New Media Age
Will Cooper Editorial

Fulfilment: Topperhats

Thu, 6 Oct 2011

minitophat.com

Site of the week: Cornish Mining World Heritage

Fri, 23 Sep 2011

Owner: Cornish Mining World Heritage Agency: Numiko 

Are celebrity endorsements a wise move for Google?

Fri, 16 Sep 2011

We all know that Google Adwords is an incredibly powerful marketing tool, but is Google taking a gamble by introducing celebrity endorsements?

Google's US search share at lowest point in two years

Wed, 14 Sep 2011

Google’s US search market share slipped below 65% for the first time in two years, according to the latest ComScore monthly statistics.

Animal to add UGC section to site

Thu, 8 Sep 2011

British sports brand Animal is to put user-generated content (UGC) at the heart of an overhauled online strategy following the appointment of marketing agency Skive.

Yahoo fires CEO Carol Bartz

Wed, 7 Sep 2011

Yahoo has fired CEO Carol Bartz “via phone” after less than three years at the helm.

Brands must look to Google TV as the next evolution in search

Fri, 26 Aug 2011

Google chairman Eric Schmidt’s expected announcement of Google TV’s UK launch during tonight’s MacTaggart lecture at the Edinburgh International TV Festival once again brings the convergence of search and TV to the fore.

Google sitelinks update shifts SEO boundaries again

Fri, 19 Aug 2011

Google made a significant change to its organic, non-paid search rankings this week with the expansion of sitelinks, the impact of which will affect just about all brands.

Evidon tailors industry privacy icon information for local markets

Wed, 17 Aug 2011

Wider take-up of the online industry’s new privacy icon has moved a step further after ad specialist Evidon announced its technology now allows consumer information to be served in local languages.

Vouchercodes.co.uk owner bought by Google Ventures-backed US coupon giant

Tue, 16 Aug 2011

VoucherCodes.co.uk parent company eConversions has been bought by Google Ventures-backed US online coupon specialist Whale Shark Media.

IgnitionOne buys AdJug

Tue, 16 Aug 2011

AdJug, the online display exchange, has been bought by Dentsu’s digital technology arm IgnitionOne for an undisclosed sum.

Google buys Motorola Mobility for $12.5bn

Mon, 15 Aug 2011

Google has bought handset giant Motorola Mobility for $12.5bn in a move it claims will “supercharge” its Android brand.

Cooper on Search: SEO should start at home

Fri, 12 Aug 2011

Possibly the biggest online marketing pressure for any business is making sure your content is search-friendly. That usually means working with the best agencies to get to the top of Google. But how much could you do yourself?

PC World

Wed, 3 Aug 2011

pcworld.co.uk

Uniqlo appoints iCrossing to handle search

Fri, 22 Jul 2011

Uniqlo has appointed iCrossing to handle its integrated search account as the fashion brand continues to expand its digital marketing activity.

Microsoft's online division sees further losses despite overall company growth

Fri, 22 Jul 2011

Microsoft’s online services division saw further heavy losses over last year to dampen otherwise record annual results for the company.

Why must we still fight for integrated search?

Fri, 15 Jul 2011

Everyone working in digital knows that search is more than just the most effect direct-response platform around, but why is the industry still having to convince those at the top?

Who's best placed to offer real-time search?

Fri, 8 Jul 2011

Google quietly shut its real-time search offering last week after its deal with Twitter expired, calling into question the future of instant search aggregators.

Google assures real-time search does have a future

Tue, 5 Jul 2011

Google is looking at ways to display real-time search results within its products, despite closing its Realtime Search page yesterday.

Google+ is set to enter the ring with Facebook

Fri, 1 Jul 2011

Google+ has set the online world buzzing this week, with commentators wondering whether this is the Facebook-killer that’s been expected from Mountain View’s finest.

Harvey Jones

30 June 2011

Owner: Harvey Jones Agency: MCMNet

Google adds behavioural targeting into AdWords

Fri, 24 Jun 2011

Google has rolled out behavioural targeting for AdWords ads, allowing brands to target search ads based on users’ previous browsing activity.

Melody Maison

16 June 2011

melodymaison.co.uk

Leader: M-commerce is becoming a channel retailers can't ignore

2 June 2011

Only 42% of retailers have a mobile strategy, and 14% say they have no plans to enter the space

Ad misplacement threatens mobile search budgets

Fri, 27 May 2011

The mobile ad industry, and most directly Google, is facing a serious threat from ad misplacement, one that could significantly hinder the burgeoning sector.

Why is Facebook avoiding real-time comparison with Google?

Fri, 20 May 2011

While accusations that Facebook attempted to tarnish Google’s reputation in the press dominated last week’s headlines, it’s another development that’s more telling about the companies’ relationship.

Olympic trademark bidding will be a false start

Fri, 13 May 2011

Any brands considering advertising on Google against trademarked Olympic terms were this week given a strong warning by the organisers to think again.

BMW teams up with Ebay Advertising to sell car spares

12 May 2011

BMW has started selling online for the first time following a partnership with Ebay Advertising.

Microsoft's RIM deal will boost its search influence

Fri, 6 May 2011

Microsoft’s reinvention within the mobile space continued this week with the announcement that Bing will be the default search engine for devices from BlackBerry manufacturer RIM.

Mobile search takes focus from Yahoo and Microsoft

Thu, 28 Apr 2011

This week new media age published its annual Marketing Services Guide, and again it showed both the strength and diversity of the UK search agency sector.

Search Alliance’s delay could push spend to Facebook

28 April 2011

Yahoo’s decision to delay the rollout of its Search Alliance with Microsoft could see more search spend shift to Facebook and Twitter as advertisers look for an alternative to Google, agencies have warned.

Google beefs up real-time results

Wed, 27 Apr 2011

Google has added Gowalla and Quora updates to its real-time search results as part of an expansion of its instant search offering.

Yahoo puts Microsoft alliance on hold after integration issues

Wed, 20 Apr 2011

Yahoo has put its Search Alliance with Microsoft on hold following problems with integrating the two platforms, CEO Carol Bartz revealed during its first-quarter results.

Spotify committed to free service despite restricting plays

Thu, 14 Apr 2011

Spotify says it remains committed to its freemium model despite halving the number of tracks users can listen to without paying.

Bing search reaches 30% US market share

Tue, 12 Apr 2011

The share of the US search market commanded by Bing-powered search engines has exceeded 30% for the first time since Microsoft forged its search alliance with Yahoo.

Is Bing's iPad app its ace card?

Fri, 8 Apr 2011

The proliferation of tablet devices is providing plenty of new opportunities for marketers, and for brands to build their profiles.

We Are Tennis

7 April 2011

Owner: BNP Paribas Agency: RGA

How will Google get us to like +1?

Fri, 1 Apr 2011

Google’s new search recommendation feature, +1, brings fresh challenges to advertisers, but may also raise the ugly subject of spamming once again.

ECJ decision could see Google rethink trademark policy

Fri, 25 Mar 2011

Yesterday’s recommendation by the Advocate General of the European Court of Justice that brands should be liable for trademark infringement if they bid directly against rival terms on Google again begs the question of how prevalent this practice is.

IAB creates sub-committees to re-educate marketers about affiliate activity

24 March 2011

The IAB Affiliate Marketing Council has launched two sub-committees as part of plans to re-educate marketers about innovation and evolution within the sector.

nma Search Social tonight

Wed, 23 Mar 2011

new media age is hosting its next Search Social tonight.

a4u Awards shortlist announced

Fri, 18 Mar 2011

The shortlist for this year’s a4u Affiliate Marketing Awards, for which new media age is media partner, has been unveiled.

Groupon views $25bn IPO

Fri, 18 Mar 2011

Groupon has been valued at almost $25bn as it nears IPO, according to reports.

T4

10 March 2011

Owner: Channel 4 Agency: Clearleft, Princess Productions

Unicef launches digital climate change campaign

Tue, 8 Mar 2011

Unicef has launched an integrated campaign, featuring a Twitter competition, to highlight the impact of climate change on children around the world.

Google's algorithm update again shows need for original content

Fri, 4 Mar 2011

A couple of weeks ago Google updated its search algorithm to rid its results pages of sites of “low-quality” content, which observers have naturally assumed to be content farms.

Apple unveils iPad 2 and Random House book deal

Wed, 2 Mar 2011

Apple has unveiled its second edition iPad, which the company hopes will reinvigorate its position within the fledgling tablet market.

Media Momentum Awards 2011 open for entries

Mon, 28 Feb 2011

Entries for this year’s Media Momentum Awards are now open.

Cover story: nma research uncovers kids’ digital habits

24 February 2011

The internet is more important to 8-15-year-olds than either TV or mobile phones, with children saying they’d be lost without the web, according to exclusive research from new media age.

No ignoring combined power of search and social

Fri, 18 Feb 2011

If marketers didn’t already comprehend the influence of social media sites on search listings, then this week’s move by Google to make results from social platforms more prominent should be a wake-up call.

Salaries for digital roles up 8% as clients recruit for in-house teams

17 February 2011

Digital marketing salary growth accelerated in the second half of 2010, driven by brands staffing up their internal teams and the explosion of social media roles.

Chrome gets users to filter out spam results

Tue, 15 Feb 2011

Google has announced a crowdsourcing extension to its Chrome browser that aims to block low-quality sites from its listings.

MediaCom names Steak's Mack as first search director

10 February 2011

MediaCom has appointed Melanie Mack as is first search director, as the WPP-owned media agency becomes the latest to apply search to every part of its business.

Google's Bing sting could end up backfiring

Fri, 4 Feb 2011

It won’t have escaped many people’s attention this week that Google and Microsoft have been involved in a rather ugly, but also sometimes amusing, public spat.

National Autistic Society

3 February 2011

Owner: National Autistic Society Agency: ClearPeople

Is Google wise to dismiss any threat from Facebook?

Fri, 28 Jan 2011

Yesterday outgoing Google CEO Eric Schmidt used one of his last public appearances to dispel a few myths about the company’s position in the search market, not least against perceived competitors.

Virgin Atlantic moves away from last click wins to reward the 'best click'

27 January 2011

Virgin Atlantic is developing a global ’best click’ attribution model as the airline looks to move away from the last-click-wins approach.

Will group buying bring Google's buzz back?

Fri, 21 Jan 2011

Eric Schmidt’s decision to hand back the Google CEO reigns to Larry Page has set tongues wagging as to the future health of arguably the world’s most important digital company.

Bing is slowly but surely gaining ground on Google

Fri, 14 Jan 2011

2011 is set to be a monumental year for Microsoft’s search ambitions, with its alliance with Yahoo key to its intentions to bolster its position within the market.

Search's slowing growth shows the maturity of the sector

Fri, 7 Jan 2011

The first new media age cover story of the year featured our annual survey of media agency predictions for search and display ad spend growth rates, but this time with a twist.

2011: The year ahead in Search

6 January 2011

Ex-Microsoft commercial boss joins Kenshoo

Tue, 21 Dec 2010

Chris Ward, formerly Microsoft commercial director, has joined search specialist Kenshoo as its UK MD.

Shoppers look to the web for greater value for money

16 December 2010

Price comparison, value supermarket, auction and cashback sites retain the fastest growth rates as the recession continues to dominate consumers’ online shopping habits.

Google's local push is not to be sniffed at

Fri, 10 Dec 2010

Google VP Marissa Mayer was a keynote speaker at Le Web conference in Paris this week, revealing further details of the company’s mobile, social and, perhaps most intriguingly, local plans.

Scottish Government to overhaul website

Thu, 9 Dec 2010

The Scottish Government is to overhaul its main website as it looks to create deeper engagement with citizens online.

Buy.at founders help brands take control of their performance marketing

9 December 2010

Buy.at founders Malcolm Cowley and Paul Fellos have founded a company to help brands and agencies run their own performance marketing activity.

EC investigation brings Google out fighting

Fri, 3 Dec 2010

Google has long been the most scrutinised company online but the news that the European Commission is to investigate claims it’s abusing its dominant market position will make that spotlight’s beam even stronger over these next few months.

Vue Westfield

2 December 2010

myvue.com/westfield

R.O.Eye promotes Iapino to MD

Wed, 1 Dec 2010

Performance marketing specialist R.O.Eye has promoted affiliate marketing veteran Nicky Iapino as MD.

MySupermarket launches wine comparison site

Mon, 29 Nov 2010

Grocery comparison site MySupermarket has launched a wine comparison service.

Mazda first with display ads on Google Images in UK

Fri, 26 Nov 2010

Mazda is among the first advertisers to use a new display ad format on Google Images as the search giant continues to test advertising on the site.

Leader: Is Apple getting too greedy despite mobile's growth?

25 November 2010

All eyes are on Apple to see if it can replicate its aspirational allure in the mobile ad space

MySpace syncs with Facebook in next stage of revamp

Fri, 19 Nov 2010

MySpace has announced a deal with Facebook that lets users sync their interests across both platforms to get personalised content and recommendations.

Key Google staff get 30% pay rise

Mon, 15 Nov 2010

Google global ad sales president Nikesh Arora is among four leading executives to be given a 30% pay rise, less than a week after the entire staff were given a 10% rise.

Social results only of value as long as people remain unbiased

Fri, 5 Nov 2010

The increasing importance of the individual in defining search results was brought to the fore again yesterday by Qi Lu, president of Microsoft’s online services division.

Is Google Places game over for Thomson Local and Yell?

Fri, 29 Oct 2010

Local search has been the hot topic of the week, with Thomson Local, Yell.com and, inevitably, Google all announcing new initiatives.

UK internet economy worth £100bn, says Google

Thu, 28 Oct 2010

The online industry is worth £100bn a year to the UK economy, according to a report from Google and The Boston Consulting Group.

Head of Yahoo Labs brings the scientific method to search and social marketing

28 October 2010

In his role as Yahoo senior VP, chief scientist and head of Yahoo Labs, Prabhakar Raghavan leads the company’s technical vision.

Search could be stumbling block to AOL buying Yahoo

Fri, 22 Oct 2010

In the wake of Yahoo’s modest Q3 results this week, speculation persists of a potential takeover from a range of suitors, including AOL.

Bing tie-up makes Facebook ‘like’ vital for brands

21 October 2010

Facebook and Bing’s social search tie-up, announced last week, makes Facebook’s Open Graph API more essential to brands’ online marketing strategy, according to experts.

Facebook and Bing deal means social search can't be ignored

Fri, 15 Oct 2010

This week’s Facebook and Bing tie-up inevitably received considerable column inches as the industry stepped closer to a true social-based search experience.

The nma interview: Carolyn Everson

14 October 2010

Microsoft’s global head of advertising Carolyn Everson joined the company as its corporate VP for global ad sales and strategy in June, having previously been COO and executive VP of US ad sales at MTV Networks. Her role oversees ad sales and brand and agency relationships for Microsoft products including MSN, Xbox, Windows Phone 7, Bing and its new search alliance with Yahoo.

Silly Jokes

14 October 2010

sillyjokes.co.uk

Microsoft appoints Bresseel as first VP for global marketing

Wed, 13 Oct 2010

Microsoft Advertising has appointed Marc Bresseel as its first VP for global marketing, part of a restructuring of its global trade marketing team, new media age can reveal.

FMCG brands should be next target for search

Fri, 8 Oct 2010

The release this week of the IAB/PWC/WARC’s online ad spend report confirmed that search is as healthy as ever.

Yahoo finalises team to lead agency transition to Bing search platform

7 October 2010

Yahoo has appointed MediaVest associate director Jon Myers as head of account management for the UK & Ireland as it steps up preparation for combining its search platform with Microsoft’s Bing next year.

The Menswear Site

7 October 2010

themenswearsite.com

Online sales boost Tesco interim results

Tue, 5 Oct 2010

Tesco saw online sales increase 16.1% to £1.2bn in the first half of the year as part of strong overall interim results.

Microsoft and Yahoo are wise to investigate agency payment

Fri, 1 Oct 2010

In the summer Yahoo and Microsoft started introducing their combined search platform to US agencies and audiences, ahead of wider rollout worldwide in 2011.

Olympic Park Legacy Company seeks ideas for media venue use after 2012 Games

Fri, 24 Sep 2010

The Olympic Park Legacy Company has invited companies to submit expressions of interest for use of the broadcast and press centres after the 2012 Games.

Love The Races

23 September 2010

Client: Racing For Change Agency: Rippleffect

Facebook Places launches in the UK

Fri, 17 Sep 2010

Facebook Places, the social network’s much-anticipated location-based offering, has rolled out in the UK.

I Am White Rose

16 September 2010

Client: White Rose Shopping Centre Agency: Fuse8

Global digital ad spend to hit £62bn in 2014

Tue, 14 Sep 2010

Global online ad spend will hit $96.8bn (£62.8bn) in 2014, rising from $62bn (£40.2bn) this year, although Western Europe will see a slower recovery than North America, according to eMarketer.

Facebook becomes most used website

Fri, 10 Sep 2010

People spend more time on Facebook than anywhere else online, including all of Google’s combined properties, according to US traffic data from ComScore.

nma Search Social - Wednesday 15 September

Wed, 8 Sep 2010

new media age is hosting its next Search Social on Wednesday 15 September.

Culture Secretary Hunt commits to digital industry support

Fri, 3 Sep 2010

The creative industries are the “biggest single economic opportunity the UK has”, according to Jeremy Hunt, the Secretary of State for Culture, Olympics, Media and Sport.

On-demand movie providers claim no fear of YouTube

2 September 2010

YouTube is unlikely to threaten existing on-demand movie providers despite its first UK steps into the sector last week, according to sector specialists and analysts.

Google renews Associated Press deal

Tue, 31 Aug 2010

Google has renewed its licensing deal with the Associated Press to allow it to publish AP articles in full across its sites.

YouTube in first full-length movie deal with Blinkbox

Fri, 27 Aug 2010

Full-length movies are available on YouTube in the UK for the first time following a deal between Google and Blinkbox.

Safe

26 August 2010

Owner: Metropolitan Police Agency: MediaCom Create

Microsoft and Yahoo complete transition to Bing in US

Wed, 25 Aug 2010

Microsoft’s Bing now powers all search queries on Yahoo in North America, the companies have confirmed.

Facebook takes local search advantage from Google

Fri, 20 Aug 2010

Location-based search saw a significant entrant to the market this week with the US launch of Facebook Places.

Mobile figures show voice search is the future

Fri, 13 Aug 2010

The world and its dog have been focused on Google and Verizon’s divisive proposals for the future of the web this week, but it’s an Android-focused announcement that has shown the strength of the search giant’s influence.

Relaxation of Google trademark policy opens new possibilities

Fri, 6 Aug 2010

Google moved the goalposts again this week with the announcement of two separate but related changes to its trademark policy.

Beef and lamb executive takes meat campaigns onto Facebook

5 August 2010

The English Beef & Lamb Executive (EBLEX), the representative organisation for the country’s beef and lamb producers, is launching a series of Facebook campaigns, including a tie-up with ITV, to raise awareness of farm-assured meat.

Virgin Media files anti-competitive complaint against Project Canvas

Tue, 3 Aug 2010

Virgin Media has appealed to Ofcom to investigate Project Canvas after filing an official complaint that the proposed IPTV platform is anti-competitive.

If search is a branding platform, where's the evidence?

Fri, 30 Jul 2010

In this week’s new media age, we wrote how healthcare giant Bupa is using search to help shift its brand perception to one of being a ‘wellbeing partner’, working with Bigmouthmedia (nma 29 July 2010).

Simon Calver, LoveFilm

29 July 2010

Having grown LoveFilm to become Europe’s largest DVD subscription service, CEO Simon Calver is aiming to provide the service across a range of connected digital devices

LoveFilm aims to become top European film content portal

29 July 2010

LoveFilm aims to be the number-one film portal in Europe as part of major expansion plans, including a potential tie-up with Project Canvas.

Kelkoo aims for top spot as it enters US market

Fri, 23 Jul 2010

Kelkoo CEO Richard Stables says the company could become the number-one shopping comparison site in the world as it launches its first US offering.

McLaren hires former Maxim editor-in-chief as first digital head

Fri, 23 Jul 2010

McLaren Marketing, which manages marketing activity for McLaren’s F1 and road-car brands, has appointed former Maxim and Loaded editor-in-chief Derek Harbinson as its first head of digital media.

TalkSport retunes web identity after winning Premier League rights

22 July 2010

Radio station TalkSport is overhauling its online identity, including ramping up third-party ad opportunities, to capitalise on winning extra FA Premier League coverage rights.

Real-time search needs greater prominence

Fri, 16 Jul 2010

Last summer was the beginning of a landgrab among search engines to be the first to integrate real-time results from sources such as Twitter within their listings.

Media agencies need to live up to promise of search hires

Fri, 9 Jul 2010

The last year has seen key media agency groups create senior director-level search roles as the discipline’s position in the planning process is taken more seriously.

Air New Zealand takes search work under its own wing

8 July 2010

Air New Zealand has taken its seven-figure paid search account in-house as it increases its online marketing team to widen its reach on the web.

ITV brings in Nedstat to use data to show effectiveness of campaigns

8 July 2010

ITV is working with analytics firm Nedstat to provide advertisers with greater understanding of how campaigns work across its portfolio of sites and platforms.

Toyota turns to consumers to build Auris campaign site

8 July 2010

Toyota is asking consumers to help it develop marketing campaigns earlier, following the launch of a campaign site for its Auris Hybrid model that asked the public to create the brief.

Amazon launches UK grocery delivery service

Wed, 7 Jul 2010

Amazon is taking on Tesco, Sainsbury’s and Ocado with the launch of a grocery delivery service.

Google's travel move might not be bad news for the industry

Fri, 2 Jul 2010

Google’s latest target is the online travel sector in a move that will strike fear into existing players but could also prove to be a major benefit.

Bupa develops global social media strategy

1 July 2010

Bupa is developing a centralised global social media strategy as it looks to the channel to boost brand engagement and identity across its worldwide markets.

Is Microsoft's latest Bing update another folly?

Fri, 25 Jun 2010

Microsoft’s Bing has been around for just over a year, but other than a high-profile, divisive ad campaign and a slight increase in market share, it hasn’t caused the revolution the search market was clamouring for.

Cover story: Monopoly sweeps the board at nma Awards night

24 June 2010

Hasbro and Tribal DDB were the big winners at this year’s new media age Effectiveness Awards, picking up three awards, including the Grand Prix, for Monopoly City Streets.

BBC Glastonbury

24 June 2010

Owner: BBC Agency: Kent Lyons

Starcom group appoints first search director

24 June 2010

Starcom MediaVest Group (SMG) UK has created its first group-level search director role as the Publicis-owned agency looks to become a centre of excellence for search.

Search should provide the access point to publisher's paid-for content

Fri, 18 Jun 2010

More details, if still slightly sketchy, emerged overnight about Google’s proposed platform to help publishers make money from their online content.

World cup marketing

10 June 2010

Since the last World Cup in 2006, social media has found its feet. This year, brands seeking consumer engagement via an association with football are putting their faith in digital

Sony Music runs 4.3.2.1 Facebook campaign

10 June 2010

Sony Music has kicked off a campaign on Facebook to coincide with the release of British writer and director Noel Clarke’s movie 4.3.2.1.

Search continues to deliver despite increased costs

Fri, 4 Jun 2010

The search industry remains buoyant despite 69% of advertisers saying Google’s prices have increased, according to the latest UK Search Engine Marketing Benchmark Report.

LoveFilm looks for console deals to build distribution

3 June 2010

LoveFilm has set its sights on the games console market as the battle for dominance of online film rental and streaming intensifies.

Facebook reduces privacy complexity after user pressure

3 June 2010

Facebook has reassured advertisers that it’s working closely with regulatory bodies to ensure it doesn’t breach privacy laws.

Second wave of Microsoft's Hotmail push to highlight latest abilities

3 June 2010

Microsoft is putting Hotmail’s new functionality, including the ability to watch video within emails and filter results from social networks, at the heart of the next phase of its The New Busy marketing campaign.

Hicklin Slade & Partners merges agencies under Crayon brand

Tue, 1 Jun 2010

The Hicklin Slade & Partners Group has combined its four separate agencies – Crayon, Data.HS&P, Legends and the Loyalty Practice – under the Crayon digital marketing brand.

Facebook simplifies privacy settings following international pressure

Thu, 27 May 2010

Facebook has reiterated its pledge to protect user information after simplifying its privacy settings.

Digital Spy trials behavioural targeting of ads

27 May 2010

Hachette Filipacchi UK, publisher of magazines including Elle, Red and Sugar, has launched behavioural ad targeting on its digital entertainment website Digital Spy.

Oxfam pushes support for aid to Africa with UGC World Cup campaign

27 May 2010

Oxfam is targeting football fans with a user-generated content campaign calling on governments to maintain their commitment to overseas aid.

The FA to push web visibility with exclusive England team video content

27 May 2010

The Football Association is creating exclusive behind-the-scenes footage of the England team at the FIFA World Cup to boost the visibility of its fledgling FA.tv service.

OFT says online industry must do more to allay ad targeting fears

Tue, 25 May 2010

The Office of Fair Trading says the online industry isn’t doing enough to address consumer concerns over behavioural targeting, despite advances in online self-regulation.

Perform hosts second media darts championship

Thu, 20 May 2010

The Professional Darts Corporation and sports media specialist Peform will host the second annual ePlayer Media Darts Championship tonight.

ESPN expands Gleeson's role to non-US regions

20 May 2010

ESPN has expanded the role of Tom Gleeson, its EMEA VP for digital media, to oversee the sports broadcaster’s digital business in all non-US territories.

Lexus takes you along for the ride in campaign for hybrid model

20 May 2010

Lexus has produced an interactive film for the launch of its CT 200h hybrid model.

Perform brings ePlayer ad sales in-house ahead of relaunch

20 May 2010

Perform is taking ad sales for the ePlayer, which provides sports video content to over 450 sites, in-house ahead of a relaunch in the summer.

Search may be safe but still has plenty to shout about

Fri, 14 May 2010

There’s an ongoing debate within the new media age office on whether the search industry is middle-aged – in other words, safe and even a bit boring.

AOL hires media director from Hearst Digital

13 May 2010

AOL has appointed former Hearst Digital digital services and development director Julian Downing as director of media for AOL Europe.

MTV aims for better online visibility with boost to news

13 May 2010

MTV is ramping up news content to position itself as the definitive online destination for music news.

Yahoo's US search share inches up in April

Wed, 12 May 2010

Yahoo’s US search business made slight gains on Google in April, according to latest ComScore figures, continuing renewed optimism around the company.

ESPN makes Gleeson's digital media role global

Mon, 10 May 2010

ESPN has expanded the role of Tom Gleeson, its EMEA VP for digital media, to oversee the sports broadcaster’s digital business in all non-US territories.

Tories take over YouTube for final election push

Thu, 6 May 2010

The Conservatives have launched a home-page takeover of YouTube as the party looks to online to get maximum visibility on polling day.

First Direct hopes iPhone apps can match its web service

6 May 2010

First Direct is to launch its first iPhone apps as it looks to replicate on mobile the interaction it has with customers via the web.

i-level placed into administration

Wed, 5 May 2010

Digital media agency i-level has gone into administration, three months after losing the multi-million-pound Central Office of Information online media account.

Bartz's search claims for Yahoo hard to justify in Europe

Fri, 30 Apr 2010

If there was one thing Yahoo CEO Carol Bartz was determined to stress at her first European press conference on Wednesday, it was the company’s continued commitment to search.

Cover story: Search agencies reach out to social media

29 April 2010

Search agencies are turning to social media to maintain their profitability as margins become increasingly squeezed and clients demand more value for their money, reveals this year’s nma Marketing Services Guide.

European Union website tries to get UK citizens more engaged

29 April 2010

The European Commission, the executive body of the European Union, is planning a new online engagement strategy to show how its work affects UK citizens.

Yahoo growth masks questions of commitment to search

Fri, 23 Apr 2010

Over the last week Google, Yahoo and Microsoft have all posted their results for Q1 2010, and on the surface at least it looks positive all round.

Walkers begins search for the top crisp flavour from around the world

22 April 2010

Walkers has kicked off an integrated campaign with a competition prize fund of £200,000 to find the world’s favourite flavour of crisp, part of its largest-ever product launch.

Blender ad tops nma Viral Chart for second week

22 April 2010

Blendtec’s iPad ad remained top of the nma Viral Brand Chart for the second week as hype surrounding the product – now delayed in the UK – goes stratospheric.

JustGiving adds social tools to let fundraisers build communities

22 April 2010

JustGiving has launched a set of social media applications, including its first iPhone app, to inspire community-based fundraising.

Search continues to grow but can it continue to deliver?

Fri, 16 Apr 2010

Google gave the online market a boost last night when it announced significant growth in both its revenues and earnings.

Cover story: New agency respect for Google on display

15 April 2010

Google has had a vote of confidence from the UK digital media industry after being the most broadly improved platform in the IPA’s latest media owner survey.

IAB passes first group of digital companies for behavioural ad best practice

15 April 2010

AudienceScience, Google and Microsoft are among the first seven digital companies to be independently audited to ensure they meet the IAB’s new online behavioural advertising best practice principles.

Google claims it's on publishers' side

Mon, 12 Apr 2010

Google CEO Eric Schmidt has said the search company is working with publishers to create new ways for newspapers to earn money online.

Apple announces mobile ad platform

Fri, 9 Apr 2010

Apple is tapping into the lucrative mobile ad market by launching a mobile ad platform, iAd, allowing ads within apps on the iPhone and iPad for the first time.

Cover story: Web inflates youngsters’ interest in election

8 April 2010

Almost half of first-time voters are taking greater interest in next month’s General Election because of the proliferation of political information available online, although Facebook and Twitter’s influence won’t be as strong as predicted.

Steak co-founder Julian Walker steps down

Tue, 6 Apr 2010

Julian Walker, co-founder and head of new business of Steak, has left the media agency to pursue other interests.

Major brands back push to get entire UK population online

Mon, 29 Mar 2010

Moneysupermarket, McDonald’s and Microsoft are among brands backing Race Online 2012, a scheme headed by the Government’s Digital Inclusion Champion Martha Lane Fox to get 10m people online by 2012.

Google extends behavourial targeting to all AdWords advertisers

Fri, 26 Mar 2010

Google has rolled out its behavioural targeting service, called its Remarketing Programme, to all AdWords advertisers after a year of trials.

Microsoft and IAB give insight on interaction of search and social media

25 March 2010

Microsoft and the Internet Advertising Bureau have kicked off a joint initiative alongside brands including the COI and Coca-Cola to demonstrate the relationship between search and social media.

Hugh Jackman kicks off global Lipton campaign with online clips

25 March 2010

Lipton Ice Tea has premiered ads online featuring Hugh Jackman as part of a global campaign for the beverage brand.

Saga to hold webcasts with party leaders in run-up to election

Tue, 23 Mar 2010

Saga is to host a series of webchats with the three main political party leaders in the run-up to the General Election.

Google set to announce withdrawal from China in April

Mon, 22 Mar 2010

Google is to announce this week the complete withdrawal of its services in China as its relationship with the country’s government sours further, according to reports.

Pact meets BBC to highlight cutback concerns

Fri, 19 Mar 2010

Pact, the UK trade association for production companies, has held a meeting with the BBC calling on the Corporation to readdress its proposed digital cutbacks.

Walkers chooses social sites over its own for consumer engagement

18 March 2010

Walkers is the latest brand to move away from using campaign sites as the sole hub of online marketing activity, preferring to promote consumer engagement within existing social networks.

MediaContacts latest agency to make use of Facebook API

18 March 2010

Havas-owned digital media agency MediaContacts has begun using the One Media Manager platform to serve campaigns across Facebook as clients increase their social media spend.

Search: Engine data

18 March 2010

Data from Efficient Frontier shows the uphill battle Yahoo and Bing have to challenge Google, expecially in Europe. But their CPCs and ROI suggest it’s not an impossible goal

Kelkoo's head of search moves to BLM Quantum

Tue, 16 Mar 2010

BLM Quantum, the Havas-owned media agency, has hired senior Kelkoo marketer Jessica Rasche as head of paid search.

Will Bing campaign do better than Ask's last TV push?

Fri, 12 Mar 2010

The battle for search supremacy hotted up again this week as TV ad campaigns were revealed for both Bing and Google.

Virgin Active uses marathon to boost health club brand

11 March 2010

Virgin Active has rolled out a five-year marketing strategy to promote parent company Virgin’s sponsorship of the London Marathon and become a major fitness destination online.

Microsoft launches video-on-demand platform in full

Wed, 10 Mar 2010

Microsoft will take MSN Video Player, its video-on-demand offering, out of beta tomorrow (Thursday), becoming the latest entrant in an increasingly crowded market.

Affiliate Council targets senior brand managers

4 March 2010

The IAB Affiliate Marketing Council is targeting board-level engagement with brands in 2010 to increase awareness of the effectiveness of the channel and boost spend.

Microsoft looks at how it can use Bing to help UK news providers

4 March 2010

Microsoft UK is working to help newspapers monetise their content through search engines, according to search director Stefan Weitz.

LBi merges with Bigmouthmedia

Thu, 25 Feb 2010

LBi has bought the controlling shares of Bigmouthmedia in a deal which invests €40m (£35.3m) of capital in the company.

Google moves into price comparison market with trial credit card service

25 February 2010

Google has entered the UK’s multi-million-pound comparison market after launching a trial service letting consumers compare credit cards.

Marmite uses Facebook ads for feedback

25 February 2010

Marmite has launched a campaign using Facebook’s new sampling ad format to encourage users of the social network to test its new savoury cereal bar range.

Meadowhall

25 February 2010

meadowhall.co.uk

Google overhauls DoubleClick ad platform

Tue, 23 Feb 2010

Google has relaunched its DoubleClick ad-serving platform to maintain its position within the display ad market.

European Commission and US DoJ say yes to Microsoft/Yahoo search deal

Fri, 19 Feb 2010

Microsoft and Yahoo’s proposed search deal has been approved by both the European Commission and US Department of Justice.

G4S increases digital activity around 4teen sports scheme

18 February 2010

G4S, the world’s second largest private sector employer, is launching high-profile digital activity featuring double Olympic champion Haile Gebrselassie to support its G4S 4teen sports partnership.

IPA introduces first formal qualification for search agencies

18 February 2010

The IPA has a launched a “watershed” search qualification to encourage consistent training and development and drive growth across the multi-million-pound sector.

Wispa

18 February 2010

Owner: Cadbury Agency: CMW

EU regulators expected to approve Yahoo/Microsoft search deal this week

Mon, 15 Feb 2010

The European Commission is expected to approve Microsoft and Yahoo’s proposed search deal this week, according to reports.

(Red) investigates cross-selling its partners' products

11 February 2010

Global Aids awareness organisation (Red) is investigating how it could sell its partners’ products directly via its new Flowe(Red) service.

Radley

11 February 2010

radley.co.uk

Google runs $5m Superbowl ad spot

Mon, 8 Feb 2010

Google broadcast its first TV ad promoting its search engine during last night’s Superbowl as the company continues its move into traditional media advertising.

Brands begin exploring iPad opportunities, confident of wide take-up

4 February 2010

Tesco, Reuters and Yell are among the brands exploring opportunities on the iPad, Apple’s new tablet device.

Unicef makes biggest digital investment for five-year push

4 February 2010

Unicef is to launch a seven-figure integrated marketing campaign, including its largest ever digital investment, to support its five-year Put It Right initiative.

Yahoo promotes Brown to board position

Tue, 2 Feb 2010

Yahoo has appointed Steve Brown to the newly created board role of Yahoo sales director for the UK and Ireland.

Agencies need to up their social media game

Fri, 29 Jan 2010

The rise of Twitter and real-time search has posed many questions for brands, but one that appears to be very common is where the management responsibility lies.

Boden appoints TagMan to track its marketing effectiveness

28 January 2010

Boden, the online and mail order fashion brand, has appointed ad tracking specialist TagMan to deploy its single tagging technology to make its online marketing more efficient.

Panasonic puts digital first in campaign for Toughbooks

28 January 2010

Panasonic Computer Products Europe (PCPE) is to launch a pan-European online brand awareness campaign for its range of Toughbook laptops.

Apple profits up 50% as iPhone sales double

Tue, 26 Jan 2010

Apple’s profits jumped from $2.26bn to $3.38bn (£1.39bn-£2.08bn) in Q4 2009, boosted by a 100% increase in iPhone sales over the period, the company has revealed.

Yahoo needs to work on its network's performance

Fri, 22 Jan 2010

The focus in the battle between the search engines is usually how well their main sites are performing. What’s often overlooked by those who aren’t at the search coalface are the respective Google, Yahoo and Bing publisher networks – those third-party sites that serve search ads within.

Kellogg's is latest brand to abandon campaign sites for social media

21 January 2010

The UK launch of Kellogg’s cereal Krave this spring is to be entirely through social networks as it becomes the latest major brand to move away from campaign sites.

Directgov offers apps to third-party sites to widen access to public services

21 January 2010

Directgov is to roll out a series of applications for third-party websites to allow access to government information away from the main direct.gov.uk portal.

Site quality issues push down Yahoo's share of UK search spend

21 January 2010

Yahoo’s share of the £3bn UK search budget slipped by 1% during the last quarter of 2009 and by almost 2% throughout the year as search specialists questioned the performance of the Yahoo network.

Bing continues to make ground in US market

Tue, 19 Jan 2010

Bing was the fastest growing search engine in the US last month as it continues to close on Yahoo’s market share.

Latitude MBO shows fragility of search agency sector

Fri, 15 Jan 2010

Last May, following the publication of the nma Marketing Services Guide, I predicted the search agency landscape could look very different in 2010.

Cover story: Coke drops campaign sites in favour of social media

14 January 2010

Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010.

CJ founders take performance marketing techniques to offline channels

14 January 2010

Commission Junction co-founders Per Pettersen and Todd Crawford have launched Impact Radius, a multi-channel performance marketing platform, to help encourage take-up of the model in offline media.

Domino's

14 January 2010

dominos.co.uk/m

Search engines should be exempt from copyright infringment, proposes peer

Tue, 12 Jan 2010

Google could be protected against copyright infringement claims from third parties, including newspaper publishers such as News International, in a proposed amendment to the Digital Economy Bill.

Domino's makes a quarter of sales online

Thu, 7 Jan 2010

Online sales accounted for over a quarter of Domino’s Pizza deliveries in 2009, the company has announced.

Online central to political parties’ election campaigns

7 January 2010

The Labour, Conservative, Liberal Democrat and Green parties have ramped up their election digital strategies as their campaigning activity kicks off in earnest.

Which? runs ad campaign to highlight its impartiality

7 January 2010

Which?, the consumer advice provider, has launched a contextual ad campaign to promote its website as the leading source of impartial product advice and information.

Google to unveil Nexus One mobile

Tue, 5 Jan 2010

Google is set to reveal its first mobile phone as the company looks to become the leading player in the smartphone market.

Yahoo shuts offices over Christmas to cut costs

Tue, 22 Dec 2009

Yahoo is shutting all its global offices over Christmas as it continues to cut costs across the business.

Twitter's search deals worth $25m

Mon, 21 Dec 2009

Twitter’s deals with Microsoft and Google were worth a combined $25m (£15.5m) to the micro-blogging site, making it profitable for the first time, according to reports.

Why the search market's on a strong footing for 2010

Fri, 18 Dec 2009

The search market has much to be optimistic about over the next 12 months, as new platforms and initiatives look set to cement its position as the leading online advertising channel.

Real-time is way forward for search

17 December 2009

Real-time results will help shift search to being a lead strategic marketing channel in 2010 as social media increases its influence on search, according to experts.

Coke backs IAB bid to get FMCG brands to up search spend

17 December 2009

The Internet Advertising Bureau (IAB) is rolling out new tools and online resources to increase FMCG investment in search, backed by brands including Coca-Cola, Google, Microsoft and Unilever brand Flora.

Is real-time search really what users want?

Fri, 11 Dec 2009

For the final quarter of this year the three main search engines have been locked in an obsession with real-time search.

Government body to police children’s safety on UK sites

10 December 2009

The Government has launched its Click Clever Click Safe initiative, backed by more than 140 companies including Yahoo, MySpace and the IAB, to boost child safety online.

Smaller brands could be hit by personalised search, say SEO agency experts

10 December 2009

Google’s expansion of personalised search results could skew rankings in favour of larger brands and make it harder to track SEO activity, according to leading UK search marketers.

Yahoo launches campaign to encourage 'acts of kindness'

Wed, 9 Dec 2009

Yahoo has launched a social site encouraging web users to perform random acts of kindness in the run-up to Christmas.

Daniele Fiandaca to leave Profero

Tue, 8 Dec 2009

Profero European CEO Daniele Fiandaca is to leave after ten years at the agency.

Ennis backs website for UK young athletes

3 December 2009

Heptathlon World Champion Jessica Ennis is backing an online campaign to promote up-and-coming British athletes in the run-up to the 2012 Olympic Games.

Google's five a day should help with its image problem

Wed, 2 Dec 2009

Sometimes just taking the slightest steps in conflict resolution can appease critics, regardless of how effective that action might end up being.

Virgin Media trials tool to measure illegal file-sharing

Fri, 27 Nov 2009

Virgin Media is to test new technology to assess the level of illegal file-sharing across its network.

Cover story: Directgov tries new tune with consumers in marketing blitz

26 November 2009

Directgov is launching a major integrated campaign in the new year in an attempt to revitalise its mission to establish itself as the central consumer brand for government services.

Multi-channel marketing: Retail

26 November 2009

Selling across more than one channel may be lucrative but it creates specific challenges for retailers if they are to meet consumers’ expectations

LBi creates anti-poverty campaign for ActionAid

26 November 2009

ActionAid, the global anti-poverty charity, has launched a digital campaign to support the People’s Lottery, its annual fundraising drive.

nma Live event to address social media and young people

26 November 2009

The next nma Live event will take an in-depth look at how brands can use social media to communicate with young people and at what works in the space and what doesn’t.

St Andrews Links rebrands online image

26 November 2009

St Andrews Links Trust, the organisation that manages the prestigious St Andrew Links golf courses, is overhauling its online identity to promote the town as the leading global golf tourism location.

Microsoft to pay for news content exclusivity on Bing

Mon, 23 Nov 2009

Microsoft has offered to pay newspaper groups including News Corp to remove content from Google and Yahoo in return for exclusivity on Bing, according to reports.

What's happening to Twitter shows it's growing up

Fri, 20 Nov 2009

Move over Google, Bing and Yahoo, there’s a new search engine in town – Twitter.

Cover story: Xbox lines up partners to own the living room

19 November 2009

Microsoft is in talks with leading content providers, including the BBC, Channel 4 and MySpace, to cement the Xbox as a superior home entertainment hub to its chief rival the Sony PlayStation.

Zoopla increases search activity after relaunch and acquisitions

19 November 2009

Property site Zoopla is to increase its digital marketing activity, including search, as it attempts to become the leading UK property portal following its multi-million-pound purchases of PropertyFinder Group and Thinkproperty.

Right Media refocuses as premium offering as founder departs

Tue, 17 Nov 2009

Michael Walrath, founder of Yahoo-owned Right Media, is to leave the company as it repositions the ad exchange as a premium offering.

Now Bing's here, Microsoft needs to demonstrate its X factor

Fri, 13 Nov 2009

The UK finally got its first taste of full-fat Bing today, after Microsoft took the search engine out of beta following months of fine-tuning.

Bing to serve WolframAlpha semantic results

Thu, 12 Nov 2009

Microsoft is to start serving results from WolframAlpha, the fledgling ‘knowledge engine’, in Bing as it continues to expand its service and differentiate itself from Google.

Heart charity appoints search agency to show range of activity

12 November 2009

The British Heart Foundation is running a search branding campaign as part of a concerted digital push to connect with a wider audience.

Tesco Bank and Virgin Money use search to push personal banking offers

12 November 2009

Tesco Bank and Virgin Money are each launching multi-million-pound search activity in the new year to gain new customers disillusioned by the high street banking crisis.

Google's Daisley to speak at nma Live

Tue, 10 Nov 2009

Bruce Daisley, Google UK leader for YouTube and display, has been confirmed as one of the key speakers at next week’s nma Live, which is focusing on online video.

Microhoo delays mean more gains for Google

Fri, 6 Nov 2009

It was no real surprise that last week’s intended deadline – 27 October – for Microsoft and Yahoo’s search deal came and went without it being finalised.

Sky creates fan site for Premier League

5 November 2009

Sky has launched an online football fan community called The 92, designed to find the best supporters in the country and boost take-up of Sky Sports channels.

Google enables extra links within AdWords ads

Wed, 4 Nov 2009

Google is allowing advertisers to add extra links within their paid search ads in the latest update of its AdWords platform.

Leach steps down as Bigmouthmedia CEO

Tue, 3 Nov 2009

Bigmouthmedia co-founder Steve Leach has become executive chairman of the company, with former Nokia VP Mark Bole replacing him as CEO.

Friends Reunited sale referred to Competition Commission

Mon, 2 Nov 2009

ITV’s sale of Friends Reunited to DC Thomson has been referred to the Competition Commission, the Office of Fair Trading has revealed.

Google rolls out US mortgage comparison service

Fri, 30 Oct 2009

Google has launched a mortgage comparison service in the US to help prospective homeowners find the best rates as it continues to experiment in the comparison market.

Google launches music search service

Thu, 29 Oct 2009

Google has unveiled a music search service allowing users to find specific tracks and play previews on Google.com, as well as directing people towards legal download stores.

Adding Twitter to search results may not fit users' needs

29 October 2009

Experts have warned Google and Microsoft to ensure integrating real-time Twitter results doesn’t detract from the user experience.

Sky Digital Media offloads Football League site ad sales to Perform

29 October 2009

Sky Digital Media has handed its digital ad sales contract for FL Interactive, the Football League’s interactive arm, to Perform Sales as it focuses on core digital properties.

Google launches Social Search

Tue, 27 Oct 2009

Google has rolled out a search option that aggregates relevant content from social networks.

Yahoo search exit "a shame", says Google co-founder

Fri, 23 Oct 2009

Yahoo’s planned exit from the search business is “a shame” for the industry, according to Google co-founder Sergey Brin.

Twitter results must not dilute search experience, say experts

Thu, 22 Oct 2009

Experts have warned Google and Microsoft to ensure integrating real-time Twitter results doesn’t detract from the user experience.

Dell campaign aims to create a community of entrepreneurs online

22 October 2009

Dell is to create a branded online community for UK entrepreneurs as part of its largest integrated branding campaign to date.

JJB Sports hires Latitude to run online revamp

22 October 2009

JJB Sports is to overhaul its website and increase performance marketing activity as part of an boost to its overall online activity.

Unicef campaign seeks to make young people monthly donors

22 October 2009

Unicef, the global children’s charity, has launched a major online campaign to get young people to increase monthly donations.

Yahoo revenues down as advertisers rein in spend

Wed, 21 Oct 2009

Yahoo revenues fell to $1.58bn (£950.3m) over the third quarter – a 12% year-on-year drop – as the decline in advertising continued.

The Search Works rebrands as TD Search

Tue, 20 Oct 2009

Search agency The Search Works has been rebranded as TD Search, just over two years after being bought by TradeDoubler.

Should Google take YouTube auction beyond CPC?

Fri, 16 Oct 2009

This week it has all been about YouTube, with the video platform showing the strongest indications yet that it’s becoming a viable, affordable place for professional content.

Sky Player to be available via Fetch TV set-top box

Thu, 15 Oct 2009

Sky Player will be available through Freeview for the first time from early next year following a deal between Sky and IP Vision.

Fortnum & Mason recreates in-store experience online

15 October 2009

Fortnum & Mason, the London department store, has relaunched its website to engage with customers throughout the year.

Online-only England match watched by less than 500,000

Mon, 12 Oct 2009

The online-only broadcast of England’s 1-0 defeat by Ukraine on Saturday has been heralded as a success despite reports only 250,000 subscribers paid to watch.

GeoCities to close at the end of the month

Fri, 9 Oct 2009

GeoCities, the free site-building service, is to close on 26 October, parent company Yahoo has confirmed.

Cover story: Online-only England match divides opinion

8 October 2009

The online industry is divided over the long-term impact of Saturday’s online-only broadcast of England’s World Cup qualifier in Ukraine.

John Lewis stops using voucher codes to protect brand reputation

8 October 2009

John Lewis has stopped offering voucher codes because of fears they could provide consumers with a poor, brand-damaging experience.

Perform secures England match for online-only broadcast

Mon, 5 Oct 2009

England’s Fifa World Cup qualifying match against Ukraine will be broadcast exclusively online, it has been confirmed.

If real-time content is so great, let's shout about it

Fri, 2 Oct 2009

The emergence of Twitter as a mainstream proposition this year has led to real-time searching becoming the hottest topic in search.

Tesco to offer iPhone apps for mobile shoppers

1 October 2009

Tesco expects to launch two iPhone apps before Christmas, including one for grocery shopping on the go, despite its first attempt being rejected by Apple.

Yahoo spends £60m on global campaign to win back public support

24 September 2009

Yahoo is investing more than $100m (£61.1m) in a global marketing campaign to position the portal business as relevant in the fast-developing market.

Barratt Homes campaigns on lifestyle above affordability

24 September 2009

Barratt Homes has launched a digital campaign to promote the lifestyle elements of its properties in a move away from price-led marketing.

Dulux focuses on digital marketing in strategy shift

24 September 2009

AkzoNobel, parent company of Dulux, is planning significant online branding activity from 2010.

Pizza Hut

24 September 2009

pizzahut.co.uk

US Justice Department rejects Google book deal

Mon, 21 Sep 2009

The US Department of Justice has recommended Google’s proposed digital book deal be rejected in its current form, adding further doubt to whether the $125m deal will ever be approved.

Waterstone's uses Twitter for live Ant and Dec interview

Thu, 17 Sep 2009

Waterstone’s is hosting a live interview with Ant and Dec on Twitter today to promote the TV duo’s autobiography.

Industry welcomes Sky’s rationalising its web properties

17 September 2009

Sky’s decision to scale back its online content ambitions has been welcomed as a sensible move by the digital industry and one that could attract more advertisers by strengthening its online identity.

John Lewis backs fashion site relaunch with web push

17 September 2009

John Lewis is to launch its “most intensive” online marketing campaign to date to push its fashion range ahead of Christmas.

BBC to open iPlayer technology to third parties

Fri, 11 Sep 2009

The BBC will open the iPlayer to third-party broadcasters to allow them to create their own versions of the video-on-demand platform, the Corporation has announced.

Google says third parties will be able to sell digital books

Fri, 11 Sep 2009

Amazon, Microsoft and other third parties will be allowed to resell digital books within Google’s proposed online library, the search engine has revealed.

iCrossing's Alcock joins Fremantle as EMEA CEO

Wed, 9 Sep 2009

Fremantle Media Enterprises, the content and production company behind The X Factor and The Bill, has appointed iCrossing chief client officer Mel Alcock as EMEA chief executive.

Spotify app fails to coax people to pay for music service

10 September 2009

Spotify launched its iPhone app on the Apple App Store this week, but close to two-thirds of nma.co.uk readers wouldn’t be willing to pay for the premium Spotify service that would let them use it.

Orange and T-Mobile agree merger to become UK market leader

Tue, 8 Sep 2009

Orange and T-Mobile UK are to merge to become the UK’s largest mobile operator, with 37% of the market.

HMV to close down GetCloser

Fri, 4 Sep 2009

HMV is to shut GetCloser.com, its entertainment social network, just over a year after its public launch.

Why BT's search service is good for the whole market

Fri, 4 Sep 2009

It is a truth universally acknowledged that Google’s masterstroke has been to consistently generate incremental revenues from an increasingly large long-tail.

HMV buys 50% stake in 7digital

Thu, 3 Sep 2009

HMV has paid £7.7m for a 50% stake in music download store 7digital to boost its position in the digital music market.

Cover story: Digital industry must do more to attract graduates

3 September 2009

The digital industry needs to replicate the aggressive graduate initiatives of sectors such as finance and retail to attract talent, according to trade bodies.

Search: Search data

3 September 2009

Data for the first half of this year shows how Google’s moves to allow bidding on brand keywords and permit gambling terms have affected average costs per click

Dockers

3 September 2009

Owner: Dockers Europe Agency: Duke

Google's dominance grows as search queries increase by 41%

Tue, 1 Sep 2009

Web searches increased by 41% over the past year, with Google enjoying the most significant growth of the main engines, according to ComScore.

Google on familiar path as it muscles in on ad networks

Fri, 28 Aug 2009

Google’s march into the display advertising world took a notable turn on Wednesday night when it announced third-party networks would be allowed to buy across its AdSense network for the first time.

Amir Konigsberg, MySupermarket

27 August 2009

People need to eat, and in hard times they’re keener than ever to do so for less. This is where MySupermaket benefits them, and grocers, says head of marketing Amir Konigsberg

NHS kicks off soccer campaign to tempt teens into health jobs

27 August 2009

The NHS has launched a football-based online campaign to promote health-service careers to teenagers.

Yahoo says it will still compete with Microsoft in search

Tue, 25 Aug 2009

Yahoo will still compete against Microsoft in attracting users to their respective search engines, despite the proposed deal between the two revealed last month, the company has said.

Internet giants join forces against Google book plans

Fri, 21 Aug 2009

Amazon, Microsoft and Yahoo are joining an alliance opposing Google’s plans to digitise books.

Sony to launch VOD service on PlayStation Network

Wed, 19 Aug 2009

Sony is launching a video-on-demand service on the PlayStation3 and PlayStation Portable as it continues its fight with Microsoft’s Xbox 360 to become the de facto multimedia platform.

Ebay switches to quality-based pay model for affiliates

20 August 2009

Ebay has launched a quality-based payment model across its affiliate network as part of major changes to end the last-click-wins model.

Bing increases share of US search market

Tue, 18 Aug 2009

Bing has continued to gain market share in the US as the number of searches on Microsoft’s new platform increases.

More Than poaches rival's head of ebusiness

Mon, 17 Aug 2009

Insurance provider More Than has appointed former Swiftcover head of ecommerce Ian Hood as head of ebusiness.

Why clients are redefining search agency relationships

Fri, 14 Aug 2009

This week’s big search story in new media age was high street giant John Lewis taking its paid search account in-house after two years working with specialist agency Steak (nma 13 August 2009).

John Lewis brings paid search work in-house

13 August 2009

John Lewis is taking its multi-million-pound paid search account in-house as part of significant investment in digital activity led by its internal online marketing team.

Competitions using hashtags on Twitter are seen as spam

13 August 2009

Nearly two-thirds of new media age readers believe Twitter competitions which encourage followers to retweet brand hashtags are spam, according to a recent poll.

Zurich undertakes largest digital work for Connect launch

13 August 2009

Insurance specialist Zurich is to embark on its biggest digital project to date with the launch of its online-only Zurich Connect brand.

Google reveals "next-generation" search engine

Tue, 11 Aug 2009

Google has revealed plans for its “next-generation” search engine to serve more targeted results from a broader range of sources and maintain its position as the number one search provider.

Yahoo sales could be weak link in challenge to Google

Fri, 7 Aug 2009

The Yahoo-Microsoft deal has understandably dominated the search world headlines this week as experts analysed the predicted fallout in greater depth.

ITV cuts its losses on Friends Reunited

Thu, 6 Aug 2009

ITV is selling Friends Reunited for £25m as it posts losses of £105m for the first half of 2009.

OMD creates second senior search role

6 August 2009

OMD UK has hired Samantha Pearlson as its first search director as the Omnicom-owned agency looks to grow its search division.

Everton Direct

6 August 2009

evertondirect.com

Google launches outdoor ad campaign in US

Mon, 3 Aug 2009

Google has launched an outdoor ad campaign in the US to encourage businesses to buy its Google Apps package.

Relief all round now MS-Yahoo deal is in the open

Fri, 31 Jul 2009

The Microsoft-Yahoo ‘will they, won’t they?’ saga finally came to an end this week with a ten-year deal that will see Microsoft swallow Yahoo’s search offering.

Bartz confirms Yahoo redundancies

Wed, 29 Jul 2009

Carol Bartz has confirmed there will be job cuts at Yahoo as a result of its search deal with Microsoft, announced earlier today.

Visit Newquay

30 July 2009

Owner: VisitNewquay Agency: Gendall Design

IPA search badge scheme to benefit agency entrants

30 July 2009

The intention of the Institute of Practitioners in Advertising (IPA) to launch a search qualification scheme has been welcomed by industry experts as a way to assist new entrants in the sector.

Google defends privacy policy against MP's claims

Tue, 28 Jul 2009

Google’s global privacy counsel Peter Fleischer has called criticism of the company’s privacy policy by Conservative MP David Davis in last weekend’s Sunday Times an “extraordinary” and “vitriolic” attack.

Sainsbury's launches non-food range online

Mon, 27 Jul 2009

Sainsbury’s has begun selling more than 4,500 non-food products online six months ahead of its previously announced schedule.

Microsoft and Yahoo struggle to catch up with Google

Fri, 24 Jul 2009

Another week, another demonstration of Google’s dominance. While Microsoft and Yahoo have posted poor Q2 results this week, with online ad revenues down by 14% and 16% respectively, last week Google revealed its revenues were up 3% for the quarter.

COI to consolidate planning/buying account

Thu, 23 Jul 2009

The Central Office of Information is to invite pitches for a single integrated media agency, ending its current five-agency arrangement.

Tesco opens site to developers to find new sales channels

23 July 2009

Tesco is encouraging customers to contribute to its digital strategy as it moves towards an open platform.

IPA Bellwether report reveals optimism in online display advertising

16 July 2009

Online display advertising is no longer search’s “poor second cousin”, according to industry experts following the release of this week’s quarterly IPA Bellwether report.

Tesco to open its site to third-party developers

Wed, 15 Jul 2009

Tesco is encouraging customers to contribute to its digital strategy as it moves towards an open platform.

Microsoft chases Google with web-based Office release

Tue, 14 Jul 2009

Microsoft has confirmed it will launch a web-based version of its market-leading Office suite in the latest move in its ongoing battle with Google.

What will be the ad model for Google Chrome OS?

Fri, 10 Jul 2009

Google has finally take the plunge and announced that with Chrome OS its battle with Microsoft is to be extended to the desktop.

Aegis and GroupM appoint first group search heads

Wed, 8 Jul 2009

Aegis Media and GroupM have both created senior search roles as the media networks look to increase investment and opportunities in search across their agencies and clients.

Ebay calls on EU to shield small sellers from 'bully' brands

9 July 2009

Ebay is calling for the EU to protect small businesses from “bullying tactics” by brands trying to prevent the resale of their goods online at a discounted price.

Online industry must expect to compromise over job conditions

9 July 2009

The online industry must expect to make compromises in employment conditions as parent companies look to survive the economic downturn, according to experts.

Visit London ramps up social media, search and mobile marketing

9 July 2009

Visit London is increasing search, social media and mobile activity as part of its continuing strategy to show the capital as an affordable tourist destination.

Are engines' moves towards real-time search worth it?

Fri, 3 Jul 2009

The hype surrounding real-time search hotted up this week with announcements by Facebook, Google and Microsoft.

Orange promotes Smith to head of brand comms

Wed, 1 Jul 2009

Orange has appointed Ian Smith as head of brand communications. He replaces Spencer McHugh who was promoted to UK brand director in April.

Google sets up accreditation programme to safeguard site conversion

2 July 2009

Google has launched a UK accreditation programme for website conversion specialists after a research project with brands such as Debenhams showed “billions” of pounds of revenues were being lost by retailers online.

Strong digital growth in HMV financial results

Tue, 30 Jun 2009

HMV has revealed strong sales growth for both HMV.com and Waterstones.com in full-year results, boosted by the demise of its closest rivals.

Sony's Home hits 7m user mark

Fri, 26 Jun 2009

Home, Sony’s online social gaming community, has reached 7m users globally, the company has revealed.

Unicef launches children's rights campaign

Thu, 25 Jun 2009

Unicef has launched an integrated campaign to underline the importance of children’s rights.

28 UK entries shortlisted for Cannes Cyber Lions

Tue, 23 Jun 2009

AKQA, BBH and The Viral Factory have had multiple entries shortlisted in this year’s Cannes Cyber Lions, with the UK represented 28 times on the shortlists.

Digital Britain: What does it mean for you?

Wed, 17 Jun 2009

The Government’s Digital Britain report has been welcomed by the online industry after it acknowledged the role of self-regulation, emerging advertising models and the need to remove barriers on the reuse of content as key drivers of the UK’s digital economy.

PM restates broadband's importance ahead of Digital Britain report

Tue, 16 Jun 2009

Gordon Brown has reiterated his vision for the UK to have a “world class” digital infrastructure and economy just hours before the release of the Government’s Digital Britain white paper.

Will brands keep faith with search's efficiency?

Fri, 12 Jun 2009

Questions about paid search’s long-term efficiency were again raised this week after the Institute of Practitioners in Advertising (IPA) released its second set of brand term trend data (nma 11 June 2009).

AOL European CEO Dunne leaves

Thu, 11 Jun 2009

Dana Dunne, AOL’s European CEO, has left the company in an organisational restructuring led by new global CEO Tim Armstrong, new media age can reveal.

Karen Millen ups marketing spend on affiliate work

11 June 2009

Karen Millen has launched its first affiliate activity as part of a shift in marketing budget towards channels with proven return on investment.

Mama Group to add streaming music across venue sites

11 June 2009

Music and Media Assets (Mama) Group is to stream music across its online properties including MeanFiddler.com.

Turner Classic Movies launches home-made movie campaign

Tue, 9 Jun 2009

Turner Classic Movies (TCM) has launched a user-generated content campaign to attract a younger demographic as part of the broadcaster’s tenth anniversary.

Channel 4 makes bulk of back catalogue available on 4oD

Mon, 8 Jun 2009

Channel 4 is making its back catalogue of programmes, including Queer As Folk, Brass Eye and Father Ted, available on its catch-up service 4oD for free.

Amateur sport community network launches

Fri, 5 Jun 2009

An ad-funded amateur sports community site has launched to help teams organise fixtures, squads and social events.

Yahoo in no rush to join forces with Microsoft, says Bartz

Thu, 4 Jun 2009

Yahoo CEO Carol Bartz has insisted the company is under no immediate pressure to make a search deal with Microsoft, despite the latter’s high-profile launch of Bing last week.

Crown copyright body pledges to work with Pact and IPA to relax digital IP limits

4 June 2009

The body responsible for crown copyright has said it will work with trade bodies to establish easier measures for enabling public sector digital work to be reused.

Chocolate brand seeks strategy advice from online customers

4 June 2009

Fairtrade chocolate brand Divine Chocolate is to enlist its active online consumer base to advise on marketing and product strategy with the launch of a community platform.

Pepsi kicks off multi-platform cricket campaign

Wed, 3 Jun 2009

Pepsi has launched a multi-platform competition as part of its sponsorship of the International Cricket Council World Twenty20 competition, which starts on Friday.

BBC Earth launches YouTube channel

Mon, 1 Jun 2009

BBC Earth, the new natural history brand from BBC Worldwide, has launched a YouTube channel as part of the broadcaster’s international growth strategy for the brand.

Microsoft reveals new search platform Bing

Thu, 28 May 2009

Microsoft has unveiled Bing as its much anticipated new search platform, as the company reiterates its ambition to overtake Google as the leading search engine.

Amazon UK retains top spot in Hot Shops List

Thu, 28 May 2009

ASOS, Marks & Spencer and Epson were the highest climbers and Amazon UK retained its top spot in the latest Hot Shops List, the etail report from the IMRG and Hitwise.

Search: Sector trends

28 May 2009

As budgets tighten and the measurable value of marketing channels becomes key, more brands are turning to search, not just for response but also awareness and acquisition

A4U Affiliate Marketing Awards reveals nominees

Fri, 22 May 2009

Argos, Debenhams and Sky have made the shortlist for next month’s A4U Affiliate Marketing Awards.

Sony PSP rolls out social campaign to target youngsters

21 May 2009

Sony Computer Entertainment Europe (SCEE) is to encourage 8-15-year-olds to build an online community as part of a major strategic shift to widen the target market of its PSP console.

IAB to release lead-generation guides by 2010

21 May 2009

The IAB intends to release best-practice guidelines and standards for the online lead-generation sector before the end of the year.

Turner ups social media investment with online hub

21 May 2009

Turner Europe is to significantly increase social media investment for all of its brands, including CNN, Ben 10 and the Cartoon Network, as it looks to become the leading broadcaster in social media channels.

Mobile is the new land of opportunity for search

Fri, 15 May 2009

The most overused phrase in digital, other than the words ‘Google killer’, is ‘This is the year of mobile’.

Sony looks to introduce third-party ads to its e-reader

Wed, 13 May 2009

Sony has revealed its e-book, the Sony Reader, is likely to soon include third-party advertising opportunities as more content becomes available to its users.

Asbof in talks with search industry in bid to extend CAP code remit

14 May 2009

The Advertising Standards Board of Finance (Asbof) has embarked on a fact-finding mission to define the size of the search market to help finance the extension of the Advertising Standards Authority CAP code.

Coalition against online piracy puts pressure on Digital Britain

Tue, 12 May 2009

A coalition including the Federation Against Copyright Theft and the Publishers’ Association has become the latest group to demand tighter regulation against online piracy ahead of next month’s Digital Britain report.

Google launches first TV ad to drive Chrome

Mon, 11 May 2009

Google has embarked on its first TV ad campaign to drive take-up of its web browser Chrome.

Deciding Google’s role in hard times

Fri, 8 May 2009

As a certain comic-book web-slinger knows only too well, with great power comes great responsibility. Or at least it should do.

Sony Computer Entertainment takes PlayStation campaign into virtual world

7 May 2009

Sony Computer Entertainment Europe (SCEE) is to extend its PlayStation Freestylers campaign onto 3D virtual world Home.

FTC investigates Google and Apple for anti-trust breach

Tue, 5 May 2009

Google and Apple are being investigated by the Federal Trade Commission over a possible breach of US anti-trust laws, according to reports.

The growing story of search

Fri, 1 May 2009

Yesterday new media age released the Marketing Services Guide 2009 (MSG): our guide to specialist agencies within digital marketing, from affiliate to web analytics.

Volvo restructures marketing budget to focus on digital

30 April 2009

Volvo has restructured its marketing budget to focus more on natural search and social media in a bid to reinforce its ‘Life is better lived together’ brand positioning.

The Life of Brian

30 April 2009

Owner: Times Online Agency: Moonshine Media

Publicis Groupe sees revenues down by 4.4%

Wed, 29 Apr 2009

Publicis Groupe, parent company of agencies including Digitas, ZenithOptimedia and Leo Burnett, has seen Q1 revenues fall by 4.4% year-on-year, despite growth in its digital operations.

WPP sees revenues down by nearly 6%

Tue, 28 Apr 2009

WPP Group, parent company of agencies including Mindshare, Ogilvy and MediaCom, saw revenues fall by almost 6% in the first quarter of 2009 as a result of a reduction in client spend.

Microsoft's share price rises despite 32% drop in profits

Fri, 24 Apr 2009

Microsoft’s cost-cutting plans helped boost its share price last night despite the technology company posting its first quarterly revenue decline in 23 years.

Cover story: Industry leaders dissatisfied by Digital Britain plans

23 April 2009

The Government’s blueprint to position the UK at the forefront of the global digital economy is failing to address the online content and creative industries, according to industry leaders.

Yahoo cuts 5% of work force as profits fall 78%

Wed, 22 Apr 2009

Yahoo is to cut 5% of its workforce — approximately 700 people — after the company saw Q1 profits fall by 78%.

Google results down but not as far as feared

Sat, 18 Apr 2009

All eyes were on Google last night to see how online’s biggest success story had been affected by the global recession.

Gordon Brown urges Britain to embrace digital revolution

Fri, 17 Apr 2009

Prime Minister Gordon Brown has said Britain must take the lead in the global digital revolution in order to maintain its position at the front of the world stage.

Yahoo's Carol Bartz on meet and greet visit to the UK

Thu, 16 Apr 2009

Yahoo CEO Carol Bartz is in the UK today as part of her first European visit since taking over the position at the start of the year.

Sony launches user content campaign to build PS3 brand link with football

16 April 2009

Sony Computer Entertainment Europe (SCEE) has launched a pan- European user-generated content campaign with the UEFA Champions League to build brand association between PlayStation and football.

Classic FM overhauls site

Thu, 9 Apr 2009

Classic FM is aiming to become the default UK classical music portal in the UK following an overhaul of ClassicFM.com.

Freesat takes on BIO Agency for digital push

9 April 2009

Freesat, the free-to-view satellite offering from the BBC and ITV, has appointed The BIO Agency as its digital creative agency as part of an increase in marketing activity.

Offline media may be forced to match online's accountability

9 April 2009

The internet can continue to build on its record share of total ad spend, as revealed in the latest IPA Bellwether report, according to sector specialists.

Trinity Mirror ups natural search to reach jobseekers

9 April 2009

Trinity Mirror Digital Recruitment is to ramp up natural search activity for its 14 brands, including Fish4jobs.com and Totallylegal, in a bid to increase visibility to potential clients and job hunters in the challenging market.

Associated Press leads offensive against unauthorised news aggregation sites

Tue, 7 Apr 2009

The Associated Press is to lead a collaborative offensive with the newspaper industry against unauthorised sites that aggregate news content for free.

T-Mobile to use Google Android for telecoms products

Mon, 6 Apr 2009

T-Mobile is to use Google’s Android operating system on both a home phone and tablet computer as it moves into the home technology market, according to reports.

Yell.com adopts multimedia in online revamp

2 April 2009

Yell.com is revamping its entire online identity in a bid to become a major information portal for local firms.

Experts warn Woolworths and Zavvi will struggle to revive their reputations

12 March 2009

Zavvi has launched major search and affiliate activity to rebuild its brand following its acquisition by The Hut Group last week.

Npower uses interactive videos to urge saving energy

12 March 2009

Energy supplier Npower has kicked off an online campaign promoting its microgeneration scheme, which encourages customers to be more green, cut energy bills and reduce carbon emissions.

Mazda launches online teaser for new Mazda3 model

Wed, 11 Mar 2009

Mazda is to launch a pan-European online teaser campaign in a bid to connect consumers with the processes behind the development of the Mazda3.

Google row with PRS impacts UK YouTube users

Tue, 10 Mar 2009

Google has blocked UK users from viewing music videos on YouTube after pulling out of negotiations with British music rights body PRS for Music.Google said PRS, which collects royalties for artists, was demanding too much for each video play, exceeding revenues YouTube said would be generated from placing ads around them.A YouTube statement said the negotiations following the expiration of a previous licence from PRS ...

Google and Universal Music plan YouTube music channel

Fri, 6 Mar 2009

Google and Universal Music are in talks to launch a premium online music offering on YouTube, according to reports.The deal would see YouTube power a site - tentatively being called Vevo - hosting videos and high-end content from Universal Music artists, including U2 and Kanye West, as well as serving ads.It’s understood the site could be extended to other labels depending on its success, mirroring premium TV content ...

Google launches expandable ad format across Content Network

Thu, 5 Mar 2009

Google has launched an expandable ad format across its Content Network as its steps up its focus on rich media advertising.

Affiliate Marketing: Cashback sites

5 March 2009

Cashback sites are heading for the mainstream thanks to buy-in from major brands. But will they necessarily work for everyone?

Neil Thompson, Xbox

5 March 2009

With Microsoft publishing heavily into the video-on-demand space, Xbox is at the spearhead of that push. UK head Neil Thompson discusses its goals for entertainment content

Xbox to grow VoD content via key TV shows

5 March 2009

Xbox is looking to bring key TV content onto its UK platform as part of plans to position itself as the entertainment hub in the home.

Microsoft tests Live Search upgrade

Tue, 3 Mar 2009

Microsoft is to begin testing its highly anticipated Live Search upgrade, dubbed Kumo, this week as it continues to bolster its position in the search market.

Hulu strikes deal with Dailymotion

Tue, 3 Mar 2009

Online TV platform Hulu has signed a US distribution deal with Dailymotion, the French-owned video-sharing site, less than a month after pulling content from TV.com.Hulu, a joint-venture between NBC Universal and News Corp, will add more than 40,000 clips and shows, including 30 Rock and Sesame Street, to the Dailymotion catalogue.The deal is currently exclusive to the US, with no details ...

Google to serve ads in news results

Fri, 27 Feb 2009

Google is to start serving advertising against search results on Google News.It’s placing text ads next to headlines delivered from the 4,500+ global news sites sourced for the Google News service in an attempt to generate revenues from as much of its business as possible.Google project manager Josh Cohen wrote on the company blog, “What this means is that when you enter a query like ‘iPhone’ or ‘Kindle’ into ...

Ebay UK in talks to launch channel for selling homes

26 February 2009

Following success in the US, the auction giant is planning a property channel with real estate site PropertyIndex.com

Metacafe aims to grow visitors via mobile and IPTV platforms

26 February 2009

Video-sharing site Metacafe aims to launch optimised versions of its service on IPTV platforms this year.The company — which had almost 2.5m unique UK users in December 2008, up by 38% from July, according to ComScore — is looking to extend its brand across IPTV and mobile, and is developing advertising opportunities for both platforms.David Rice, VP of product, said he aimed to attract new audiences. "We're starting to explore how we can deliver to TV-based platforms. ...

Ebay UK in talks to launch channel for selling homes

Wed, 25 Feb 2009

Ebay UK intends to allow people to sell their homes through the auction site from next month

Yahoo CEO expected to announce major restructure

Mon, 23 Feb 2009

Yahoo CEO Carol Bartz is expected to announce a major restructure of the company this week, according to reports

Miniclip signs ad deal with Microsoft Advertising

Thu, 19 Feb 2009

Miniclip and Microsoft Advertising have signed an ad deal to develop the casual gaming site’s ad inventory, create bespoke advergames for brands and syndicate content across the web.

Emirates uses digital to push on-board features of fleet of A380 planes

19 February 2009

The latest global campaign specifically focuses on the lifestyle aspects of the A380, the world's largest passenger plane.

Mail Online rolls out affiliate link generator to monetise traffic to external sites

19 February 2009

Mail Online is launching an affiliate model across its site to generate revenues from brands referred to in its editorial copy.The newspaper site, which had 19.7m unique visitors in December 2008 according to the latest ABCE figures, will convert links to external sites into affiliate links where relevant as it looks to boost its online revenue-generating opportunities.Mail Online is using technology from performance marketing specialist Skimlinks which creates instant ...

BRIT Awards content to be packaged by t5m

Wed, 18 Feb 2009

YouTube, Joost and Mail Online are to host backstage coverage of tonight’s BRIT Awards following a deal made with video content and syndication specialist t5m.

Be Broadband to overhaul online presence

Tue, 17 Feb 2009

The premium high-speed broadband provider is to overhaul its online presence and identity after parent company O2 committed to its long-term future as a separate brand

ITV expected to sell off Friends Reunited

Mon, 16 Feb 2009

Google closes radio advertising arm

Fri, 13 Feb 2009

Google is to shut its radio ads business as attempts to take its online dominance into the offline market continue to falter.

Google takes lion’s share of 9.4bn US searches in January

Thu, 12 Feb 2009

More than 9.4bn search queries were made in the US during January, a leap of 28.5% on last year, according to Nielsen Online.The research company’s January search trends report showed Google had grown the most, with the number of searches via the engine up by 40.8% to 5.9bn during the month, commanding overall market share of 62.8%.Microsoft had the second highest increase, with queries up by 18.3% to 1.1bn. However, ...

IPA discovers rising cost of Google search ads may put off advertisers

12 February 2009

The Institute of Practitioners in Advertising has warned that brands could pull money from Google if click prices continue to increase as indicated in its first research into search ad costs and response.

I Spy Search's Jim Brigden says industry must prove its value

12 February 2009

Search agencies will face increased pressure to prove the channel's worth this year, according to I Spy Search's new CEO Jim Brigden.The former The Search Works CEO who joined the SEM agency last week (nma.co.uk 6 February 2009) said SEMs that can't effectively manage budgets and drive ROI won't survive."For the first time in almost a generation there are real pressures on marketing ...

MPs call for Google to reinstate gambling ad ban

Wed, 11 Feb 2009

Google’s decision to allow gambling advertising is being challenged in Parliament after a group of MPs called for the company to review its policy.The MPs, led by Labour MP for Birmingham Perry Barr Khalid Mahmood, launched an early-day motion questioning Google’s policy.It also referenced concerns raised by religious bodies when Google overturned its ban on gambling advertising, first revealed by new media age in October ...

BGD Group bought out of administration

Tue, 10 Feb 2009

Digital design and build agency BGD Group has been rescued after going into administration following the collapse of key client Bowater Home Improvements last month.

Robert Dirskovski steps down from role at DMA

Mon, 9 Feb 2009

The Direct Marketing Association is yet to determine if it will replace head of interactive media Robert Dirskovski who has stepped down from the role

Alfa Romeo puts online game at the centre of marketing drive for MiTo launch

5 February 2009

Alfa Romeo is set to launch a multi-million-pound integrated campaign to position its new MiTo model as a high-end yet affordable car.It's targeting 20-34-year-old audiences with a campaign for the brand's first model in the super-mini category, which will compete with rivals like the Mini and VW Polo.The campaign aims to drive people into dealerships and encourage them to sign up for brochure requests.Alfa Romeo has allocated 40% of its budget to online to promote ...

Kickers appoints LinkShare to run first affiliate push

5 February 2009

Google launches mobile social mapping service

Wed, 4 Feb 2009

Google has launched a mobile social mapping service that allows people to share their location with friends.

Yahoo ends Ads in RSS programme

Tue, 3 Feb 2009

Yahoo has closed its Ads in RSS programme as the company continues to shut underperforming parts of its business

Spotify updates library after breaching music licensing restrictions

Thu, 29 Jan 2009

Spotify, the ad-funded music streaming service, is removing an undisclosed number of songs from its library after it was revealed they were breaching licensing restrictions.

Google Content Network takes money from rivals as traffic grows by 300%

29 January 2009

Google has seen impressions on its Content Network grow by over 300% year on year as advertisers increasingly divert money from Yahoo and Microsoft, according to research by Efficient Frontier.Its UK Search Engine Performance Report Q4 2008 found impressions on Google's Content Network, which includes search-based AdSense ads on sites such as MySpace, Telegraph.co.uk and LastFM, surged 308% year on year to account for 6.4% of all UK search impressions.The latest growth ...

Film Council helps users find movies in any legal format

29 January 2009

The UK Film Council has launched a film search engine to help movie-lovers find their favourites films in any format or platform.FindAnyFilm collates cinema, broadcast, legal download and streaming data, providing users with comprehensive film listings linking through to relevant booking engines.They can also track specific films' availability in different formats as well as request information on films not listed, which the Film Council will use to gain greater insight ...

Sky profits up 26%

Wed, 28 Jan 2009

Sky has seen revenues and profits increase by 5.8% and 26% respectively in the six months to 31 December as the broadcaster saw 171,000 new customers sign up to its services.

Ebay creates director role for UK, Ireland and EMEA hub

Mon, 26 Jan 2009

Ebay has created its first director of advertising partnerships for the combined territories of UK, Ireland and pan-EMEA, as part of the company’s plans to bolster third-party revenue deals in 2009.

Matt Bailey and Duncan Popham compete for chair of AMC

Fri, 23 Jan 2009

i-level head of affiliates Matt Bailey and Total Search Solutions MD Duncan Popham are both standing to replace Ben Wood as chairman of the IAB Affiliate Marketing Council (AMC).

Microsoft to cut 5,000 jobs over next 18 months

Thu, 22 Jan 2009

Microsoft is to cut 5,000 jobs, approximately 5% of its entire workforce, over the next 18 months as the company looks to make drastic cost cuts throughout the business.

Ebay sees quarterly revenues down for the first time

Thu, 22 Jan 2009

Ebay has seen quarterly revenues decline for the first time since its launch in 1995 as the online auction site is hit hard by the economic downturn.

eHarmony dating site in major UK push

22 January 2009

EHarmony is to launch a major integrated marketing campaign this month, the first since the dating site launched in the UK last year.The company, which has more than 20m US users, has appointed digital marketing agency Essence to manage its digital media account as it looks to boost its presence in the UK.EHarmony, which has an estimated US marketing budget of $160m (£114.8m), will launch a search, affiliate and display campaign coupled with a high-profile above-the-line ...

New Football Pools ramps up search activity

22 January 2009

The New Football Pools is ramping up search activity despite cutting its overall marketing budget for 2009.The Sportech-owned football prediction gaming company, which last year rebranded after 85 years as Littlewoods Football Pools (Football Pools make bet on digital for comeback; nma 13 March 2008), has appointed VCCP Search to manage its combined optimisation and paid ...

HotelConnect appoints Jellyfish to search account

Tue, 20 Jan 2009

Online booking service HotelConnect has appointed search engine marketing agency Jellyfish to manage its search account as it steps up its online marketing.

Channel 4 pledges £5bn to developing TV and digital content

Tue, 20 Jan 2009

Channel 4 has said it will spend up to £5bn developing content for TV and digital platforms, including up to £1.5bn spent outside London, over the next decade if new funding for its public service activities is secured.

Fetch TV signs content deals with National Geographic and Baby TV

Tue, 20 Jan 2009

Fetch TV, the IPTV platform from IP Vision, has signed content deals with the National Geographic and Baby TV to create branded environments within its EPG listings.

YouTube rolls out new home-page ads to boost revenues

Mon, 19 Jan 2009

YouTube has rolled out a series of new and revamped home-page ads as Google continues its bid to boost the video-sharing site’s revenues.

Matchroom Sport signs online deal with Perform

Fri, 16 Jan 2009

Matchroom Sport, the sports promotion company, has signed a deal with Perform to extend its reach across the web.

Digital experts divided over Bellwether findings on online ad spend

15 January 2009

The digital industry remains divided over the full impact of the growing economic uncertainty after this week's Bellwether report revealed a record 7% reduction in online spend.The report, from the Institute of Practitioners in Advertising (IPA), found ad budgets, including online, had been revised down to the highest degree ever, with 45% of companies planning to invest less in marketing.The report said online, which accounts for approximately 10% of all ad spend, suffered ...

Google amends gambling policy across AdWords

15 January 2009

Gambling-affiliated companies are allow to bid on AdWords for the first time as the search giant attempts to boost clicks

Yahoo appoints Carol Bartz as CEO

Wed, 14 Jan 2009

Yahoo has appointed Carol Bartz, former executive chairman of business software developer Autodesk, as CEO.

The Woodland Trust appoints Zed Media

Tue, 13 Jan 2009

Conservation charity The Woodland Trust has appointed Zed Media to manage its digital media account following a four-way pitch.

Top Gear uses viral campaign to push relaunched website

Mon, 12 Jan 2009

Top Gear has launched an online viral campaign to promote the recently relaunched TopGear.com.

Sony Ericsson WTA Tour appoints Perform

Fri, 9 Jan 2009

The Sony Ericssion WTA Tour tennis tournament is to overhaul its online presence in a bid to become the definitive web destination for women’s tennis and ramp up ad revenues.

Sainsbury's online sales up by 27%

Thu, 8 Jan 2009

Sainsbury’s saw online sales grow by 27% in the last quarter of 2008 in results that saw overall like-for-like sales up by 4.5%, excluding fuel, over the period.

Google and Yahoo drive use of search call to action in ads

8 January 2009

Google and Yahoo are encouraging brands to include search calls to action within their ad campaigns to replicate the success of high-profile examples by the COI and Orange.

Spend on Xbox Live breaks $1bn barrier

Tue, 6 Jan 2009

Spend on Xbox Live, Microsoft Xbox’s online community and marketplace, has exceeded $1bn (£680m) since its launch in 2005, the company has revealed.

Yell.com to provide local listings on Ideal Home Show site

Fri, 19 Dec 2008

Yell.com is to provide local business listings on IdealHomeShow.co.uk in its first content partnership with a third party.

Nokia to co-sponsor film on Dailymotion

Fri, 19 Dec 2008

Nokia has become the first brand to co-sponsor a film on Dailymotion as part of the video-sharing site’s plans to ramp up third-party commissions

Review 2008: Search

18 December 2008

Microsoft’s $44.6bn (£22.7bn) takeover proposal to Yahoo in February very publicly signified the former’s determination to catch runaway market leader Google.

Cornhill Direct builds brand awareness via Household Economy site

Wed, 17 Dec 2008

Insurance specialist Cornhill Direct has launched an online campaign to build brand awareness and drive traffic to its new Household Economy money management site.

Tonic receives investment from College Hill

Tue, 16 Dec 2008

Digital agency Tonic has received undisclosed investment from business communications agency College Hill.

Google Chrome set for full launch

Fri, 12 Dec 2008

Britvic appoints Tradewind for online strategy advice

Thu, 11 Dec 2008

Auto Trader in deal with Top Gear site to extend reach

11 December 2008

The BBC's recently relaunched Top Gear website has signed a deal with Auto Trader to list its stock.TopGear.com will host listings of more than 400,000 new and used cars in a deal that aims to extend Auto Trader's reach online.It follows similar partnerships between Auto Trader and MSN, AOL, The Telegraph and Auto Express.Jonathan Williams, director of emarketing at Auto Trader's parent company Trade Media Group, said the move exemplified the company's strategy ...

Moneysupermarket drives etail channel

11 December 2008

Moneysupermarket.com is to launch a major online Christmas display campaign to boost brand awareness of its new shopping channel.The price comparison site, which launched its shopping channel in September, aims to raise its profile against competitors such as Sky Shopping and ITV's Price Terrier.The campaign, created by its digital marketing agency TBG London, will use live feeds from Moneysupermarket's shopping site to promote the top and fastest-selling products in ...

Microsoft will adhere to EU demands on user data

Tue, 9 Dec 2008

Skype moves £4m search account to Jellyfish

Fri, 5 Dec 2008

Skype has switched its estimated £4m search account from Latitude to Jellyfish, nma understands

Spirit brands given nod to run Google search campaigns

4 December 2008

Google is to allow spirit brands to run search campaigns for the first time as the search engine company looks to drive slowing AdWords click rates.The search giant will lift restrictions in the New Year, letting spirit brands run branded search campaigns tied in with overall marketing activity. However, advertisers will not be allowed to promote or incentivise actual sales.Google is understood to want to encourage spirit brands to run search campaigns as part of a wider ...

Cineworld puts digital at centre of new strategy

4 December 2008

Chinese search engine Baidu faces legal challenge

Mon, 1 Dec 2008

New Look ramps up search activity via SEM appointment

Thu, 27 Nov 2008

(Red) promotes Wire music service across top UK sites

27 November 2008

Global AIDS awareness organisation hopes campaign for music download subscription service will raise its profile in the UK

Brands could win customer loyalty by letting users contribute to campaigns

27 November 2008

More than half of 16-35-year-old web users would have a stronger affinity with a brand if they could engage in creative branded content online, according to research by digital media agency Mediaedge:cia.It interviewed more than 11,000 respondents from 22 countries and found 54% of respondents would feel more positive about a brand if they could be creatively involved in a campaign online, such as through user-generated content.Furthermore, 82% of those said the greater ...

Lucky Voice appoints Unanimis to online sales account

Wed, 26 Nov 2008

Google to cut number of contract workers

Tue, 25 Nov 2008

Digital Marketing Group sees digital agency profits up 71%

Mon, 24 Nov 2008

MailOnline sees site traffic grow 18% during October

Thu, 20 Nov 2008

The MailOnline saw an 18.32% increase in traffic during October overtaking Times Online to become the third most visited newspaper online, according to the latest ABCEs

Asda partners with John Menzies to sell digital magazines

20 November 2008

Asda is bidding to become an online newsagent by launching a digital download service for major consumer magazines such as Grazia, Total Film and Marie Claire.The retail giant has partnered with John Menzies Digital to launch the ASDA Digital Newsagent, where users can download around 130 titles from 11 publishers through a monthly subscription.Asda will run a promotion of the site across Asda.com and the recently launched non-food site Asda Direct, ...

Video Special: Branded channels

20 November 2008

With online video getting ever-higher audiences, many brands are choosing to run their own web TV channels

Greenpeace takes power station campaign online

Wed, 19 Nov 2008

Jerry Yang resigns as CEO of Yahoo

Tue, 18 Nov 2008

Oxfam launches pitch for £2m digital account

Mon, 17 Nov 2008

Oxfam has launched a pitch for its £2m digital communications account as it looks to become a digital leader within the charity sector

Google launches video ad auction model on YouTube

Thu, 13 Nov 2008

Setanta merges web offerings in bid to be top online sports site

13 November 2008

Setanta Sports is planning to merge Setanta.com and Setantasports.com to create a flagship site as it makes a play to become the UK's leading online sports destination.The move will combine the two sites' existing content in a new-look Setanta.com featuring video content, including footage from its sports channel Setanta Sports News, alongside comment and analysis. The sites recorded 682,000 unique users in September 2008 (ComScore).The aim is to drive acquisitions for ...

Tesco trials Surface for market research

13 November 2008

Tesco has become the first European brand to use Microsoft’s Surface table-top technology as part of market research for Tesco Wines.The grocery giant has been testing the platform, which provides an interactive touchscreen table-top, at UK wine fairs in a bid to create a more engaging market research experience.Tesco used Surface as part of wine-tasting sessions where consumers could use the touchscreen to show how they felt about different wines.Microsoft ...

Daily Mirror launches online cashback scheme

Wed, 12 Nov 2008

IAB reveals best practice guide for voucher codes

Tue, 11 Nov 2008

The IAB Affiliate Marketing Council has unveiled its code of best practice for the use of voucher codes online, first reported by nma last month

MGM secures content deal with YouTube

Mon, 10 Nov 2008

Steve Ballmer declares Microsoft "moved on" from Yahoo takeover

Fri, 7 Nov 2008

Tesco bids to become online destination for green issues via site overhaul

6 November 2008

Tesco is attempting to become a key destination online for environmental issues through a complete overhaul of its Tesco Greener Living website.The grocery giant has made corporate social responsibility issues, such as the environment, a significant part of its online strategy throughout 2009, with the new site to launch in January.Tesco Greener Living, which was originally launched in October 2007 as a basic information portal, is to be revamped as an immersive experience ...

Cathay Pacific launches first affiliate activity for 2009 push

6 November 2008

Cathay Pacific is to ramp up its digital marketing activity in the new year as it turns to online to drive consumer engagement with the airline.The long-haul operator is launching its first affiliate marketing campaigns with TradeDoubler, which it hopes will make up 10% of all online bookings by the end of 2009. It will also overhaul its mobile site as part of greater investment in mobile.David Paice, marketing manager for the UK and Ireland at Cathay Pacific, said, "In ...

Europcar appoints Bigmouthmedia to manage SEO

Tue, 4 Nov 2008

Pepsi launches on-pack QR codes

Mon, 3 Nov 2008

Google to introduce agency commission on video ads

Fri, 31 Oct 2008

Harvest Digital appoints TradeDoubler's Ben Knight

Thu, 30 Oct 2008

Cover story: Tesco aims at the heart of digital family life

30 October 2008

Tesco is to launch a combined interactive pinboard and shopping portal in a bid to put the grocery brand at the centre of the household.The UK's largest retailer aims to revolutionise the way people shop online with an interactive desktop that links directly to Tesco.com and aims to replicate a typical family fridge door.The application is designed to be a message board and communication point within the home and enables user to sync calendars, notes and recipes with Tesco.com, ...

IAB to issue industry guides to stop the misuse of online voucher codes

30 October 2008

The IAB's Affiliate Marketing Council (AMC) is to issue industry guidelines for the use of online voucher codes in the run-up to Christmas to ensure they're not misused by affiliates.The AMC has identified practices by some voucher code sites that could damage brands' affiliate campaigns. These include registering the cookie that pays the affiliate with the retailer after the consumer has already made a decision to buy.Brands including Next and Thomas Cook have tightened ...

Racing UK looks to become prime horseracing site

30 October 2008

Google and WPP to launch awards programme

Tue, 28 Oct 2008

Google and WPP are launching a $4.6m (£2.56m) programme to better understand how the internet affects consumer behaviour

FT boosts social media content with Long Room area

Mon, 27 Oct 2008

The Sun and Mirror see drop in site traffic

Thu, 23 Oct 2008

Lifting of gambling ad ban could see gains for Google

23 October 2008

Search spend on Yahoo and Microsoft could be hit as gambling brands turn to Google following its decision to allow gambling advertising in the UK.Leading gambling and gaming brands including Ladbrokes and Bet365 have moved quickly to launch significant search strategies on Google, and have said the search giant could become the main point of interest for search campaigns.Search and gambling specialists told nma that Google's U-turn on gambling, as revealed last ...

Sport.co.uk looks at web TV channel after Virgin deal

23 October 2008

Sport.co.uk is considering the launch of a standalone web TV channel as the Media Corp-owned sports portal ramps up its video content.The sports portal has signed a deal with Virgin Media and sports network Perform to embed their e-Player on its site, but is also looking at the possibility of rolling out its own web TV channel.Sara Vincent, MD of Media Corp's publishing division, said, "It's something we're looking at. We already have a YouTube channel but it might move ...

Toyota ups social media spend for IQ

23 October 2008

Toyota GB is increasing its investment in social media to drive online awareness ahead of next year's launch of its IQ model.It has appointed iCrossing to develop combined search, social media and engagement mapping campaigns. The move follows the appointments of digital agencies Glue (nma.co.uk 21 May) and Brandwidth (

Ford uses behind-the-scenes Bond footage to push Ka

Wed, 22 Oct 2008

Microsoft launches Live Search promotion with John Lewis

Tue, 21 Oct 2008

Microsoft and John Lewis have launched a multi-million pound promotion to drive traffic to Live Search in the run-up to Christmas

Yahoo announces major job cuts

Mon, 20 Oct 2008

Yahoo is to make significant redundancies as the company looks to cut operating budgets by around 15%, according to reports

Google performs U-turn on gambling terms in the UK

Thu, 16 Oct 2008

Google will make a major about-turn tomorrow by lifting restrictions on paid search gambling terms in the UK

Ford uses digital to drive new Fiesta

16 October 2008

Ford has launched its most significant digital campaign to date as the centrepiece of a three-year marketing push for its new-look Fiesta.The automotive giant has launched a pan-European campaign, This Is Now, designed to closely associate the Fiesta with cutting-edge art, design, fashion, film and music.Ford is using cross-platform ads to encourage people to upload images to a Fiesta content portal, either directly or from a Flickr group.The portal also hosts ...

Oxfam rolls out major online branding drive

Wed, 15 Oct 2008

Oxfam has launched its biggest-budget branding drive as it pushes its Be Humankind message online

Google announces AdSense for Games

Thu, 9 Oct 2008

Google is bidding to tap into the gaming market after it announced AdSense for Games last night

Thomson braces brand via search

9 October 2008

Thomson Worldwide is to ramp up its search activity to build brand identity and reassure consumers following the recent collapse of XL and Alitalia.The TUI-owned luxury holiday brand has consolidated its search account into The Search Works, appointing the search specialist to manage its natural search alongside its existing pay-per-click account as part of a deeper investment in digital over the next 12 months.Thomson Worldwide is to run tactical search campaigns, through ...

ESPN signs content deal with Myvideorights

Wed, 8 Oct 2008

Global sports broadcaster ESPN International has signed a five-year deal with Myvideorights to distribute ESPN's archive of sport to digital publishers

New Look to launch first ezine

Fri, 3 Oct 2008

New Look has launched its first ezine as the fashion retailer deepens its investment in digital

Care challenge for new media brands

2 October 2008

Care International, the overseas development agency, is inviting digital brands and agencies to take part in the first new media Care Adventure Challenge.Supported by new media age, the one-day event will take place on 5 September 2009 in the Brecon Beacons National Park.Teams will take part in a canoe relay across the Pontsticill reservoir, a mountain bike course and a hike across the Brecon Beacon Horseshoe, with an overall target of ten hours.Michele Evans, ...

Allied Carpets plans first etail site

Tue, 30 Sep 2008

Allied Carpets, the UK's largest carpet retailer, is to launch its first transactional website following the appointment of True Digital as its digital agency

The Red Cross launches alternative reality game

Mon, 29 Sep 2008

The Red Cross has launched an alternative reality game to raise awareness of civilians separated from their friends and families due to conflicts around the world

Setanta Sports signs ad deal with Pro Evolution Soccer

Fri, 26 Sep 2008

Setanta Sports has signed a deal with Konami Digital Entertainment which will see both companies launch strategic ad campaigns on each other's properties

Yahoo reveals ad-serving platform APT

Thu, 25 Sep 2008

Yahoo has unveiled APT, its new ad-serving platform, as it focuses on making its display proposition the most effective online

Google plans trial of call-to-action TV ads to drive UK search revenues

18 September 2008

Google is preparing to launch a UK trial to put branded search calls to action in TV ads, in a bid to drive search volume and revenues.The search giant is approaching agencies to take part in the trial, which will direct TV viewers to visit Google and search for specific brand-related keywords.It aims to use the trial to measure the uplift in search volume that's driven by TV ads and test the effectiveness of search prompts within the ad creative.The move is the ...

Online gambling specialist PKR to launch sports book

18 September 2008

Online gambling and gaming specialist PKR is to launch a sports book.The company, which this week announced it had signed up its two-millionth user, said the new channel, along with an expansion of its casino games offering, would be up and running by Q1 next year.Malcolm Graham, PKR CEO, said, "We're in a good position to add products so by Q1 next year we'll have a comprehensive product range."

Conran Shop overhauls sites to drive online sales

Fri, 12 Sep 2008

EasyCar appoints TBG London to run digital account

Thu, 11 Sep 2008

Bacardi uses rich-media ads to promote link with live music

11 September 2008

Bacardi is to launch its most extensive rich-media ad campaign to date to promote its association with live music.The rum brand is to launch home-page takeovers across the MSN Network from today (Thursday), followed by a social media campaign on Facebook and MySpace to drive sign-ups at its La Gran Familia De Bacardi music site.The campaign, developed by agency Graphico, will include video and audio content, including one minute of HD footage taken at the Bacardi La Fiesta ...

National Theatre uses 3D site to build audience participation

11 September 2008

The National Theatre has launched a campaign site, Discover, as part of a major initiative to drive awareness and engagement with audiences.Discover is centred around a Flash-based 3D interactive map of the National Theatre where visitors can click on individual rooms and departments to understand all the processes behind putting on a play.It also includes information on National Theatre workshops, projects and other ways for people around the country to get involved.Stephanie ...

Pru Health revamps site to drive take-up

11 September 2008

Pru Health has overhauled its website as the health specialist looks to drive online take-up of its products.The company, a joint venture between Prudential and Discover Holdings of South Africa, has relaunched its own site as well as unveiling PruProtect, its site for brokers and financial advisors.Matt Pritchard, head of online marketing at Pru Health, said, "Digital is at the core of the strategy."PruProtect was developed by digital marketing agency Curve with ...

Yahoo! appoints ex-Microsoft senior exec Joanne Bradford

Wed, 10 Sep 2008

Skysports.com sees record site visitors

Wed, 10 Sep 2008

Google cuts retention of customer data to nine months

Tue, 9 Sep 2008

Google amends user agreement for Chrome browser

Thu, 4 Sep 2008

Metro launches shopping portal as it looks to boost online revenues

4 September 2008

Metro, the free morning London newspaper, is to launch an online shop this month as it looks to significantly increase online revenues.Metro will use a white-label shopping portal from Affiliate Window, which will give its users access to over 3.5m products from retailers including Comet, The Body Shop, Play.com and Marks & Spencer.The move continues Metro's focus on a broad digital offering, coming a month after its launch of an electronic ...

British Gas revamps site to boost sales

4 September 2008

Sky reveals major campaign for Ryder Cup coverage

Wed, 3 Sep 2008

Google CEO confident Yahoo! deal will go ahead

Fri, 29 Aug 2008

Microsoft's IE8 could hinder behavioural targeting

Thu, 28 Aug 2008

Orange leads third-party ad serving on Google

28 August 2008

Orange has become the first brand to test third-party ad serving across Google's display network in Europe, the Middle East and Asia since the search giant opened up to third-party ad serving in May.Orange is working with Google and its digital media agency i-level to serve ads via DoubleClick on the Google Content Network to evaluate the success of third-party ad serving across the network.The operator has launched a direct-response campaign focused on its pay monthly ...

Ford overhauls extreme sports e-mags to increase ad options

28 August 2008

Ford has overhauled its Ford S-Max extreme sports e-mags to increase ad opportunities and reader interaction.The series of four e-mags, which launch this month in partnership with Dennis Publishing, include interactive ad spots from Talk Sport in the first issue. The e-mags, designed to promote the S-Max's connection with extreme sports, are also supported by a new campaign site featuring additional content and extra video clips.The latest series of e-mags comes a year ...

NHS to extend Pregnancy Hub into mobile-based community network

28 August 2008

The NHS is adopting social media with the launch of a mobile network for expectant mothers.NHS Choices, the health service's online information resource, is developing a mobile-based network that will connect pregnant women so they can share information.The network, being developed with University College Hospital, will be an extension of NHS Choices' Pregnancy Hub, an online resource including information about health and fitness during pregnancy, which the NHS launched ...

Chris Dobson to leave Microsoft

Wed, 27 Aug 2008

Canadian watchdog investigates Yahoo!/Google search deal

Tue, 26 Aug 2008

The proposed search revenue share deal between Yahoo! and Google is under investigation by Canada's competition watchdog

Yahoo! to roll out web-based TV apps

Thu, 21 Aug 2008

Bupa increases paid search spend to raise profile of Wellness centres

21 August 2008

Bupa has increased its paid search and online media spend to raise the profile of Bupa Wellness.The health and care organisation has appointed Blowfish Digital to manage paid search and media planning for Bupa Wellness, its health services arm, with a focus on tactical and seasonal campaigns.The organisation wants to raise awareness of its 60 Wellness centres throughout the country, as well as the full range of services available to prospective patients.Anna Brunt, ...

GHD steps up online marketing work by taking on Greenlight

21 August 2008

GHD is to ramp up its online marketing activity following the appointment of Greenlight as its search and affiliate agency.The hairstyling brand, which relaunched its global website in June (NMA 19.06.08), is to use online to build the GHD brand as well as tie in with independent social network groups.Gary Robinson, head of interactive, said, "There's a finite amount of traffic ...

Northern & Shell adds online footie game

21 August 2008

The Daily Express and Daily Star are to launch football prediction games where players can win up to £1m every week.Parent company Northern & Shell Media has signed a deal with online football prediction start-up A Right Result to use its white-label product to expand its papers' Premier League and Championship offering online.A Right Result, which itself has launched an online marketing campaign by digital agency Skive, lets players predict the answers for ...

Theme park appoints Graphico to relaunch marketing activity

21 August 2008

Drayton Manor Park has launched an online campaign to drive visitors to the Staffordshire theme park.It has appointed digital marketing agency Graphico, part of the Digital Marketing Group, to relaunch its website and run online marketing.The new site, which focuses on events held at the theme park, is designed to encourage family visitors over the holiday months.Graham Darracott, Graphico MD, said, "The site will be integrated into Drayton Manor Park's marketing ...

BBC launches Top Gear channel on YouTube

Wed, 20 Aug 2008

David Katz to launch sport-based social network

Mon, 18 Aug 2008

Chelsea FC makes match programmes available online

Fri, 15 Aug 2008

Thames Clippers

14 August 2008

London's river travel network, despite its length and speed, is often overshadowed by the profile of the Tube and buses.

Danone to make websites central to yoghurt brands' health promotion

14 August 2008

Danone is ramping up digital activity for its Activia and Actimel brands, with the website for each undergoing major overhauls this year.The FMCG giant has appointed digital marketing agency Graphico, following a competitive pitch, to revamp both probiotic yoghurt sites as online becomes more integrated within their marketing campaigns.NMA understands Danone intends to make the sites key to explaining the yoghurts' health benefits.It has promised ...

Wagamama runs geo-targeted campaign through Multimap

14 August 2008

Restaurant chain Wagamama has rolled out its first geo-targeted ad campaign across Microsoft-owned mapping platform Multimap.Leaderboard and MPU ads will be served when Multimap users search near a restaurant location, prompting the call to action 'Click for noodles in this area'.When clicked, Wagamama's logo will appear at restaurant locations on the map linking to wagamama.com.The deal follows a similar geo-targeted ad campaign by National Car Rental on Multimap ...

Miva reports loss for second quarter in a row

Tue, 12 Aug 2008

Miva rejects Blinkx offer

Mon, 11 Aug 2008

AOL opens British-focused Olympics site

Fri, 8 Aug 2008

MasterCard in social media play

7 August 2008

MasterCard has unveiled a social media play as part of a significant strategic marketing shift to create bespoke branded content online.The payment services giant has doubled its online budget to around £1m in the UK alone to push its 'Priceless' branding by delivering exclusive content and working more closely with social networks.Ben Rhodes, VP of UK marketing, said MasterCard recognised the value of online for strategic branding. While it was focused on acquisitions ...

Ask.com prepares for busy year ahead with branding campaign

7 August 2008

Search engine Ask.com is to launch a brand-building campaign in the autumn to follow last year's 'Information revolution' campaign.Ask.com - which NMA revealed last week had appointed Bryan Tookey, Google's head of sales finance for EMEA partnerships, as its first European operations director (nma.co.uk 31.07.08) - wants to capitalise on a perceived landgrab opportunity in the market.Cesar Mascaraque, European MD of Ask, told NMA, ...

Virgin Mobile to sponsor new Bebo drama

7 August 2008

Virgin Mobile is to co-sponsor The Secret Life of Sam King (pictured) on Bebo in the brand's first tie-up with an online drama.

JICIMS appoints first chairman

Tue, 5 Aug 2008

HMV's Gideon Lask to join Universal Music

Mon, 4 Aug 2008

WWF to overhaul UK website

Fri, 1 Aug 2008

WWF is to overhaul WWF.org.uk as part of an ongoing strategic move to make digital the backbone to its campaigning and lobbying activities

Google to set up own VC arm

Thu, 31 Jul 2008

Parliamentary group condemns video-sharing sites over moderation

Thu, 31 Jul 2008

ActionAid uses mobile site to reward support

31 July 2008

NHS Choices to partner with Pigsback

31 July 2008

Google extends Merchant Search trial

Wed, 30 Jul 2008

Blue Cross creates viral to push new social network

Mon, 28 Jul 2008

Microsoft grows Facebook partnership after Yahoo! deal dies

Fri, 25 Jul 2008

Graphico appoints first chairman

Thu, 24 Jul 2008

Revels Eviciton

24 July 2008

The Revels brand has always been very good at not taking itself too seriously, with ads, including the great pastiche on The Deer Hunter, always playing on the fact that there's usually one flavour you don't like

Agencies expect landgrab as Google BPF ends

24 July 2008

Search and media agencies are on alert as the end of Google's Best Practice Funding (BPF) programme creates a potential landgrab for major search accounts.They have been spurred by the imminent end of Google's agency commission scheme, which rewards agencies for buying Google ads.The ending of the scheme from next year means agencies that had previously used BPF to attract businesses by passing their commission on to clients will now have to renegotiate the terms of their ...

Hyundai gets the word out on i30 model via integrated push

24 July 2008

Hyundai has launched a major integrated campaign for its i30 model.The South Korean car brand is using online ads to increase brochure requests and enquiries for its latest model, using one-word straplines like 'Captivating' and 'Enticing'.The campaign, developed by Zed with creative by VCCP, runs until mid-August with placements on key portals including MSN, Yahoo!, AOL and Virgin Media.It also uses keyword targeting on major car sites such as Auto Express and ...

Yahoo! sees profits fall in second quarter

Wed, 23 Jul 2008

Yahoo! appoints Carl Icahn to board

Tue, 22 Jul 2008

Yahoo!'s long-running battle with rogue shareholder Carl Icahn has taken a major step towards conclusion after the internet giant agreed to appoint Icahn to its board of directors

NMA named media partner for SIMM conference

Mon, 21 Jul 2008

NMA has been named as the official media partner for the first Summit for Interactive Media & Marketing (SIMM) conference

Microsoft web business sees drop in operating income

Fri, 18 Jul 2008

Commission Junction to open Spanish office

Thu, 17 Jul 2008

Lastminute uses location-targeted ads

17 July 2008

Lastminute.com is to launch its largest display ad campaign to date.For its 'Unleash summer' promotion, the online travel giant has developed an ad campaign that reflects the weather at the viewer's location and time of day. It will be served on sites such as TravelSupermarket, TripAdvisor and Yahoo! Travel, to push its summer offers.The campaign, which launches this week, goes beyond any previous ad campaigns by Lastminute in terms of reach and impressions, according to ...

Toyota GB reveals new-look site as it plans to boost digital activity

17 July 2008

Toyota GB has unveiled a new-look consumer-facing site as the Japanese automotive giant looks to significantly increase its digital marketing activity in the UK.The content-rich site focuses on the cost of car models and highlights after-sales financial considerations, such as fuel economy.It also includes extended information about the company's environmental policy, plus news of Toyota events around the country, traffic reports and a route planner.The site is ...

Five pushes Superstars with online quizzes

Wed, 16 Jul 2008

Microsoft hits out at Yahoo! over latest offer

Tue, 15 Jul 2008

Rupert Murdoch denies all interest in Yahoo!

Fri, 11 Jul 2008

Llittlewoods Direct in video ad deal with Buy.at and Coull

Thu, 10 Jul 2008

Google provides proof of search's branding value

10 July 2008

Google has unveiled its first major piece of research to prove search can have a big impact on branding. The move could help to drive significantly more brand budget online.The findings, from a pan-European research project commissioned by the search giant, showed coming top of organic listings raised purchase consideration of a brand 4%.It also found exposure to a listing in the top paid position, with no organic listing on the page, increased purchase consideration 20%.The ...

Bel UK uses online ads to raise awareness of Yummy Giggles

10 July 2008

Bel UK has rolled out its biggest digital campaign of the year to promote the launch of Yummy Giggles, a new cheese brand for pre-schoolers.The company, which also owns the Babybel, Laughing Cow and Leerdammer brands, is using online to spread awareness of its new product.Bel UK will use its website and online advertising as it expands its retail footprint across the UK following a four-month exclusive distribution deal with Sainsbury's.Bel UK has created a campaign ...

Confidence grows in using search for branding

10 July 2008

As Orange and MTV move to encourage people to search for their brands rather than go directly to a URL, are search's branding abilities finally being recognised?

US portal ShopStyle signs up fashion partners for UK launch

10 July 2008

ShopStyle, the US fashion portal owned by Sugar Publishing, has launched in the UK in a bid to become the leading social shopping site.It has signed partnership deals with retailers including All Saints, La Senza, House of Fraser and French Connection, plus fashion brands like Anya Hindmarch and Miu Miu.Andy Moss, ShopStyle's general manager, said it aims to replicate its presence in the US, where it powers etail propositions for leading fashion sites, such as InStyle."The ...

Jerry Yang accuses Microsoft of destabalising Yahoo!

Wed, 9 Jul 2008

Efficient Frontier wins price-comparison search account

Thu, 3 Jul 2008

Yahoo!/Google deal under antitrust investigation

Thu, 3 Jul 2008

MTV Networks focuses on search as it pushes new musical talents

3 July 2008

MTV Networks is to embark on a branding search campaign to rebuild its association with breaking new music in the UK.The entertainment giant has appointed VCCP Search to manage both its paid and natural search accounts, with a specific focus on pushing new talent.It will use search as a brand-building tool and to direct traffic to all of MTV's online properties, with an increased focus on its Music subsite.The brand-led campaign will also push the multimedia content ...

DMG posts year-end profits up 100%

Wed, 2 Jul 2008

Ebay ordered to pay LVMH £30m over fake stock

Tue, 1 Jul 2008

Email marketing cause of data breaches

26 June 2008

Consumer data breaches are more likely to occur through email marketing than other online, telemarketing or direct mail practices, according to research by email marketing specialist Strongmail.

Nuts TV and Adult Swim in MySpace deal

26 June 2008

Nuts TV and animation channel Adult Swim have launched dedicated channels within MySpace.A deal between channel owner Turner Broadcasting and MySpace will see exclusive content for both hosted within MySpace.The channels will be promoted by a 12-month ad campaign across the social network.The deal is intended to grow audience figures for both brands, as well as generate ad opportunities.The first content on Nuts TV is Belly Dancing Mobi-Diaries, ...

RAC opens up to advertising ahead of full site relaunch

26 June 2008

The RAC has introduced advertising on its site as part of a major repositioning of its online strategy.The Aviva-owned motoring organisation has appointed AdLink Media Group as its first ad sales house and is testing ads from Auto Trader within its route planner ahead of a full relaunch next month.The RAC, which has 8m page impressions and 2m unique visitors to its site each month, wants to become a key destination for brands advertising online.Gavin Talbot, the ...

Google launches free ad planning tool

Wed, 25 Jun 2008

Euro 2008 site scores 1bn views

Tue, 24 Jun 2008

Microsoft launches Iconic Britain campaign

Fri, 20 Jun 2008

Technical glitch keeps Sainsbury's online store closed

Thu, 19 Jun 2008

Yahoo! appoints MD of Yahoo! UK sales

Thu, 19 Jun 2008

IAB Affiliate Marketing Council plans first guidelines for July

19 June 2008

The IAB Affiliate Marketing Council will publish its first industry guidelines after its next gathering in July, chairman Ben Wood has revealed.He said that case study material for best practice within the industry is likely to published online in the autumn, as the IAB steps up its focus on the affiliate sector."It's also likely that the IAB will run an affiliate event later in the year," Wood added.He's keen to continue as Council chairman, saying that despite ...

Screenrush to launch rentals and VoD in UK

19 June 2008

Film site Screenrush is to launch both DVD rental and video-on-demand services as it looks to become a leading UK entertainment portal.It has signed a deal with online DVD specialist LoveFilm to launch a rental service next month.It also plans to roll out its VoD service, already in place in other European territories, in the UK.The site, owned by French entertainment company AlloCine and has a major online presence in France, said it already has deals with the ...

Sainsbury's sees 40% growth in online sales

Wed, 18 Jun 2008

Google talks to UK brands to quash legal action

Tue, 17 Jun 2008

Google is to hold talks with leading UK brands in an attempt to stave off legal action over last month's controversial changes to brand keyword bidding

The Times reveals free online archive

Mon, 16 Jun 2008

Yahoo! agrees ad serving deal with Google

Fri, 13 Jun 2008

The Search Works appoints interim MD

Thu, 12 Jun 2008

Dailymotion signs documentary deal

12 June 2008

Video sharing site Dailymotion has signed an exclusive content deal for What About Me?, the follow-up to Academy Award-nominated documentary and album 1 Giant Leap, ahead of its DVD release.Dailymotion is hosting clips, trailers and information about the project - which follows filmmakers Duncan Bridgeman and Jamie Catto around the world talking with icons like Bob Geldof and Noam Chomsky about world affairs and music - on a dedicated campaign site.

P&O Cruises targets young in site revamp

12 June 2008

P&O Cruises has overhauled its website and launched an aggressive search campaign as it looks to attract a younger clientele.

Rogue Yahoo! shareholders demand swift trial

Wed, 11 Jun 2008

BeatThatQuote launches travel section with Expedia

Wed, 11 Jun 2008

Pod1 appoints new MD

Mon, 9 Jun 2008

Perform Sales buys rival sports ad network

Thu, 5 Jun 2008

EA appoints IGA to serve in-game ads on PS3

Thu, 5 Jun 2008

Orange to boost speed of mobile broadband network

Wed, 4 Jun 2008

game.co.uk

29 May 2008

The web offering of the UK's largest video game retailer has an almost endless catalogue of PC and console games. You can also buy consoles and accessories, and there's a download service.

Football Manager to host in-game advertising in Live online version

29 May 2008

Football Manager, the multi-million selling football management game, is to host in-game advertising within its forthcoming online multi-player version Football Manager Live, publisher Sega has revealed.Sega and the game's developer Sports Interactive have signed a deal with in-game ad network IGA Worldwide that will see brands able to buy ad spots, including league and team sponsorships, in the game.Advertisers will also be able to buy placements on advertising ...

Everyclick in charity tie-up with Shop.com

29 May 2008

Everyclick, the charity search engine, is to unveil a shopping proposition in partnership with comparison site Shop.com.A co-branded shopping portal will launch on 1 June. A portion of the cost of every item bought will be given to charity.Users searching on Everyclick will also be directed to the shopping portal through the results displayed.Everyclick co-founder and CEO Polly Gowers said the concept was a natural progression. "It's logical for us. We're pleased ...

Johnson & Johnson runs web campaign and site to promote adult beauty range

29 May 2008

Johnson & Johnson is using digital to spearhead the push of its adult skincare and beauty range.

Woolworths overhauls online download store

Tue, 27 May 2008

Teletext takes legal action against Directline Holidays

Thu, 22 May 2008

Google must align with IASH, say ad networks

22 May 2008

Google must align itself to ad network trade body IASH's guidelines if it's to convince advertisers of its credibility in the sector, say rival networks, agencies and brands.The search giant this week signalled its clearest intent yet to become a leading player in the display market with the news that it will finally allow third-party ad serving across its Content Network.The move has been welcomed by many in the space, but concerns have been raised that Google's plug-and-play ...

Bombay Sapphire gives social media focus to global website

22 May 2008

Bombay Sapphire has unveiled a new global branding site as parent company Bacardi continues its digital overhaul (NMA 01.05.08).The site, which went live this week, is designed to be the focal point for the brand's digital communications, including social media elements and information about Bombay Sapphire projects around the world.Developed as a multi-platform site by design agency Shift Global, visitors can download to mobile devices content like mixology ...

Mindshare pushes social offer via SEO and digital PR division

22 May 2008

Mindshare Interaction has created its first SEO and digital PR division as the media agency strengthens its social media offering.It has appointed Carolyn Watt, former client services director at LBi Netrank, to head the new division, which will provide services and consultancy for existing clients as well as new business.Watt said the natural search division was in part a response to the change in dialogue between Mindshare Interaction and its clients."It's no ...

UK brands appoint US affiliate specialist

22 May 2008

Uniqlo, Kurt Geiger and PC World Business have all appointed LinkShare UK as their affiliate network as the company expands its UK offer.LinkShare, which entered the UK 18 months ago, said it intends to be considered as a key UK affiliate network, replicating its position in the USA, where it's a major player.The client wins come a month after the company was appointed by British Airways to run affiliate campaigns across the Americas and Asia-Pacific, with TradeDoubler ...

Google to allow third-party ad-serving on AdSense

Mon, 19 May 2008

Microsoft offers alternative deal to Yahoo!

Mon, 19 May 2008

WPP to build a digital trading platform with Yahoo!

Fri, 16 May 2008

Top brands query price-comparison site value

15 May 2008

Key online brands and etailers are pulling out of price-comparison sites, questioning their effectiveness and calling for greater innovation and user interaction.Pure-play electronics retailer Dabs.com said traffic quality from price-comparison sites had dropped in the past year, so it has reconsidered how it works with them.These comments were echoed by gadget etailer Firefox and electronics manufacturer Casio.Jonathan Wall, Dabs.com marketing director, said, "We ...

Fears over Google trademark bidding unfounded, say SEMs

15 May 2008

Fears that Google's decision to allow trademark bidding would cost brands millions appear to be fading, according to search specialists.Almost two weeks after the restrictions were lifted, UK SEMs report that, after an initial spike in costs per click in the first few days, prices have dropped back.Richard Gregory, COO of Latitude, said, "On 6 May [the day after the restrictions were lifted] the average CPC of brand terms rose 437%, but over the next two days the prices ...

Venda offers retail clients affiliate marketing after ValueClick deal

15 May 2008

Venda, which powers ecommerce sites for brands including Monsoon, Superdrug and Urban Outfitters, has made a move into affiliate marketing after signing a deal with ValueClick.Venda will push product feeds from clients - which also include The Body Shop, Heal's and Wickes - to the premium retail partners of ValueClick's affiliate network Commission Junction.These include ValueClick-owned Pricerunner, MSN Shopping, Nectar eStores and large affiliate sites.Venda clients ...

Phones 4u uses SMS to build customer loyalty

Wed, 14 May 2008

HotelConnect appoints TradeDoubler as affiliate network

Tue, 13 May 2008

NHS Careers uses digital to attract teens

Mon, 12 May 2008

NHS Careers has launched a digital campaign aimed at 14 to 16-year-olds to raise awareness of jobs within the National Heath Service

ChildLine overhauls site as it pushes out to teens

Thu, 8 May 2008

NSPCC's ChildLine has overhauled its website and launched a through-the-line ad campaign to help raise awareness of the charity with young people

Two Way TV rebrands for media market

Thu, 8 May 2008

Ford extends online lifestyle show Bite with user-generated activity

8 May 2008

Ford has extended Bite, its online lifestyle show promoting its Fiesta and Ka brands, in association with Channel 4, to include user-generated content and social networking activity following the success of its first series earlier this year.The car brand has launched dedi-cated channels on Bebo, Facebook, MySpace and YouTube for the show, which features five girls driving their Ford cars around the country identifying the latest lifestyle trends.The social networking ...

Canon launches digital drive for sponsorship of Euro 2008

8 May 2008

Canon has launched a digital campaign as part of the electronics company's sponsorship of the UEFA Euro 2008 football tournament.Developed by digital shops Grand Union and Skive, it centres around a campaign site, You Can't Keep A Good Fan Down, and a viral game where players kick a ball against objects from across Europe all the way to the host country Austria.Visitors to the site also have the opportunity to enter a prize draw to win tickets for the tournament, which ...

Jim Cruickshank, Microsoft

8 May 2008

Jim Cruickshank is bringing a wealth of marketing experience to his new role at Microsoft as it builds up Multimap as a consumer brand

MySupermarket personalises service via loyalty points deal

8 May 2008

MySupermarket.co.uk, the grocery shopping comparison service, is to personalise its service for users as it looks to strengthen its recognition as an ecommerce site.

Microsoft walks away from Yahoo! takeover deal

Tue, 6 May 2008

Cheapflights won't bid on competitor brand terms

Thu, 1 May 2008

Microsoft overhauls Live Search to prove value

1 May 2008

Microsoft has overhauled Live Search and AdCenter to convince advertisers and consumers it remains a major player in the search market.The technology giant has admitted it has failed to drive the traffic figures that agencies wanted.The company said it has improved the Live Search user experience in areas such as the user interface, image results and integrating multi-map results for location-based queries.The new version of its ad platform AdCenter comes almost ...

Carling goes wild as it tries to pull in visitors to revamped site

1 May 2008

Carling has rolled out its first through-the-line campaign to encourage people to visit the recently relaunched Carling.com.The campaign is focused around the Wild West-themed TV spot, which premieres this week, as well as an email competition giving people the chance to win a year's supply of Carling.The TV spot directs viewers to the revamped site (NMA 03.04.08), which the British lager brand is pitching as a major music, sports and entertainment portal. ...

Popbitch adds radio station and e-zine to its online brand

1 May 2008

Popbitch has launched a radio station and e-zine as the pop culture and gossip site extends its online brand.Radiopopbitch.com includes more than 20,000 tracks, which listeners can vote for to create a user-generated playlist.Additional programming includes a wine-tasting radio show, Planet of the Grapes, and interviews with celebrities figures such as Mika and author John O Farrell.Popbitch will also launch its first e-zine, developed by digital publishing house ...

Jerry Yang of Yahoo! receives salary of $1

Wed, 30 Apr 2008

Search specialist Kenshoo appoints UK MD

Tue, 29 Apr 2008

ASOS sees annual sales almost double to £81m

Mon, 28 Apr 2008

Microsoft reveals profits down by 11%

Fri, 25 Apr 2008

Agencies critical of Google's move into display

24 April 2008

Google last week revealed that its Content Network, the company's display offering, was in the process of being overhauled as it looks to make it as much a part of advertisers' agendas as its search product.The search giant said that it realised that search campaigns for some businesses had hit "saturation point", and so it was pushing its Content Network - which serves text and display ads - hard.Simon Morgan, Google industry head in its agency teams, told NMA: "A lot ...

Google prepares network for push into display arena

17 April 2008

Google is to relaunch its Content Network as it admits that advertisers are reaching "saturation point" with their search campaigns.The search giant has put display at the top of its agenda and is briefing advertisers and its content partners - including Channel 4, Times Online and The Telegraph - about changes to its network that it hopes will make it more advertiser-friendly.Content Network, which Google says reaches 75% of UK web users, lets advertisers serve text, image, ...

Endsleigh farms out affiliate handling to drive conversions

17 April 2008

Endsleigh Insurance Services has appointed Buy.at to increase its affiliate activity as the insurance company continues its online focus.Endsleigh has traditionally managed its affiliate programme in-house but has tasked Buy.at to push up affiliate conversions.The insurer is bringing the majority of its products online, with marketing activity set to increase for all.Deepa Patel, Endsleigh Insurance Services marketing account executive, said, "Online is incredibly ...

Etail spend to grow by 32% this year

Wed, 16 Apr 2008

Tesco takes on Apple with digital download service

Tue, 15 Apr 2008

Nielsen Online moves into Italian marketplace

Mon, 14 Apr 2008

Red Letter Days launches shop on Ebay

Thu, 10 Apr 2008

Bacardi puts digital centre stage of summer festivals campaign

10 April 2008

Bacardi has launched a campaign that puts digital at the core of its summer festival activity.The drinks brand has launched a campaign site within bacardi.com for its partnerships with UK summer festivals. Visitors can research and win tickets to events including T in the Park, V 2008 and Oxegen.Online advertising will direct users to the site, as well as a mobile WAP site. But Alex Gellard, Bacardi Rum senior brand manager, said that the company was also planning online ...

BA offers Caribbean holiday in prize push

10 April 2008

British Airways has rolled out a campaign to promote its flights to the Caribbean ahead of the summer holiday season.The site, by Agency.com, was timed to launch around the opening of Heathrow's Terminal 5.It's supported by a major ad campaign across key online destinations.At the centre of the Caribbean Challenge is a competition site with the prize of an all-expenses-paid holiday (including flights) at the Royal Westmoreland Estate in Barbados.Visitors ...

River Island appoints Conchango to relaunch site

10 April 2008

River Island has appointed agency Conchango to overhaul its controversial website, but has refused to set a date for finally introducing an accessible site.The high street clothing retailer's website has been criticised for being inaccessible to visually impaired web users for over two years. The company originally said a usable site would relaunch by June 2006 (NMA 23.03.06).But Conchango, which will also provide consultancy for additional digital marketing ...

Lastminute pushes Holidayautos brand

Wed, 9 Apr 2008

Microsoft gives Yahoo! three weeks to accept offer

Mon, 7 Apr 2008

Google to sell DoubleClick's Performics arm

Thu, 3 Apr 2008

Online giants unite to combat cyber-bullying

3 April 2008

Fourteen digital giants including Vodafone, Orange, O2, Facebook, MySpace and Google are to launch the first joint industry initiative to combat mobile phone bullying and abuse.The Pan-European Education Initiative is the first time the companies have come together on a European scale to develop a strategy to counter cyber-bullying.It will be unveiled to a select group of industry representatives and dignitaries, including Viviane Reding, the European Commissioner for Information ...

Digital Branding - Effectiveness

3 April 2008

Dynamic Logic has been tracking what effects online advertising has on consumer behaviour for three years. Will Copper examines some of the results to see what ad formats work best It's a common lament among marketers that, while there's plenty of data available about what consumers do online, it's much harder to assess how advertising online has an impact on brand.While the industry still lacks agreed metrics for reach and frequency that would enable easy comparisons ...

Kelkoo looks to US for growth as UK price-comparison market stagnates

3 April 2008

Kelkoo is planning to expand into the US as it looks to combat stagnation within the UK market.The price-comparison site, set up in 2000 and bought by Yahoo! in 2004, operates in ten European countries but is considering a US operation to reassert itself as a leading player.Kelkoo saw a 40% drop in unique UK users between February 2007 and 2008, according to Nielsen Online.Bruce Fair, MD of Kelkoo UK, said the plans were embryonic. "We're looking at the Polish market ...

The Independent kicks off search strategy to take on competition

3 April 2008

The Independent has appointed Latitude as its search agency as it steps up its challenge to the online dominance of other broadsheet newspapers, such as The Times and The Guardian.Latitude will run both paid and natural search for the newspaper, which relaunched its website at the end of January. Search is central to its drive to increase user numbers.Jo Holdaway, commercial director for Independent New Ventures, the digital arm of The Independent, ...

MSN Shopping expands offer via PriceGrabber deal

Wed, 2 Apr 2008

EMC to buy Conchango for £42m

Tue, 1 Apr 2008

Google controls 69% of ad serving market

Mon, 31 Mar 2008

YouTube reveals free analytics tool

Thu, 27 Mar 2008

Unilever launches brand on Bebo

27 March 2008

Unilever is using branded placement within Bebo's online drama Sofia's Diary to lead the marketing for new deodorant brand Sure Girl.It's the first time Unilever has run branded placements online, and will see characters use the deodorant within the show's storyline.The campaign will also encourage viewers to submit articles under the heading 'What makes you sweat?', with the winning entry appearing as an article in a fictional magazine within the show itself.A ...

Bmibaby to revamp website to create content-rich destination

27 March 2008

Bmibaby, the low-cost airline, is to overhaul its online presence to retain its market share in an increasingly competitive environment.The company, which flies to 30 destinations in nine European countries, has appointed digital marketing agency Graphico, behavioural specialist Bunnyfoot and online research company E-digital to review its website ahead of a relaunch planned for later in the year.Bmibaby brand manager Sundip Bedi said that the pure-play company had to create ...

French film portal launches in UK market

27 March 2008

Allocine, the French-owned film website, has launched Screenrush.co.uk, a UK-focused film and entertainment portal. Allocine claims the site, which includes trailers, clips, images and exclusive news and features, will be one of the top five UK movie sites by 2009.

Secondary search impacts on site revenues

27 March 2008

Google this month rolled out a tool that allows people to search within a site directly from a search box within Google's natural listings page, with the results displayed on a secondary Google page.The websites to which this new service applies - effectively encouraging people to search using Google rather than the sites' own search engines - are determined by Google's natural algorithm.In the last week this new search tool has been rolled out for The Sun, The FT, ...

Google puts pressure on FCC over 'white space'

Wed, 26 Mar 2008

BBC secures broadcasting rights for F1 from 2009

Thu, 20 Mar 2008

Ladbrokes promotes 3D poker in Monkey

20 March 2008

Ladbrokes has rolled out an online marketing campaign to promote the launch of its 3D poker offering.Developed by digital marketing agency Steel, the campaign includes interactive ad spots on Dennis Publishing's Monkey magazine, to show off the game's 3D engine."The ads are designed to really immerse people in the game, incentivising them to experience Ladbrokes 3D Poker," said Steel creative director Nick Bennett.Last month Ladbrokes partnered with Endemol ...

National Car Rental launches local campaign on Multimap

20 March 2008

National Car Rental has rolled out an ad campaign on Multimap that's targeted by users' location.The car-hire firm will be running bespoke creative for four weeks, served when Multimap users search for ten UK cities, including London, Manchester, Newcastle and Belfast.Jim Cruickshank, Multimap B2C general manager, said that the deal was part of the company's strategy of working with consumer brands."Media companies are increasingly focusing on campaigns that work ...

Yahoo! claims it can double operating cash flow by 2010

Wed, 19 Mar 2008

Yahoo! has said it can almost double operating cash flow to $3.7bn (£1.85bn) and hit $8.8bn (£4.39bn) in revenues by 2010

Ebay leaves Commission Junction to launch network

Mon, 17 Mar 2008

Ebay is to leave Commission Junction following the announcement that it's to launch the Ebay Partner Network, an in-house global affiliate network, on 1 April

Google CEO worried over Microsoft/Yahoo! deal

Mon, 17 Mar 2008

Google CEO Eric Schmidt has publicly expressed his concerns over how the proposed Microsoft takeover of Yahoo! could affect the flow of information online

Yahoo! to quit London for Switzerland

Fri, 14 Mar 2008

Yahoo! is set to leave London in the next 18 months after the internet giant revealed it's moving its European headquarters to Switzerland

EU approves funding for search engine to rival Google

Thu, 13 Mar 2008

The EU has approved funding for a proposed European search engine to rival Google

Football Pools make bet on digital for comeback

13 March 2008

The Football Pools - formerly the Littlewoods Pools - is to launch a digital offensive as it moves to reinvent itself as an online brand.The company has drafted in a raft of digital agencies ahead of the push this summer and aims to double its online users every year over the next three years.It sees the web as "critical" to reviving the fortunes of the 85-year-old brand, whose player-base has declined from 8m to approximately 700,000 since the advent of the National Lottery.A ...

Clipstar video site appoints I-Spy Search

13 March 2008

Clipstar, the video sharing community site and online talent contest, has appointed I-Spy Search to manage its search campaigns.Clipstar, which launched at the end of 2007, is an ad-funded site with a $1m (£495,000) annual prize for the best clip of the year.I-Spy Search's brief is to ensure the start-up stays visible in a highly competitive market across all social network and online music disciplines, according to MD Nick Jones.Clipstar was founded by Air 10 founder ...

Ford runs 'most extensive' online ads for new Kuga

13 March 2008

Ford has rolled out its most extensive pre-launch online campaign to date ahead of the spring rollout of the Ford Kuga, its new 4X4 model.The car giant has launched a campaign site, rejecttheordinary.org, to promote the vehicle, as well as both branded and unbranded online advertising.The campaign, developed by Wunderman, focuses on the aesthetic qualities of the Kuga, according to Michelle Faddie, brand spokeswoman at Ford, prompting people to rethink their expectations ...

Miva moves into mobile space with Greenlight Wireless deal

13 March 2008

Miva Media is to serve pay-per-click ads on mobile for the first time following a deal with telecoms technology firm Greenlight Wireless.The company said that the move is its first play in its strategy to push into the mobile space.The performance network will serve contextual PPC ads to users of Greenlight Wireless's Skweezer service, which condenses web pages of partner sites, including ESPN, for viewing on mobile.According to Greenlight Wireless, more than 30m ...

Maxymiser forms partnership with TBG London

Wed, 12 Mar 2008

Maxymiser, the onsite content optimisation specialist, has announced nine new client wins, as well as a strategic partnership with digital agency TBG London

Yell.com rolls out contextual ad product

Mon, 10 Mar 2008

Yell.com has rolled out a contextual ad product intended to offer its advertisers greater reach online

Microsoft CEO stresses desire to be dominant player

Fri, 7 Mar 2008

Microsoft CEO Steve Ballmer has reiterated the company's desire to be the dominant online player, saying that Google was firmly in his sights

Ask.com confirms search is still main focus

Thu, 6 Mar 2008

Ask.com has denied reports it is to exit the search sector to focus on being an information resource for married women

RSPCA seeks digital specialists to assist in restart of online strategy

6 March 2008

The RSPCA is to overhaul its web presence as the charity looks to focus its fundraising on digital and prepares to pitch for swathes of its online work, with a "multi-million-pound" online marketing budget on offer.The charity has revealed it's looking for marketing services agencies, including search and email, to work alongside digital agency Precedent Communications, which it has just appointed to oversee the changes.The charity, which raised £110.7m in 2006, is looking ...

Eurosport to make digital a key focus

6 March 2008

Eurosport is to ramp up its focus on digital following its most successful online campaign to date, the broadcaster has said.The company said that high click-through rates for its rich-media ads for the African Cup of Nations and the Australian Open at the start of the year have encouraged it to develop more digital plans.This strategy means that it will increase its online coverage of key events, such as live streaming of the British Superbikes Championship and the Le ...

Hunter Boot plans first etail site to cash in on summer festivals

6 March 2008

Hunter Boot is to launch its first transactional website next month, in time for the start of the summer festival season.The Edinburgh-based company, famous for its wellington boots, is understood to have partnered with Glastonbury Festival.The pair will together launch a co-branded campaign site prior to the iconic music festival in a bid to take advantage of its association with celebrities at the event.Hunter Boot currently sells its products in more than a thousand ...

Majors move to confer value on every click

6 March 2008

With Microsoft announcing its Engagement Mapping tool and google unveiling plans for a working group, the industry anticipates the end of the last-click model

Microsoft makes Office Suite available online

Tue, 4 Mar 2008

Microsoft has made its Office Suite available to use online as the technology giant ups the ante against Google

Microsoft runs viral for web developers

Fri, 29 Feb 2008

Olympics digital roster finalised

28 February 2008

The London Organising Committee of the Olympic Games and Paralympic Games (Locog) has finalised its new media roster for the 2012 Olympics.It has appointed a roster of digital agencies to work on a project-by-project basis for digital campaigns for the 2012 games.NMA understands that the roster includes digital marketing agencies LBi, Soup, Crayon and Code Computerlove, as well as design and build agency Codegent. All agencies involved declined to comment. ...

Fox promotes movie on Windows Live

28 February 2008

Twentieth Century Fox has rolled out a Windows Live Messenger campaign to promote forthcoming film Dr Seuss' Horton Hears A Who.The campaign allows Windows Live Messenger users to download backgrounds and animated winks, as well as still and display pictures based on the animated film, which is due out on 21 March.Adam Jennings, creative director at Red Box New Media, the Oxfordshire-based digital marketing agency behind the campaign, said Windows Live Messenger ...

Yang says Yahoo! galvanized by Microsoft bid

Tue, 26 Feb 2008

Yahoo! co-founder and CEO Jerry Yang has said that the $44.6bn takeover bid by Microsoft has been “galvanizing” for the internet giant

Google named top business brand

Mon, 25 Feb 2008

Microsoft runs prize campaign for Live Search users

Fri, 22 Feb 2008

Ministry of Sound swaps campaign sites for versatile media players

21 February 2008

Ministry of Sound is to scrap its use of campaign sites in favour of customisable media players as it overhauls its digital strategy.The dance music giant will use viral media players to push music, radio, video, images and news for all its brands and events. A user-generated version will allow users to earn commission on sales through their own bespoke shops.Rudy Tambala, head of internet at Ministry of Sound, said it wasn't just economics that had caused the switch from ...

England Cricket Board picks Locker Room to reach fans

21 February 2008

The England and Wales Cricket Board (ECB) has appointed digital sports marketing agency Locker Room Sports to develop digital marketing opportunities as it looks to increase its online focus.The ECB will relaunch its fan and membership programmes in late spring to encourage investment in grass-roots cricket, and has tasked Locker Room to increase communication with its existing fans.Justin Brookfield, MD of Locker Room Sports, said, "The strategy is to build relationships ...

Nokia steps out in style with Wallpaper*

21 February 2008

Nokia has partnered with Wallpaper* for a cross-promotion of its N82 GPS-enabled handset, as part of the fashion magazine's coverage of Milan and Paris fashion weeks.Wallpaper* has created a campaign site that allows visitors to track its fashion director Kim Andreolli and special projects director Nick Vinson, both of whom are carrying N82's, as they attend the events.Dan Chapman, Wallpaper* online sponsorship manager, said the tie-up gives site ...

Rightmove to add local content to mapping site

21 February 2008

Property portal Rightmove plans to turn its mapping site About My Place into a source of local information.About My Place currently shows primary and secondary school locations, as well as house prices. Rightmove plans to extend its content.Hannes Buhrmann, public website manager at Rightmove, said, "It has the potential to give more information about a local area, and in the longer term we'll certainly start investigating those avenues."As soon as someone is looking ...

Ed Ling leaves i-level

Tue, 19 Feb 2008

Paramount adds movies to Xbox Live Video

Mon, 18 Feb 2008

COMMENT - Cooper on search

Fri, 15 Feb 2008

Google VP of search Marissa Mayer yesterday revealed that the company was testing the placing of video ads within paid search results

BeatThatQuote was fastest growing website in 2007

Thu, 14 Feb 2008

BeatThatQuote.com was the UK's fastest growing website in 2007, ahead of social network giant Facebook

Churchill takes mascot online in interactive 'Challenge' campaign

14 February 2008

WHSmith appoints OMG as it looks to grow web presence

14 February 2008

WHSmith has appointed OMG as its exclusive affiliate network following the relaunch of its website.The high street newsagent and stationery giant is looking to use the affiliate channel to drive visitors to its site as it looks to online to become a bigger part of its operations.The deal, which saw OMG take the business from TradeDoubler, includes lead-generation for Movies Direct, WHSmith's DVD service.Oli Matthews, MD of OMG, said, "The campaigns are rolling out ...

Play.com reveals DRM-free download plans

Wed, 13 Feb 2008

Play.com has finally unveiled its plans to offer DRM-free music downloads

Sony launches user-generated ad for Resident Evil DVD

Fri, 8 Feb 2008

Sony Pictures Home Entertainment is to launch a user-generated ad campaign to support the DVD launch of Resident Evil: Extinction

Yell sees shares fall after it cuts growth forecast

Thu, 7 Feb 2008

Yell has seen its shares fall after it revealed it was cutting its full year revenue growth forecast from 3% to 2%

Enjoy England Culture 08

7 February 2008

This year isn't just about Liverpool being a cultural hub, but the entire country. This site, while promoting Liverpool's cultural calendar, focuses on what's going on elsewhere in England.

Asda appoints Greenlight to lead focus on search for 2008

7 February 2008

Curzon Cinemas revamps site to add content and ticket sales

7 February 2008

Guinness World Records partners with Xbox live

7 February 2008

Steve Bowler, Land Rover

7 February 2008

Land Rover’s marketing manager Steve Bowler is pleased with the moves into digital marketing he’s instigated, but tells Will Cooper why it’s wise not to drive it too fast

Zavvi appoints Affiliate Window in exclusive deal

Wed, 6 Feb 2008

Retailer Zavvi has appointed Affiliate Window as its exclusive affiliate network as it looks to build its fledgling brand through the affiliate channel

Virgin Media's Phillip Snalune joins Yell

Tue, 5 Feb 2008

Yell, the directories specialist, has appointed Phillip Snalune as new media development director

LoveFilm buys Amazon's DVD rental business

Mon, 4 Feb 2008

LoveFilm is to extend its brand after it was revealed it has bought Amazon Europe's UK and German DVD-rental business for an undisclosed sum

Church turns to social networks in Lent campaign

Mon, 4 Feb 2008

The Church of England has launched a social-networking campaign to encourage people to discuss how they can make the world a better place

BT buys platform provider Fresca

Fri, 1 Feb 2008

BT has bought Fresca, the ecommerce platform provider, for an undisclosed sum

Google posts revenues up 51% as shares fall

Fri, 1 Feb 2008

Google has posted a revenue increase of 51% for Q4, but shares in the search giant have fallen as a result

ActionAid talks to supporters online

31 January 2008

ActionAid is using digital to boost communications with its supporters.The international relief and development charity has hired Graphico to create mobile and email offerings that will continue dialogue with supporters gained from street teams.Nathaniel Ashford, ActionAid UK website and ecommunications manager, said it was also developing a social network. "We're trying to improve communication with the people who we get on board," he said.

EMI brings in Huge for major digital overhaul

31 January 2008

GMTV moves into online shopping with cash-reward loyalty scheme

31 January 2008

GMTV has rolled out a loyalty scheme allowing users to earn cash rewards from a bespoke shopping portal.The independent breakfast TV franchise has white-labelled technology from Submission Technology, the owner of loyalty site GreasyPalm, to launch GMTV Cashback.Visitors will be encouraged to buy high street products from more than 850 advertisers. For each online transaction made, buyers earn a commission, receiving a cheque once they've accumulated £25.Gareth ...

Vizeum’s Wood to head IAB Affiliate Council

Wed, 30 Jan 2008

I-Level and Aegis in possible buy-out talks

Tue, 29 Jan 2008

Marketing group Aegis is in advanced talks with I-level over the possibility of it buying a stake in the independent digital specialist, according to reports

Spannerworks rebrands as iCrossing

Mon, 28 Jan 2008

Spannerworks, the Brighton-based search specialist, has rebranded as iCrossing, almost a year after it was bought by the US digital agency

Google to be default search engine on DoCoMo handsets

Fri, 25 Jan 2008

Google has forged a deal with Japanese mobile carrier NTT DoCoMo to provide web search and other Google applications on handsets

Borders puts internet TV channel at heart of transactional site relaunch

24 January 2008

Holiday Inn joins Hampton Flower Show

24 January 2008

Liverpool uses Bluetooth hotspots to push Capital of Culture events

24 January 2008

Vodafone tailors site content to users

24 January 2008

Vodafone has integrated behavioural targeting into vodafone.co.uk.The telecoms giant has appointed Omniture Touch Clarity to provide visitors with content tailored to their browsing patterns.Omniture Touch Clarity technology determines what content will be displayed based on time of day, keywords and browsing history in order to improve conversion rates, according to Neil Morgan, Omniture's VP of marketing, EMEA.

ASOS has bumper Christmas

Wed, 23 Jan 2008

Pure-play fashion etailer ASOS.com recorded strong sales growth over the Christmas period, with year-on-year sales up by 86%

Swarovski and Superdrug fastest growing Christmas etailers

Tue, 22 Jan 2008

Swarovski and Superdrug were the two fastest growing UK etailers over the Christmas period, according to Nielsen Online research released today

Pitch Entertainment launches online gaming brand

Mon, 21 Jan 2008

Pitch Gaming, a new UK online gaming brand, has been launched by Pitch Entertainment and Two Way Gaming

Home Office launches new Frank awareness campaign

Fri, 18 Jan 2008

The Home Office, Department of Health and Department for Children, Schools and Families has launched the latest online campaign for the drug awareness initiative, Frank

HMV Group shows positive online growth

Thu, 17 Jan 2008

HMV Group has announced that online operations for its HMV and Waterstones brands "continue to deliver rapid growth", as the company posted positive results for Christmas trading today

zavvi.co.uk

17 January 2008

It's easy to find what you want using the search box, while the four main sections are clearly marked, along with offers. Navigation links are straightforward, and the pages never feel too cluttered.

LoveFilm drives online ad sales by opening up site to non-subscribers

17 January 2008

LoveFilm has set its sights on becoming the key UK film portal by encouraging non-subscribers to use its website to increase ad revenues.The DVD rental specialist's move will place it in direct competition with other leading film sites, such as Empireonline, Total Film, Odeon and Time Out, which have all expanded their offerings in the past 12 months.While LoveFilm - which distributes in excess of 3m DVDs a month from a catalogue of 65,000 titles - already has user ratings ...

Ex-MGN digital head joins Harvest Digital

17 January 2008

Zavvi reworks digital strategy to increase brand recognition

17 January 2008

Zavvi is to overhaul its digital strategy following the launch of its rebranded website.The entertainment retailing brand, which was born from a management buyout of the Virgin Megastores brand in September, said it wants to become the UK's leading movies, games and music etailer.The company is considering third-party branded partnerships and download services in a bid to build brand recognition.Steve Kincaid, who last week moved from marketing director to ecommerce ...

Profero to manage digital account for MyLotto24

Wed, 16 Jan 2008

The brand, the UK arm of European lottery company Tipp24, has tasked the agency to run its digital media planning/buying, valued at £4.2m

Two Way Gaming signs deal with WagerWorks

Mon, 14 Jan 2008

Two Way Gaming, the interactive TV gaming specialist, has signed a deal with online gaming specialist WagerWorks to help develop web properties for its gaming brands

Zavvi experiences first major board restructure

Fri, 11 Jan 2008

Zavvi, the entertainment retailer, has undergone its first major board restructure since its management buyout of the Virgin Megastore brand in September

VCCP creates campaign for School Food Trust

Thu, 10 Jan 2008

VCCP is to launch a through-the-line campaign to help boost the number of schoolchildren eating school dinners

Ebay reinforces digital focus with exclusive UK paid search partner

10 January 2008

Ebay has appointed Blowfish Digital as its exclusive UK paid search partner, as the online auction giant continues to focus its marketing activity online.While Ebay manages much of its search marketing through its own internal digital media team, Blowfish has been briefed to manage additional campaigns with as-yet undisclosed partners.Blowfish has been working with Ebay UK since June 2006 for digital media planning/buying, helping to develop online partnerships for the ...

Ann Summers pushes mobile for exclusive discount deals

10 January 2008

Ford rolls out humorous digital ads to push in-car Bluetooth

10 January 2008

Peugeot signs up to targeted ad format on Autotrader site

10 January 2008

Sony signs VoIP deal with Skype

Wed, 9 Jan 2008

Sony Computer Entertainment Incorporated (SCEI) has signed a deal with Skype that will see the VoIP service be made available for the Sony PlayStation Portable (PSP)

TradeDoubler rolls out new technology

Tue, 8 Jan 2008

TradeDoubler has rolled out TD Searchware 4, the first product to include elements of the Technology Works' Bid Buddy since the affiliate giant bought the search company last July

Microsoft relaunches mobile portal with display ads

Mon, 7 Jan 2008

Microsoft has unveiled its UK mobile display advertising offering, following the relaunch of its mobile portal

Tiscali to roll out an MVNO

Fri, 4 Jan 2008

Tiscali is to roll out an MVNO by the end of the year, according to reports

FTC clears Google to buy DoubleClick

Thu, 20 Dec 2007

The US Federal Trade Commission (FTC) has cleared domestic barriers to Google buying DoubleClick, after stating that it would not restrict competition in the online ad space

Conchango to list on AIM in January

Thu, 20 Dec 2007

Conchango will be listed on the London Stock Exchange's AIM (Alternative Investment Market) from 15 January, the company has announced

Yahoo! to run Panama on mobile

20 December 2007

Sky rolls out rich-media ad format for portfolio of websites

20 December 2007

DMA warns email marketing could suffer in 2008

Wed, 19 Dec 2007

The Direct Marketing Association (DMA) has warned that email marketing could suffer in 2008 unless service providers improve factors affecting deliverability

Virgin Mobile to be exclusive sponsor for BB spin-off

Fri, 14 Dec 2007

Virgin Mobile has signed on as the exclusive sponsor for Big Brother: Celebrity Hijack, E4's new Big Brother spin-off show

Ted Baker refreshes etail site

Thu, 13 Dec 2007

The fashion retailer appointed ecommerce specialist Mercado to update its merchandising and search capabilities on tedbaker.com

Google

13 December 2007

Google has had its fair share of bouquets and brickbats this year. Will Cooper talks to Matt Brittin and Mark Howe of Google UK to find what their next moves will be

Media Corp adds news and video to Gambling.com for site relaunch

13 December 2007

Microsoft plans cross-platform Facebook game targeting men

13 December 2007

Yell.com to offer more than local information

13 December 2007

Erotic boutique retailer appoints Bigmouthmedia

Wed, 12 Dec 2007

Coco de Mer, the luxury erotic boutique retailer, has appointed Bigmouthmedia to manage its natural search

Ask rolls out Eraser privacy tool

Tue, 11 Dec 2007

Ask has unveiled a privacy tool that will ensure that no user information, such as IP addresses and search queries, is stored by Ask's servers for all future searches

Online shopping to hit £370m today

Mon, 10 Dec 2007

Today will be the busiest online shopping day in the pre-Christmas rush, with sales anticipated to hit £370m, according to the IMRG

Google integrates AOL's IM within Gmail

Fri, 7 Dec 2007

Google has finally integrated AOL Instant Messenger (AIM) within Gmail, three years after first revealing the partnership

Asos sees profits hit £2.4m

Thu, 6 Dec 2007

Asos, the fashion etailer, has seen profits hit £2.4m for the sixth months to 30 September, leaping from just £300,000 for the previous year

startfitness.co.uk

6 December 2007

A traditional ecommerce layout, with departments down the left-hand side and promotions across the top. Special offers dominate the home page. The search function brings up relevant results, but you can't filter them by brand or price.

Canada woos Europeans ahead of Games

6 December 2007

Figleaves.com signs deal with Maxymiser

6 December 2007

Steak Media to offer global reach via new US and Australian offices

6 December 2007