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Lee Baker, AOP
The Association of Online Publishers’ new director Lee Baker wants the trade body to play a bigger role in how the digital content industry develops, beginning with new members
John McVay, Pact
As head of producers’ trade body Pact, John McVay champions the rights of content creators and the audience. But he has a battle on his hands to convince broadcasters
Alain Heureux, IAB Europe
IAB Europe’s Alan Heureux discusses how the industry body must work on both a national and international level to ensure self-regulation works
Opinion
Mobile takes the lead in unifying user data
Mobile media should be proud it has taken a step not yet matched by other media, with today’s launch of a common currency rooted in actual user data.
Why the search market's on a strong footing for 2010
The search market has much to be optimistic about over the next 12 months, as new platforms and initiatives look set to cement its position as the leading online advertising channel.
UK behavioural targeting industry should adopt US symbol
We’re all familiar with the green recycling symbol. In the US the online ad industry is hoping a new privacy icon will become as familiar as the little green arrows. This is a good step the UK industry should replicate.
Publishers can take on Amazon with their own online store
Publishers in the UK should be keeping a watchful eye on the US where their counterparts are creating an iTunes-style digital store for ereader content.
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
