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Monday, 13 February 2012

New Media Age

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Trade Bodies News

Display ad file size debated as standards come under review

Fri, 3 Feb 2012 | By Lucy Tesseras
Brands are addressing EU cookie directive but issues remain, says ISBA

Wed, 11 Jan 2012 | By Charlotte McEleny
Media Contacts launches consultancy to guide brands on EU e-Privacy Directive

Mon, 9 Jan 2012 | By Charlotte McEleny
BARB online TV viewing research not detailed enough, say experts

Wed, 4 Jan 2012 | By Jessica Davies
Google retains UK's most visited online property crown

Tue, 13 Dec 2011 | By Lucy Tesseras
Crimtan signs up to content verification tool Adsafe

Thu, 8 Dec 2011 | By Charlotte McEleny
Coke and McDonald’s in online unhealthy products promo ban

Mon, 28 Nov 2011 | By Russell Parsons
Industry lacks truly connected marketing, says ITV commercial content head

Thu, 24 Nov 2011 | By Jessica Davies at the IAB Engage conference
IPA announces winners of first Media Owner Awards

Tue, 15 Nov 2011 | By Charlotte McEleny
Facebook to agree data deal with FTC

Mon, 14 Nov 2011 | By Charlotte McEleny
IAB launches guidelines for paid promotions in social media

Thu, 10 Nov 2011 | By Charlotte McEleny
Q&A: John Manfredi, chairman of the commission on marketing and advertising, International Chamber of Commerce

Thu, 10 Nov 2011 | By Charlotte McEleny
ABC launches improved audit scheme for websites

Tue, 8 Nov 2011 | By Charlotte McEleny
EU cookie directive could erode online marketing spending, research warns

Mon, 7 Nov 2011 | By Nick Huber
Evidon makes first European hire

Mon, 7 Nov 2011 | By Charlotte McEleny
UK ad agencies on Hollywood and Silicon Valley roadshow

Mon, 7 Nov 2011 | By Charlotte McEleny
Digital industry faces challenge of balancing privacy and creativity, warns Ed Vaizey

Thu, 3 Nov 2011 | By Jessica Davies
One million children log on to Facebook everyday

Thu, 3 Nov 2011 | By Suzanne Bearne
Half of online display will be bought via real-time bidding by 2015, says AppNexus CEO

Thu, 3 Nov 2011 | By Jessica Davies at the IAB Engage conference
Women's ad technology mentoring group aims to break digital's glass ceiling

Wed, 26 Oct 2011 | By Nick Huber
Google launches online safety education campaign

Mon, 17 Oct 2011 | By Charlotte McEleny
Government positive about industry’s response to Bailey Report

Wed, 12 Oct 2011 | By Charlotte McEleny
Brands sign up to peer-to-peer ad ban pledge

Mon, 10 Oct 2011 | By Russell Parsons
Online newspapers return to favourability with media agencies, finds latest IPA survey

Wed, 5 Oct 2011 | By Gina Lovett
BBC, Channel 4, Blinkbox, Skype and Yahoo commission report defending net neutrality

Wed, 5 Oct 2011 | By Charlotte McEleny
BARB to develop cross-industry TV measurement group

Wed, 5 Oct 2011 | By Gina Lovett
IAB boosts mobile steering group membership

Wed, 21 Sep 2011 | By Ronan Shields
IAB survey reveals increased consumer confidence in m-commerce

Tue, 6 Sep 2011 | By Ronan Shields
AIME sources feedback on new premium rate directives

Fri, 2 Sep 2011 | By Ronan Shields
Mail Online retains top spot as online newspaper

Thu, 25 Aug 2011 | By Gina Lovett
Website health claims blasted by ASA

Wed, 24 Aug 2011 | By Branwell Johnson
Evidon tailors industry privacy icon information for local markets

Wed, 17 Aug 2011 | By Will Cooper
Drinkaware launches Good Times mobile app

Wed, 17 Aug 2011 | By Rosie Baker
Government places child protection as high priority for VOD regulation

Thu, 4 Aug 2011 | By Charlotte McEleny, Jessica Davies
Comscore acquires ad verification firm AdXpose

Thu, 4 Aug 2011 | By Gina Lovett
Traffic to online newspapers down for June

Fri, 29 Jul 2011 | By Gina Lovett
IAB: online delivers greater brand awareness than TV, at a fraction of the cost

Wed, 27 Jul 2011 | By Gina Lovett
Q&A: Mark Lund, Ad Association Children’s Panel chair

Wed, 20 Jul 2011 | By Charlotte McEleny
Facebook joins Ad Association Children’s Panel

Tue, 19 Jul 2011 | By Charlotte McEleny
ATVOD cuts video-on-demand fee rates

Wed, 29 Jun 2011 | By Jessica Davies
Adnetik latest display firm to introduce privacy icon in UK, as Dutch take strict privacy view

Tue, 28 Jun 2011 | By Gina Lovett
Ad Association adds Dubit head Douthwaite to children's panel

Fri, 24 Jun 2011 | By Matthew Chapman
IAB UK opts for practical approach to US's principles of digital measurement

Tue, 21 Jun 2011 | By Gina Lovett
UKOM to review its contract with Nielsen

Fri, 17 Jun 2011 | By Charlotte McEleny
AOP chairman Faircliff suggests global alliance as he steps down

Thu, 16 Jun 2011 | By Gina Lovett
BT Retail's Patterson to head Advertising Association

Thu, 16 Jun 2011 | By Gina Lovett
DMA relaunches as digital leader

Thu, 9 Jun 2011 | By Russell Parsons
Bailey Report calls for greater efforts by digital industry to allay parental concerns

Mon, 6 Jun 2011 | By Gina Lovett
BPI includes digital channels in parental advisory music scheme

Thu, 2 Jun 2011 | By Charlotte McEleny
IPA study to offer guidance on multi-channel ad campaigns

Thu, 2 Jun 2011 | By Gina Lovett
ISBA advises on best practice for measurement and mobile marketing

Tue, 24 May 2011 | By Gina Lovett
Cover story: Brands welcome BARB equivalent for online video

19 May 2011 | By Will Cooper
IAB Europe merges with European Interactive Advertising Association

Wed, 18 May 2011 | By Gina Lovett
TMG's Brown to take helm of AOP commercial committee

Tue, 17 May 2011 | By Gina Lovett
Government launches review of media and comms industry

Mon, 16 May 2011 | By Gina Lovett
ASA seeks to charm big advertisers

Thu, 12 May 2011 | By Mary-Louise Clews
ABC adds monitoring of mobile app traffic

Mon, 9 May 2011 | By Ronan Shields
AIME calls for rise in billing limit for mobile purchases

5 May 2011 | By Ronan Shields
AIME sets up new gaming forum

Wed, 4 May 2011 | By Ronan Shields
WFA sets online marketing and ad targeting etiquette

Thu, 14 Apr 2011 | By Gina Lovett
IAB Europe launches behavioural advertising guidelines

Thu, 14 Apr 2011 | By Charlotte McEleny
ASA appoints Taffe as marketing and public affairs director

Tue, 5 Apr 2011 | By Gina Lovett
Pact's McVay calls for more openness by broadcasters over IP rights

31 March 2011 | By Jessica Davies
Adnetik to optimise display on positional information

Fri, 25 Mar 2011 | By Gina Lovett
MailOnline remains top online newspaper for 13th month

Thu, 24 Mar 2011 | By Gina Lovett
IAB appoints new marketing head

24 March 2011 | By Ronan Shields
IAB creates sub-committees to re-educate marketers about affiliate activity

24 March 2011 | By Will Cooper
Tait leaves the Post Office for American Express

24 March 2011 | By Gina Lovett
Government to give digital producers more control over IP rights

Wed, 23 Mar 2011 | By Jessica Davies
ABC and ABCe merge into one brand

Mon, 21 Mar 2011 | By Gina Lovett
RICS appoints Fortune Cookie to drive multi-channel presence

Thu, 10 Mar 2011 | By Jessica Davies
Advertising bodies team up to promote data certification

Wed, 9 Mar 2011 | By Gina Lovett
IPA backs School of Communication Arts mentoring initiative

Wed, 9 Mar 2011 | By Gina Lovett
Row set to erupt over delivery of targeted-ads icon

Fri, 4 Mar 2011 | By Gina Lovett
IASH head Smith leaves to join ad network

Tue, 1 Mar 2011 | By Gina Lovett
IAB admits industry needs to address brand concerns about video ad serving

24 February 2011 | By Gina Lovett
Publishers call for more transparency in branded content

24 February 2011 | By Gina Lovett
IAB launches social media measurement guide

Mon, 14 Feb 2011 | By Charlotte McEleny

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