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Vertical Focus: Film marketing
After Avatar kicked off a switch to digital screens in cinemas, the industry is ramping up innovation in digital marketing to reach the right audiences
UltraViolet
The UltraViolet system aims to let people access digital content wherever they are, on any device. But a lot of work needs to be done if consumers are to see the light
Daniel Heale, Vue
Having ditched local press listings, Vue Entertainment head of marketing Daniel Heale sees digital as the channel to get people interacting with and talking about the cinema chain
Opinion
Netflix could act as a micropayment test bed for broadcasters
With consumers increasingly willing to pay for online film and TV content, striking subscription agreements with Netflix could help broadcasters experiment with micropayments.
Netflix may struggle to make an impact in the UK
With a range of well-established rivals, Netflix has its work cut out if it wants to crack the UK market.
Brands must get ready for the connected TV world
Next week all eyes will be on the Las Vegas-based Consumer Electronics Show (CES) – the world’s largest consumer technology conference. This annual event helps catapult products like connected TVs into the mainstream.
Google must work harder to earn TV industry’s respect
Google must do more to understand the business models of TV producers if it is to make significant headway in the content business.