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Unilever commits to Facebook ad spend
Brands such as cleaning products can have a place in social media, according to the FMCG company.
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Unilever commits to Facebook ad spend
Brands such as cleaning products can have a place in social media, according to the FMCG company.
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Latest Reviews
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First impression: Rough Guides Big Trips
A first look at Rough Guides use of Apple’s iBooks 2 software.
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Monday, 28 May 2012
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Renault TV drives branded-content strategy Video Subscription
We want to be ready to move onto connected TVs, says Renault TV brand manager.
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Mini puts digital at heart of Roadster campaign Subscription
Majority of Mini campaign to be driven by digital.
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Ford uses video to drive mobile ad strategy Subscription
Fiestagram campaign achieved CTR of 3.5%.
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Autotrader trials Google’s social ad extensions for PPC campaigns Subscription
Brand is seeing higher click-throughs on ads that have social extensions
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Honda kicks off Civic campaign on AutoTrader iPad app Subscription
Car marque launches first branded mobile advertising campaign.
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Q&A: Martin Moll, marketing director, Honda Subscription
Honda is putting data at the heart of its digital strategy.
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Honda kicks off connected TV and console content trials Subscription
Car marque to create personalised video hubs to reward customers.
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Display advertising has latent brand effect for auto campaigns Subscription
Ads raise awareness early in the customer journey rather than generate click throughs.
Insight
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Opinion: No one can afford to rest on their laurels when it comes to mobile in 2012 Subscription
Alex Hoye, CEO, Latitude Digital Marketing
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Opinion: Search will never be the same again Subscription
Chris Camacho, Starcom Mediavest’s head of paid search, talks about Your World, Google’s newest move into personalisation of search.
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Mercedes helps reassert the importance of the campaign site Subscription
The use of campaign sites has diminished due to the increase of social media and the idea that communication should be ongoing, but sometimes a Facebook app just won’t cut it.
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Motor industry needs to catch up with others' use of e-marketing Subscription
Chris Green, co-founder and sales director, Motoring.co.uk
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Classic & Sports Car Subscription
Owner: Haymarket Media Group Agency: in-house
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Tesco Cars Subscription
Owner: Carsite, trading as Tesco Cars Agency: in-house
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Outside Lane Subscription
Owner: Outside Lane Agency: Klein and Klein
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Ad Watch: Škoda proves that being a little mean isn’t always a bad thing Subscription
Alix Pennycuick, creative director, Publicis Modem
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