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Roy Edmonds, Nickelodeon
Kids are much more savvy about new technology than many adults, says Nickelodeon digital director Roy Edmonds, so online has to be more than an extension of TV properties
Child-created content
Brands targeting children have an inventive audience that they’re learning to tap into by giving them creative tools which allow them to produce new levels of engagement
Opinion
Innovation is key to finding publishers' future revenues
This year, amid the doom and gloom of the publishing industry, we’ll see publishers look for innovative ways to distribute their content more widely.
Analyst Speak: In-game ads have the power to reach influential young men
James Myring, head of internet research, Continental Research
Analyst Speak: How has social network gaming become so big so quickly?
Steve Bailey, games analyst, Screen Digest
Games could be answer to mobile engagement
Microsoft looked to bolster its mobile gaming division this week with the relaunch of its Xbox site and a separate hunt for a mobile developer for flagship video game Halo.
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
