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Vertical Focus: Automotive
With the recession hitting car sales, manufacturers are steering their marketing budgets online in a bid to pick up consumers through innovative use of sites and social media
Luis Cilimingras, Fiat
Fiat’s Ecodrive system is set to transform the manufacturer’s relationship with customers, says head of digital strategy Luis Cilimingras
Ad networks: Automotive data
As car manufacturers see their market shrink in the recession, making sure they reach those customers who are looking to buy becomes more crucial. Ad networks allow brands to identify these users and reach them wherever they are online
Jonny Freeman, Honda
Honda’s head of digital marketing discusses the car manufacturer’s growing interest, and spend, in digital and social media
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Site review: Auto Trader
Tim Dunn, head of marketing services, MIG
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
