http://www.nma.co.uk/xmlservers/RecentlyCommentedStoriestRSS.aspx http://www.nma.co.uk/xmlservers/RecentlyCommentedStoriestRSS.aspx http://www.nma.co.uk/magazine/graphics/logo.png http://www.nma.co.uk http://www.nma.co.uk/news/guardiancouk-is-news-site-with-most-tracking-cookies/3033874.article http://www.nma.co.uk/news/guardiancouk-is-news-site-with-most-tracking-cookies/3033874.article @Joseph - this appears to be the same implementation as used by Cookie Law (www.cookielaw.org), and I know they have issues with multiple panes within a single browser and being able to identify which site a specific cookie came from. Using a report back mechanism like this (or CLs) is going to have issues with the number of cookies being accurate in my experience. Can you confirm that you can accurately identify cookies specifically and correctly ?? Mon, 13 Feb 2012 14:36 GMT Mon, 13 Feb 2012 2:36 pm 0 http://www.nma.co.uk/news/itv-reiterates-concern-over-apple-tv-branding-clash/3033991.article http://www.nma.co.uk/news/itv-reiterates-concern-over-apple-tv-branding-clash/3033991.article ITV is obviouslly worried that Apple will take the iTV brand name and make their own. More importantly, with Apple's experience online will it lead them to become 1st on all search engines for the same term... time will tell. Mon, 13 Feb 2012 13:53 GMT Mon, 13 Feb 2012 1:53 pm 1 http://www.nma.co.uk/news/display-ad-file-size-debated-as-standards-come-under-review/3033808.article http://www.nma.co.uk/news/display-ad-file-size-debated-as-standards-come-under-review/3033808.article I disagree that standards in online advertising are outdated, to run efficient campaigns at scale they are essential, alongside, not instead of custom deals and sponsorship. At the moment online display is undergoing one of the biggest shifts since it was first created and there is much confusion. The display standards page on the IAB UK website has been the single most popular page on our site for some time but in 2011 the traffic doubled - marketers are looking to media owners (through the IAB) to find standards for new formats like the Devil and Billboard. Wed, 8 Feb 2012 16:46 GMT Wed, 8 Feb 2012 4:46 pm Jack Wallington 9659 0 http://www.nma.co.uk/opinion/will-facebook-mobile-ads-really-provide-any-value?/3033829.article http://www.nma.co.uk/opinion/will-facebook-mobile-ads-really-provide-any-value?/3033829.article Hi Ciaran, thanks for the comment. What other forms of mobile advertising do you see performing more effectively than that at present? I can't see how a click-to-download ad would be ideal for when you're out and about. Although I'd be interested to hear more on your thoughts. Cheers Wed, 8 Feb 2012 15:09 GMT Wed, 8 Feb 2012 3:09 pm ronan shields 24804 0 http://www.nma.co.uk/news/facebook-to-launch-first-mobile-ads-within-weeks/3033814.article http://www.nma.co.uk/news/facebook-to-launch-first-mobile-ads-within-weeks/3033814.article Mobile advertisements would be a big step for Facebook. Advertising on its site has existed for years, but the mobile version has been free from ads since its inception. Consumers would probably be happy to go on without ads, but this will be a whole new revenue stream for Facebook. Sarah Mosaic Technology http://www.mosaictec.com Mon, 6 Feb 2012 15:46 GMT Mon, 6 Feb 2012 3:46 pm 0 http://www.nma.co.uk/reviews/first-impression-govuk/3033730.article http://www.nma.co.uk/reviews/first-impression-govuk/3033730.article The development of the gov.uk website represents a good start by the government in revamping its infrastructure. It is refreshing to hear cabinet office minister, Francis Maude state, “our approach is changing. IT needs to be commissioned or rented rather than procured in huge expensive contracts of long duration.” Moving forward, it will be key to keep to budgets and cut out the high wastage levels of the past. Yet the question remains what more can be done to improve the delivery of government IT services. One critical area is the need to move closer towards an approach based around small and medium-sized IT suppliers and away from unwieldy fixed term contracts that fail to deliver the value required. At Bull, we would advocate an approach focused on customer intimacy: to give the customer a more strategic relationship with the provider; to enable more flexibility and to ensure that the outcomes defined at the start of the project are delivered through to the end of the contract. The best way to deliver such a model will typically be through a consortium of smaller players, which gives the prime contractor a trusted network of partners and allows the consortium to use partners with particular skill sets to meet specific customer requirements. This multi-sourcing approach would deliver best of breed benefits, enhanced flexibility and is surely ‘tailor made’ to meet the current challenges faced by the Government. So while the new gov.uk site shows that the Government is making positive moves to revamp its approach to IT, a much more radical change of approach is required before the Government’s IT customers gain optimum value from the delivery of IT services. Andrew Carr, sales and marketing director, Bull Information Systems Mon, 6 Feb 2012 10:42 GMT Mon, 6 Feb 2012 10:42 am 0