The campaign is just the start of customer communications
I spent some time recently with some great digital work from Asia and there was one piece that, for a couple of outrageously big reasons, stood out from the crowd.A campaign for Pepsi was, on the face of it, a pretty run-of-the-mill on-pack promotion, the kind of bread-and-butter filler we see day in, day out. What made it different was the sheer scale of the response: more than 200m unique visitors, each of whom was vying to get a picture of their face onto the can itself (NMA ...
new media age content is reserved for paid subscribers and is the only place to get practical, expert knowledge on how to demystify the latest digital trends and make them work for your business. Sign in below if you are already a full subscriber or click here to subscribe now and get unrestricted access to nma.co.uk.
Sign In
Thirsty for the latest digital tools, technologies and techniques?
new media age, providing the sharpest knowledge to inform your digital strategy:- News – Hand-picked news covering what is really critical in the digital industry right now
- Insight – Expertise & opinion from the nma team and industry experts
- Reviews – Practical analysis of how these strategies work in the real world
A new media age subscription will provide you with:
- Full access to nma.co.uk – allowing you to digest all the daily news, insights and reviews as well as unrestricted access to an unequalled 15 year archive.
- Subscriber-only email alerts - keeping you abreast of the most critical trends and techniques across every interactive sector, direct to your inbox.
- Top 100 2012 – The definite guide to the interactive agencies marketplace, delivered direct to your door. The only place to track the UK’s top digital marketing, design and build, technical and media agencies.