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Vertical Focus: Film marketing
Digital media have reshaped the face of film promotion by enabling earlier audience-building activities across multiple platforms
Tfl campaigns via mobile to get people to use licensed cabs
Transport for London has launched a mobile campaign to encourage Londoners to get home safely at night.
Odeon cinemas to be kitted out with Bluetooth over summer
All Odeon cinemas will be equipped with Bluetooth over the next two months to deliver content, vouchers and promotions to cinemagoers.
XBox 360 delivers 1.9m downloads via Bluetooth
XBox 360 has delivered 1.9m unique downloads to mobile phones via a Bluetooth marketing campaign.
Xbox partners with The Sun Online to push price drop
E4's Fonejacker plans mobile push ahead of second series
E4 comedy series Fonejacker is preparing for a digital push, including mobile, ahead of a second series.The broadcaster is planning a Bluetooth campaign and online widget to promote the new series.James Tatum, business manager for E4.com, said a range of digital activity was planned."We're developing a really cool social widget that will allow people to put themselves into a Fonejacker sketch," he said.The widget will be made available ...
Regent Inns puts Bluetooth terminals into pubs
Regent Inns, parent company of the Walkabout and Jongleurs bar chains, is installing its 300 venues nationwide with Bluetooth terminals.Advertisers will be able to target consumers who visit the pub chain - which also owns Belushi's, It's A Scream and Litten Tree - with marketing messages sent via Bluetooth.Fox is expected to be among the first clients to use the network to promote its film Babylon AD.The rollout, by Bluetooth sales network Bluepod Media, ...
Bluetooth added to knife-crime campaign
Bluetooth is being incorporated into the Home Office's £3m marketing campaign against knife crime.The government department is warning teenagers via their mobile phones about the dangers of carrying knives. It has prepared a series of video clips that are to be distributed via Bluetooth by proximity marketing company Bluepod Media. It then hopes that the clips will spread virally as teens forward them to their friends.The 'It doesn't have to happen' through-the-line campaign ...
Moves - 03.04.08
MoMedia International, a producer and distributor of digital entertainment, has appointed former Eurosport distribution and development manager Alex Grahame as head of EMEA.Mobile services agency Saffron Digital has appointed Tunde Olatunji to the role of business development director. He joins from Sky.Ad network Unanimis has taken on Sarah Lindsay-Bush as head of client ...
Bluetooth
While Bluetooth marketing hasn’t yet become as widespread as hoped, clients and agencies are persevering as users grow used to the technology, says Alex Farber
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