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FMCG brands may have been slow to take to the internet for communicating with their customers, but they are spending more and making sure that they get their engagement right
Amir Konigsberg, MySupermarket
People need to eat, and in hard times they’re keener than ever to do so for less. This is where MySupermaket benefits them, and grocers, says head of marketing Amir Konigsberg
Vertical Focus: Food retail
With a maturing online market, food retailers are trying out various digital channels to differentiate themselves from rivals and stand out to price-savvy customers
Georges-Edouard Dias, L'Oréal
L’Oréal’s Georges-Edouard Dias believes the beauty industry is a natural bedfellow of digital because both are constantly reinventing themselves
Opinion
Sweethearts' Twitter tie-up is perfect synergy
For the second week in a row I’m applauding a job well done. On the whole I try not to wander down the Twitter-obsessed route that many writing about the online space tend to trend, but sometimes it’s a touchpoint to a bigger issue.
Tesco deal could take the iPhone mass-market
Tesco has long been viewed as the biggest prize when it comes to taking mobile content mass market. Back when ringtone sales were keeping many a business afloat, getting pre-paid ringtone cards on the shelves at Tesco was the nirvana salivated over by any start-up.
Why the search market's on a strong footing for 2010
The search market has much to be optimistic about over the next 12 months, as new platforms and initiatives look set to cement its position as the leading online advertising channel.
FMCG brands must follow their customers online however hard it is
Frances Dovey, managing partner, Ubaglu
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
