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Vertical Focus: Film marketing
Digital media have reshaped the face of film promotion by enabling earlier audience-building activities across multiple platforms
Movies on mobile
It’s not clear if consumers are willing to watch long video content on their mobiles, but providers are pushing ahead regardless
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Opinion
Streaming model could be key to LoveFilm's success
Last week LoveFilm hosted its first live streaming movie premiere, giving its members access to the thriller Vinyan at the same time as its West End opening and a week before the film’s theatrical release.
Site review: LoveFilm Mobile
Caroline Young, commerical director, Bauer Mobile
Analyst Speak: Consumers show they're willing to pay for legal music and movies
Ralph Risk, marketing director EMEA, Lightspeed Research
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
