tablet devices, such as the Apple iPad and Samsung’s Galaxy Tab, are set to become mainstream after Christmas, meaning brands and advertisers will have to wake up to the medium.

BA to expand app functions as downloads top 250,000

21 October 2010

Downloads of British Airways’ first mobile app have topped 250,000 since its launch in July. The airline is now planning updates including mobile check-in for long-haul flights.

Mobile users prefer to buy via app than site

Wed, 20 Oct 2010

Smartphone users are more likely to notice mobile advertising and complete a purchase when using mobile apps compared to mobile web use, according to research by Fetch Media.

Android ad revenue outstrips iPhone

Wed, 20 Oct 2010

Ad revenue from Android devices overtook that from iPhones last month, according to latest figures from mobile ad network Millenial Media.

Mobile search bigger on Google than Bing

Mon, 18 Oct 2010

Mobile search on Google grew 76% during the first three quarters of 2010 and overtook Bing in terms search volume, according to research by digital agency Latitude.

Angry Birds tops 1m downloads in a day on GetJar

Mon, 18 Oct 2010

Angry Birds creator Rovio has claimed its flagship game was downloaded more than 1m times in one day when launched on independent app store GetJar.

Starbucks and L'Oréal trial O2's location ad service

Fri, 15 Oct 2010

Starbucks and L’Oréal are trialling O2 Media’s location-based messaging service to promote their latest products.

Retailers lag behind consumer demand for mobile commerce

Thu, 14 Oct 2010

Consumer demand for mobile commerce is ahead of retailer supply, with over half of UK mobile users buying or researching items on their phones, according to research from the IAB.

Cover story: Microsoft woos brands in latest mobile charge

14 October 2010

Microsoft has begun a charm offensive to encourage advertisers and developers to support its Windows Phone 7 mobile platform and break Apple and Google’s dominance of the high-end smartphone market.

Guardian to put all editorial onto mobile site in major revamp

14 October 2010

The Guardian is to bolster its mobile strategy by featuring all editorial content, including audio and video, on its mobile website.

Trelowarren

14 October 2010

Owner: Trelowarren Estate Agency: Gendall Design

Motorola runs video ad for Android handset on YouTube

Wed, 13 Oct 2010

Motorola is poised to launch a fully integrated campaign to promote its latest Android handset the Defy.

FT's iPad app brings in over £1m

Wed, 13 Oct 2010

The FT’s iPad app has generated more than £1m in revenue since launching in May, according to deputy CEO and commercial director Ben Hughes.

Estée Lauder and Net-a-porter publish beauty tips magazine

Mon, 11 Oct 2010

Net-a-porter has paired with Estée Lauder to create a 40-page beauty supplement that will feature both online and in print shipped with orders.

Thetrainline expands ticket selling via mobile apps

Mon, 11 Oct 2010

Thetrainline.com is ramping up its mobile strategy with a series of transactional apps and a relaunch of its mobile website.

UK mobile web search rises 247%

Thu, 7 Oct 2010

UK mobile search traffic increased 247% over the past year, according to a whitepaper published by digital agency Tamar.

Microsoft's Ballmer promises Windows tablets by end of year

Thu, 7 Oct 2010

Microsoft CEO Steve Ballmer has stated that tablet devices using Windows will launch by the end of the year as the company ramps up its mobile strategy.

HarperCollins uses augmented reality to promote authors

7 October 2010

HarperCollins Publishers is experimenting with augmented reality for the first time as part of a wider push to boost the shelf-life of its titles and increase author profiles.

The tate uses sms to promote gauguin exhibit

7 October 2010

The Tate has launched its first integrated ad campaign incorporating SMS messaging to promote awareness of its latest exhibition of paintings by post-impressionist Paul Gauguin.

PizzaExpress combines mobile and social in pizza campaign

Tue, 5 Oct 2010

PizzaExpress has integrated mobile and social into its latest Create Your Own Pizza campaign to increase engagement with customers in store and awareness among users online.

App store GetJar offers free games from Glu Mobile

Tue, 5 Oct 2010

Mobile app store GetJar is to give away free copies of premium mobile games from publisher Glu Mobile as part of a pilot scheme.

Faithless uses Shazam to sell tour tickets

Mon, 4 Oct 2010

Dance act Faithless is to sell tickets to its upcoming tour and copies of its latest album via mobile music discovery service Shazam.

Everything Everywhere to cut 1,200 jobs

Fri, 1 Oct 2010

Everything Everywhere, the newly merged parent company of Orange and T-Mobile, is to axe 1,200 jobs, including 11 from its joint branding team.

Pfizer to expand SMS reminder service

Thu, 30 Sep 2010

Pfizer is extending an SMS service which reminds patients to order more prescribed medication from their doctors.

European mobile video viewing up 66%

Wed, 29 Sep 2010

The number of European mobile users viewing video has risen 66% to 12.1m in the year to July, following increased smartphone sales and the launch of the iPad, according to ComScore.

AOL confirms TechCrunch purchase

Wed, 29 Sep 2010

AOL has purchased technology website TechCrunch and its associated properties for an undisclosed fee.

BlackBerry unveils iPad rival PlayBook

Tue, 28 Sep 2010

BlackBerry manufacturer RIM has unveiled its iPad rival, called the PlayBook, which will target the professional market and is set to launch in the first half of next year.

Sony Ericsson drops Symbian for Android

Mon, 27 Sep 2010

Sony Ericsson has confirmed it has no plans to launch handsets using the Symbian mobile operating system in preference to the Google-backed Android OS.

Mobile messaging requires more leadership

Thu, 23 Sep 2010

Mobile messaging is undoubtedly an opportunity that brands have yet to utilise fully, but all sectors will have to work in harmony before its potential is realised.

Ilicco Elia, Reuters

23 September 2010

Having worked for Reuters since 1993, global head of mobile Ilicco Elia is a true advocate of the channel and is well placed to ensure mobile is at the forefront of company-wide activity

Brands failing to match users’ willingness to be marketed to via mobile

23 September 2010

Brands are failing to make the most of consumers’ willingness to be targeted through mobile messaging, according to research by the Direct Marketing Association and the Internet Advertising Bureau.

Sports Vision creates app for festival visitors and traders

23 September 2010

Events company Sports Vision will launch branded mobile apps that let traders deliver coupons to attendees of its Freeze snowboard festival at London’s Battersea Power Station.

Buongiorno launches mobile ad network

Wed, 22 Sep 2010

Mobile content specialist Buongiorno has launched an ad network through its digital arm BDigital to capitalise on the growing use of the mobile internet and apps.

UEFA prepares Champions League app for Android

Wed, 22 Sep 2010

UEFA is working closely with handset manufacturers to launch a Champions League-branded mobile app for Android phones.

Nokia UK MD Loughran leaves to join Pace

Tue, 21 Sep 2010

Nokia’s UK and Ireland MD Mark Loughran is leaving the Finnish company for TV set-top-box maker Pace.

We7 launches music app on Android with free trial

Mon, 20 Sep 2010

Music streaming service We7 is now available on the Android Market as it looks to extend its premium customer base.

Dentsu to make offer for AKQA

Fri, 17 Sep 2010

Japanese ad giant Dentsu is to table a $600m (£382m) bid for digital ad agency AKQA, according to reports.

Over 1m opt in to O2 More mobile marketing service

Fri, 17 Sep 2010

More than 1m customers have opted in to O2’s messaging-based marketing service O2 More within a year of its launch, according to the operator.

Project Canvas set to appoint first CEO

Thu, 16 Sep 2010

Richard Halton is to become the first CEO of IPTV joint-venture Project Canvas, according to reports.

The Economist launches mobile app to attract younger readers

16 September 2010

The Economist will kick-of its mobile strategy with an iPhone app called Thinking Space, in a bid to boost its under-35-year-old readership.

The Telegraph reworks paper content for first iPad app

16 September 2010

The Telegraph is launching an iPad app which will tailor and promote content specifically for readers using the Apple tablet device.

Giffgaff urges mobile users to dump rival operators

Tue, 14 Sep 2010

User-run mobile service Giffgaff has launched its second digital campaign to discourage users from committing to lengthy contracts with rival network operators.

Horseracing body launches site to boost attendance

Tue, 14 Sep 2010

British horseracing body Racing Enterprises has launched a website, Love The Races, as part of a digital campaign to boost awareness of the sport among a wider audience.

Executive VP Vanjoki to leave Nokia

Mon, 13 Sep 2010

Anssi Vanjoki, Nokia’s executive VP and board member, has resigned just three days after the company announced the replacement of CEO Olli-Pekka Kallasvuo with Microsoft’s Stephen Elop.

Apple relaxes app developer restrictions

Fri, 10 Sep 2010

Apple has revised the submission guidelines to its App Store, making it easier for brands and advertisers to gain access to the outlet.

Is the future of mobile search autonomous?

Thu, 9 Sep 2010

Google’s ’autonomous search’ vision is undoubtedly a marvel of technology, but will brands be willing to have their search results mistaken for spam?

Football coverage

9 September 2010

As sports brands and broadcasters look to engage with football fans, mobile plays a vital role in reaching those on the road

Hotels.com aims for 10% of all sales to be via mobile

9 September 2010

Hotels.com, the Expedia-owned hotel booking site, aims to generate 10% of sales from mobile after launching its first transactional mobile site.The site lets users find and book hotels from their mobiles and view their purchase history.

O2 launches Priority Tickets iPhone app

Wed, 8 Sep 2010

O2 has enhanced its O2 Priority Tickets service by launching an iPhone app that improves customers’ visibility of the service.

Tesco to launch Grocery app for iPhone

Wed, 8 Sep 2010

Tesco is to launch an iPhone version of its Grocery app, which lets users update their Tesco.com shopping account using their mobile phone.

Twitter mobile use jumps 62% since April

Mon, 6 Sep 2010

Twitter’s mobile user numbers have increased 62% since April following efforts to make the service easier to discover and use on smartphones.

Wilkinson Sword first on YOC app ad platform

Mon, 6 Sep 2010

Wilkinson Sword is to launch an in-app ad campaign using mobile agency YOC Group’s Ad Plus platform to target iPhone and iPad users.

Royal Mail launches first AR stamp

Fri, 3 Sep 2010

The Royal Mail has launched the world’s first ’intelligent stamp’ that works with iPhone and Android apps using augmented reality technology.

Virgin Media to publish typical broadband speeds

Thu, 2 Sep 2010

93% of UK consumers want a change in how broadband speeds are advertised, according to an ICM survey commissioned by Virgin Media.

LivingSocial London

2 September 2010

Owner: LivingSocial Agency: in-house

Metro moves into paid-for content with first iPad app

2 September 2010

London freesheet Metro has launched its first paid-for product: an app for the iPhone and iPad.

Nokia recruits Samsung content chief

Wed, 1 Sep 2010

Nick Turner-Samuels, former head of content at Samsung Mobile, has joined Nokia as a senior programme manager as the Finnish firm readjusts its content strategy.

BBC streams 5.3m shows a month to iPhone users

Tue, 31 Aug 2010

The BBC streamed 5.3m programmes to Apple devices in July, according to statistics released by the broadcaster.

Lexus launches trade-show iPad app

Fri, 27 Aug 2010

Lexus has launched an iPad app that lets users at trade shows request brochures on specific models and book test drives at their nearest dealerships.

Apple to unveil upgraded TV and music services

Thu, 26 Aug 2010

Apple is poised to launch an update to its AppleTV service and unveil an updated music services portfolio, according to reports from the US.

Apple soft-launches iAd network ahead of UK rollout next month

19 August 2010

Apple has soft-launched its iAd mobile ad network in the UK ahead of a full rollout next month, with dating website Lovestruck among the first advertisers.

Asda extends web content to include recipes and TV listings

19 August 2010

Asda has ramped up its web content, including a recipes site and TV listings, in order to increase dwell time across its online properties.

Scvngr to take on Foursquare in UK market

19 August 2010

US location-based mobile check-in service Scvngr will launch in the UK to go head to head with Foursquare.

Microsoft makes senior-level appoinments

Wed, 18 Aug 2010

Microsoft has made a number of senior management-level appointments, with AOL’s Ted Cahall joining as VP of MSN as part of a wider effort to improve its mobile products.

Facebook confirms 150m mobile users

Mon, 16 Aug 2010

Facebook has confirmed it has more than 150m mobile users and issued a software update making it easier for developers to integrate Facebook into their Apple apps.

V Festival to be streamed online

Fri, 13 Aug 2010

This year’s V Festival will be screened live online for the first time after demand for the event outstripped supply.

Android grows share as smartphones make up a fifth of mobile sales

Fri, 13 Aug 2010

Smartphones accounted for 19% of all mobile phones sold in the second quarter, with devices using Android establishing a 17.2% market share, according to Gartner.

ESPN announces Premier League mobile package

Thu, 12 Aug 2010

ESPN will screen goals from Barclays Premier League matches minutes after they’re scored via its mobile site and apps for the next three seasons.

Sports firms bet on mobile advertising

Thu, 12 Aug 2010

Sporting news specialists Eurosport and The Racing Post have appointed YOC Group to exclusively sell ad inventory for their iPhone apps across Europe.

Mobile retailing

12 August 2010

Tesco’s shifting of its mobile strategy away from the niche smartphone sector to target mainstream users signals the realisation among retailers that m-commerce has arrived

Richard Hawley

12 August 2010

Owner: Richard Hawley Agency: Corporation Pop

3 drops 1000heads as it takes control of social strategy

Wed, 11 Aug 2010

Mobile operator 3 has set up its own social media team, which has dropped 1000heads as its social media agency and appointed Brando to execute future campaigns.

Online searches for consumer tech dip over summer

Tue, 10 Aug 2010

The number of online searches for consumer electronics dropped 24% between May and June, but is expected to rise again ahead of the festive shopping season, according to Greenlight.

iPhone chief leaves Apple following controversy

Mon, 9 Aug 2010

Apple’s chief iPhone engineer Mark Papermaster has left the company, fuelling speculation he’s a victim of the controversy that marred the recent launch of the iPhone 4.

UK iPhone users to reach 6.4m this year

Fri, 6 Aug 2010

The number of iPhones in the UK will rise 195% this year to 6.4m, according to research firm MobileSquared.

Google Android shipments reach 200,000 a day

Fri, 6 Aug 2010

Google is now activating 200,000 Android smartphones worldwide each day, according to its CEO Eric Schmidt.

I-Spy appoints SearchIgnite

Thu, 5 Aug 2010

Digital marketing agency I-Spy Marketing has appointed SearchIgnite to provide search optimisation technology as part of its ongoing expansion.

News Corp looks to sell off mobile interests

Thu, 5 Aug 2010

News Corp has confirmed it’s trying to offload its mobile businesses, collectively know as Fox Mobile Group, after stating it was a loss-making venture.

Cover story: Tesco brings mobile shopping into the mainstream

5 August 2010

Tesco, the UK’s largest retailer, is aiming to take the nascent mobile commerce sector into the mainstream by launching its first transactional mobile app.

Mobile operators' coalition WAC will look at ads in time

5 August 2010

The GSMA-led Wholesale Application Community (WAC) says mobile ad opportunities for brands and developers are part of its long-term strategy, despite not figuring in its launch next year.

Adidas launches miCoach sports training campaign

Wed, 4 Aug 2010

Adidas has launched an integrated global campaign called miCoach Says, which includes mobile apps and a campaign site offering personal coaching.

Travelex commits to digital for Cash Passport campaign

Tue, 3 Aug 2010

Travelex has launched its first integrated campaign for five years, investing a third of its budget in digital to cash in on increased online travel bookings.

O2 retains Zenith Optimedia for media buying

Mon, 2 Aug 2010

Telefónica has retained Zenith Optimedia as its media buying agency across the five European markets where it operates under its O2 brand.

Google adds location targeting to AdWords

Mon, 2 Aug 2010

Google has enhanced its AdWords service to allow advertisers to target mobile users based on their location.

Is billing enough for operators to cash in on the app market?

Thu, 29 Jul 2010

This week two announcements were made that will see operators claw back ground from handset manufacturers in the mobile apps market. But have they left it too late to make it a significant source of revenue?

Amazon updates Kindle with free 3G

Thu, 29 Jul 2010

Amazon has launched a new version of its Kindle e-book reader ahead of plans for an online e-book store in the UK to rival Apple’s iPad and iBookstore.

Car brands turn to digital media to promote their latest models

29 July 2010

Nissan, Seat and Skoda are rolling out digital campaigns as car marques ramp up online activity ahead of the seasonal launch of new models.

Orange expects Google to beat iAd

29 July 2010

Orange expects Google to become the dominant player in the mobile ad market despite the UK launch of Apple’s iAd network in September.

Boden appoints iCrossing to run paid-search strategy

Wed, 28 Jul 2010

Boden, the online and mail-order fashion brand, has appointed digital agency iCrossing to run its paid search marketing in the UK.

Vodafone widens 360 access beyond branded handsets

Tue, 27 Jul 2010

Vodafone has announced it won’t launch any more Vodafone 360-branded handsets, such as the Samsung H1 and M1, but the mobile app service will continue to exist.

One in ten UK handsets run Google's Android

Tue, 27 Jul 2010

UK sales of handsets using Google’s operating system Android have rocketed over the past three months, accounting for one in ten contract phones sold.

CNN eyes international market with free app

Mon, 26 Jul 2010

CNN has launched an international version of its iPhone app in a bid to increase its mobile presence outside the US.

Survey reveals lack of mobile planning

Fri, 23 Jul 2010

Three-quarters of UK brands don’t understand the value of having mobile-enabled websites, according to a survey by LBi-owned Bigmouthmedia.

Nokia's CEO search shows need for a sector shake-up

Thu, 22 Jul 2010

Nokia’s hunt for fresh blood in the boardroom is a tacit admission of defeat faced with the likes of Apple in the smartphone market, but will it require a more wholesale change to be taken seriously by the marketing industry?

Big-name DJs back Ibiza social guide iPhone app

22 July 2010

Top DJs including Sasha, Carl Cox, Kissy Sellout and Eric Prydz have invested in a live, social networking app to incentivise Ibiza revellers to visit live music events on the island.

Heroes creator to explore creative ideas for new media

22 July 2010

Tim Kring, Hollywood producer and creator of US TV show Heroes, has launched a production company to explore creative ideas for shows that will launch on new media channels before traditional media.

O2 appoints LeBrocq MD of financial services

Wed, 21 Jul 2010

Telefonica O2 UK has appointed James LeBrocq as MD of its financial services business arm as it looks to extend its O2 brand beyond mobile services.

Nokia seeks replacement CEO

Tue, 20 Jul 2010

Nokia is searching for a new CEO and has shortlisted alternatives to incumbent Olli-Pekka Kallasvuo in a bid to halt its sliding market share in the smartphone market, according to reports.

Zenith Optimedia raises ad spend growth forecast

Mon, 19 Jul 2010

Zenith Optimedia has increased its forecast for global advertising growth in 2010 to 3.5%, up from the 2.2% it predicted in early April.  

Apple responds to iPhone 4 problems

Mon, 19 Jul 2010

Apple has moved to improve reception problems reported by iPhone 4 users by issuing them with a free bumper case to improve the device’s performance or offering a full refund within 30 days of purchase.

Vodafone's makes Wayfinder open source

Fri, 16 Jul 2010

Vodafone Group will make its location-based services software Wayfinder open source only two years after paying $31m for turn-by-turn navigation software, which was originally intended to be offered as a premium or ad-funded service.

Microsoft to offer app developers financial incentives

Fri, 16 Jul 2010

Microsoft will offer financial incentives to mobile developers producing apps for its Windows Phone 7 operating system in a bid to close the gap on market leaders Apple and Google.

Digital veteran’s creative start-up eyes location work

15 July 2010

De-construct co-founder Dan Douglas has launched a digital creative agency called The Cloud and Compass.

Dennis appoints head of emerging platforms ahead of mobile push

15 July 2010

Dennis Publishing has appointed its first head of emerging platforms to implement a new digital strategy as the publisher looks to put mobile at the core of its global expansion.

Two vie to win Telefónica's pan-European ad account

15 July 2010

Telefónica, the parent company of UK operator O2, has narrowed the list of media agencies in contention for its European-wide advertising account – including above-the-line and digital – to two after a tender that closed in May.

ComScore: Social media stifling CPM rates

Tue, 13 Jul 2010

Ad spending on social media pages is driving down US CPM rates as sites such as Facebook flood the market with cut-price inventory, according to analyst house ComScore.

Music streaming services remain niche, according to Forrester

Mon, 12 Jul 2010

Music streaming services using cloud technology remain a niche product despite record labels’ growing flexibility on how they license their material and improved technology, according to Forrester Research.

Google invests in Zynga to bolster gaming play

Mon, 12 Jul 2010

Google has invested up to $200m in online gaming company Zynga, according to report, fuelling speculation the online giant is poised to launch its own gaming service later in the year.

Women lead rise in Yahoo traffic from iPads

Fri, 9 Jul 2010

Women make up nearly half of all iPad users amid wider changes in user behaviour three months after the device launched in the US, according to consumer research published by Yahoo.

Google upgrades YouTube mobile service

Thu, 8 Jul 2010

Google has revamped its YouTube mobile site by improving its touchscreen and HTML5 functionality as playbacks pass 100m a day.  

UK mobile advertising dips despite global rise

Thu, 8 Jul 2010

The number of ads served to UK mobile users in Q2 dropped 17% from the previous quarter, contrasting with a 61% global increase in mobile ads, according to ad network BuzzCity.

Google's mobile strategy

8 July 2010

Google is looking to take a bite out of Apple’s lead in the app market as Android is used on more handsets

Britax to target mobile users via sponsorship of first Gurgle app

8 July 2010

Baby-product manufacturer Britax will sponsor for six months parenting website Gurgle’s first iPhone app to promote its range of safety products to expectant mothers.

MIG boosts strategic advisory team

Tue, 6 Jul 2010

Mobile specialist agency Mobile Interactive Group has made three appointments to bolster its brand management skills and boost its international expansion drive.

ITN strikes content deal to provide video to Iliffe

Mon, 5 Jul 2010

ITN Productions has signed a deal with newspaper publisher Iliffe News & Media to supply video packages across the latter’s 24 websites.

TalkTalk appoints BBC's Chakkara as director of online

Fri, 2 Jul 2010

Internet access provider TalkTalk has appointed Rahul Chakkara as its first director of online as part of an ongoing process to integrate its Tiscali and Carphone Warehouse digital teams.

Wonderbra boosts online presence with website relaunch

Fri, 2 Jul 2010

Wonderbra is set to bolster its online presence with the relaunch of its website this week in a bid boost its online sales among females aged under 30.

Apple to launch iAd network today

Thu, 1 Jul 2010

Apple will launch its iAd mobile ad network in the US later today, with advertisers including Unilever and Nissan having already booked campaigns.

Cover story: Orange bolsters music links with ticketing service

1 July 2010

Orange is the latest operator to launch a major discounted ticket service, taking on the O2 Priority and Vodafone VIP brands in the multi-million-pound market and building on the success of its Orange Wednesdays two-for-one cinema tickets scheme.

ITN Productions streams World Cup footage on Paddy Power site to boost bets

1 July 2010

Paddy Power has introduced online streaming through a tie-up with ITN Productions to stimulate betting around the FIFA World Cup.

Under Armour Football

1 July 2010

Owner: Under Armour Agency: Perfect Fools

Orange hits back at ASA ruling

Wed, 30 Jun 2010

Orange has slammed the Advertising Standards Authority’s recent ruling on its 3G coverage ads, claiming the decision amounts to a gagging order on the entire mobile industry.

Foursquare raises $20m as users reach 1.8m

Wed, 30 Jun 2010

Location-based services company Foursquare has raised $20m (£13.3m) in second-round funding and reached 1.8m users, according to the company’s co-founder and CEO Dennis Crowley.

OK magazine launches paid-for mobile app

Mon, 28 Jun 2010

Northern & Shell, publisher of OK! magazine, has launched its first paid-for mobile app under the celebrity-focused brand in a bid to diversify its mobile strategy.

LoveFilm and Ocado kick off year-long collaboration

Fri, 25 Jun 2010

LoveFilm is working with Ocado to offer its customers discounts on their online grocery purchases as part of a 12-month tie-up.

Location services will excite advertisers more than iPhone 4

Thu, 24 Jun 2010

The mobile industry’s attention today will be on the launch of the iPhone 4, but confirmation of location-based services from Facebook and Apple poses more immediate opportunities for advertisers.

Chevrolet offers in-game test drives on Microsoft Kinect console

Wed, 23 Jun 2010

Chevrolet will kick-start a digital campaign to promote its new electric vehicle by prompting users to take a virtual test drive on the Microsoft Kinect games console.

O2, Orange and Vodafone pilot improved mobile TV delivery

Wed, 23 Jun 2010

Mobile operators O2, Orange and Vodafone are jointly testing a mobile TV technology that will allow them to broadcast TV signals using their existing 3G spectrum.

Argos app gets half a million downloads in three weeks

Thu, 17 Jun 2010

Argos’s iPhone app has been downloaded half a million times in the three weeks since its launch, according to the retailer.

2.75bn unique views make Facebook most popular mobile web destination

17 June 2010

Facebook was the most popular mobile site among UK mobile web users in March, recording 2.75bn unique page views and 5.9m unique visitors spending a total of 2bn minutes on the site, according to figures from ComScore’s Mobile Media Metrics (MMM).

Rapha launches iphone app for cycling groups

17 June 2010

Cycling accessories maker Rapha is launching its first iPhone app to encourage cyclist groups to meet more regularly.

News Corp takes The Sun onto the iPad

Tue, 15 Jun 2010

News Corporation has launched an iPad app for its tabloid brand The Sun, with a monthly cost of £4.99.

Regulator to probe Apple developer agreement

Mon, 14 Jun 2010

US regulator the Federal Trade Commission will investigate Apple’s revised developer agreement terms, which limit the amount of data shared with third-party ad networks and effectively bars Google-owned AdMob from all Apple products, according to reports.

O2 drops unlimited mobile internet access

Fri, 11 Jun 2010

O2 has restructured its mobile data pricing plans ahead of the launch of the iPhone 4 and the predicted increase in the number of smartphone owners.

AOL boosts video offering with Rockabox tie-up

Fri, 11 Jun 2010

AOL has paired with Rockabox Media to bolster video content on its celebrity gossip page Eleven as part of its strategy to improve its editorial content.

Apple's restrictions could make mobile ads more costly

Thu, 10 Jun 2010

The launch of Apple’s iAd is a major endorsement on the mobile ad market, but could its lockout of AdMob be judged as anti-competitive?

Crayon buys data analytics firm Acquity

Thu, 10 Jun 2010

Hicklin Slade & Partners Group’s digital agency Crayon has acquired data analytics firm Acquity for an undisclosed sum to shore up its data planning credentials.

Cover story: Can Foursquare and Gowalla put mobile ads on the map?

10 June 2010

Advertisers will be able to cash in on booming mobile location-based services Foursquare and Gowalla with the release of self-service tools enabling brands to run campaigns more easily.

UK bookies play by Apple’s rules to get onto the App Store

10 June 2010

UK bookmakers are embarking on a landgrab within Apple’s App Store even though the company’s rules currently mean they can’t offer a full transactional service via the outlet.

Sony Ericsson goes on social media to raise market share

10 June 2010

Sony Ericsson is boosting its social media activity in a bid to increase its share of the smartphone market, which is under pressure from brands like Apple and Google.

Unilever announces its first iAd campaign

Tue, 8 Jun 2010

Unilever is the first large brand owner to announce a campaign on Apple’s iAd network, which will open next month.

Warner Music agrees to music featuring in Tapulous app games

Mon, 7 Jun 2010

Warner Music Group has partnered with Tapulous in a deal that will see the music app developer promote WMG artists’ material via the the TapTap series of mobile games.

Yahoo promotes Stata to chief technology officer

Fri, 4 Jun 2010

Yahoo has appointed Raymie Stata as chief technology officer and senior VP.

Heinz appoints Haygarth to target new parents

Thu, 3 Jun 2010

Heinz has appointed Haygarth as its sole digital agency to promote its range of babycare products among new and expecting parents in the UK.

Sony launches first online-led campaign for PlayStation 3

3 June 2010

Sony Computer Entertainment Europe (SCEE) has kicked off its first online-led PlayStation 3 branding campaign for SingStar, as digital exceeds a quarter of its marketing budget for the first time.

Peugeot tests social media with RCZ app

3 June 2010

Peugeot has launched a social media-led digital marketing campaign to promote awareness of its RCZ model, in a bid to assess the medium’s effectiveness for engagement.

Social apps and maps driving smartphone use

Wed, 2 Jun 2010

Facebook was the most popular app used by smartphone owners in the US last month, although Google Maps is growing in popularity, according to research from The Nielsen Company.

AOL appoints IPC's Bevan as first UK online editor-in-chief

Tue, 1 Jun 2010

AOL has appointed Carla Bevan to the newly created role of online editor-in-chief for its UK sites in a bid to improve its online content.

Unanimis loses mobile director in company-wide reshuffle

Tue, 1 Jun 2010

Unanimis’s director of mobile Alex Rahaman is leaving the Orange-owned ad sales house as part of a company-wide restructuring that will also include a round of redundancies.

Increasing the choice for advertisers on mobile

Thu, 27 May 2010

Behind the headlines of this week’s Apple, Google and Yahoo announcements lies more choice for mobile ad campaigns.

Cover story: Big names reach out to grab iPad opportunities

27 May 2010

Stephen Fry, BMW, The FT and Ministry of Sound are among the first major publishers and brands to roll out UK iPad apps ahead of the device’s much-anticipated European launch tomorrow.

Txtlocal

27 May 2010

Owner: Txtlocal Agency: in-house

Cadbury ups activity on mobile with iPhone game app for Wispa

27 May 2010

Cadbury is launching its first Wispa-themed iPhone game in a bid to maintain engagement with consumers on the move.

Domino's launches Foursquare campaign

Tue, 25 May 2010

Dominos Pizza has launched a nationwide promotion on location-based social gaming platform Foursquare that encourages users to check-in at its outlets.

Evening Standard extends mobile app to more devices

Mon, 24 May 2010

The London Evening Standard has relaunched mobile apps on Apple, Android and BlackBerry devices, and announced Nokia S60 and Windows Mobile versions.

PayPal launches on Android phones

Fri, 21 May 2010

PayPal is now compatible with apps sold via the Android Marketplace, meaning Android developers can collect payments using its billing system.

Spotify app launches on Nokia's Ovi store

Thu, 20 May 2010

Spotify has launched on Nokia’s Ovi app store, despite being in competition with the the handset manufacturer’s own Comes With Music service.

Southern Comfort lifts digital spend by 20% to reach 18-29-year-olds

20 May 2010

Southern Comfort intends to increase its spending on digital channels by 20% this year, as the Brown Forman Beverages-owned label aims to increase awareness of its brand among 18-29-year-olds.

Facebook simplifies mobile site for developing world

Wed, 19 May 2010

Facebook has launched a stripped-down version of its mobile site to attract users in the developing world. 

Argos launches app in response to rising iPhone access

Wed, 19 May 2010

Argos is launching its first iPhone app, prompted by a 600% increase in traffic to its website from Apple mobile devices last year.

Shazam tops 75m users

Tue, 18 May 2010

Mobile music recognition service Shazam now has more than 75m users, compared with 50m six months ago, and has identified more than a billion songs.

Hyundai offers World Cup prizes in Facebook campaign

Tue, 18 May 2010

Hyundai has launched two online competitions offering the chance to win a trip to next month’s World Cup as part of its sponsorship of the tournament.

Npower launches dual mobile app strategy

Mon, 17 May 2010

Energy provider Npower has kicked off its mobile app strategy with simultaneous launches on the Apple App Store and Android Marketplace.

YouTube tops 2bn views a day

Mon, 17 May 2010

YouTube is now generating more than 2bn views a day, with the average user spending 15 minutes a day on the site, according to the video-sharing platform’s latest blog post.

Online TV viewing up 54% in a year and rising

Fri, 14 May 2010

Online TV viewing has increased by 54% since last year, with 55% of 18-24-year-olds watching TV on their PCs at least once a week, according to YouGov research.

How long can Orange and T-Mobile stay separate brands?

Thu, 13 May 2010

Everything Everywhere, parent company of Orange and T-Mobile, has deferred merging the brands. But how long can they compete while the company merges behind the scenes?

Google and Verizon developing iPad rival

Thu, 13 May 2010

Google is working with US operator Verizon Wireless to develop a tablet computer to rival Apple’s iPad, according to reports.

Halifax to use DoubleClick’s Boomerang to retarget users

13 May 2010

Halifax is retargeting customers who have visited its website but not purchased any products, using Boomerang technology on Google’s DoubleClick Ad Exchange.

ITN Productions hires first head of mobile Tatay from 4th Screen

13 May 2010

ITN Productions has appointed Miguel Tatay as its first head of mobile as part of an ongoing internal restructuring process.

Umbro plans further mobile marketing in spite of low response

13 May 2010

Umbro is ramping up location-based marketing to target football fans, despite a recent trial of Foursquare at Manchester City FC’s games against Tottenham Hotspur not performing as well as it hoped.

The Sun to expand digital radio show during World Cup

Mon, 10 May 2010

The Sun newspaper’s digital radio show SunTalk is to have its coverage extended by six hours a day during this summer’s FIFA World Cup.

Nokia launches major Ovi Maps campaign

Fri, 7 May 2010

Nokia is kicking off a six-week integrated ad campaign this weekend to promote its Ovi Maps service.

Is challenge to app market leaders a false hope?

Thu, 6 May 2010

The GSMA appears resolute in its bid to halt Apple and Google’s dominance of the apps market, but is its Wholesale Applications Community scheme too little too late?

Common mobile app platform set to launch early 2011

Thu, 6 May 2010

Mobile operator trade body the GSMA has claimed its Wholesale Applications Community scheme will be ready for commercial launch next February.

FindsYou Cars

6 May 2010

Owner: FindsYou Agency: Saatchi Design, in-house

Orange's plan comes together with A-Team movie campaign

6 May 2010

Orange’s latest Gold Spot cinema campaign will be accompanied by social media activity on both Twitter and Facebook based on this summer’s The A-Team film.

Quarter of 18-24-year-olds discuss election via social networks

Wed, 5 May 2010

Over half the UK’s web users have researched the General Election online since campaigning started a month ago, and younger voters are engaging with politics on social media sites, according to a YouGov poll commissioned by Orange.

Umbro urges use of Foursquare for Man City match

Tue, 4 May 2010

Sportswear manufacturer Umbro is encouraging fans of Manchester City FC to use Foursquare to check in at the team’s stadium ahead of the upcoming game against Tottenham Hotspur.

PhonepayPlus consults on redraft of code on conduct

Fri, 30 Apr 2010

Premium mobile services regulator PhonepayPlus has launched a consultation period on its draft code of conduct, which places greater emphasis on broadcasters and publishers to remain within its guidelines.

Microsoft gets into mobile by the back door

Thu, 29 Apr 2010

HTC’s licensing pact with Microsoft over its Android devices seems a small announcement in the handset market, but it could point to the arrival of a new force in mobile advertising.

ASOS hunts for mobile agency as customers look to shop on the go

29 April 2010

Online fashion retailer ASOS has issued a tender for agencies to develop its mobile strategy after statistics revealed that many of its users are accessing the clothes outlet’s website via their phones.

AdMob serves 16.7bn ads during March

Wed, 28 Apr 2010

Mobile ad network AdMob delivered 16.7bn ads worldwide last month, up 18% from February, with an increasing share of requests from iPhone 3GS and Android users.

Mobile ad spend rose by a third in 2009

Tue, 27 Apr 2010

Mobile ad spend rose 32% between 2008 and 2009, with brands from the entertainment, media and telecoms sectors spending the largest amounts on the medium, according to the IAB and PricewaterhouseCoopers.

Yahoo and Samsung extend mobile service partnership

Mon, 26 Apr 2010

Yahoo and Samsung have extended their global handset tie-up to give owners of Samsung devices powered by the Android and Bada operating systems access to Yahoo’s services.

Sony Ericsson and 3 run joint campaign for Spotify offer

Mon, 26 Apr 2010

Sony Ericsson and mobile operator 3 have launched a campaign featuring bands such as Keane and Stereophonics on music streaming service Spotify to promote the Xperia 10 and Vivaz handsets.

Publicis reports digital revenues reach a quarter of total

Thu, 22 Apr 2010

Publicis Groupe, the parent of agencies such as Saatchi & Saatchi Interactive and Digitas, has reported its digital media activities account for over a quarter of total revenues, which rose 8.1% year on year in Q1 to €1.16bn (£1bn).

Heathrow makes app free during travel problems

Thu, 22 Apr 2010

BAA Heathrow Airport has made its Airport Guide mobile app available for free to update passengers after the recent travel crisis and ahead of the peak holiday season.

Tesco turns to Twitter to talk to customers

22 April 2010

Tesco is looking to increase one-to-one engagement with customers by launching a research project on the effectiveness of Twitter.

Apple's quarterly profits almost double

Wed, 21 Apr 2010

Apple’s profits and revenues soared 90% and 49% respectively in the first quarter of 2010 on the back of strong iPhone and Mac sales, according to its latest financial results.

Tesco reports £136m profit from online sales

Tue, 20 Apr 2010

Tesco has reported its annual profits rose 10.1% to £3.4bn in the 12 months to 27 February 2010, spurred by an increase in online sales.

Nigella Lawson launches voice-controlled iPhone app

Mon, 19 Apr 2010

Nigella Lawson and publisher Random House have launched a paid-for app claiming to be the first voice-controlled cookery app on iTunes.

UK leads Europe in use of mobile maps while travelling

Fri, 16 Apr 2010

Mobile map use in the UK rose 86% annually to 5.7m in February, making it the leading European country for mobile mapping, according to research by ComScore.

PepsiCo and Microsoft kick off World Cup game campaign

Thu, 15 Apr 2010

PepsiCo and Microsoft Advertising have launched a global integrated ad campaign featuring international football stars ahead of this summer’s FIFA World Cup.

UK operators confirm iPad support but not prices

Thu, 15 Apr 2010

Mobile operators O2, Orange and Vodafone have confirmed they will offer the Apple iPad at its UK launch next month.

The Good Surgeon Guide

15 April 2010

Owner: Christiana Clogg Agency: PeToBa Marketing

Guardian photos iPad app hits 50,000 downloads

Wed, 14 Apr 2010

Guardian News & Media’s iPad app has generated 50,000 downloads in ten days, making it the sixth most popular free iPad app in the US chart, the publisher has revealed.

Tic Tac invites video uploads in World Cup campaign

Wed, 14 Apr 2010

Ferrero UK has launched a social media site for its Tic Tac brand called Shake Some Noise as part of its marketing campaign for this year’s FIFA World Cup in South Africa.

Apple approves rival browser for App Store

Tue, 13 Apr 2010

Apple has surprised many in the mobile world by abandoning its previous strategy and approving Opera Mini, a rival to its own Safari browser, to be distributed via the App Store.

Vodafone introduces paid-for apps on 360

Mon, 12 Apr 2010

Vodafone has begun accepting paid-for apps in its Vodafone 360 app store.

MVNO Lebara opens multi-lingual mobile portal

Fri, 9 Apr 2010

Mobile virtual network operator Lebara Mobile has opened its mobile portal and is offering subscribers free mobile internet browsing for three months.

Financial Times and Domino’s prepare tie-ups with Foursquare

8 April 2010

The Financial Times and Domino’s Pizza are launching major campaigns on Foursquare as brand confidence in the location-based mobile social media platform increases.

Nifty Nosh

8 April 2010

Owner: Nifty Nosh Agency: in-house

Sport Relief gets £3.4m via text donations

8 April 2010

Sport Relief 2010 raised £3.4m from mobile donations during this year’s campaign, bringing the total to £31.6m.

Sky loses Barclays Premier League mobile rights to ESPN

Tue, 6 Apr 2010

Sky Sports has lost the exclusive rights to distribute highlights of the Barclays Premier League via mobile phones to ESPN.

Orange and T-Mobile complete UK merger

Thu, 1 Apr 2010

Deutsche Telekom and France Telecom have completed the UK merger of their mobile telecoms brands T-Mobile and Orange.

Telefónica announces tender for O2 ad account

Thu, 1 Apr 2010

Telefónica, the parent group of O2, has announced a tender process for its above-the-line and digital advertising across the five European countries where it operates under the O2 brand.

Brands must keep sites consistent on multiple devices

1 April 2010

Publishers and brand owners must optimise their mobile websites to facilitate the growth of mobile internet use or risk losing ground to competitors, according to research published by Yahoo.

UK leads Europe for growth in smartphone use

Wed, 31 Mar 2010

Smartphone adoption in the UK rose 70% to 11.2m users during the year to January 2010, making the UK the leading European market for smartphone usage.

Yahoo finds majority of mobile users multi-tasking

Tue, 30 Mar 2010

More than eight out of ten mobile media users (84%) simultaneously interact with their TVs or PCs, according to research by Yahoo.

Tourism Australia kicks off Facebook boomerang campaign

Mon, 29 Mar 2010

Tourism Australia has begun a Facebook campaign in the UK and Ireland dubbed The Great Boomerang Throw.

nma Live: Brands favour apps for engagement

Mon, 29 Mar 2010

Mobile apps are featuring in many brands’ above-the-line marketing campaigns as they consider them key to engaging with and retaining consumers, according to speakers at Friday’s nma Live event.

Tesco prioritises handset makers’ app stores over operators’

25 March 2010

Tesco is prioritising content for handset manufacturer-owned mobile app stores, such as the Apple App Store and Nokia’s Ovi, over those owned by UK mobile operators.

ITN Productions to upsell FIFA World Cup content

Wed, 24 Mar 2010

ITN Productions plans to capitalise on this summer’s FIFA World Cup by providing extended video packages from the tournament to its existing customer base, which includes mobile operators Vodafone and Orange.  

Kings of Leon album first to top 250,000 digital downloads

Tue, 23 Mar 2010

US rock band Kings of Leon’s album Only By The Night has become the biggest selling digital album of all time in the UK, according to the Official Charts Company.

Telegraph launches social media campaign for Election talk

Tue, 23 Mar 2010

Telegraph Media Group has launched a social media campaign encouraging users to voice opinions on key political issues ahead of the General Election.

Ocado sales up 22% ahead of planned IPO

Mon, 22 Mar 2010

Online grocery retailer Ocado has announced that full-year gross sales figures for 2009 rose 22% to £427.3m, boosting its plans for an IPO this year.

HMV and Orange partner for mobile games service

Fri, 19 Mar 2010

HMV and Orange have partnered to launch a cross-network mobile gaming service.

Tottenham Hotspur

18 March 2010

Owner: Tottenham Hotspur Agency: in-house, Bluhalo

Papa John's distributes pizza vouchers via iPhone game

Wed, 17 Mar 2010

Pizza delivery chain Papa John’s will distribute discount vouchers to customers as codes in its iPhone game app Papa’s Pizzeria. 

UK launch of Google Nexus One phone delayed

Mon, 15 Mar 2010

Google’s attempt to break into the mobile device market has suffered a setback with the news that its Nexus One handset won’t ship in the UK until late April, according to media reports.

Vodafone offers free e-books of current movies

Fri, 12 Mar 2010

Vodafone aims to capitalise on the release of high-profile movies such as Alice in Wonderland and The Girl With The Dragon Tattoo by offering free copies of the novels as e-books.

BBC Sport more popular with mobile users than Sky Sports

11 March 2010

BBC Sport was the most popular sport-themed website visited by UK mobile users in January, according to ComScore’s Mobile Media Media Metrics (MMM) report.

O2 Media boss says apps are overrated

11 March 2010

Shaun Gregory, MD of O2 Media, has warned brands not to become preoccupied with marketing their products via mobile apps.

BBC defends move into mobile apps

Wed, 10 Mar 2010

The BBC has dismissed critics who have questioned the public value of its plans to launch mobile apps, arguing they fit within its public service remit.

Ardbeg whisky ecommerce site generates £500,000 in sales in first week

Mon, 8 Mar 2010

Glenmorangie has generated £500,000 worth of revenue and increased membership of its fan club by 2,000 since it launched an ecommerce site for its Ardbeg whisky brand last week.

Teletext Mobile app downloads top 300,000 in six weeks

Fri, 5 Mar 2010

Teletext Mobile’s iPhone apps have been downloaded more than 300,000 times in the six weeks since launch.

UK film industry targets cinema-goers with pro-copyright message

Thu, 4 Mar 2010

The UK film industry has launched a series of cinema ads spoofing classic movie scenes to promote its anti-piracy message to young cinema-goers.

Bookatable

4 March 2010

Owner: Bookatable.com Agency: in-house

O2 Media chief warns brands not to be blinded by apps

Wed, 3 Mar 2010

Shaun Gregory, MD of O2 Media, has warned brands against getting too preoccupied with marketing their products via mobile apps.

Absolute Radio and Sony Ericsson in FIFA World Cup deal

Tue, 2 Mar 2010

Absolute Radio has struck a sponsorship deal with Sony Ericsson that will include online branding and on-air promotional offers around this summer’s FIFA World Cup.

Nissan Qashqai campaign includes Lonely Planet content

Fri, 26 Feb 2010

Nissan has kicked off a digital marketing campaign incorporating Lonely Planet content ahead of the March launch of the Qashqai sports utility vehicle.

Samsung launches fashion campaign for Diva handset

Thu, 25 Feb 2010

Samsung has launched an integrated marketing campaign to promote its fashion-oriented Samsung Diva handset during London’s Fashion Week.