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Adrian Homer, Abbey
Abbey was slow to make serious use of the web, but for the last two years under Adrian Homer its site has been afforded major investment and is on its way to being a class leader
Financial services
Banks and finance companies were early adopters of mobile but are still learning whether it works best as a marketing or service channel
Pete Markey, More Than
Being the Marketing Society’s Marketer of the Year took more than luck for Pete Markey. He has strong ideas of what does and doesn’t work for insurer More Than’s digital presence
Vertical Focus: Personal finance
Despite being early adopters of digital marketing, finance providers have pulled back from the medium as belts tighten, and are looking for other ways to engage customers online
Opinion
Analyst Speak: Mobile sector has seen a complete changeover of its leading players
Julien Theys, mobile analyst, Screen Digest
Getting personal with most valuable customers
From Nick Evans, consultant, JaywingDMG
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
