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Alistair Allan, Dazed Digital
Co-existing as a geek and cool kid, Dazed Digital’s Alistair Allan sets the trends the trendsetters follow by keeping the Dazed website at the cutting edge of personalised content
Sam Finlay, IPC Media
As IPC Media’s digital media head, Sam Finlay lets the brands in its portfolio speak for themselves. He just makes sure the best platforms are in place for them to reach the right people
Jon Miller, News Corp
With the increasing convergence of content across digital platforms, defining the terms of trade is key to News Corp’s ongoing success, says its chief digital officer Jon Miller
Publisher site data
As many publishers realise the growing importance of video and connecting their content with social media platforms, an exclusive survey by Lightspeed Research looks at how newspaper site visitors approach sharing and multimedia content
Opinion
Publishers turn to data to increase revenues
Publishers today are struggling financially – that much is taken as read – so creating new revenue streams is about as high on the agenda as it can get.
People are ready and willing to pay for digital content
Make it easy and people will pay, make it useful and they’ll keep paying. The refusal of people to pay for anything in digital is a bit of a self-defeating truism. Most people, most of the time, are happy to pay for anything.
Paywall debate reignited while Apple pushes iPads for schools
The paywall debate fired up again this week as Express & Star brought its paywall to an end, while European publisher Mecom introduced a pay model for its digital content.
Opinion: No one can afford to rest on their laurels when it comes to mobile in 2012
Alex Hoye, CEO, Latitude Digital Marketing